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anaslip

3 Best Free and Open Source Event Management Software - 1 views

  • 3 Best Free and Open Source Event Management Software
  • the software had to offer at least the following functionalities: Enable organizers to create an event page or website with details such as location and times. Allow attendees to register for events and/or buy tickets/passes.
  • Other important event management features include attendee management, barcode/QR scanning, email marketing, and mobile apps. However, these features were not requirements for inclusion in this list.
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  • Allevents.in is an event discovery and online ticketing platform that doubles as an event management tool. The platform helps you tap into an existing base of event-goers online and reach audiences more quickly than setting up a web page from scratch would.
  • Event setup is quick and easy. Integration with various social networks makes it easier to promote and market events. Ability to create discount codes is a much-needed functionality. The user interface could be simplified further to make it easier to navigate.
  • Eventleaf is a tool that allows you to create and promote event pages, as well as register attendees and sell tickets. The free version of the tool allows you to register up to 100 attendees per year, regardless of the number of events. It also allows you to build event websites and set up marketing campaigns for events.
  • It has a short learning curve, and it’s easy to navigate. There is a high level of customization in the design and registration requirements when creating an event page. It needs an auto-save functionality on the event creation page. It lacks the ability to adjust the audience when sending out email campaigns or surveys.
  • Odoo Events is open source software that offers features for all stages of the event planning process. You can use it to design and set up events pages, organize and schedule events on an event calendar, and manage attendee registrations. You can also use it to promote events via email marketing; integrate with social media, SEO tools, and Google Analytics; and do online and offline ticket sales.
  • Customizability of the interface. The tool is flexible enough to cater to the diverse needs of different users. Self-service means users have to fix any glitches or errors by themselves. Getting direct support from the vendor or affiliates is possible but can be pricey.
  • To help you evaluate event management solutions, here are some important points to keep in mind:
  • Size of events you plan to host:
  • Marketing and promotions needs:
  • Deployment options:
  •  
    This article shows us top 3 free even management softwares. Before choosing your software, keep these 3 things in mind: size of the event, marketing and promotion needs and deployment options.
Andrea Ruiz

5 Trends Making an Impact on the Hotel Industry - Hotel-Online - 0 views

  • Providing a great customer experience is imperative for any hotel
  • Use apps that can help customers search and book hotel rooms instantly.
  • Use artificial intelligence, cloud-based technology and data to understand your guests and their preferences better. This will allow you to cater to their likes and dislikes.
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  • Offer them a self-check-in and check-out experience that minimizes waiting time at the reception. Face recognition, check-in via apps, smartphone keys or check-in wearable technology are some ideas that you can implement.
  • The trend of customers using smartphones to book hotel rooms through online travel agencies will continue.
  • The agencies take a reasonable percentage of commission from the hotels if the rooms are booked through them.
  • At the same time, they offer great deals to the customers. This helps in increased hotel bookings.
  • Technology has become critical in attracting guests
  • Use chatbots to handle customer inquiries and to give quick responses
  • over, it
  • Use hotel booking platforms and search engines to increase hotel exposure and bookings Analyze big data to understand the customer better and identify their preferences, which you can then offer as an add-on. This will encourage more customers to book with you instead of your competitors.
  • major fraction of travelers comprises of millennials – who are those between the ages of 18 and 34
  • hotels must target millennials and strive to offer them a better experience.
  • ou provide them
  • they will promote your hotel on social media. This will boost your business.
  • . More
  • Allow direct bookings through apps or even chatbots
  • will also help you stand apart from the crowd.
  •  
    Technology has a grand impact on the hospitality industry. Some of these trends include online travel agent bookings and social media influencers. Millennials are the largest demographic traveling and the focus must be on them.
Lymaris Collazo

The Autumn of Covid Is the True Test for Your Hotel CRM | - 0 views

    • Lymaris Collazo
       
      DEFINITION: Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication.
  • Where I see your CRM truly coming to the rescue this autumn is in maximizing return visits from leisure guests
  • A fortuitous side effect of Covid, though, has been that all the investments in touchless technologies have now allowed hotels to digitalize supplementary or granular guest behaviors and preferences that were previously handled in-person by your staff.
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  • Besides continuing to make up for lost revenue during the quarantine period in spring, hotels will need an aggressive strategy in place for drumming up additional leisure business for the tail end of 2020 because corporate and group guests are still returning at a turtle’s pace; these segments cannot be relied upon to deliver healthy numbers until 2021. And for achieving the most conversion from transient lookers, the first step is to analyze your customer relationship management software (CRM) to see what you can learn from recent guest behavior
  • a CRM can be of assistance relates to the general satiety of eblasts, newsletters, webinars and all other forms of one-to-many marketing.
  • if you have rich guest profiles within your CRM, then you are enabling your managers to utilize one-to-one marketing in a world that is numb to blanket eblasts.
  • if your hotel doesn’t live up to expectations it will be incrementally harder to get guests to come back during a less desirable time of year.
  • this autumn will prove to be quite problematic for hotels that aren’t listening to what key drivers are actually motivating guests to book. You need all resources on hand to get those quick wins in the leisure segment that will save your property from dreadful occupancies during this upcoming low period and taking full advantage of your CRM is an important preliminary step.
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    On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.
hankunli

Hotel Accounting Software: Why Do Hotels Need Specialized Vendors Like M3? - 0 views

  • Accounting as a hotelier is a time and resource intensive process. Finding the right hotel accounting software can make or break your business – and potentially lead to efficiencies and cost-saving that can vault you ahead of your competitors.
  • Built by hoteliers, exclusively for hoteliers, the platform allows franchisees access to their financial and operating information in real-time with user-friendly reports
  • Accounting and business intelligence were burdensome processes that were preventing the brand from reaching their growth goals. Rather than continuing to focus on the older, expensive computer infrastructure, the company was interested in taking a proactive approach to manage assets and generate returns for owners
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  • Working to handle the needs of 24 properties, Coakley & Williams Hotel Management Company's two-person IT department found it was spending much of its time responding to simple requests for information
  • Additionally, by utilizing the Benchmarking tool in Operations Management when considering new properties, HP was able to view a quick snapshot of where the potential hotel compares with like brands in the system
  • After adopting a streamlined staffing model, HP Hotels needed to manage the bulk of their accounting above property, which would eliminate the need for full-service accounting staff at the hotel level
  • The solution directly addressed C&W’s needs by allowing each of its managed hotels to access its financial information directly and providing the ability to look at the day-to-day performance of each hote
  • Prior to the adoption of the M3 platform, the IT department, was spending up to 50 to 60 percent of their time serving as backups for information requests. Now, C&W’s IT staff says it spends less than 5% of its time on hotel-related issues, allowing the department to offer its services to other clients as a way to generate revenue for the company
  • Functionality: Allows each hotel to access its financial information directly and provides the ability to look at the day-to-day performance of each hotel. Business impact: The access to real time and individual hotel-specific information led to a 55% reduction in resources spent by IT on property-specific requests. This allowed IT to offer additional services to clients and generate additional revenue for the compan
  • On August 29, 2005, everything changed. Hurricane Katrina tore through the Mississippi Gulf Coast, destroying much of the Biloxi office of Encore Hospitality as well as flooding their IT room. Deploying their disaster-recovery plan, the team righted ship and ultimately moved to Dallas, TX, deciding on a location that was less at-risk for natural disaste
  • By implementing M3’s products and solutions, Encore was able to downsize its IT department to just two team members, and the offshore accounting team has been reduced to a few associates who input hotel accounting data remotely into Accounting Core
  • It’s evident that M3’s platform allows for resource efficiency as well as real time business intelligence and analytics, and the outcomes above speak to that fact. Adopting the M3 platform allowed for each company to streamline their headcount and accounting process, compare properties in real time, and secure their data in the event of a natural disaster. In the ultra-competitive landscape of hotel management, M3 has provided a leg up to HP Hotels, Coakley & Williams, and Encore and helps to ensure each company will stay ahead of the pack for years to come
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    This article references the specifics of the M3 platform, which is a more efficient accounting software for hoteliers. After several test runs, M3 has proven to help several properties streamline their accounting process, track data in real time and cut costs where possible.
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    M3 is a useful hotel accounting software that can be used on mobile devices, according to the illustrations. As mentioned in this article, accounting software can do things that generic providers can't, like delivering actionable business intelligence. For M3, it also gains the property managers more benchmarking insight and turned a management company's IT department into a profit center that offers service. Furthermore, by replacing the IT department with two employees and a cloud-based accounting system, it saved a large sum for a management company.
faith_snow

The Hospitality Industry Is Getting a High-Tech Makeover | BizTech Magazine - 2 views

  • Millennials are destined to reshape the hospitality industry over the next decade
  • they want to serve the customer, rather than first starting with technology
  • understanding how
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  • in constant touch with guests, building loyalty and sales.
  • Data,
    • ansonj55
       
      How important and useful data can be
  • Predictive analytics
  • the possibilities are endless
    • ansonj55
       
      This article was written two years ago and describes how the hotel industry is getting a technological makeover. It argues that this has been shaped by Millennials in order to secure customer loyalty and business by providing quality, value, promptness, responsiveness, and flexibility through technology. It continues to mention five technologies that customers seek: service automation, digital signage, personalized concierge, technology as a luxury, and mobile device support. An example is a mobile app that can gather data from the user to ensure that their preferences are met or to simply allow the guest to chat with an associate. The data gathered from user profiles can be used for strategic planning or quick decisions as a global corporation or a local hotel. Regardless of when or how any data will be used, the demand from guests to be constantly connected from pre-planning stages and beyond is evident. It poses interesting questions as to how technology will continue to develop in the next two years.
  • Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
  • Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
    • faith_snow
       
      New goals of the industry
  • a 'wow' experience in every step of their journey."
  • Today, technology is enabling the industry to offer guests an immersive, personalized experience like never before, from wayfinding and push notifications based on their location and personal preferences to simplified check-in/checkout and a more 'homelike' experience while they're traveling,
  • "Mobile apps, combined with loyalty rewards programs, now allow hospitality providers to create a persona-based experience,"
    • faith_snow
       
      All guests want things that make them feel important like they are being heard
  • "This speeds check-ins, increasing customer satisfaction, and encourages return visits," Kramer says.
  • meet guests’ preferences, improve efficiency and increase revenue.
  • If a door lock sensor, for example, detects that a guest has left his or her room for more than a specified number minutes, energy consumption can be automatically reduced, cutting costs and reducing energy consumption.
  • predictive analytics can be used for long-term planning or to make rapid, on-the-spot, revenue-enhancing decisions
  • "Predictive, proactive and actionable data opens the door to new travel experiences, from offering a personal booking experience to a seamless and personalized check-in, to a room specially configured to a guest's preferences, to ensuring that guests never get lost while they are on-site
obrediajones

How Technology Can Help Hotel Facility Managers Reduce Maintenance Costs | - 0 views

  • From the time a guest makes a reservation, to the time they checkout and leave the facility, hotel executives want to ensure the experience is five-star. There are many factors in making a guest’s stay exemplary which the guest doesn’t even see: the HVAC system working to ensure optimal temperature, the plumber checking to make sure water pressure in each shower is just right, the cleaning staff ensuring each room is spotless.
  • Keeping facilities in top shape for guests takes careful planning, plenty of time and considerable funds. To cut operational costs, hotel facility managers can make some changes to increase sustainability, streamline processes and alleviate headaches for maintenance staff members.
  • There are some aspects of hospitality facility management regularly outsourced by hotels.
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  • However, there are other services that may be better suited for an outside partner than regular staffers.
  • Oftentimes, when facility managers and on-staff technicians are busy doing things like lighting updates, furniture assembly or remodeling of any kind, they’re doing so on borrowed time.
  • By outsourcing more services – like construction services, HVAC services, electrical services, plumbing services and exterior services – overhead costs can be kept down, while more specialized service contractors provide quick, reliable care in both emergency situations and preventative, at a low rate.
  • While hotel management staff may be utilizing the latest technology to streamline services related to guest reservations and checkout, facility management staff may be missing out on opportunities to save with the use of technology.
  • When looking to technology to reduce costs, facility managers will want to select software solutions which fit their specific needs.
  • A computer-aided facility management (CAFM) system is another software facility managers can use.
  • Some solutions also offer a help desk, space planning, scheduling assistance and other features that can be used to manage nearly all aspects of facility management.
  • Computerized maintenance management systems (CMMS), for example, can assist with task scheduling, inventory management and work order management.
  • The right software depends on the size of the hotel and number of facilities and staffers. Consider purchasing software that can scale with the hotel if it grows.
  • Some money-saving initiatives require an up-front cost, and sustainable hotel features is one of them.
  • By taking aim at reducing facility management costs, hotel facility managers are showcasing their eagerness to make changes that will result in happier guests and a more satisfied staff.
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    The article discusses how facility managers can reduce operational costs by outsourcing help, promoting sustainability, and using facility management technology. When outsourcing work and emergencies of HVAC, electrical, plumbing, or waste, a hotel can reduce overhead costs and free time for on-staff technicians to keep up with their scheduled up-keep activities. Investing in green products like occupancy sensors and LED lights and policies like linen reuse, helps hotels save money by including guests in their commitment of protecting the earth while reducing costs. Computerized maintenance management systems can greatly help with streamlining the scheduling, purchasing, inventory, and order management, which helps protect the hotel's assets and image.
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    Author, Susan Daywitt, discusses the benefits of using computerized maintenance management systems (CMMS). Along with computer aided facility management systems (CAFM), to improve customer satisfaction and to reduce overhead costs. Daywitt also asserts CMMS and CAFM systems improve facilities managers' ability to manage inventory and work orders with greater efficiency.
nellyvero71

3 Ways to Save More Money with Predictive Staffing - 1 views

  • Imagine a situation where you could consistently save up to 5% on your weekly labor costs.
  • When it comes to saving on labor costs, the data that your POS system and scheduling software generate can help you determine the optimal number of staff members you need at any given time.
  • To get a quick and accurate picture of your labor effectiveness, sales per man hour (SPMH) is a great technique to employ. By calculating how much revenue is generated by a certain number of employees in an hour, you can optimize the staff needed to match your hourly revenue. The higher the productivity of your team, the lower the hours – which results in a lower labor percentage.
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  • To determine your restaurant’s SPMH, divide your projected gross revenue per hour by the total number of employees hours scheduled in the same hour. This information can easily be exported from your smart POS system.
  • Forecasted revenue is one of the most common and accurate ways to ensure staffing at a labor cost percentage that is profitable for you. Revenue forecasting is accomplished by looking at your POS data from past periods to make an educated guess on what your future revenue will be on a weekly, daily or hourly basis.
  • If you have smart employee scheduling software you can automate these forecasts from your POS system and have them match them up with your target labor costs.
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    This article talks about how you can improve your restaurant operations and save money using a POS system. The system helps in Sales per Man Hour and Forecasted Revenue.
tredunbar

7 POS Trends for 2020/2021: Latest Predictions You Should Be Thinking About - Financeso... - 2 views

  • global point of the sale terminals market is expected to reach USD 108.46[1] billion by 202
  • One of the biggest POS industry trends right now is mobile payment transactions which saw a 40.2% year on year growth[2]
  • it’s also important to have a reliable billing and invoicing program together with your POS sale
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  • 54% of consumers[4] in the US preferred to use their debit cards to make payments
  • 46% of US consumers rarely use money[4] anymore
  • 45% have security as their top priority. Offering a secure payment method improves the trust your customers have with your business.
  • using mobile devices like tablets and mobile devices to make transactions faster
  • 53% of retailers and business owners are upgrading their POS[3] systems
  • Asia Pacific countries have fully embraced the use of mobile payment methods. eMarketer found that more than 45.2% of China’s population use mobile payment[8] for their everyday use. 
  • 61% of quick-service restaurants in the US have embraced cloud-based POS[5]. In fact, 60% of new merchants are asking for cloud POS[6] rather than legacy POS.
  • 61% of merchants[7] are looking into getting cloud-based POS
  • Cloud-based POS replaces all of that with a single app. Any update will come from the cloud to whatever device you are using.
  • you can make the transition to the cloud-based system slowly
  • Most cloud-based POS can integrate with the programs that your business is already using
  • Accepting mobile payments for your business is easy. It mostly consists of scanning codes or tapping the smartphone on the terminal and authenticating the transaction
  • Mobile POS offers convenience as it takes the point of sale system to the customer, rather than the other way around
  • Accepting mobile payment methods allows lines to move faster and gives your customers a sense of satisfaction
  • Mobile payments are safe to use. A lot of these systems are EMV compatible and use the latest secure credit card processing technology to protect you and your customers
  • 15% of businesses in the US are already using AI-enabled POS
  • Prevent fraud and ensure customer information is secure through an AI
  • AI can personalize a customer’s behavior and offer relevant product displays based on their past purchases
  • AI lets you know your customer’s buying habits. That way, you can order more of what’s being bought, increasing profits
  • 83% of shoppers are willing to provide their information[11] in exchange for a personalized experience
  • Get insights on what your customers are purchasing more of. This gives you an idea of what they are going to buy next based on their most recent purchase from your store
  • create a comprehensive marketing strategy that can help promote your brand and products
  • present real-time data in an easy to understand format like a graph
  • payment options include smartphone payment options that support RFID like Apple Pay, Samsung Pay, and Google Pay
  • instead of waving the device over the POS terminal, customers will need cellular data to complete the transaction
  • A mobile POS system often consists of a tablet that accepts card, cash, and mobile payment options. Additionally, these systems can also be used as a standalone register for a self-checkout kiosk
  • a reliable POS system, you can easily keep track of everything in your store
  • It can also serve as a digital menu, where customers can input their orders. The orders will be sent directly to the kitchen, encouraging customers to order more
  • Rather than giving the card to a server and letting them run the transaction at the counter, customers can pay from the table
  • retail shops that offer self-checkouts, you can make your mobile POS into a static till
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    The article focuses on trends that companies utilizing a POS system should look at deploying. Bolstered by figures supporting the success of the emergent trends, the article seeks to encourage operators to make the move sooner rather than later. The most prominent trends revolve around more efficient payment access. Customers appreciate the speed and available payment options. Companies are also able to manage customer data effectively and securely while also managing inventory and marketing. AI integration is also a forward trend that is allowing businesses to tailor their tactics to each customer individually. Perhaps the most important trend that is affecting other transaction systems as well is cloud based POS.
lethannelson268

Voice-ordering kiosks limit contact at cafes during epidemic - 0 views

  • food could be ordered by voice, and the use of such restaurant self-service kiosks is growing
  • The idea is to serve the quick-service restaurant industry. The platform is capable of processing voice orders in mobile apps, kiosks and drive-thru scenarios
  • Amid coronacrisis, voice-ordering kiosks have turned a convenience into a drawback. People are reluctant to touch something that many others have touched before them
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  • the kiosks use automatic speech recognition and natural language understanding to translate speech to text.
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    This article focuses on the future of ordering in restaurants amid the coronavirus pandemic. While this technology may not have initially been developed to improve safety during these times, it definitely has helped. The article mentions voice-ordering kiosks that customers can use to place order while in restaurants, eliminating the use of touch-based kiosks, or having to give your order to an employee.
jessielee214

7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views

  • To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
  • Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
  • Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
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  • Complex Events
  • by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
  • 2. The value of events
  • To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
  • 3. What makes an event: size
  • Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
  • "Simple" Events
  • Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
  • Midsize Events
  • Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
  • Small Events
  • The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
  • Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
  • Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI. 
  • 4. What makes an event: point and purpose
  • One can only imagine the chaos of a meeting without a point or purpose!
  • For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
  • For Profit
  • The key is in keeping costs as low as possible without sacrificing the experience.
  • Corporate
  • Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
  • Membership Growth
  • Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
  • 5. What makes an event: the experience
  • The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
  • 1. Why events matter
  • Live Entertainment
  • A Quality Keynote Experience
  • There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
  • Food and Beverage
  • The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
  • 6. What makes an event: technology that puts everything together
  • Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
  • Branded Websites
  • Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
  • Room Block Management
  • Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
  • Digital Check-in Desks
  • Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
  • Real-Time Surveys
  • Branded Mobile Event Apps
  • This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
  • Data Dashboards
  • We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
  • Artificial Intelligence (AI)
  • Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
  • Radio Frequency Identification (RFID)
  • RFID makes it easier for planners to collect data, such as surveys and session attendance.
  • 7. What makes an event: technology in the moment
  • Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
  • To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
  • Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
  • Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
  • Virtual Reality (VR):
  • At-a-glance analytics provide quick insights that can help optimize events and offerings.
  • Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
  • Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.  
  • Planner Expectations Around Technology
  • Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
  • The Value of Technology
  • That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
  • After the Event: What Attendees and Planners Want
  • Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
  • Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
  • Put your hospitality management professional learnings into practice
  • With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
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    This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.
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    This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethi... - 0 views

  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
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  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
  •  
    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
mmorr116

Wendy's and Google Cloud Partner to Enhance the Wendy's Restaurant Experience | Hospita... - 1 views

  • Wendy's® and Google Cloud announced a partnership to enhance the Wendy's restaurant experience and unlock new customer, restaurant, and employee experiences through data-driven insights.
  • Wendy's intends to leverage Google Cloud's data analytics, artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to create new ways customers can order food in the drive thru, on their mobile devices and through other touchpoints.
  • Google Cloud's AI/ML and data analytics solutions will enable Wendy's to innovate ways to create fast, frictionless, and fun interactions that redefine the way customers visit and enjoy our restaurants."
  • ...1 more annotation...
  • By bringing together Wendy's commitment to innovation, with the best of Google technology, we can help build the quick service restaurant of tomorrow that redefines speed, convenience, and quality.
  •  
    Wendy's plans to 1) reimagine the restaurant experience for customers and employees by improving business analytics and reporting 2) create new ways of ordering food through mobile, web, and other touchpoints at the restaurant 3) provide a next-gen restaurant experience.
lorenismora21

Technology: Disruptive Innovation in the Tourism Industry - 0 views

"Not all innovations are specifically sought; sometimes they arise in response to a problem or need". This article establishes that in order for it to innovative it should mark a milestone. In the...

https:__www.ie.edu_insights_articles_technology-disruptive-innovation-in-the-tourism-industry_

started by lorenismora21 on 30 Aug 21 no follow-up yet
mrodr1442

Proximity Marketing: Sending the right message to your customers - 1 views

PROXIMITY MARKETING: SENDING THE RIGHT MESSAGE TO YOUR CUSTOMERS Proximity Marketing: Sending the right message to your customers https://techgenix.com/proximity-marketing/ Interesting how modern ...

started by mrodr1442 on 23 Sep 21 no follow-up yet
dlevine4195

Beacons At Airport: The Next Big Thing In The Airlines Industry - SPEC INDIA - 0 views

  • Beacon technology has the potential to transform curb- to- gate- to- destination passenger experience while increasing the revenue streams.
  • Beacons are a small wireless device that sends Bluetooth low energy (BLE) signals to the nearby mobile device.
  • It interacts with a mobile application installed on the device and triggers specific actions such as displaying a contextually relevant message on the phone, sends coupons of nearby stores, etc.
  • ...23 more annotations...
  • So, in an airport environment, these small BLE devices are connected with smartphones and associated mobile app which helps in indoor way-finding, tracking the movements, predicting & serving traveler’s need, and much more.
  • increase the interactive engagement, beacon technology comes to rescue. It makes the travel easy by connecting with a traveler and delivers personalized proximity information in a better way.
  • Deployment of a beacon at the airport can eliminate the stress of check-in, security, & baggage management and passengers can have more time to enjoy the lounges, cafes and other airport privileges.
  • Beacons installed at the airport can track the movements of the passengers throughout the airport (where they dwell the longest, which airlines is generally preferred etc.) and generates the data which helps to identify the need of the visitors.
  • For instance: If there is any change in the gate when passengers are busy with other stuff, a beacon would ping the respective mobile app with the quick push –notification about the gate information in real-time.
  • In such a scenario, if beacons are deployed, it can help to find the route of bus location, gate and terminals easily with the help of indoor-navigation.
  • Apart from this, indoor-navigation enables passengers to search quickly for nearby airport vendors and services such as restaurants, lounges, shops, ATM locations or family restroom
  • Heat-map helps to understand the user-behavior of the passengers.
  • updates on flight delays, gate changes or baggage collection.
  • beacon can trigger contextually relevant messages, personalized deal (eg: restaurant discounts, Wi-Fi passes, upgrades, etc.) to the passengers who are nearby.
  • Influencing customers with the current offers and vouchers helps to drive customer engagement, increase sales or build brand loyalty.
  • If beacons are deployed near the baggage claim section, they no more have to look out for the electronic board to find at which carousel baggage will arrive
  • A beacon will trigger the message to the arriving passengers about the carousel and will also inform them about how long they will need to wait.
  • beacon solution will drastically reduce baggage loss, increase efficiency and ensure customer confidence.
  • MIA airport official app helps to improve passenger experiences by providing personalized updates, directions, offers based on the location.
  • Virgin Atlantic airlines provide an electronic boarding pass to the premium passengers who have installed iPhone’s Passbook app.
  • Passengers are able to receive messages and personalized notifications from the beacons. Passengers using the service will receive special offers, such as commission-free currency exchange.
  • Terminal 4 with the goal of providing convenient flying experience by displaying actual wait times at major queues.
  • The beacon also helps in resource allocation to segregate the crowd at the terminal.
  • Serves as an effective advertising toolBoost the power of personalizationIncreases app-engagement and retentionEnhance the travel experience by reducing the wait-timesReduces bottlenecks and track the flow effectivelyConnects with a customer at the right timeIncreases the revenue stream
  • Mobile and beacon technology can create a connected experience and engage passengers from a single touch point.
  • Many gates are shared by different airlines. It is not practical for each airline using the same gate to deploy its own beacon.Beacons are connected with mobile apps, so information can be used to determine a person’s location which may result in data privacy issues.Installation is complex which may lead to more cost.
  • The airport can gain valuable insights into passengers, which ultimately helps to achieve business goals through a single piece of technologyPassengers can enjoy more engaging, seamless, and personalized experiences through their ever-present mobile devices.
  •  
    The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.
xrive007

How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
  • ...19 more annotations...
  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Diners
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Tabletop e-waiter & checkout
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
rhera004

A History of Event Planning (And Why It Matters) | Social Tables - 0 views

    • rhera004
       
      Matchmaking purposes as well
  • Being an event organizer is one of the most stressful careers, but when things come together, there’s nothing like it.
  • 82 percent of small business owners say face-to-face events and in-person meetings are important.
  • ...7 more annotations...
  • 97 percent say that meetings deliver return on investment.
  • 2013, employing 2.3 million Americans and generating $42 billion in tax revenue.
  • But the first CVB wasn’t established until 1896, in Detroit, Mich.
  • International Association of Exhibitions and Events (IAEE), came into being in 1928. The Convention Industry Council (CIC) and Professional Convention Management Association (PCMA) were founded in the 1950s.
  • Now people not only have individual personal and professional email accounts, they multitask, prospect, network and curate content on a variety of social and digital platforms.
  • It’s that the French Revolution began with a meeting on a tennis court.
  • Meetings catalyze change.
  •  
    Quick History of Meetings/ Events info.
rhera004

A Brief History of Event Management: Event Planning Then and Now - LocalHop Software - 0 views

    • rhera004
       
      Roaring 20's should also be noted
  • Individuals can now create, locate, register, and document an event by using one small portable device.
  • Then vs. Now
  • ...8 more annotations...
  • Registration
  • Locating
  • Attendees
  • Advertising and Finding Events
  • The earliest recorded events and gatherings promoted peace and friendship between tribes and clans, and the first known event planner was Cleopatra
  • However, Cleopatra’s events would not have been possible without her servants and free labor. Communication was very limited, and messages were often hand delivered which usually took weeks, if not months, to be delivered.
  • Wealthy aristocratic women were in charge of event management, the most notable being Madame Pompadour, the mistress to King Louis XV of France and Marie Antoine.
  • People were making more money, which meant that they could spend more on hosting events.
  •  
    Quick article on the differences between event planning past and present.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
jmeji095

What Is a Retail POS (Point of Sale) System - 1 views

  • Making big, bold investments in point of sale systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect
  • Achieving a single, 360-degree view of the customer and inventory is no longer a competitive advantage, but a basic requirement to thrive
  • 71 percent of consumers say that the speed of service, checkout experience, and delivery options are important to stay loyal to a retail
  • ...8 more annotations...
  • Today's retail POS systems must have the ability to:
  • Accept customers' growing range of preferred payment type
  • Make recommendations for customers based on their purchasing history
  • As studies show more than half (57 percent) of retailers said they are arming their store employees with mobile technology; and another 13 percent plan to
  • To drive customer engagement when and where appropriate, retailers need the flexibility to ensure whether docked or portable, they can choose the form that best suits their needs.
  • As part of a retail omnichannel strategy, POS software enables retailers to empower their store associates to better perform in-store clienteling, loyalty initiatives, and offer promotions
  • Speed to value: Quick deployment helps retailers innovate faster and provides the flexibility to implement change when the market requires it.
  • Cut your application costs: Significantly lower the percentage of your business unit's budget that's devoted to IT spending, which means you can invest in other areas while still using up-to-date, fully functional, secure business applications
  •  
    POS systems play a large role within the hospitality sector and develop by being used within different company types and industries. One main place where a POS is used and is extremely important is in retail. Along with creating speedy checkouts for customers, it is now a basic need for most of these POS systems to be using an inventory calculating software.
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