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"RezLynx is a web based Property Management System (PMS) for the hospitality industry, it includes Front of House, Reservations, Back Office, Sales Ledger, Sales & Marketing and Conference & Banqueting. International language, tax and currency requirements are also handled, making RezLynx a truly global application. For most hotel groups, the concept of a single, central database is a key factor in the search for an enterprise solution for reservations and hotel management. The advent of the ASP (Application Service Provider) model eliminates the constraints of database replication by maintaining all data in one central location. As communications become faster, more cost-effective and more reliable, hotel groups are embracing the technology to increase revenue, reduce costs and therefore improve profitability. RezLynx is a comprehensive, Internet native solution designed to take full advantage of this new technology, incorporating a fully featured Property Management System (PMS), Central Reservation System (CRS), Head Office Management and Online Bookings."

Travellers all over the world are seeking a way to make hotel reservations in an efficient and timely manner. Rezlynx is another of the systems that is taking full advantage of the internet technology by "incorporating a fully featured PMS, CRS Head Office Management and Online Bookings." This technology is been embraced by the hotels since it reduces cost and increases revenue. Because it can handle international language, tax and currency requirements Rezlynx is seen as a "truly global applicatio."

Medallia allows hotels to know about guest experiences and suggestions that might improve the stay of future guest. With this software guest are able to give feedback on their stay and management is able to respond to them in a timely manner. TripAdvisor has partnered with Medallia so that when guest fill out a review they can also submit a survey on the same form. This is a helpful update because it saves the guest time and makes the process of leaving a review easier. This is important because it makes the guest experience better and it encourages more guest to leave feedback.

From what I read, Medallia seems like a great tool to use because it better gathers feedback from their own customers. As we already know, the customer is always first. It does make me wonder how Medallia recognizes reviews? How does Medallia come to the specific stats of a company? With more partnerships, Medallia can gather more reviews across the entire web. I'm sure companies have made a real impact on the business with the use of Medallia. I do believe it's something companies should experiment with before diving in completely.

I was very intrigued with this article, as Braun mentions cyberattacks on hotels in a very straightforward manner. Hotels are in a competition of enhancing their technology everyday, however, with this enhancement comes more of a liability of getting cyber hacked. In addition, our industry deals with a lot of third party companies, making it easier to hack information as well. As Braun mentions, attacks nowadays, are not only for credit card information, but also simple data on guests, such as passwords to loyalty programs, and other credentials. Therefore, as technology grows, the only thing predictable is that hacks will get more dangerous. So, the one true thing our industry must do is prepare ourselves as best as we can. 

I found this article very useful because it focus on the common complaint of hoteliers when it comes to paying commissions to OTA's. In order for hotels to attain direct bookings, they need to have a deep understanding of ecommerce and digital marketing. While online travel agencies (OTAs) have continued to flourish due to their understanding of conversion optimization and user experience, many hotels still have not adapted to this mindset. Therefore, if hotels want to compete and succeed in the digital economy, it is important to acknowledge key principles of e-commerce and apply them effectively to the websites. First, mastering user experience includes creating simple yet intuitive design including a clear navigation, easy to find information and a strong call to action. Next, constant A/B testing, which is a process that compares different versions of the same page to measure with converts best, helps hotels understand how to maximize the user experience. Personalization is another useful tool to elevate user experience, since 86% of consumers reported that personalization impacts their purchases. OTA's have been efficient in this area as they have been able to amass booking data and convert this to improve the shopping experience thanks to embedded cookies and marketing automation systems. Also, employing conversion triggers are powerful tools used at pivotal points in the booking process. Just as OTA's have been able to master these conversion triggers, hotels should learn from them to increase direct bookings. For example, creating a sense of urgency on the website, such as "only 4 rooms left", will appeal to customers. Social proof, which entails social persuasion, is a decision making tool, where customers can book their stay thanks to quick access to reviews. Best rate guarantees help boost bookings as well, since customers have the peace of mind that they do not have to sure elsewhere. Lastly, understanding the travelers' booking journey, such

This article researched the efficient strategies that OTA's use when getting customers to book through their site. The purpose is to give tips for improvement to hotel websites so that they can use their site appropriately to drive more bookings directly. My opinion is that the strategies used by OTA's outlined in this article are a perfect direction for a hotels' website to configure itself in the most efficient manner.

E-commerce is currently one of the most important buying and selling platforms. As a result of conducting business via the internet there's plenty of competition in terms of online presence. In order to make it a smooth process for customers and a company to conduct business with one another there are a few e-commerce strategies that will assist in doing so. For starters it is most definitely important for hoteliers to maintain a search-friendly web site design, improve conversion and usability, and ensure that the website is mobile device friendly. As online bookings continue to rise, word of mouth via the internet steadily increases, and internet advertisements takes precedence over T.V, it is now most important for hoteliers to use the internet to conduct business. However, it is even more important for them to do so in the most influential manner.

An article summarizing the 10 benefits to invest in an Event Planning Software. The event scene can be very big and the process to implement and develop an event can comes with a lots of requierements and steps. These type of software will allow an event manager to plan and excute better his organisation in a proper timely manner with data at his disposal on real time.

In the wake of the Marriott International cyberattack, the article presents the issues with the current issues in the methodology of cybersecurity; first explaining the data of how popular they are in the hospitality industry, and what it means for the industry, before going into the process of how a cyberattack happens and the measures taken to prevent it. Traditional cybersecurity is one of an "incident response" which can only be implemented once a cyberattack occurs and can only prevent it temporarily as a hacker can do similar tasks with different IP addresses and new malware. In order to circumvent this failure of cybersecurity, the article offers a new method in which TTPs (tactics, techniques, and procedures), are used to identify certain components of a hacker and identify how they would carry out an attack, before acting on it before the attack would "reach the network".

This article discusses one of the largest fears of most hospitality firms, and that is keeping their client's personal information private. Most large companies in this industry have become giant data centers for the personal information of millions of people. Breaches of this type of information place the lives of many people at stake. For example, Marriott International had a security breach of over half a billion of its clients which began in 2014 and was not detected until September of this year. Keeping an individual's information away from malignant forces is just plain business sense and any more attacks of this manner will severely hurt the reputation of the business experiencing it.

With the impact that COVID-19 has had on the travel and hospitality industry, companies have had to turn to digital innovations to improve customer experience and regain trust. Innovations such as digital temperature checkpoints, connected room technologies, and digital labor can increase safety and allow hotels to operate during a crisis in a way that still provides the upmost customer experience. Those who capitalize on these innovations in a timely manner, and who manage the impact of COVID- 19 compassionately, may increase both their customer confidence and their value as an organization.

This article goes over some of the most important things to consider when thinking of investing in a property management system (PMS). It first mentions making sure the the interface is pleasant to look at and easy to use. As most PMSs are the same, design is one of the main differences between the many options someone has. The easier to use and nicer to look at a software is, the easier it is to train employees. It then talks about the importance of maintaining guest privacy and security, especially involving guest payments and sensitive gust information. Automating processes and making sure the technology of the PMS keeps up with guest expectations, as well as procuring a system that is able to work with your existing systems. The integration can sometimes can be expensive, but a hotel systems integrator can work as an alternative if necessary. One of the last points it mentions is to make sure it has streamlined reporting to save time and make sure other necessary tasks can get handled in a timely manner. The last touch point when looking into a PMS is making sure the price also includes a good customer support system. If a PMS is cost effective, but leaves you without answers if the system encounters issues, it's not worth the cost. Cloud-based functionality and keeping up with real-time occupancy are more functionalities that a hotelier could research when choosing the best available PMS for their company.

This article is about Virtual Restaurants, Ghost Kitchens, and the differences between the two. To be honest, I was not really familiar with either of these concepts before today, though I can see the appeal of both and why they are increasing in popularity. It's obvious that the pandemic played a large role in accelerating the popularity and significance of these kinds of services but I do not think things will slow down. It is evident that people like the ability to order a wide variety of food and get it in a timely manner while still retaining its quality. I think that ghost kitchens are a great opportunity for people to test out their restaurant concepts without committing to a long term lease, a large investment in equipment, etc. I think that it will lend to more diversity in delivery food and potentially even higher quality.

Ghost kitchens is such an interesting concept and the name just grabs you! I skimmed through this article and will definitely go back to properly read it once I have the brain capacity to do so haha. Judging from your review on it these are becoming popular and significant in our day in age.

This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.

This article is an instruction on how to find out a suitable property management software. The core features the efficient PMS should have including guest management, housekeeping ,reservations, online booking and billing management. The Property Management software also allows the report issues they have noticed like repairs that need to be done. The author concludes that it is best to get the core product regardless of the size of the hotel.

I think that finding the perfect property management software for your company is absolutely vital because it is going to cost you a lot of money and time to learn how to use the new system and you do not want to purchase the wrong one. From basic motels to fancy hotels and resorts every place should have an effective property management system and one that suits their needs. A basic motel might need one but does not need one with all the bells and whistles that a fancy upscale resort would need.

This article introduces the importance of the PMS in the hotel. When the hotels choose the PMS software, the simple and smart one is a better choice. For most efficient system, it always includes guest management, housekeeping, reservations, online booking and billing management. The advantage of the PMS is less cost. The hotels choose a good PMS will not only save money but also manage the hotel in a wonderful condition. The PMS can help the hotel store data and keep track of the housekeeping that the manager will solve some problems between housekeeping and customers. In a word, choosing a good PMS is necessary for the hotel.

There are plenty of services available to the resteraunt service industrty.

I like this article a lot it provides resteraunts alike with many different options and plans on proximity marketing. All of these methods are cost effective and very reasonable. This also does not compromise customer service, it just alters it a more quick and efficent manner. An example would be text messaging, pop up ads, facebook, etc.. In today's world and generation everything is on the go and now now now!

I feel that implementing technology in event planning can be of a great benefit to hotels. THe business of meeting and conventions can be a profitable one but the competition is tough. Hotels need to offer a wide variety of services to attract conferences to their properties. The use of technology now day is expected and hotels that do not offer these opportunities will stay behing the curve and miss on great opportunities.

This article shares both the difficulties and advantages of obtaining a property management system for a hotel. You want to look for a PMS that can not only check a guest in but also function for all departments of the hotel and with other software that is used in the hotel. There are many details one needs to look at before buying a PMS for the hotel, for example what is the return on investment or will this system bring more revenue to the hotel. I believe that the right PMS for a hotel works many wonders both in revenue and being able to satisfy the guest.

Regardless of the type of online reputation management technology a hotel is using, hotels must manage their online reputation by responding to guests accordingly and in a timely manner. Guest review management is becoming critical to the success or failure of a hotel's social media program.

An article talks about very intelligent system created for the businesses and specifically for event and meeting planners, which calls for communication after the events and discussion of various topics such as how to improve the next projects.

Very nice idea, to exchange experience in order to make the service better. I wish it was used in many other spheres.

It is a really good idea.The ability to add guest to a hybrid network in a secure and controlled way helps company achieve our goal of connective a social community for sponsors, speakers and delegates around all our events that spans across the entire lifecycle in a very cost-effective manner.

The article is talking about that FastBooking, one of the world's leading e-marketing and online technology solution providers announced FastBooking Updater Premium which has been added new functionalities to industry-leading channel management tool. New features include the powerful reporting tools that collects and stores reservations made on internet distribution sites in a single database and generates business reports for the hotel, the centrally managed inventory that allows allotments to be automatically adjusted and dispatched to all channel, and the automatic, real-time booking of the PMS to minimize manual intervention.

The functionalities of FastBooking seem very interesting such as collecting reservations made in different websites. In this manner the productivity and performance would be more accurated providing a best service for the potential guests.

Traditional PMS functionality is still the critical core at every property. By tracking and managing all aspects of guests' data, it's both a source and collection point for the crucial activity and preference information that forms the basis of all future relationships with the guest. But with the change of technology and the manner we do business today, hotels now need a wider function set than what a traditional PMS provides. Having a PMS on the web and in the clouds is getting more popular. These new Web services make it easier for new vendors to develop fresh approaches and link them quickly and effectively into established systems, providing hoteliers with richer and more varied options. There are more advantages than disadvantages when using cloud computing. The world is changing rapidly and in other for hotels to survive, they have to keep up with those changes.

Hey all, here is an article I found that talks about the traditional PMS systems for hotels and how it once rained supreme. Now a days, traditional PMS systems are not cutting it anymore because businesses are growing and are trying to find systems that have more functionality. This article brings up a few different options that a business could adopt and put into use. Installing software applications at the property is becoming unmanageably complex. Despite very worthwhile gains in functionality, no PMS will ever cover everything a hotel needs; none offer telephone service, for example. As more guest and operating information needs to be captured and managed, many hotels and resorts need multiple other systems to complement the PMS. The first option the article bring up is Virtualization, Server virtualization is not a new technology, but its adoption by the hospitality industry is relatively recent. The basic concept is that specialized control software allows the physical resources of a single computer server-memory, disk space and computing power-to be divided as needed between several different software applications, each perceived to be running on its own dedicated server. The second option is running a cloud based system, we all know what that is so I will let you read the article. Enjoy

The author attributes a growth in 'hotel complexity' that is driving the need for a change with traditional PMS systems and the limits of their capabilities. According to the article, the current PMS system is unsustainable and will need to evolve to meet client's demands- such as cloud computing, which is highlighted as being beneficial to hotels especially with regards to flexibility, better security, speed of implementation, etc. The pros and cons of cloud computing are clearly described, the cons mainly being loss of connectivity and security breaching. Although traditional PMS are essential for most hotels, cloud computing could put them at a competitive edge.

This article talks about the constantly evolving and upgrading technology requirements for the hotels. Since hotels are expanding, these technologies make it easier to operate from different geographical locations, and also enables decision making based on revenues, guest services, and other factors. So today, if you are a hotel with a PMS, then one should invest in the era of hotel ERP's and cloud based management solutions. Enterprise Resource Planning (ERP), is an excellent tool to increase performance, productivity, reducing operational expenses, etc. This will provide the operators with constant visibility to hotel operations with single database and can be accessed through all the departments. it could be a good investment tool as ERP allows for hotels to interact with single vendor, as there is a single solution for multiple operations, and the fixed costs become more manageable.

This article tells us about an alternative to PMS an ERP. The software for hospitality is upgrading and developing everyday, and the requirements for them became more differentiated, strict and variable. The Hospitality industry is spread all over the world so hotel properties are getting larger and need to be managed easily. The number of services offered in the industry is enormous as well so hotel owners need to have appropriate software for all those multiple tasks as maintenance, payroll, CRM, accounts payable, front office and so on. So ERP can be a good thing to invest in with its cloud based management solutions. What can it offer to us? - consistency and accuracy of information - simplified coordination between departments - easier goal settings - new infrastructure that can easier and faster solve problems - really cost effective