Smart Hotel Technology & Proximity Marketing | Optimove - 0 views
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Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app.
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So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
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Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
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Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
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This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.