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kingleo7

Hardware/software convergence is the future of the Army | Article | The United States Army - 1 views

  • To me, the most important problem we are trying to address is that it takes too long to deploy new capabilities to the field," Peddicord said. "So if we accept the idea that we can't predict the future and that we need to be agile, we need to be able to adapt our systems to a changing environment, then we need to build them differently. We need to do something different so we can drop in new capabilities rapidly."
    • kingleo7
       
      The US army is not deploying new hardware and technology fast enough. The past of technology is moving to fast and because of standard procedures the army is falling. They need new protocol so that the army is not left behind. This articular also talks about how being up to date is a necessity
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    "To me, the most important problem we are trying to address is that it takes too long to deploy new capabilities to the field," Peddicord said. "So if we accept the idea that we can't predict the future and that we need to be agile, we need to be able to adapt our systems to a changing environment, then we need to build them differently. We need to do something different so we can drop in new capabilities rapidly."" -https://diigo.com/09ojb4
ndiaz162

IDeaS Revenue Solutions and Springer-Miller Systems Expand Strategic Partnership - 1 views

  • Technology integration will allow the seamless flow of transactional data between PMS and RMS to support ideal pricing at the room type level
  • "Today's integration with Springer-Miller will allow those with a high mix of room types, like resorts, the ability to price based on guest demand for individual room types in order to move away from traditional static offsets for room types that do not account for demand.
  • The integration with Springer-Miller will allow revenue managers to influence, forecast and price both group and transient business at a more optimal level.
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  • an innovator of technology systems for the world's most exclusive hotels, resorts and spas. The SMS|Host® Property Management System offers a complete set of fully-integrated modules enabling complex resorts to provide highly personalized guest service from front office to food & beverage to spa to the golf course and more.
  • IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services.
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    In this article, the writer informs us on how two system solution based companies are joining forces to give hotels the most accurate and up-to-date data on their companies transactions. These transactions includes the control of inventories, pricing of inventory, and forecasting in order to increase hotel revenue. This allows for hotel managers to better strategize their brand's revenue in order to create more informed decisions. The article highlights what both IDeaS Revenue Solutions and Springer Miller Systems do to support hotels. Many resorts already use both systems. The companies working together allows their solutions to become more streamlined for hotel establishments. Hoteliers largely focus on the guest experience, but are restricted in how they manage inventory and forecast. These tools will allow them to do both at the same time with less manual labor. It sounds like an expensive investment. It's important for managers to decide whether it's worth the investment and predict whether they will see a return on this investment. Thoughts?
lvela051

The Hospitality Industry Welcomes Chatbots With Open Arms | BCW - 2 views

  • Six months ago, 15% of airlines used chatbots, that could be closer to 20% today,
  • reduce the stress of travel.
    • lvela051
       
      the idea of planning a trip without stress and having someone else to the work for you seems like the best way to advertise Chatbot.
  • see a way to differentiate their business in a very competitive industry
    • lvela051
       
      The goal for companies is to set themselves apart from others by using the bot.
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  • The industry has moved on from just a room to using bots to help make the travel, dining and tourist experience as good as possible.
    • lvela051
       
      Works as a personal concierge. Also reminds me of Mobile app or GXI within my work place.
  • Most of these bots operate on Facebook for maximum exposure, but there are plenty of other chatbot destinations, solutions and vendors willing to provide them.
    • lvela051
       
      It could help with exposure using Facebook as the main source of Chatbot. Seems that most individuals have the app so connecting both together helps
  • European giant KLM’s bot shows how they can extend beyond flight finding and booking by offering a smart way to receive flight documentation. Booking confirmation, check-in notifications, boarding passes and flight status updates can all be delivered by Messenger.
    • lvela051
       
      The functions are very time effective for the consumer.
  • This is where chatbots step in, as they’re able to mix conversational interfaces, with product images, descriptions and calls to action. The best conversational commerce bots are also social, allowing friends to share the online shopping experience.”
  • They can help build, connect and publish intelligent bots to interact with customers on Messenger, Skype and other platforms.
  • they won’t think twice before spending money with a bot,
    • lvela051
       
      with every technology, the threat on security is important to take into consideration.
  • benefits, bonuses and instant, reliable customer service.
    • lvela051
       
      Accuracy and reliability are always important.
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    The topic of the article is about the use of Chatbot within the industry and how it could be valuable to e business. Chatbot is a messenger tool that allows for customers to communicate with someone to provide a more personalized and better customer experience when booking online. The article mentions that Chatbot is used on a variety of hotels, airlines and even booking agents to provide a different way of booking trips and experiences. It focuses on providing images, prices and descriptions to enhance the "online shopping experience." (Knight, 2018) The way Chatbot seems to operate through different partners by providing the guest with requests, transportation, last minute reservations and up to date information regarding hotels, airlines, etc. Knight takes into account the potential that Chatbot has in the future to help the hospitality industry grow earnings while positive service. Although, Chatbot seems like the newest way to appeal to those guests that are within the technology wave, i feel like apps like these are already implemented. It is convenient to have the information coming from one source, but hotels brands like Marriott have the mobile app and GXI where you can communicate with someone in assist with creating reservations, add requests and also create a profile that gives the hotel an idea of what someone expects at the hotel. The same goes for those airline apps such as American and Delta, providing similar services. What i do take into consideration is that bots like these where it be a direct bot or Chatbot are being used more and more daily to enhance the experience a customer receives which helps to increase sales for the industry.
hchiebooth

Eco-Friendly Hotel Ideas You Need to Implement Now - 1 views

  • Eco-friendly travel options are projected to increase up to 36 percent in 2017 in order to meet green travelers’ demands. Business travel is also going greener
  • Reducing energy can enhance guest experience and add extra padding to your bank account.
  • As more consumers are choosing to engage in eco-conscious lifestyles at home, it’s unsurprising that their tastes in hotels and travel destinations are noticeably greener, too.
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  • Using water in excess can also lead to groundwater contamination if sewage systems overflow. Conserving water also reduces energy use, thus saving your business money.
  • Making just some simple changes to how your hotel uses energy can make a big impact.
  • Energy-saving kitchen, laundry, and air conditioning equipment can also drastically reduce energy use in hotels. If your hotel or resort has a pool, consider purchasing a solar water heating system.
  • it’s crucial for your hotel or resort to adopt more eco-friendly practices so your business can stay competitive, attract more travelers, save money, and do its part to protect the planet.
  • Linen reuse programs for hotels and resorts are another great idea in terms of reducing water and energy waste.
  • Swapping out conventional cleaning supplies with green cleaning products can help your hotel or resort offer a safer, more natural environment to travelers.
  • hotels are now using bio-based cleaning products
  • Implementing just some of these sustainability efforts in your hotel or resort will help your business stay competitive, save money, and reduce your negative impact on the environment.
  • Many hotels and resorts are now composting their food waste to divert food from landfills.
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    In the era of green travelers, the demand for eco-friendly hotels is on the rise. Since the interest is increasing, a lot of hotels have changed their routine practices and policies to become eco-friendly. Hotels have found ways to implement greener alternatives and have abandoned practices that create waste. Eco-friendly hotels have adopted practices that prove to be less harmful to the environment. For example, hotels can install energy saving thermostats, air conditioners and use solar water heating systems to conserve energy. Green travelers will appreciate these changes and it will also make a positive contribution to the hotel's bottom line. Eco-friendly hotels ultimately look at every facet of the guest experience to implement green changes. Some hotels offer programs where guests, that stay multiple nights, receive additional benefits for not having their linens washed. Some hotels have even replaced there chemical cleaning products for bio-based cleaning products. This is a great start toward a better tomorrow and within time more hotels will become more environmentally friendly.
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    Great article, the majority of hotels are currently implementing the paper straw and remove all plastics. Our hotel as well have changed the lights throughout the hotel. Not sure if that helps with the electrical cost but a lot of change is being made to be Eco-friendly.
anonymous

6 New Event Technology Ideas Our Experts Are Excited About | ITA Group - 1 views

  • 6 New Event Technology Ideas Our Experts Are Excited About
  • 1. Capturing More Data Means a More Personal Experience
  • the true power of acting on attendee data can start to reverberate in the event industry.
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  • he more data we can capture about the event attendees from the moment they heard of the event, to registration all the way through post event, the better we can create an event that meets and exceeds their needs. In turn, we can sort event data and pick out 'ideal attendees' to pinpoint what marketing tactics were most effective and how we can better attract those types of attendees to future events.”
  • radio-frequency identification (RFID) technology, which can unlock immense value to the attendee, organizer, as well as company
  • Attendees can scan their band to check into the event, reducing check-in times to mere seconds; they can use their band to indicate interest in a product or service, engage in social activations (an RFID-activated ‘virtual bartender’ is my personal favorite), purchase items or scan into sessions, to name a few things. Organizers can conserve show floor space
  • RFID bands can help to uncover incredibly meaningful data about how attendees felt about not only the conference itself, but all kinds of small aspects of the conference. These can be useful for conference follow-up, but can even be used in real-time by integrating back to Salesforce or Marketo.”
  • Reality Bites: Looking to Virtual and Augmented Reality
  • We take an already cool experience and elevate it by making an attendee feel like they are actually in a virtual environment. Pushing the boundaries even further, we take the concept and capabilities of VR and combine it with physical elements to create a completely new environmental experience in real-time—which now brings in the AR component.
  • AI will allow us to understand our participants and tailor their event experience to meet their needs and surprise and delight them with experiences that are tailored specific to them. I'm also excited to see how facial recognition will impact our experiences onsite.
  • New advances in event technology stand to transform every element of the industry from snoresville to spectacular. The result will be truly personalized, deeply interactive and intensely meaningful brand experiences for each and every attendee
  • to pinpoint what marketing tactics were most effective and how we can better attract those types of attendees to future events.”
  • radio-frequency identification (RFID)
  • RFID bands can help to uncover incredibly meaningful data about how attendees felt about not only the conference itself, but all kinds of small aspects of the conference. These can be useful for conference follow-up, but can even be used in real-time by integrating back to Salesforce or Marketo.”
  • This ‘real’ or ‘near time’ data, coupled with marketing automation capabilities, is pushing the envelope on how organizations are able to track ROI. At the same time, niche technology providers are becoming more mature.
  • RFID bands can help to uncover incredibly meaningful data about how attendees felt about not only the conference itself, but all kinds of small aspects of the conference.
  • We no longer have to jump over the hurdle of how to deliver content to our audience.
  • mpact how we manage our attendees and the interaction we have with them from event check-in to monitoring interactions at the event, but also helps with safety and security at our events.”
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    This article shared the technological advances that are being made in the event industry to create better experiences for attendees. Through the use of AI, Virtual reality, and RFID, companies are utilizing these tools to collect data at events. The information collected allows companies to improve their events, narrow down their target markets, and get a feel for what their attendees are actually interested in.
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    Marketing and Networking capabilities and issues between companies throughout organizations.
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    Very interesting read! I am doing my research paper on electronic bands. It is really cool to see how the industry is integrating this technology to make the guests experience more enjoyable.
tjcamino

How To Stay Ahead Of The Hospitality Industry | By Cristian Grossmann - Hospitality Net - 0 views

  • At the HR in Hospitality Conference and Expo in Las Vegas, industry leaders discussed where the industry is going and the power of foresight
  • It's not enough to just be great at what you do anymore—you need to stay ahead of trends and find ways to innovate before guests realize what the future could look like
  • few ways to ensure your hospitality company is proactive and stays ahead of the curve.
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  • Embrace Innovation
  • company that thinks outside the box is Marriott International,
  • Marriott has an "innovation lab"
  • headquarters that constantly manufactures new ideas
  • implementing communal rooms.
  • share a kitchen,
  • dining room, and lounge area
  • Make Technology Your Friend
  • how technology has the power to take companies to the next level.
  • people don't normally like change or have trouble adapting to new systems.
  • Personalize Employee Communication
  • personalizing employee communication.
  • The staff is the backbone of any hotel and needs to constantly be informed.
  • act that you can't ignore internal communications anymore. Today's guests expect to communicate anywhere, anytime with ease—and your employees expect the same.
  • Hotels that have implemented internal communication platforms where team members not only receive information faster, but also stay connected to every employee, have seen their teams fulfill requests quicker
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    This article discusses how to stay ahead in the hospitality industry. During a hospitality conference in Las Vegas, leaders in the industry discussed where the industry is going and the power of foresight. Being great at your job is not good enough anymore. Hotels needs to stay ahead of trends and find ways to innovated before guests do. Here are a few ways hotels and hospitality companies could be proactive to stay ahead of the curve. 1) Embrace Innovation: Using Marriott International as an example, they are always thinking outside the box. At their headquarters, they have an innovation lab that constantly manufactures new ideas. Some of their designs features are looking to implement communal rooms. Where guest will share a kitchen, dining room, and lounge areas. 2) Make Technology Your Friend: Whey a company embraces technology, it has the power to take a company to the next level. The issue is that most people don't normally like change and have trouble adapting to new ways. To be ahead of the curve, it is important for hotels to use technology to their advantage. 3) Personalize Employee Communication: Communication is the key to success in any company and in hospitality, it is very important to personalize employee communication. The staff is the backbone to all hotels and communications between management and staff need to stay constant. In today's society, the guests expect to communicate anywhere, anytime and employees are now expecting the same.
yuqiongliang

Why Switching to a Cloud-Based PMS Could be a Good Idea | Hospitality Technology - 0 views

  • Very few hotel owners found their way home to the Cloud.
  • That means that approximately 70% of hotels still run operations on an on-premise PMS.
  • many hotel chains and larger franchises have not yet taken to the cloud. Instead, the majority of hotel cloud users are the smaller and mid-range independent hotels.
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  • Cloud systems mostly sell on a subscription basis and don’t include any maintenance costs.
  • he amount of time taken for migrating to a cloud system is somewhere between 15 days to a month. When it comes to historic data, it can be easily saved and used for predictive insights.
  • cloud PMSs are generally super easy to learn and are designed thoughtfully. With clear and easy guidelines on how to perform tasks and usually dedicated account managers, the whole experience of maneuvering around the product is simplified.
  • With the number of organizations trusting their data with server services like AWS, Microsoft Azure, IBM cloud and even Google, you can rest assured that your data is in good hands
  • Certain cloud systems enable integrations to various third-party hospitality tools like channel managers, revenue management systems, ERPs, accounting and reputation management systems to name a few.
  • Cloud systems ensure that all these tools function in a well-controlled ecosystem and in sync with each other. It can also boil down to personal preference.
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    Here are 8 common questions and concerns among hotel executives wanting to know more about the use of cloud computing at their property.
Hui Chen

What's global distribution system? - 5 views

  • A global distribution system (GDS) represents a computerized system used for managing different transactions within the air travel and hospitality industry. At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
  • ...21 more annotations...
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
  • However, due to the fact that GDS’ were originally created to distribute plane tickets, their database structure was specifically designed to store information about this product.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and mor
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved.
  • However, due to the fact that GDS’ were originally created to distribute plane tickets, their database structure was specifically designed to store information about this product.
  • At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
  • The first major impact that GDS had on the travel market was that the number of flights was increased. This led to an increase of competition and therefore travel industry prices fell. Travel agencies were accustomed with receiving a fixed fee (usually 10%) from everything they managed to sell, so once the prices started to fall, they felt threatened with the loss of their earnings. In order to counter this, travel agencies began to offer complimentary products such as car rental, hotel and other related forms of accommodation, bus tickets, vacation packages, yacht rides and even flowers and champagne. This was the first major step towards GDS’ being used within the hospitality industry.
  • As mentioned before, one of the first products distributed by GDS was hotel accommodation. Hotels have loaded the information related to their different types of rooms, description and price categories within the airline reservation system database. When this information became available online, thousand of clients started making bookings all around the world. This fact was advantageous for each participant. Hotels benefited from distributing their products to a larger audience, travel agencies had the opportunity of booking more products through their computerized system and GDS benefited from a growth in booking volume, which helped them to lower operating costs.
  • The first major impact that GDS had on the travel market was that the number of flights was increased. This led to an increase of competition and therefore travel industry prices fell. Travel agencies were accustomed with receiving a fixed fee (usually 10%) from everything they managed to sell, so once the prices started to fall, they felt threatened with the loss of their earnings. In order to counter this, travel agencies began to offer complimentary products such as car rental, hotel and other related forms of accommodation, bus tickets, vacation packages, yacht rides and even flowers and champagne. This was the first major step towards GDS’ being used within the hospitality industry.
  • The first major impact that GDS had on the travel market was that the number of flights was increased. This led to an increase of competition and therefore travel industry prices fell. Travel agencies were accustomed with receiving a fixed fee (usually 10%) from everything they managed to sell, so once the prices started to fall, they felt threatened with the loss of their earnings. In order to counter this, travel agencies began to offer complimentary products such as car rental, hotel and other related forms of accommodation, bus tickets, vacation packages, yacht rides and even flowers and champagne. This was the first major step towards GDS’ being used within the hospitality industry.
  • The first major impact that GDS had on the travel market was that the number of flights was increased. This led to an increase of competition and therefore travel industry prices fell. Travel agencies were accustomed with receiving a fixed fee (usually 10%) from everything they managed to sell, so once the prices started to fall, they felt threatened with the loss of their earnings. In order to counter this, travel agencies began to offer complimentary products such as car rental, hotel and other related forms of accommodation, bus tickets, vacation packages, yacht rides and even flowers and champagne. This was the first major step towards GDS’ being used within the hospitality industry.
  • The first major impact that GDS had on the travel market was that the number of flights was increased. This led to an increase of competition and therefore travel industry prices fell. Travel agencies were accustomed with receiving a fixed fee (usually 10%) from everything they managed to sell, so once the prices started to fall, they felt threatened with the loss of their earnings. In order to counter this, travel agencies began to offer complimentary products such as car rental, hotel and other related forms of accommodation, bus tickets, vacation packages, yacht rides and even flowers and champagne. This was the first major step towards GDS’ being used within the hospitality industry.
  • The first major impact that GDS had on the travel market was that the number of flights was increased. This led to an increase of competition and therefore travel industry prices fell. Travel agencies were accustomed with receiving a fixed fee (usually 10%) from everything they managed to sell, so once the prices started to fall, they felt threatened with the loss of their earnings. In order to counter this, travel agencies began to offer complimentary products such as car rental, hotel and other related forms of accommodation, bus tickets, vacation packages, yacht rides and even flowers and champagne. This was the first major step towards GDS’ being used within the hospitality industry.
  • Nowadays global distribution systems interconnect almost everything within the hospitality industry, from hotels to car rental companies and travel agencies. There are four major GDS available: Amadeus, Galileo, Sabre and WorldSpan. Some of the advantages provided by GDS are their availability (99,9% of the time), their response times (up to a fraction of a second), their multiple booking capability, as well as their top of the line architecture. On any given day, a GDS will be capable of accessing over 50000 hotels and approximately 1000 airlines. Through GDS systems, people are able to book various hotel rooms, tours, airline seats, cruises and even limousines.
  • The working idea behind a GDS is this: any GDS provides services to an electronic shop for all information related to travel and reservation-related needs. In other words, the GDS has become a very important distribution channel for any product sold through travel agencies. Basically, if a vendor wants to be sold through travel agents, he must be listed on a GDS
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    The first products distributed by GDS was hotel lodging reservation system, such as different types of rooms, description and price categories with the airline system. GDS has been increased on the travel market, such as number of flights. Travel Agencies (TA) also use GDS to offer complimentary products, such as car rental, hotel and other related forms of accommodation, bus tickets, vacation tickets, yacht rides and even flowers and champagne,That means, GDS has become more important distribution channel for nay product through TA. Also TA had more opportunity of more products their own system and GDS system from increase number of booking volume with lower operating costs. It was the first and major goals of GDS being used in the hospitality industry. Even though hopitality ingustry use GDS system, there are few problems, such as show only simple structure. For example, there are 4 different kinds od room and 3 categories od comfort, it means they have 12 different kinds of combination. Because of the GDS database structure, only there 12 combination could be displayed. It took a while to fit all the multiple types of comport rates, rooms and services in GDS standard database structure. Instead of choosing GDS system, they cans choose other alternative system with develop several computerized system to make a database structure closer to product specification. Nowadays, GDS using all of the hospitality industry from reservation hotel rooms to car rentals and Travel Agencies. Through GDS as globally, people are able to to book different kinds of hotel rooms in different destination all around the world, tours, airline seats, cruises and eeve limousines.
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    Global Distribution System were develop and meant only for the airline reservations. The impact of the GDS on the travel industry is that it increase competition, more flights were available and this reduce cost. With the increase and cost reduction travel agents start to see decrease in their earnings they received from airline sales, so with the GDS they were able to book other services such as hotels and car rentals with airline reservations. With GDS it is much easier and convenient to make a reservation from flight, hotel and car rental because everything is link together.
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    Summary of a global distribution system (GDS) A global distribution system (GDS) represents a computerized system used for managing different transactions within the air travel and hospitality industry. Historically, GDS' were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a result, GDS' are now implemented for hospitality industry as whole. The first major impact that GDS had on the travel market was that the number of flights increased which led to increase competition among the players and this brought down the overall prices. The main purpose of a GDS is to provide services to an electronic shop for all information related to travel and reservation-related needs and one of the first products distributed by GDS was hotel accommodation. Hotels throughout the market uploaded the information related to their different types of rooms, description and price categories within the airline reservation system database. When this information became available online, thousands of clients started making bookings all around the world. This fact was advantageous for each participant. Hotels provided GDS with a challenge of fitting all the different sizes, styles, amenities, and etc. It took a while to fit all the multiple types of comfort rates, rooms and services in a GDS standardized database structure. A general strategy was therefore needed. Rather than loading hotel products inside the GDS, the accepted solution was to develop several computerized systems with a database structure closer to product specifications. Nowadays global distribution systems interconnect almost everything within the hospitality industry, from hotels to car rental companies and travel agencies. There are four major GDS available: Amadeus, Galileo, Sabre and WorldSpan.
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    Looking at these numbers it becomes very clear how important GDS are to the hospitality industry, more rooms booked means increased revenues and more jobs for hospitality professionals. I am sure that this technology will evolve and transform so it is important to stay current and understand how to get the most out of it.
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    What's global distribution system? This question is kind of cliché in our group, but this article gives a very good introduction about GDS and it's quite easy to understand comparing to many other articles introducing GDS. This article tells us: How GDS develops from being used only in airline industry to being generally adopted in hospitality industry; What is the working idea behind the GDS; Four major GDS including Amadeus, Galileo, Sabre and Worldspan; Advantages provided by GDS.
kelseybarton

What is Point of Sale (POS) Systems? Definition of POS with Examples - 0 views

  • A point-of-sale (POS) transaction is what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction.
  • In its most basic definition, a POS system is a combination of POS hardware and POS software to create a POS machine for processing a transaction and payment.
  • a POS terminal is the electronic equipment performing the sales transaction and processing the credit card payments. Used in most storefront businesses, a computer terminal combined with the POS software helps to manage everyday sales transactions and operations.
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  • The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems
  • The primary reason you need a point of sale for a restaurant is to accept cash and credit card payments. In addition to receiving payments, you need to be able to track all your financial and tax data.
  • A restaurant management system is recommended if you’re a restaurateur and want to be competitive in the business. Many types of restaurants need to utilize a POS like full-service restaurants, quick-service restaurants, fast food, take-out only, cafe’s, pizza shop, etc
  • Recipe costing is just one example of features a restaurant computer system can provide. Some other features and services you’re going to need potentially are restaurant marketing, customer management, online ordering, loyalty program, server sales performance, new versus repeat customers, invoice purchasing, menu performance, employee management, and sales reporting.
  • The only negative to implementing a new restaurant management system is the training time and challenge of learning new software. But that’s only temporary,
  • The main features to look for in bar software is preauthorization (or “preauth”) of payments for tabs management, bar and liquor inventory and control, speed functions like reordering rounds, bar prep printing, fast checkout, and quality 24/7 support. For the reporting side, you’ll want to see your labor costs compared to sales, product reports, and all your sales and tax reports.Additional register features to consider for nightclub and bar point of sale software is employee management, inventory management, customer loyalty, recipes, tab management, quick reorder rounds, and quick customer checkout. Reporting is critical as well to keep track of your food and beverage taxes. Also, you’ll want to have online access to see your labor costs and sales reports
  • Retail businesses can have some particular requirements and features that other programs will not have. They can have retail shop features such as color and size matrixing, inventory tracking, employee commissions, gift registry, customer database, layaway, and purchase orders
  • If you’re not processing an enormous amount of volume and speed isn’t as critical (like in a restaurant or bar), then a mobile POS could be just the answer to save you some money
  • A cloud-based POS system is a point of sale platform that stores information on the cloud. Cloud-based systems typically don’t record much information on your terminal device. Instead, all data is stored in the cloud and synchronized across multiple terminals.
  • Nail and hair salon POS systems can sometimes crossover for other business types like barber shops, gyms, fitness clubs, beauty schools, massage parlors, pet grooming, tattoo parlors, to name a few. That is because these other business types will especially require an appointment calendar and may need retail functionality with inventory control, and not every software program has those features
  • In this POS guide, we discussed everything related to POS systems, including the meaning of POS, the definition of mPOS, what the difference is between a cash register and POS, how a point of sale system work, and the different types of systems with examples
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    (1 of 3) POSUSA had originally published an article in 2017 about the definition of Point-of-Sale (POS) and a guide to understanding POS more in depth. This article was updated in May of 2021 to represent the ongoing challenges in the hospitality industry due to COVID-19. The article begins by defining a POS transaction as "what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction." The original idea of a POS system was that of a cash register, but what is in the system make up today is far more complex. A POS system and a POS terminal are one in the same, as the terminal is the physical piece of equipment that processes the information for the POS. The system is composed of many different components as with any piece of technology. "The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems." These systems continue to make advancements that evolve with the times and can keep up efficiently with the business they are working with.
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    (2 of 3) The article continues on to discuss the many different types of POS systems and how they can be used for different types of businesses. The restaurant POS system, for example, is the most complex POS system and is the most commonly seen system in the industry. Through the restaurant POS, a business can have a restaurant management system, which helps them run the business efficiently through features such as recipe costing, customer management, reporting, and many other features discussed. Bar, nightclub, retail, small business, salon, and spa POS systems all have very similar features, but are catered to each businesses specific operational need. Cloud-based and mobile POS systems are also discussed in the article as a way to store all POS information in the cloud. The advantages of mPOS were discussed in depth as this can be accessed through an application, making mobility much easier in our ever-advancing technological world.
  •  
    (3 of 3) The article also provided an introduction of how POS systems work, as a basic understanding is necessary when considering purchasing a system. Through understanding how the POS system works, we see that a POS transaction is "simply any transaction that occurs within a business." POS payment is "when a customer and merchant exchange products or services completing a POS transaction aka point of sale purchase," which can sometimes be referred to as point of purchase, or POP. Finally, the article discusses how POS systems have played a role during the pandemic. While online POS systems have been used for many years to keep businesses on their feet, during the current state of the world this has become even more necessary. The article discusses how important it is to keep the payment process simple, yet secure so that the business may rely on this as a way to make income and customers can enjoy a seamless experience. This article does a very good job of explaining in-depth what a POS system is and how it is relevant to every line of business in the hospitality industry. As online sales continue to grow and as the state of the world remains uncertain, POS system popularity will only continue to rise and advance to create the best possible experience for both the businesses and consumers involved.
Alyssa Westmeyer

Marriott Offers Option to Bypass Front Desk with Mobile Check-in App | News | Hospitali... - 3 views

  • Adoption has been rapid as one-quarter of Marriott Rewards guests with reservations at those hotels used the Marriott Mobile app to check-in. 
  • Mobile is Marriott’s fastest growing consumer channel
  • Marriott plans to add mobile checkout in November
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  • Marriott recently launched a new website – www.travelbrilliantly.com – revealing innovations under development, as well as a co-creation platform to solicit future-forward ideas from influencers, experts and traveling consumer enthusiasts
  •  
    The launch of a mobile check-in app is one of the most innovative developments in recent hospitality history. This is what consumers have been asking for for years and it eliminates the need for expensive and maintenance-laden kiosks. This is clearly a result of Marriott's recent commitment to innovation through its Innovation Lab - a subterranean space that functions as a technology design board. On the website listed in the article, www.travelbrilliantly.com, you will find so many more intriguing ideas and unlikely but brilliant partnerships. Contributors are even encouraged to submit their own ideas so that the public can vote on them, engaging users. Marriott, once considered a but stuffy and cookie-cutter has once again transformed itself and taken a leading role in the industry.
keoctave

3 Keys to Staying Ahead of the Curve in the Technology Business - ArchiTECH Solutions - 1 views

  • Things change.  They just do.  From the fast food industry to microcomputer manufacturers, if you aren’t anticipating change, you are failing…or you soon will be. 
  • Either that, or by jumping on the bandwagon with the biggest draw and ride it with a forward looking eye, scouting out the next up-and-coming innovation to which you may need adapt and/or adopt
  • Regardless, you must be ready to respond when the changes present themselves.
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  • Taking action means understanding the new thing or idea or concept, capturing its potential, and putting it into action. 
  • customers are your best barometer for what’s worth capturing and what’s not. 
  • Sometimes that’s easier said than done, but without decisive leadership, you are not going to succeed in moving your team forward.
  • There is no 100% surefire solution to staying on top, but you must try to get in and stay in the game. 
  • When well-intentioned plans go awry, you must be able to rebound and redirect your plans and goals in a new way. 
  • No guts, no glory.
  •  
    When well-intentioned plans go awry, you must be able to rebound and redirect your plans and goals in a new way.
  •  
    We see that this article shares with us three ways in which we can stay ahead of the curve. they broke it down by saying we need to 1. Anticipate- not only whats coming next, but also the play. 2.Capture-Taking action, understanding the new thing, idea or concept. 3. Lead- with decisive leadership you are not going to succeed in moving your team forward,
  •  
    It is a smart article that linked baseball with business moves. It mentioned 3 things needed to stay ahead of the curve of business. The things were 1. Anticipate: know the transitions ahead and try to respond to them. 2. Capture: realize what needed to do and try to fulfill the needs. In business, customers are barometers. Businessmen need to capture the needs of customers and satisfy them. 3. Lead: to be a leader and make bold decisions to move the team forward in the business. Leaders also need to find out the best path. It sounds like "no guts, no glory."
nashalsiddiqi

6 Restaurant Online Proximity Marketing Ideas | Coach David Lee - 0 views

  • It empowers restaurants to advertise and market to people in specific locations and create digital messages that speak to and attract specific audiences
  • highly targeted online digital marketing strategy
  • promote these items for a limited tim
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  • Target a specific day or time
  • create a landing page
  • brand
  • Involving the community builds long-term brand.
  • target the specific location
  • Refer customers to each other and partner with complementary businesses.
  • Think about how you want your first-time customers to FEEL
  • loyalty or rewards program, or maybe an exclusive member club
  • exclusive deals, discounts or events for members
  • Speak to a specific target audience and make them feel special
  • partner with another downtown restaurant for a combo deal
  • advertise to any location you choose.
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    There are many ways to utilize proximity marketing for restaurants. You can reach potential customers letting them know about special promotions that they might only know about since they are near the restaurant. Targeting the local community is a great way to get them into your restaurant and make them feel special so they return. Another great idea is to partner with another complimentary establishment to yours and both places benefit. Loyalty programs are a great way to get repeat customers and proximity marketing can target them. Targeting an exact location is another great way to use proximity marketing...let customers know you are coming to them.
ivonneyee

Yum Brands Is Adding Disruptive Technologies Across Its Global Restaurant System. Here'... - 0 views

  • Those moves set the ball set in motion to integrate technology-centric solutions across its four brands across the world with an objective of elevating both the customer and team member experiences.
  • “What Covid has done is change our mindset. We don’t have to have everything perfect to launch something. For example, in Pizza Hut, U.S., we launched contactless curbside and carryout in two weeks. In the previous environment, it would have taken months, committees, testing protocols. Now we don’t have the luxury of time. We don’t have to wait until we have sharpened the blade to perfection. Our strategy is the same, but our pace is faster,” Felder said during a recent interview.
  • “Digital Innovation Lab,” led by Park, a partnership with the Plug and Play platfo
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  • rm for startups and plans for a physical innovation lab to open later this year
  • The digital lab is unique in that it translates restaurant operations–be it at KFC, Pizza Hut, Taco Bell or Habit Burger–into a cloud “facility.”
  • Park’s team takes all digital inputs from Yum’s restaurants, like closed-circuit television footage of cars in the drive-thru, point-of-sale data or drive-thru audio, and puts it into the cloud
  • Plug and Play, which claims to be the world’s largest global innovation platform for startups and corporations
  • Automation can free up employees’ time spent on manual back-of-house tasks so they can focus more on customer-facing tasks, ideally providing more speed and accuracy in the process.
  • Some of these ideas–like voice, artificial intelligence, computer vision, IoT–have popped up in the restaurant industry here and there. None, however, have proliferated at the global scale Yum Brands offers. This is where the true disruption could happen. Yum has over 50,000 restaurants in more than 150 countries and territories, and employs 1.5 employees and franchise associates. Few food and beverage companies have this kind of global footprint.
  • Restaurant companies are no longer dabbling in technology efficiencies, they’re relying on them for their very survival. In fact, because of the pandemic, digital sales are now expected to make up more than half of limited-service business by 2025–a 70% increase over pre-COVID estimates. 
  • “The big lesson for us is we’ve got to be where the customer is. We have several restaurants at the moment trying to take consumer ease to the next level,” Felder said. “I don’t think we’ve ever seen a more fertile time of innovation in the history of the restaurant industry. We’re about to hit a wave of transformative innovations.”
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    Yum Brands, which runs restaurants KFC, Pizza Hut, Taco Bell and Habit Burger, is integrating technology-centric solutions across its four brands around the world, which could result in an acceleration of disruptive technologies on a large scale. This Digital Innovation Lab then adds information from thousands of Yum Brand restaurants into a cloud facility. The information includes closed-circuit tv from a restaurant's drive-thru and point-of-sale or drive-thru audio. Hundreds of startups then get access to the data to compare their technologies in the lab. They're able to use that information to create more automated services like artificial intelligence, computer vision and the Internet of Things. Yum's idea is by improving automation back of house, employees can focus more time on customer-facing tasks, resulting in more speed and accuracy.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
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  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
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    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
laura kaczkowski

Green and Eco-Friendly Hotel Amenities - 0 views

  • Mayakoba, Riviera Maya
  • uses no motorized vehicles throughout the entire property. Instead, guests can ride electric golf carts, bicycles, or electric boats on more than nine miles of canals.
  • Palmer House Hilton in Chicago
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  • rooftop garden last summer to provide fresh herbs and vegetables to the hotel’s Lockwood restaurant.
  • “barefoot beekeeping” system, which is a chemical-free, low-impact, sustainable and natural approach to producing honey.
  • the greenhouses El Dorado Royale Resort in Rivera Maya, Mexico hope to produce 211,699 pounds of fresh produce this year
  • can tour the 100,000-square-foot growing space
  • plans his menu around greenhouse ingredient
  • oga Ranch in Napa Valley
  • the sheep make ideal groundskeepers because they are only 24 inches tall at full size, so they can’t reach tree branches or trellised grapes.
  • their manure helps fertilize the soil,
  • Habana Outpost, where diners can ride a bicycle that powers the eatery’s blender
  • If they hop on the hotel’s exercise bike and generate up 100 watt hours of energy, they’ll earn a free meal
  • and is part of the hotel’s larger commitment to eco-friendliness, which includes a CO2-neutral building, solar panels, and groundwater-based heating and cooling systems.
  • 2010, the resort has been collecting its compostable food products for the Upper Valley Disposal and Recycling Program, which then processes and shares the rich compost with area vineyards, farms, and resorts
  • At the Treehotel in Sweden, rooms are constructed without harming the forest, plus they have eco outdoor wood floors and use green hydroelectric power.
  • restaurant lights are powered by wind and solar energy; the staff provide glass flasks instead of bottled water;
  • The Hawaii Island Retreat on the Big Island’s north coast produces its own electricity through solar cells in photovoltaic panels on the roof of the property’s energy building.
  • Lake Nicaragua's Jicaro Island Ecolodge is operated by 2010 World Savers Award winner Cayuga Sustainable Hospitality
  • All of the wood used for construction or furniture came from trees downed by Hurricane Felix, which hit Nicaragua in 2007, and most of the wastewater is recycled to irrigate the trees and plants.
  • guests are given oxo-biodegradable bottles to use during their stay;
  •  
    In the article, "Green and Eco-Friendly Hotel Amenities" it talks about how many different hotels are doing their part and keeping the planet green. The first place that the article talks about is the Mayakoba, Riviera Maya, it uses no motorized vehicles instead the guests can use electric golf carts or electric boats to ride around on the nine miles of canal. "Each resort also has an onsite biologist to lead educational boat tours through the lagoons." At the Palmer House Hilton in Chicago they built a rooftop garden to provide fresh vegetables and herbs for the hotel's restaurant, they are also considering making space to put several beehives, this will lead to a natural approach of producing honey. One of the most interesting and easy ways to stay green was at the Calistoga Ranch in Napa Valley; they have sheep that eat the grass replacing all lawnmowers and on top on that, their manure helps fertilize the soil. It's a win, win solution! In New York they have a restaurant called Habana Outpost and you really have to work for your food, literally. At this restaurant you have ride a bike that powers the eatery blender and if they generate up to 100 watts of energy, they will earn a free meal, such an amazing and creative idea! This "is part of the hotel's larger commitment to eco-friendliness, which includes a CO2-neutral building, solar panels, and groundwater-based heating and cooling systems." At Jicaro Island lodge in Nicaragua, they used all of they wood from trees that were knocked down in Hurricane Felix and they also use a good majority of their wastewater that is recycled to irrigate the trees and plants. Before reading this article, I never knew that so many hotels were doing their part at staying green and I'm surprised by all the new and unique ways that they have come up with, it gives me hope for the future!
marilyn diaz

Job Tips - Job Tips for Getting Started in the Meeting and Event Planning - 0 views

  • We all know having contacts can be priceless when exploring a new career.
  • Three industry pros share the wisdom of their years.
  • Volunteer. Just like any other field, the more experience you can bring to the table, the better - and volunteering is the perfect way to test the waters.
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  • Network. Greg Jenkins, partner and co-founder of California-based Bravo Productions, cites another important reason as to why volunteering is an ideal place to start, "…it provides opportunities for networking.
  • Join. You don't need to be a full-fledged meeting planner before you can become a member of one (or more) of the many respected associations of the events world.
  • being a part of an association is invaluable.
  • Research. Before you're even hired, it's a good idea to become as familiar as possible with the meetings and events industry.
  • invest in one or two industry guides
  • Carter explains, “For those individuals that would like to explore event planning as a career, you need to know that the hotel event/convention business is a unique industry. It is extremely important to gain a basic understanding of the business including hotel operations, terminology and sales concepts before assuming it is the right career for you.
  • To get started, read a meeting planning primer or concise reference manual to give you an idea of what you will encounter while planning meetings. Industry articles will also give you a feel for what event planners face each day.”
  • Be Real. As Carter advised, know what you're getting into before you jump in. Landing a job you regret is a waste of time and resources, yours and your employer's. Greg Jenkins provides this final bit of caution, "…if you enjoy a 9-5 job, the event and meeting industry is probably not for you. The hours and days are quite erratic and can be long and exhausting."
  •  
    This article is how to be successful in entering the event planning industry. It has tips from insiders on things they did to become successful. It states that networking is key. Volunteer and get to know people in all types of events from school functions to jazz festivals. People interested in the event planning field should join one or more associations in this field. Research should be done, for example read books, articles and learn what you can. If you want to be an event planner in the hotel industry then you should also learn the terminology, sales concepts, and gain a basic understanding into the the hotel/convention business. Last be realistic, this is not a 9 - 5, it is hectic and your schedule will fluctuate from event to event.
Nicole Spencer

Enhancing Resident Care Through Technological Advancements - 0 views

  •  
    The following article is from the ALFA Update, its a case study from Senior Living Executive, and audio files from ALFA's conference sessions. Building and Technology articles focus on  ideas, best practices and solutions to problems related to green living, physical plant, space planning, and security. For instance in this particular article 
Nicole Spencer

Senior Housing Design for the Future Involves "As Much Flexibility As Possible" - Senio... - 0 views

  •  
    The following articles are from the ALFA Update, case studies from Senior Living Executive, and audio files from ALFA's conference sessions. Building and Technology articles focus on  ideas, best practices and solutions to problems related to green living, physical plant, space planning, and security.
Kristen Kaminski

MGM Resorts Betters Bandwidth with Enhanced Wi-Fi and Customization Capabilities - 3 views

  •  
    As a frequent visitor of Las Vegas, this article caught my attention. The article discusses the collaboration between MGM Resorts International and Cisco Systems and the development of a "high-density WI-FI system designed to enhance the guest experience". According to the article, MGM Resorts and Cisco have developed the highest-performing wireless LAN in the industry. Since Las Vegas is a top destination for tourists and business travelers, this technology will enhance the overall experience for a guest who is in town for either business or pleasure (or both!). Not only is the connectivity within this system is 30 percent faster, but it offers new programs and apps. There is a "state-of-the art wayfinding resort map" which offers point-by-point directions to various locations within the resort such as, restrooms, restaurants, and retail stores. I think this is a great idea. Las Vegas hotel/casino resorts can be quite overwhelming, especially for first-time guests.
  •  
    . For example, it can be difficult to locate the "all mighty" restroom among the bright lights of the slot machines and crowds of anxious gamblers. With this new WI-FI system in place, any MGM Resorts' guest with a wireless device has access to a quick reference guide right in the palm of their hand. Another interesting feature of this system is the assortment of restaurant wine, beer, cocktail, and dessert apps. These apps are designed to cater to food and wine enthusiasts. For example, wine lovers can "discover new wines, read reviews, rate the wine themselves, and even email wine labels". As a wine lover myself, I think this is a fantastic idea! On numerous occasions, I have found myself desperately searching for a pen and paper to write down the wine information or taking pictures of wine labels for future reference.
  •  
    Las Vegas is host to numerous conventions year-round. MGM Resorts' new WI-FI system also caters to convention attendees. Previously, their WI-FI system was only able to support roughly 4,000 concurrent users. Today, with the new and improved WI-FI, MGM Resorts now has the capability to support up to 120,000 concurrent users in Las Vegas. In addition, convention groups will find that the system is user-friendly and allows for network customization. It also includes location-based services and fast download/streaming speeds (for video presentations). MGM Resorts is clearly an industry leader. Most of their resorts, including Bellagio, MGM Grand, Mandalay Bay, and The Mirage already have this enhanced WI-FI in place. Final installations to additional resorts will be complete in 2013.
Grant Beck

Monscierge Launches New Hospitality Software Application Tool Monscierge | Connect - Pr... - 0 views

  • Monscierge | Connect provides hotels with the tools to stay in touch with guests through their smartphones, allowing guests access to the full array of a hotel or brand’s services in a way that suits the needs of today’s tech-savvy consumer.
  • Monscierge | Connect
  • wraps itself in the approved brand voice for each hotel, and makes that hotel and brand’s specific content available at their fingertips.
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  • After 3 years of researching over 1,000 hotels and resorts across several countries
  • Our joint research with these thousand hotels was conclusive – 73% of inquiries to the front desk, bell staff or concierge were related to hotel services and local information and recommendations.
  • Hotels and guests want an easier way to stay connected with one another, and local information from trusted sources via technology.
  • Freeing-up staff time, yet delivering the guest experience desired. Reception by guest-users and the hospitality industry has been overwhelmingly positive.”
  • Digital postcards are also available through the app, which carry the client hotel branding.
  • Trip-planning functionality is built into the app for travelers to plan their customized experience virtually anywhere they stay.
  •  
    This article is about a new application: Monscierge that launched in December for the iOS (apple) and Connect for the Android in January. The software allows all of the amenities of a hotel to be available to guests via smartphones. The app is completely customizable for each of a brand's specific hotels. This is an excellent idea for both hotels and guests with the recent rise in smartphone and tablet technology. Guests who may not be as comfortable requesting things in person or over the phone would now have the option to do so digitally. Research of 1,000+ hotels and resorts worldwide was conducted over 3 years and found that the majority of questions to the front desk, bellmen, etc. were related to: services, local information, and recommendations. This app seeks to improve that by making those inquiries easily searchable on a smartphone or tablet, also allowing guests to input their own comments. With this finding it should be expected this kind of technology would be very well accepted, which it was. In respect to benefits for the hotel the app is completely customizable down to specific hotels to suit their image needs. With the use of this application it would also allow staff to be more effective, negating redundant questions. By allowing guests the ability to send digital postcards bearing the hotels brand it gives the company more exposure. These benefits are significant for a company looking for new technologies to give them an edge The benefits of this application are numerous for both the customer and hotel. Hotels may also see benefits moving into future years with easier training due to familiarity with this type of technology and customers with easy-to-use technology. For hotels and consumers attempting to plan completely customized experiences, trip-planning functionality is built into the app providing many possible uses. This app to me seemed to be very logical in the current progression of technology. The majority of people today
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