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amdelgad

All Bets Are Off on Casinos and Cybersecurity | UpGuard - 0 views

  • better malware tools and access to deep funding make today's cyber criminals more than a bad movie, especially when lucrative payloads are for the taking.
  • In May 2015, attackers were able to steal cardholder names, credit card numbers, and CVV codes belonging to hotel guests and customers. In 2016 they suffered similar incidents due to malware being installed on POS systems, allowing attackers to steal customers' credit card information.
  • It may come as no surprise that casinos and gaming firms are ideal cyber attack targets, but how competent are these enterprises when it comes to rudimentary security?
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  • Online gambling upstart Ignition Casino offers Blackjack, Slots, Poker on its website; fortunately, the company has also taken the requisite security measures for bolstering its website security and email security.
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    This article focused on cybersecurity in hotel casinos. They mention how casinos seem to be a target for a lot of cyber attackers because they tend to not invest as they should on protecting themselves. Casinos hold a TON of financial data; customer info., bank info., and credit card info. I enjoyed the article because they even went as far as giving a few casinos a "security score" in how well/bad they are in staying secure.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
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    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
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    privacy concerns, complex management, excessive opt-ins, conversion issues
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    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
smend120

Leading Through Disruption in Hospitality - 0 views

https://hospitalityinsights.ehl.edu/leading-through-disruption-hospitality Over the past ten years, the hospitality sector has experienced fast change. New technology, online marketplaces, and mar...

Technology hospitality Hotel tech Travel

started by smend120 on 29 Aug 22 no follow-up yet
ryanbonifas

FirstEnergy Stadium and Cleveland Browns Charge Ahead with Evolv Technology's AI Weapon... - 1 views

  • FirstEnergy Stadium is using Evolv Express® to reduce lines at both of its south entrances, the two most-traversed entrances for Browns games, while also providing enhanced security.
  • Built with powerful sensor technology and AI, Evolv Express identifies weapons, enabling security professionals to focus on addressing potential threats and not be distracted by manually screening every fan entering those gates.
  • Evolv data provides Insights® that informs staffing to improve stadium security posture and enable the busiest entrances to be properly managed and supported.
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  • By streamlining the entry and security screening processes, fans arrive at the south gates with the ability to not break their stride or open their bags while receiving the highest levels of public safety.
  • Since employing Evolv, the fan entry experience at Lower.com Field has vastly improved, which has led to Evolv becoming its official fan screening provider.
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    In the fast pace environment of ingress of guests into an event, life safety is unable to take a back seat. Venues are having to adapt processes to ensure guests do not wait in long lines and go through the antiquated magnetometers and wanding process while keeping a safe environment for the guests.
alomariee98

Cloud Computing in the Hospitality Industry | Some Interesting Facts | SOEGJOBS - 1 views

  • Cloud Computing in the hospitality industry has already started to play a crucial role. May it be SaaS in the Hospitality Industry or infrastructure-related services; the cloud is sure to play even a bigger role in future.
  • Cloud Computing is definitely one of the biggest innovation in the hospitality industry and for almost every other industry
  • So, now you see the opportunities your hotel business can have in terms of shifting some or all of your software services to the cloud and saving huge on costs. Plus, cloud computing gives you more flexibility
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  • It’s a mixture of SaaS, PaaS and IaaS. Which means Cloud Computing in hospitality can play a big role through Software as a Service, Platform as a service and Infrastructure as a service.
  • Most of the hotel businesses pay fortunes to the Online Travel agencies as commission.Cloud computing in hospitality has made the technology available to even small and medium businesses.
  • 95% of people have used the cloud in some way or the other but are not aware of it.
  • Hotel businesses now don’t need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings.
  • 87000 companies have already migrated to the cloud.
  • The hospitality and travel industry can save huge costs by integrating cloud computing in a lot of their service offerings.
  • Plus, cloud computing gives you more flexibility. It is the future with technology taking the front seat as far success within any industry is concerned.
  • Best practices for improving direct bookings include using technology to your advantage. Cloud computing just makes all this a lot cheaper and convenient.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Data Analytics in the hospitality industry is already used to the best advantage for understanding and acquiring customers.Cloud computing and data analytics can go hand in hand for the benefit of the business on the whole.
  • It’s cost advantage and automation advantage that would continue to be key to success in the hospitality industry.
  • In fact, over 65% of companies in the USA had shifted to the cloud by 2011 itself. Think of the number by now.
  • Cloud computing is a revolution that is becoming a commodity across all industries.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure like Hosted Virtual Desktop , Cloud servers, file storage like dropbox GPU Dedicated Server and more.
  • Cloud computing does have a bigger impact on a lot of other industries than it has on the hospitality industry. However, its impact and importance are increasing even in the hospitality sector.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure.
  • So, there is a big chance that you are using cloud computing in more than one way.It can be for saving and viewing pictures (Facebook, Dropbox etc.).
  • over 95% people have used it but might not be aware of it.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Technology is becoming a major driving force as far as the success for hospitality organisations are concerned
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    Cloud computing is proving to be the way to go. It's pros are much more than the cons, this including the financial saving any company can have by implementing cloud computing. "95% of people have used the cloud in some way or the other but are not aware of it." Cloud computing is becoming essential for hospitality, specially hotels and resorts, because of the flexibility it provides the business. Also because people are becoming used to certain services that are only possible because of cloud computing. Benefits of cloud computing can be allowing clients to check-in and out without having the need for a front desk clerk. This alone saves time and money for the business and guest alike.
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    Over 87,000 companies have already migrated to the cloud. Due to cloud hotel business don't have to give away their profit to online and offline travel agencies because they have improved their own website to where they are taking booking straight from their own website.
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    In this article, there are discussions on many interesting and helpful facts about cloud computing in the hospitality industry. Cloud computing plays a very crucial role in the industry, and has changed the game for the industry in such monstrous ways. It has been extremely helpful for the hospitality industry, making the functionality of a business much simpler. An example of one of fun facts about cloud computing is that it makes taking bookings from guests a breeze. "Hotel businesses now don't need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings". It can eliminate a hotel having to outsource or pay a third party company to take their bookings, meaning that the hotel can take home all the profit and not have to give a cut to someone else. Another fun fact touched on in the article is that by 2021, "Over 50 billion devices would be connected by Cloud". This is beneficial for hospitality companies (and in other industries as well) because data analytics that are found in cloud usage can help build a better customer experience, and that "services are seamlessly integrated". Overall, cloud computing in the hospitality industry has been increasing over the years and will further shape it into a more technologically advanced industry.
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    This article is showing us that cloud computing is a big innovation in the hospitality industry as well as other industries. It tells us that cloud computing is a mixture of SAAS, PAAS, and IAAS. It shows us a diagram explaining why it is a mixture and it also gives you different opportunity ideas. The article is mostly mentioning hotels and different examples like how cloud computing makes it more convenient to be able to do a faster check-in. Technology really is becoming a major driving source regarding hospitality.
artandmer

Working with OTAs: The Indirect Distribution Dilemma - 0 views

  • properties that work with Online Travel Agents (OTAs) perform significantly better financially than those that do not, with commissions being more than compensated for by the increased revenues, resulting in higher bottom-line profits
  • However, in reality, many hotels still have a (perhaps historic) negative opinion of OTAs
  • the commission levels reaching 25%, sometimes even 30%, that was steep. The current situation is more within the 15-20% range
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  • would you have gotten that booking without the OTA?
  • OTAs are a necessary evil, and they bring value most of all whenever they bring incremental revenue to hoteliers. The challenge is to strike the right balance in the distribution mix.
  • play the role as a true partner — must offer independents and chain hotels alike greater flexibility around closing out dates, close to arrival/departure, MLOS, and related tools in their inventory management toolkit
  • Few property owners or managers would object to paying higher margins on inventory that they can't sell on their own; but having to eat that cost on last room available, or even close to last room, during high demand periods is too high a price to pay
  • hoteliers tend to think these bookings are "free." Well, bad news is that they're not: booking engine commissions, advertising on search/metasearch engines, website creation, promo-codes, hosting, SEO, etc.
  • The real question is: How much dependency on the OTAs is healthy for your property: 20%? 30%? 50% or more of of booked room nights?
  • I believe a healthy distribution ratio is the one of 2.5:1 direct online vs OTA booked room nights, enjoyed by the major hotel chains. Marriott and Hilton are doing even better with 3:1 ratio.
  • So what is a smart distribution channel strategy? Blended distribution strategy is the smart thing to do in hospitality
  • OTAs are storms of computer engineers with a pack of money. Would you bet them at their own game? Not sure. Can you "use them" for your own needs only when necessary under particular conditions? I'm sure you can! 
  • OTAs can help hotels gain market insights and business intelligence by applying machine learning algorithms to analyze property-level data. Some OTAs might have already provided some of those value-added reports to their hotel partners. If that is the case, I encourage the OTAs to engage the hotel sales team and see what additional value/reports they can add to the partnership.
  • In fact, we would advise hoteliers to take advantage of OTAs' online reach by listing on their platforms while, concurrently, strongly reinforcing their direct channels by adopting new technology solutions. 
  • The 2021 travel landscape has dictated that the leisure guest is all-important and that guest loyalty should be the prize, not channel loyalty.
  • To put it simply, OTAs are perfect for a first-time visitor to your hotel destination.  If a returning guest books via the OTA for their 2nd visit, then this is a complete failure on the hotel for missing the opportunity to create value or establishing a compelling reason for the guest to book directly.
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    The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?
Brooklyn Little

The Newest Tech on Cruise Ships - 0 views

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    This article focused on some of the new technologies being introduced within the cruise line industry. Many of the ideas and aspects we discussed in the module are included in the article from augmented reality and facial recognition to in room technology. One part of the article that stood out to me explained the wearable being introduced on cruise ships from medallions to bracelets the technology appears to follow the path of Disney's magic bands. In addition mobile apps allowing delivery services and virtual reality offering games and other ways to entertain onboard the ship sound exciting and innovating for this recovering industry.
ortiz004

The Robots Are Coming To Las Vegas : NPR - 0 views

  •  
    This article is very interesting because it is about the Vdara Hotel and Spa in Las Vegas and how they use robots for room service. The delivery robots look like dogs, called "Jett" and "Fetch." They are super technology innovative, and they can do different tasks such as; calling for elevators, alerting guests when they arrive at the hotel through an automated phone call, and traveling alone across the lobby to make sure guests have what they need. Other hotels in Las Vegas are also adopting technology to provide excellent guest services and great experiences. For example, a bar name Tipsy Robot has large machines that make drinks for their customers. Adopting robotics in Las Vegas has become a new trend that can make huge changes for the 300,000 people currently working in the gaming and hospitality industry.
lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - In... - 1 views

  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
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  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
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    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
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    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
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    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
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    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
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