The Online Revolution in the Hospitality Industry | SGS - 0 views
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How does a customer relate to a brand? How does a hotel understand and control its virtual image? In a Web 2.0 world, hotels need to be in control of their online image to protect their brand and encourage growth.
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Currently, 88.1% of the population in North America is online, 80.2% of Europeans are online, with lesser but growing percentages in the other areas of the world.
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Globally, 3,885,567,619 people were registered as online users in June 2017 and this trend is to continue with service providers seeking to exploit new territories.1
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This article highlights the reality that online reviews can ultimately directly affect the hospitality industry because practically 90% of the population in North America is online. Online reviews can define whether a hotel or airline is the best option for travel, and influence others whether they'd be willing to travel depending on these reviews. The idea is that the Hospitality Industry has to adapt and continue to change as new ideas begin to develop and become the new norm.