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ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
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  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
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    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
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    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
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    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
nashalsiddiqi

AI in Restaurants: How it's Reshaping Restaurant Management | Lightspeed - 0 views

  • Artificial intelligence software that makes restaurant forecasting more accurate and less time-consuming. 
  • From employee scheduling and cutting down on food waste to projecting sales and planning promotions, the benefits of AI are numerous. Ultimately, it helps you minimize labor and food costs and maximize profits. 
  • sales forecasting is a set of processes that restaurants use to project their future sales. For many restaurants, this means looking at the previous year’s sales reports for a specific timeframe and using that as a benchmark for the current year’s sales over the same timeframe
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  • there’s a problem with this process. There are a ton of factors that contribute to sales growth or regression that simply looking at last year’s sales doesn’t give insight into. 
  • Things like the weather, your restaurant’s location, holidays and even local or international events can have a big effect on your sales. 
  • Whether it’s sunny, cloudy, rainy, snowy or warmer than usual, consumers are drawn to certain foods and drinks based on the conditions outside. Based on the food and beverages a restaurant serves, the weather will influence how many customers a restaurant serves on any given day. 
  • it lets you know how many sales you can expect in the future based on that historical sales and weather data. 
  • A study from the World Resources Institute found that for every dollar a restaurant invests into reducing their food waste, they save seven. That’s a 7x return on investment! 
  • By using historical sales data and weather conditions to predict how much inventory you actually need to buy to fulfill customer demand. In doing so, restaurants remove the risk of overspending on cost of goods sold (COGS).
  • Using AI, restaurants can accurately project their sales, inventory and staffing needs for holidays. Instead of guesstimating your sales for events like Saint Patrick’s Day, use artificial intelligence to decipher what (and how much) food and beverages you need to stock up on to fulfill demand.
  • Your restaurant’s location will also affect sales on holidays, and AI can help you predict foot traffic and walk-in customers based on the same historical sales and weather data. 
  • For example, if your restaurant or bar is near a basketball arena and your local team is in the finals, you can expect larger crowds of customers who want to watch the game. If you’re not prepared for that spike in customers, that’s effectively missed revenue. 
  • Rather than guess which menu items attendees prefer, pinpoint your best (and worst) sellers and adjust what you purchase from suppliers accordingly. 
  • AI can help restaurateurs determine what their promotion includes, which maximizes that promotion’s returns. 
  • With AI-powered forecasting, businesses in the hospitality industry can plan and make decisions based on previous sales data and analytics in relation to the weather, their business location and so much more. 
ricardoa97

The role innovative technology will play in the hospitality industry post Covid - 0 views

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    The article, "The role innovative technology will play in the hospitality industry post Covid", discusses the necessary technologies that will be needed to adapt to the post Covid world. The article listed innovations including; "turning to a cloud hotel solution, adopting touchless tech, managing channels better, adopt mobile hotel solutions, and choose user-friendly and advanced systems that offer a complete solutions." These innovations will redevelop the lost trust between the hospitality industry and the customers. For example, adopting touchless technology to minimize interactions with guests and make services more efficient. The company advertised throughout the article is Hotelogix which offers a cloud management solution for technological advances utilized throughout the upgrades in 2020.
nashalsiddiqi

Why is it important to keep my IT systems up to date? - 0 views

  • software upgrades are essential for continued operation. On the technical side of things, these upgrades provide fixes for known issues, provide new enhanced features, and often resolve and fix major security flaws or other types of flaws inside of software that could put your company and your company’s data at risk.
  • very important to keep track of updates and test them whenever possible before deploying them to a production environment. On some complicated infrastructures, applying something as small as a small security fix could bring down multiple integrated Line of Business applications. In an event like this it could cause huge problems!
  • ignoring security updates could leave a huge security hole that could be exploited by a virus, or malicious piece of software and infect many of your systems.
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  • is when it comes time to do larger upgrades, or migrate systems to new servers, the migration/implementation time could be multiplied 2-10 times just because you haven’t kept your systems up to date.
  • In situations where you do have a valid good warranty from a recommended vendor, you can often have hardware replaced under warranty by the next business day, minimizing downtime.
  • Equipment Age – They need to purchase new equipment, since replacement parts aren’t available anymore, and the equipment’s warranty has expired.
  • Consumer Grade Equipment – Some IT Solution providers, and/or IT staff feel they can build their own servers, or purchase off-the-shelf consumer grade equipment for business use.
  • Vendor Warranty – We are called in to resolve an issue on a new server environment, but it turns out the equipment just came off warranty after 3 months.
  • Security and critical updates need to be applied urgently when possible. Upgrades or updates that increase features, functionalities, and correct software flaws are also important, but not as important as security/critical updates.
  • Hardware should be upgraded when either the equipment is coming off warranty, or when you need to upgrade for performance/capacity reasons.
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    the article emphasizes the importance of conducting constant updates and upgrades on software and hardware, as it will help to protect the company data and systems from any possible hacks or viruses or data loses.
rhera004

Technology in the hospitality industry - exploring the very latest trends - 5 views

  • Digital conference facilities
  • hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
  • If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
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  • When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
  • hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • Retina scanning is even more accurate and secure
  • than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
  • 81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
  • Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
  • gives hotels the flexibility to expand and adjust their IT needs along with business growth
  • Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
  • take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
  • local area networks (LANs)
  • building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
  • Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
  • Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
  • Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
  • can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
  • this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
  • Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
  • All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
  • Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
  • This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
  • The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
  • his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
    • rhera004
       
      This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
  • medical facilities;
    • rhera004
       
      Super important given the state of things
    • rhera004
       
      This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
  • For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
  • hanging a ‘Do Not Disturb
    • rhera004
       
      Eco-friendly option. I like this!
    • rhera004
       
      Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
    • rhera004
       
      This may be a hard sell for some people. Ex. Conspiracy theorists etc.
  • almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
    • rhera004
       
      Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
    • rhera004
       
      Can be creepy- but will definitely optimize guest experience.
  • hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
  • ead to positive change and growth in the industry.
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  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
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  • t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
    • rhera004
       
      Bluetooth speaker system connectivity would be a good idea for hotel rooms.
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    The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
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    This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
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    Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
sdavi111

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies |... - 0 views

  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
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  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
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    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
rhera004

100 Event Statistics (2021 Edition) - 0 views

  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
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  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • 37% of event planners report that social media exposure is a key metric of event success.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
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    Informative page reflecting Event Statistics - Post-Covid
cingram21

Cloud Computing Trends & Future Technology 2021 | Datamation - 1 views

  • Enterprise leaders are quickly recognizing that not all clouds work for all of their needs, and some of their legacy systems and applications work better on their existing on-premises infrastructure. These realizations, and a growing need for both flexibility and reliable security, have ushered in a period of growth for hybrid and multicloud setups. 
  • which polled more than 2,600 global IT decision-makers globally – and highlighted that hybrid cloud is now the most common choice, with 46% of respondents now using a hybrid cloud (a 12% increase since their previous survey).
  • Instead of relying on embedded, native security features, tech experts are advocating for the increased use of managed security service providers (MSSPs) and a better organizational policy for user access management. Organizations are recognizing that security incidents can come from both internal accidents and external actors, so it’s important that all users are trained and compliant with an organization’s security policies.
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  • By implementing the ZTNA model for secure network access, IT teams can have full control over who is granted access, enters, and leaves the network at all times. This model has gained much more recognition since being mandated in President Biden’s executive order.”
  • The entire world is starting to shift its attention to Kubernetes and the orchestration of containers,” Cusimano said. “It’s the next iterative shift — we went from physical to virtual to cloud, and now we’re going to microservices and containers. 
  • “Cloud-native technologies will also lead and help companies to build, migrate, and modernize customer-facing and analytics and artificial intelligence (AI) apps more easily and at scale.”
  • cloud is typically more energy efficient than on-premises infrastructure, the growth of AI and the Internet of Things (IoT) is causing cloud technology to work harder than ever.
  • “Sustainability is a massive trend in IT – from enterprises seeking to ensure cloud providers leverage renewable energy in data centers to enterprises increasingly seeking to minimize their own supply carbon footprint via sustainably sourced, circular IT solutions,” Fenn said.
  • Although few cloud vendors have adopted the circular model, most are changing their business models to emphasize more renewable energy use, carbon offsets, and data center efficiency boosts.
    • cingram21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.
    • cingram21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.
ricardoa97

How to choose the right hotel software from reliable vendor | By Bogdan Romashko - Hosp... - 0 views

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    The article, "How to choose the right hotel software from reliable vendor", by Bogdan Romashko, discusses the steps needed to successfully select the correct Hotel Management Software for the respective property. The two emphasized points in the article of finding a software are to ensure that the selected software fits the type of hotel in operation and analyzing the original business model to properly select the correct PMS. The selection of the PMS is difficult due to the variations of properties and must be carefully analyzed. A variable, such as the property size and location, can change the PMS used for a particular property. A hotel in Los Angeles, California has different needs than a hotel in Cody, Wyoming. The clientele is different and the operations software needed are unique to that clientele. In addition, the business models for each location has slight difference when calculating success and monitoring customer activity. The PMS selected will basically do the same thing regardless of the property including, financials, task, and logistical management. Lastly, PMS technology can be utilized to assist during the pandemic with minimal touch capabilities which are keyless entry and online check-in and -out.
ecast038

Disruption Drives the Hospitality Industry to Innovation - Hotel Business - 0 views

  • looks
  • drastic
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  • As the industry looks to rebound, hotel owners, in particular, are introducing new solutions and services to entice guests, including embracing automation, a once taboo term in an industry used to thinking of service in a very human-centric way. From robot concierges to new marketing strategies, hotel owners are changing the norm to address social distancing measures and lingering travel concerns.
  • Property automation system companies are catering specifically to the accommodations industry to
  • the industry must completely re-evaluate and adjust operations to reduce potential touchpoints, and automation is a crucial component at this time.
  • The entire check-in process can now be done through a smartphone, minimizing staff interactions and reducing exposure to a crowded lobby. Guests can check-in with a single touch and enter their room in minutes without even requiring a physical key card.
  • centric
  • drastic
  • For an industry that has long since relied on its (human) staff to deliver customer service, this is
  • make the integration of smart locks and devices easily accessible.
  • experience
  • shift to a tech-first experience. However, for hotels struggling to open with a skeleton staff to reduce overhead, an automated management system can improve efficiency and the overall guest experience.
  • experience
  • branded apps are a one-stop portal for everything from reservations to room service. Used c
  • orrectly, a branded app can help streamline operations and establish a direct channel of communication between hotels and guests.
  • Smart technology is a key investment for hotels as they look to reduce high touchpoints in rooms. Voice assistants can control nearly everything in a room, including temperature, lighting, alarm clocks, televisions an
  • d to order room service. It also creates an opportunity for hotels to learn guest patterns and personalize the experience even further.
  • And based on the past few months, the industry is rising to the challenge.
  • the pandemic accelerated the need to embrace smart technology and automation urgently, putting more pressure on an industry with slim profit margins to cover the costs of implementing the infrastructure to accommodate these changes. The industry has its back against the wall, forcing change and innovative new thinking to adapt and entice guests back as travel resume
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    Before the pandemic hotels were using apps to allow guests to view hotels in their area and book hotels from the comfort of their phone. These apps also had incentives to make customers want to book through the app, now that the pandemic has caused individuals to not be able to be in contact as much, the hotels have taken advantage of these apps to allow guest to do more. Guests are now able to check in through these apps, open the door to their room without needing a key, ordering room service and towels and other toiletries through the app as well. The pandemic forced a lot of companies within the hospitality and tourism sector to become more technology friendly in the sense that they wanted less person-to-person contact, for the safety of external guests and internal guests. Like mentioned in the article smart devices have more of an influence on the guests experience overall, the article mentioned how hotels are using robots to clean rooms, deliver room service and toiletries to guest to increase social distancing standards within the properties. Hospitality was once known as an experience only able to be best delivered by humans but now it is an experience through technology that brings comfort to guests.
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    To provide safer environments to guests and avoid going out of business, hotels had to quickly adopt changes and innovations. Although the industry has heavily relied on human interaction for all customer service aspects, smart technology and automation has been crucial for hotels. In many hotels, all guests need is their smartphone to check-in and get in to their rooms. Marketing has changed and many hotels rooms now feature workstations and gym equipment to ease guests travel concerns.
mmorr116

Green Computing: The Future of Computing - 1 views

  • The concept of Green Computing has started to gain prominence over the past few years as organizations begin to examine their carbon footprints and the impact they are having on the environment.
  • Green Computing is “Where organizations adopt a policy of ensuring that the setup and operations of Information Technology produces the minimal carbon footprint”.  It is “the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems” in an environmentally friendly and responsible way.
  • Basically, the “green issue’ came about when people realized that the earth was not a boundless resource of energy, minerals and means to support life.
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  • The manufacturers and users of PCs must adapt manage the three key areas; the ‘triple fundamental concerns’ of how the equipment is made and shipped, how the equipment is used and maintained and finally how it is disposed and processed
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    Due to increasing weight being given to to environmental and social impacts of business, greener computing alternatives are becoming more and more attractive. Going green computer-wise includes more than using green materials in production. It also extends to reduction and control of energy during production and use as well as disposal and reuse of devices.
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    Green computing (also known as Green IT) is a concept and/ or action, which was launched in the early 1990's after realizing that the planet is not an endless source of energy. Creating, distributing, maintaining, and most importantly, disposing machinery related to technology has become the focal point of Green IT. So, the "whole life" of the IT equipment plays a vital role concerning its objective/ aim of having a positive impact on the environment. Additionally, targets of this program include curtailing energy consumptions, raising awareness and utilization of green energy, properly disposing equipment, reducing footprint, reuse/ refurbish/ recycle, and more.
cborregomarsh

The Rise of Service Robots in the Hospitality Industry: Some Actionable Insights | Bost... - 1 views

  • The current wave of service technologies is service robots, “system-based autonomous and adaptable interfaces that interact, communicate and deliver service to an organization’s customers”
  • Service robots can be equipped with different levels of artificial intelligence: mechanical, analytical, intuitive, and empathetic
  • Intuitive intelligence relates to the capability to process holistic and contextual thinking and thus provide personalized services. Empathetic intelligence refers to the ability to recognize and appropriately respond to people’s emotions. This “highest” level of intelligence enables service robots to deliver socially and emotionally interactive services, which is the ultimate goal of service robotics
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  • Service robots with these two levels of intelligence can basically handle functional tasks such as delivering food and answering a customer’s question. They free human staff from the high volume of trivial customer requests rather than taking higher-value roles. 
  • Adoption of service robots could signal low interpersonal contacts, reduce perceived risk of virus transmission
  • Mechanical intelligence relates to standardized and transactional tasks, which require a minimal level of learning
  • Analytical intelligence is based on systematic and rule-based learning from big data and enables logical thinking in decision-making.
  • consumers’ acceptance of service robots is determined not only by its functionality (e.g., perceived usefulness and ease of use), but also by social-emotional and relational elements that robots can provide
  • Service robots are becoming more and more popular in the hospitality industry. The need to provide contactless services to consumers (e.g., robotic food ordering and delivery) further accelerates the adoption of robots.
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    Throughout this article, service robots are discussed, which communicate, interact, and provide services to clients of an organization. It is possible that service robots can reduce the chance of infectious diseases spread via interpersonal interactions, which could increase the likelihood of visits. There are different types of artificial intelligence that can be incorporated into service robots: mechanical, empathetic, analytical, and intuitive. Standardized and transactional tasks can be handled by mechanical robots, while analytical robots can handle logical thinking in the decision making process. During the implementation of service robots, companies should consider the crucial factors that influence the adoption/acceptance of the new technology by consumers. Robots can also provide social-emotional and relational factors that can be perceived as human by users.
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    As Covid-19 hit, it came with the implementation of more robotics and AI systems in the hospitality industry. The systems allowed for less human interaction which aided in avoiding being infected. This resulted in customers wanting more of these systems in place as they now prefer the robotics to human staff when it comes to their safety concerns. The robotics have different roles based on their configuration levels.
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    The use of service robots in the hospitality industry is on the rise. They are equipped with different levels of artificial intelligence in order to handle functional tasks as well as provide more personalized services.
peacejj22

POV: IHG's Recent Data Breach Wasn't Due to a Weak Password | Hospitality Technology - 0 views

  • come to light regarding the recent IHG data breach, one thing becomes clear: employee training to detect suspicious phishing emails must become a priority. Many news outlets have made it seem that a weak password was the cause for the company’s recent security breach, but if the hackers -- TeaPea -- who are claiming responsibility for the breach are to be believed, this really isn’t the case. TeaPea told the BBC that they were only able to gain access to the company’s internal IT network after an employee was tricked into downloading a malicious piece of software via a booby-trapped email attachment.
  • MPLOYEES ARE THE WEAKEST LINK
  • Unfortunately, in an industry where hospitality and customer service is the primary directive, employees are predisposed for being kind and willing to give to much information," says Andy Rogers, Senior Assessor of Schellman, a global cybersecurity assessor. 
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  • or hoteliers, recognizing this as a true weakness and doing what they can to remediate this problem is a necessity
  • MAKE CYBER SECURITY TRAINING A PRIORITYOnce employees are aware of the role they play in protecting the company, they must then receive regular and high-quality training on a variety of phishing attacks
  • remember, an hour long security training session once a year is likely to be highly ineffective. Instead, consider multiple short training sessions regularly.
  • GO BEYOND TRAINING
  • Email systems are too intimate with business applications and are typically installed on the same workstations for convenience," Sackowitz says. "Perhaps, as a safer alternative, it's time to look at sandboxing or bifurcating critical systems over one’s that converge with public delivery. Perimeters are still necessary. Additionally, there are technologies that can block or proxy any outbound URL from email that will minimize risk."
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    this article is about a recent data breach. in essence this article provides an outline for how to possibly prevent something this devastating from happening. the general consensus is that training employees is of the utmost importance because there the weak link.
cnburke22

What role cloud computing is playing in the evolution of the hotel industry? - 2 views

  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
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  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
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    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
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    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
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    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
nathaliro

The Future of Technology in Hospitality is Green | Hospitality Technology - 2 views

  • the fact that millennials (those born roughly between 1982 and 1996), are going to be the largest generation in the country’s history (at 83.1 million).
  • Simple math tells us that the buying power at large is mainly in their hands.
  • For example, more LED lighting throughout their facilities with sensors can help keep costs down while reducing energy waste.
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  • he hospitality industry is also one known for producing exorbitant amounts of waste.
  • In order to make more green, here are some of the tactics within the headlines of late that are being used to keep up with the sustainable practices to woo this generation, and those others to come.
  • Thanks to technology, hotels have been making strides to becoming more environmentally friendly without breaking the bank.
    • Angelica Saez
       
      It is important to work with different companies to help you establish different ways technology to go green. There are different ways to help the technology to go green for your business.
  • According to Forbes, millennials consider social responsibility and environmental friendliness when making their purchases, so brands have to rise to these significant expectations millennials have when it comes to spending their money.
  • Through the use of an intelligent camera, smart scales and AI-based smart meter technology, Winnow Vision analyses ingredients during food preparation, as well as plates returned to the kitchen, to assess which food items are most wasted and in what quantities.
  • Cruises Also Taking a Stand with Tech
  • the cruise line is implementing technology to help reduce its ecological impact including clean LNG as fuel on its new ships, installing an Advanced Emission Purification system on most of its fleet, making progress with its program to eliminate single-use plastics, and is increasing its number of ships that are zero landfill capable
  • Hotels Continue to Innovate
  • According to the American Hotel & Lodging Association (AHLA) trend survey released earlier this year, supporting sustainable initiatives remains important to the lodging industry as a whole.
  • This tells us that hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
  • it’s hard to ignore the fact that the pace of technology is moving faster than ever before.
  • From the excess food that is thrown out each year, to the overuse of plastics, water and energy – there are many brands in hospitality that are taking the right steps to becoming more sustainable. After all, if they don’t get on the green bandwagon, they risk losing the largest generation of buyers in history.
    • Angelica Saez
       
      When your business goes green it is good for the environment and your business.
  • InterContinental Hotels Group® (IHG®) announced a partnership with technology company Winnow to help its hotels automatically track, measure and reduce food waste for more sustainable and efficient restaurant and bar operations.
  • The technology group Wärtsilä also announced that it will supply and install an Auto Gasification solution for the ‘Regal Princess’, a Princess Cruises vessel. This technology will enable the safe disposal of waste from the ship through a self-fueling thermal decomposition unit, thereby significantly reducing greenhouse gas emissions. It will also lessen the requirement to offload waste at shore facilities.
  • In the case of the Andaz London Liverpool Street hotel, a project with Quimera Energy Efficiency kicked off in 2016 and within a year 21% of electricity and 27.1% of gas consumption was saved. This translates in 500.000kg of CO2 emissions saved and was achieved using the methodology of Monitor & Save, including the Bopstem technology provided by Wisestate which is an IoT solution for HVAC control and automation, without suffering guest comfort.
  • Another big announcement made by MSC Cruises shows its commitment to becoming the first major neutral cruise company in 2020. Starting on January 1, 2020, MSC Cruises will buy enough credits from companies that absorb carbon dioxide to offset all of the carbon emissions from its 17 ships throughout the year. MSC said that it is committed to reduce emissions as technology progresses with an ultimate target of zero emissions. The company intends to invest and work with shipyards and research institutes to achieve this goal. 
  • St. Regis Atlanta integrated green tech into its 10th anniversary redesign (a trend that keeps popping up in headlines), leveraging services from Mode:Green to take advantage of the opportunity and make it a smart building system.
  • While Carnival Corporation, which holds the tag as the world’s largest leisure travel company, is partnering with leaders from the maritime and engineering industries to pilot the world's first fuel cell system designed to power large passenger vessels.
  • Linen and towel reuse programs are nearly universal among properties, and a majority of hotels across all segments have implemented a water savings program.
  • Consumers have way more transparency when making buying decisions and with the right information at their fingertips at all times, the hospitality industry is not immune to the imperative of creating a quality consumer experience.
  • This builds up a bank of data which in turn informs buying decisions, shapes menus and hones food preparation techniques.
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    This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.
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    The current innovation trends of hospitality prove that this industry is steadily developing with more sustainable tactics.Hotels are implementing more energy saving products to reducing energy waste. Cruise corporations are partnering with industries to find solutions in powering vessels with cell technology rather than emission cruising.
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    -As technology advances consumers are being more transparent with their buying decisions. -Buying power lies on millennials who are roughly 83.1 million. -Millenials consider social responsibility and environmental friendliness when making their purchases. -Sustainable practices include censored lighting/temperature. -Cruise ships have installed a purification system to reduce its ecological impact, have decreased the use of single use plastics, and have increased the number of ships that are zero landfill capable. -Linen and towel reuse programs and water savings programs are nearly universal among properties.
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    This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.
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    Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.
djohn304

Importance of a Security Department in Hotel Front Office Management Tutorial 10 Octobe... - 0 views

  • The front office is a hotel’s communication center; it is the vital link between the hotel management and the guest.
  • The security department staff must react with speed and efficiency to serve the guest.
  • The security department is often regarded as a passive department, reacting only when called on.
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  • it is a very active department, setting policies, organizing programs, and delivering training programs to promote guest and employee safety.
  • Hotel Security report article by Patrick M. Murphy, CPP, director of loss prevention services at Marriott International, Inc., Washington, D.C., who reports on Marriott International’s adoption of Crime Prevention through Environmental Design (CPTED) in its chain of 1,900 owned and managed properties worldwide: CPTED is part of a total security package.
  • Guestrooms :- These [electronic locking systems] create an environment where keys are automatically changed when a new guest checks in; locks also can be interrogated to determine the last person to enter the room.
  • protecting the interior, lobby, and guestrooms; exterior and parking area; and the surrounding neighborhood.
  • Building entrances :- When reviewing a property we look to see that all entrances are inviting, brightly lit with no obstructing shrubbery. At night, side entrances should be restricted by use of card readers so that non - registered guests must pass through the lobby and past the main check - in desk.
  • Hotel lobbies :- They should be designed to be visually open, with minimal blind spots for front desk employees. Lobbies also should be designed so that persons walking through the front door must pass the front desk to reach the guestroom corridors or elevators.
  • presence of security or loss prevention officers
  • Guest amenities :- Marriott designs its new properties with glass doors and walls to allow for maximum witness potential when providing swimming pools, exercise rooms, vending areas, and laundry facilities. Adding house phones in these areas makes it possible for guests to call for help if they feel uncomfortable or threatened by anyone.
  • Exterior of the property :- CPTED principles call for bright lighting at walkways and entrances. Traffic should be directed to the front of the hotel property to make would - be criminals as visible as possible. Entrances to the hotel grounds should be limited. Landscaping, such as hedges and shrubbery, can also create aesthetically pleasing barriers to promote the desired traffic and pedestrian flow.
  • Parking :- The preferred lighting is metal halide. High - pressure sodium should be avoided because it casts a harsh yellow light. The optimal parking lot or garage has one entrance and exit with well - marked routes of travel for both cars and pedestrians. Garages need to be as open as possible, encouraging clear lines of sight. Elevators and stairwells that lead from the garage into the hotel should terminate at the lobby level, where a transfer of elevators or a different set of stairs should be required to reach guestroom floors. Other CPTED features in the garage should include CCTV (closed - circuit television) cameras, installation of emergency call boxes, and painting the walls white to increase the luminosity of light fixtures while creating an atmosphere that is appealing to the eye.1
  • The cost of a human life lost because of negligence or the financial loss due to a fire far outweighs the expense incurred in operating a security department.
  • Perhaps the most significant [of high - visibility hotel crimes] was the 1974 rape of singer / actress Connie Francis in a Westbury, N.Y. hotel, which resulted in a much publicized trial culminating in a multimillion - dollar verdict against the hotel. The case is still considered the industry’s “wake - up call” in terms of legal liability.
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    This article gives the general basis of why it is important to have a security department for your front office. The front office is the communication center for the hotel. Therefore it is an area that breeds a healthy amount of human interaction for which you must have a secure, safe plan in the event of an emergency. In my opinion, I agree that front office associates deal with a lot of people on their job and having the appropriate knowledge for the appropriate situation is important.
joshli2022

The Digital Menu and the Restaurant Industry - 0 views

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    This Article is about the ditial menu and the restaurant that benefits to have the ditigtal menu, which reduced workforce for the company and cheaper to have one compare the phsical menu. At the same time the restaurant could enhance their efficiency. The types of the digital menu are tablets, AR, interactive tables, are common opitions to the restaurant in order to upgrade their menu. In general, the the dital menu could help different type and levels of restaurants to enhancing their technological innovation in order to improve their services.
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    The digital menu seems having a lot of benefits for the restaurants. This menu is practical during the COVID-19 pandemic, when in person interactions are forced to be kept at minimal. However, I would expect more in person interactions at an upscale restaurant because I am paying more.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  •  
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
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    privacy concerns, complex management, excessive opt-ins, conversion issues
  •  
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
tvill22

Future of Hospitality with Artificial Intelligence. - Artificial Intelligence + - 0 views

  • hospitality industry has been among the industry’s hit hardest by the coronavirus pandemic over the past two years
  • AI is the future of hospitality
  • The researchers foresee a 10% compound annual growth rate (CAGR) over the course of their forecast period from 2021 to 2026. 
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  • As customers prefer limited human interaction to minimize transmission of the coronavirus, AI is the best alternative.
  • Personalization  Occupancy and Room Optimization  Booking and Staff Interaction  Updates and Maintenance  Reputation Management
  • But as the concierge retired or moved on to another job, the information required to deliver this personal touch would often be lost. 
  • No matter how friendly the staff is, waiting is annoying.
  • AI-driven check-in counters that use facial recognition to greet you by name and take you through the check-in process faster. 
  • Hotels dealing with international guests no longer need to struggle with translations. Instead,
  • AI-driven software not only produces numbers but also shows trends.
  • That means, as a manager you receive an accurate prediction of when occupancy is likely to drop.
  • Chatbots are the ideal tool to deliver a personalized answer in a timely manner.
  • Combine that with AI’s language translation capability, and you will also avoid misunderstandings which t
  • hen lead to awkward situations later on
  • It may not seem obvious, but according to UCLA housekeeping staff has one of the highest injury rates not only in the hospitality industry but in the entire private sector.
  • , but AI can also analyze the tone of the conversation. As a result, it can function as a type of early warning system, letting you know when there are critical comments you need to address.
  • At the same time, when your bots find positive comments, they can reply by thanking the customer for those comments whilst at the same time referencing those in your database
  •  
    This article addresses the future of AI in hospitality. It starts by addressing COVID 19 and how this affected AI in the hotel industry. They then go on to talk about all the benefits that AI can bring. One thing I learned form this article that i didn't know was that housekeeping has the highest rate of injury in the hospitality industry. I was shocked to learn this.
tvill22

Cybersecurity risks shaping hospitality in 2022 | Wipfli - 0 views

  • A breach could have enormous impact on consumer confidence and bookings. Hackers can takeover mechanical systems and shut down facilities.
  • The average cost of a data breach is $4 million on top of revenue losses due to long-term damage reputations.
  • Hotels also face risk from inaction; guests may perceive low-tech processes as a lack of amenities or as less safe.
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  • Outsourcing can speed up development and deployment – but has huge security implications so vendor evaluations need to be thorough.  
  • Data compliance and cybersecurity training should occur annually, at least. “Secret shopper”-style testing can happen year-round.
  • Create a standard interrogation procedure to evaluate and measure the stability of each potential partner and solution
  • Nearly 90% of hacking incidents involved some sort of credential abuse. Hotels can activate multifactor authentication to improve security instantly.
  • For example, is the vendor in a secure financial situation? Does its geography or location create vulnerabilities? How does it secure its data and property?
  • Being prepared can minimize the impact of an attack or data breach.
  • As cyber threats increase, large groups and conventions may require cyber insurance as part of their booking contract.
  • A consistent and thorough evaluation process can lead hotels toward a solution that works for everyone – creating a secure and efficient work environment and a safe and inviting guest experience. 
  •  
    This article addresses the cybersecurity trends in hospitality for 2022. They talked about the risks for the hospitality industry and how much it can cost the company if there is a breach. It also talks about how bringing third party vendors in can be a risk to your company. It ends by talking about how to protect todays infrastructure by locking down logins, empowering staff, making a plan, and getting insured.
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