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teresaricks

Has Social Media Negatively Impacted the Hospitality Industry? - Hostfully - 0 views

  • Customers have access to up-to-date reviews and pictures through a simple internet or social media search.
  • However, most reviewers are more likely to post if they disliked an experience more than if they were amazed by it.
  • With the rise of social media has come a new challenge for the hospitality industry: responding in ways appropriate to their audience. What used to be done solely in person or through private email or snail mail is now public domain.
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  • Hotels, bed and breakfasts, and resorts now must accommodate and acknowledge people’s feelings and opinions in a public manner to show their respect and customer service.
  • social media is creating more work for the industry themselves in protecting their reputation and status. So, for large corporations and hotel chains that can hire and create an extra job, this may be simpler. But, for smaller boutique hotels and family run destinations, this is another job to put on their list.
  • . The industry itself can shape people’s opinions of their offerings through their own pages as well
  • social media has created new opportunities for advertising
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    This Artie sheds light on some examples of the negative effects that social media can have on businesses in the hospitality industry.
jlewinsky

Hotels: Are Your Cyber Defenses Ready for 2021? | Hospitality Technology - 0 views

  • Two of the top five biggest data breaches made public in 2020 were at hotel chains. Attackers stole personal information including names, emails and addresses from 5.2 million guests at Marriott and 10.6 million guests of MGM Resorts.
  • To ensure a swift recovery from COVID-19, the hospitality industry must shore up its cybersecurity protections — or risk more headline-making breaches in the future.
  • Risk is especially high at hotels because attackers have multiple points of entry.
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  • Breaches undermine hospitality brands’ reputations and erode customer trust. Eighty-one percent of consumers will stop engaging with a brand after a breach, according to a 2019 study.
  • When it comes to cybersecurity, companies today have two options: Defend the fort or devalue the data. The former is the more traditional approach. By strengthening the digital “walls” around your data — via firewalls, intrusion detection, 24/7 monitoring and other security protections — the defend-the-fort approach works to keep attackers from accessing your systems at all.
  • However, one of the biggest vulnerabilities may be on the hotel grounds themselves.
  • hotels have multiple point of sale (POS) terminals across different locations, from the front desk to restaurants, all of which are connected to each other. If a POS device is not properly secured, attackers can use malware or other attack vectors to steal clear-text credit card numbers and other data.
  • POS attacks remain one of the most common causes of data breaches in accommodations and food services.
  • Guests may share their credit card numbers with the hotel in advance via a booking app or website, opening up the possibility of web-based attacks. Loyalty programs are another source of online vulnerability, with an estimated $1 billion a year lost to account fraud and related crimes.
  • One important and underutilized aspect of cyberdefense is employee training.
  • Make sure your employees use strong passwords and know how to spot fraud and spear phishing attacks. You may also want to limit employee access to confidential data, so if an account gets hacked, private guest information doesn’t go with it
  • You should also make sure your software is up to date with all security patches, as attackers often exploit known weaknesses in programs. Isolating POS devices from the rest of the network can also limit the damage from malware infections at that entry point.
  • it’s unlikely that even the strongest digital “walls'' will prevent all incursions. Defenses are important, but the ever-changing nature of technology means that new, hard-to-catch vulnerabilities will pop up all the time.
  • important to devalue your data, rendering it unusable to attackers who gain access to your systems. One way to do this is to implement point-to-point encryption (P2PE) by encrypting payment information from the moment it enters your network at the POS
  • Encrypted data is unintelligible to anyone who doesn’t have the right digital key. Implementing P2PE is the only way to ensure that clear-text payment data doesn’t fall into the hands of attackers targeting POS systems with malware.
  • Data that’s stored for the long term, like passport information or credit card numbers saved to a loyalty program, can also be devalued through tokenization. Data that’s tokenized gets replaced with an alphanumeric pseudonym, so the actual sensitive information isn’t stored on your servers. This method helps secure guest information beyond the initial transaction at the POS.
  • Hotels that reckon with their security vulnerabilities now will protect themselves from fines and other fallout from data breaches as business rebounds. They’ll also build deeper, more trusting relationships with customers by keeping their personal information secure. By strengthening security protections and devaluing their data, hotels can set themselves up for a brighter future. 
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    This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.
irinadolgopolova

How to Prevent Malware Attacks and Promote Cybersecurity at Your Hotel - 0 views

  • Each time a hotel’s guest records get breached, the property is burdened with financial strain and faces broken trust with guests. As a hotelier, you don’t need to be an expert in cybersecurity, but you absolutely need to understand the basics to protect your business and your guests.
  • hotels process lots of transactions and store tons of guest data. A hacker can simultaneously target a property’s point-of-sale and property management system to capture payment card information as well as personal data, like passport numbers and email addresses.
  • Research from Symantec, a cybersecurity firm, found that more than 65% of hotels are routinely leaking booking reference codes through third-party sites. Why is this important? Because the information shared through these codes would allow a bad actor to login to a reservation, view personal details, and even cancel a booking altogether. When this happens, your guest information is vulnerable and you risk destroying the guest relationship.
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  • Compliance with the Payment Card Industry Data Security Standard (PCI-DSS) not only helps to ensure that data security software, hardware, and practices are safer, but also helps to protect against fines and penalties when a breach occurs,
  • The right technology is only half the equation; over the years, security experts have also identified employees as part of the problem. Hotels must train their staff to handle personal information security, comply with privacy policies, and change user access credentials regularly.
  • Even with a great PMS/POS system and the right training, it’s important to perform routine penetration testing and risk assessments. There’s no straightforward answer as to how often you should pen test your network, but experts warn once a year probably isn’t frequently enough
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    The article is about the reasons why the hotels are attractive for hackers, the author also explains the key concepts in the cyber security. Then, the biggest cyber attacks in hotel industry are described in the article. At the end, the author tells us how hoteliers can improve the security measures.
irinadolgopolova

5 Signs Your Hotel Should Invest in Technology - Hospitality Tech News - 1 views

  • With digital transformation gaining ground, more and more hoteliers are now adopting the new state-of-the-art technologies. As a result, they’re able to enjoy smoother processes that make their lives easier and provide improved guest experiences that make their guests happy.
  • Independent lodging properties now spend most of their marketing budget on online activities, where they perceive greater return on investment.
  • online travel review sites and metasearch are the most effective techniques to gain visibility, with almost 62% of respondents ranking them as very or most effective. Search engine marketing, social media integration, and email marketing are a few more examples of digital services that entice today’s guests.
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  • metasearch and mobile as effective distribution channels, driving significant proportions of bookings directly to properties in a cost-effective manner.” Other than metasearch and mobile sites, make sure you have a well-designed website and an efficient booking engine to ensure more direct bookings.
  • winning hospitality brands are providing personalized experiences to guests throughout their customer journey, well before and well after a hotel booking with the help of hotel technologies.
  • In order to maintain a property’s positive online reputation, you need to first measure its online reputation. A hotel’s online ratings don’t only help predict future bookings, they also offer valuable insight into how efficient the property’s operational and guest experience standards are. Thus, investing in an online reputation management tool is crucial for every hospitality business.
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    In this article, the authors pointed out the problems that can be solved by implementing modern technologies into the hotel's processes. The author stated all kinds of the techs that are important to the hoteliers today, from the PMS to the rating index tool, that helps hotels to assess their online reputation, as far as the amount of bookings depend on the online reputation.
yijingyang

4 Ways to Leverage Virtual Event Design to Increase Engagement - 0 views

  • High production value — including quality event design — is incredibly important when it comes to matching live engagement online, which almost half of eventprofs struggle with when sourcing virtual tech.
  • it will be essential for planners to turn to hybrid formats and incorporate a virtual component to their live events for as long as restrictions and uncertainty exist (and probably even after).
  • Online events come with their own challenges, including engagement opportunities and pricing.
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  • Embed Speakers Within Dynamic Presentations
  • Use a Strong Visual Theme to Reinforce Your Narrative
  • Use Backdrops to Support Cohesion
  • Create 3D Booth Visualizations
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    Virtual events have become more and more common, and it will be essential for planers to turn to hybrid formats. The biggest two challenges of online events are engagement opportunities and pricing. By using backdrops, strong visual theme, embed speakers, and 3D booth visualizations can help planner improve their online events.
irinadolgopolova

Event App Security: Access & Data Privacy Best Practices - EventMobi - 1 views

  • Due to heightened sensitivity around data breaches and privacy, event planners are having to pay special attention to how their technology vendors—like event app providers such as EventMobi—are using and storing their event data.
  • Provide passcodes for private events. Requiring participants have a passcode to log into an event app allows planners to limit access to only those people they share the passcode with, such as a list of registrants.
  • Restricting app access to registered participants only (based on their email address) ensures the greatest control over event details and participant listings by locking out anyone not registered to attend.
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  • Aside from ensuring your event app provider is security-conscious, it’s important to consider implementing processes that mitigate risk around how other vendors and/or your employees access or use event participant data.
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    This article tells about how important the security features are for the event registration software and apps. The authors tells what security ensuring procedures have to be implemented in the apps, what kinds of information should the attendees agree to before signing up and the regulations that have to followed by the event planners using the event apps.
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    This article is a piece of nice introduction on how to protect event information security with apps. It gives us an insight of how event planners can set the registration system and limit access of the participants to protect privacy. Besides the settings and consideration of the system (app) itself (like the provider of the app and their policies) and the privacy policies, this article also mentions other considerations like Wi-Fi security, employee training and limited information access.
jchac014

Why You Need A Self-Ordering Kiosk For Your Restaurant - 0 views

  • 8 Must-Have Features To Look For In A Good Kiosk POS
  • Menu BuildingDesigning an eye-popping menu that highlights your unique or profitable items can be a difficult task. Having a kiosk can show customers appealing photos of each item and allow individuals to click on various menu options to either view a description or a list of ingredients.
  • Menu PromptsAlong that same vein, when a customer is filling out his or her order, the system can quickly and efficiently walk them through various options and areas for up-selling.
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  • Variety Of Payment OptionsThis is one of the most important aspects to consider. Today’s customers will look to pay in a variety of ways and a lack of options at your kiosk could turn them away.
  • An automated system can also make this process easier, allowing customers to enter their own information that is then automatically stored for future marketing.
  • Loyalty
  • Barcode ScannerThis is somewhat more of a niche item but, for convenience stores or quick-service cafes, it can be a life-saver. Having a scanner that hooks up to your kiosk directly can allow customers to purchase self-serve or ready-made items by ringing them up themselves and paying for them in a matter of seconds.
  • Kitchen Display System SupportIf you’re operating a larger full-service restaurant with a busy kitchen, having your kiosk directly sync to your KDS is a necessity. This will allow your cooks to see exactly when the orders were placed and they can view any special instructions or modifications that customers put in themselves.
  • Customer NotificationsTo increase the efficiency of your restaurant, kiosks can alert customers that their orders are ready either on an individual screen or by sending a text or email directly to a mobile device if wait times are longer.
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    This article highlights a number of reasons for small businesses to have a self-serve kiosk. In the highleighted features, this subarticle talks about the 8 must have features to look for in a good kiosk POS, which as Menu Building, Menu prompts, loyalty, variety of payment options, barcode scanner, kitchen display system support, and customer notifications.
irinadolgopolova

Are You Leveraging the Benefits of Hotel PMS Integrations? - 0 views

  • hotel property management system is not an integrated one. This means, as a standalone application, the Hotel PMS you have adopted is doing a great job by bringing in the much-needed higher degree of automation. But it lacks integration capabilities with a host of operationally imperative third-party hospitality technology solutions like channel manager, online reputation management solutions and many more.
  • #1 – Channel Manager Integration
  • The two-way integration between the Hotel PMS System and the channel manager software helps you update all the OTAs with your rates and inventory in real-time. reservations made on any OTA will reflect in your Hotel PMS in real-time, making sure that there is no discrepancy on the availability of rooms on various channels. Similarly, this integration updates reservation cancellations/modifications on all the sales channels.
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  • Hotel PMS that is integrated with online reputation management solution
  • #2 - Reputation Management Solution Integration
  • Benefits- Real-time and automatic update of inventory & rates across multiple OTAs- Increased online visibility of your hotel leads to more booking coming from OTAs- No more overbooking/double booking- Save time
  • #3 - Booking Engine Integration
  • Benefits- Collect personalized feedback from your guest- Analyze guest sentiment, understand their concerns and serve them better- Read and reply to reviews from 150 plus platforms- Effectively increase your online score and rating
  • The Hotel PMS System automatically sends out the email to the guest seeking their feedback on your services. This process helps increase your chances of getting more reviews from your guest and displays latest reviews online. All these help you to generate more bookings.
  • The Hotel PMS Software and Booking Engine integration turns your hotel website into a source of driving more direct bookings. Moreover, see if your Hotel PMS partner can help you with a booking engine that can be integrated with your Facebook page. This helps you get more bookings from your Facebook page.
  • It helps you turn lookers into bookers on your TripAdvisor page. Here too, you can save on hefty OTA commission fees.
  • Benefits- Get more direct bookings- Lower your dependency on OTAs- Save significantly on huge OTA commission- Earn more room revenue and increase your profitability
  • #4 – Revenue Management Integration
  • it is advisable to adopt a hotel property management system that comes integrated with a host of smart and intuitive revenue management tools
  • The PMS captures all types of discounts and refunds given on orders created at the POS in real-time and also captures category-wise POS details, so that sales are posted on appropriate account heads. Moreover, the integration also enables you to accept payments in multiple ways including cash, credit card, debit card, cheque, coupons, via online transfer methods like wallets, etc.
  • Benefits- Ensures efficient and streamlined billing process- Zero billing discrepancies, no loss of revenue- Get insights on performance of all the POS outlets at your hotel
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    Using the PMS that integrates with different operational processes in the hotel can extremely benefit the managers, as they will have more time to work on improving the guests' experience, rather than supervising the operations related to PMS and other hotel departments' interactions. In this article, the different types of PMS integrations are described, along with the benefits of implementing those integrations.
anaslip

10 Examples Of Customer Experience Innovation In Hospitality - 1 views

  • When a guest feels the hotel understands them, they are 13% more likely to stay there again. The majority of hotel visitors want to experience new technology
  • Marriott is testing the technology at its hotels in China, which shortens check-in time from three minutes or more to less than one minute.
  • InterContinental Hotels Group is creating AI smart rooms in its hotels in China. The rooms allow guests to use voice control technology and speak naturally to get personalized assistance for both business and personal travel.
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  • Aloft Hotels uses Botlr, a robot butler, to deliver items to guests around the clock.
  • Guests at New York’s Yotel can have their bags stored with Yobot, a robotic luggage concierge. Robots aren’t entirely replacing humans, however—a lesson learned by the Henn-na Hotel in Japan, which fired half of its all-robot staff to employ more humans.
  • More hotels are moving away from traditional room keys to leverage RFID technology through guest wristbands. The technology is popular at resorts like Disney World and Great Wolf Lodge.
  • The Cosmopolitan in Las Vegas has Rose, an AI concierge who can help guests book spa services and restaurants and offers insider information like secret menu items at the hotel bar. Four Seasons Hotels uses Four Seasons Chat for 24/7 chat service that is powered by humans, not AI, for a more personal touch and responds to messages in 90 seconds or less.
  • . Hilton Hotels has introduced mobile check in for rewards guests to seamlessly check in, choose their room and unlock the door through an app. 
  • ach room at the CitizenM Hotel in Amsterdam comes equipped with a MoodPad tablet, which allows guests to change the temperature, TV, window blinds, alarm and lighting in one place. Some Marriott hotels have smart shower doors where guests can jot down their ideas while in the shower and then email the image to themselves for future use. 
  • A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. 
  • Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property.
  • The wall of each room at Hub by Premier Inn in the U.K. includes an AR map of the local area. When guests point a smartphone at the map, they can learn about local attractions and get recommendations for the best things to do and see.
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    This article tells us about 10 new innovations in the hospitality world. Mostly it is talking about some innovations in the hotel industry such as face recognition at the registrations, voice-controlled rooms, and smart amenities.
mserr078

Hotel Software: The Most Important Software Solutions for Hotels - 4 views

  • Hotel software allows hotel owners or managers to streamline their administrative tasks while cutting costs and increasing bookings at the same time.
    • nicoleastete
       
      Hotel Software is a multi-use software that can be used by administration, employees, and also other staff. There is a variety of different software that can be used based on the capacity and need of a hotel for day-to-day operations.
    • nicoleastete
       
      Hotel Software is a multi-use software that can be used by administration, employees, and also other staff. There is a variety of different software that can be used based on the capacity and need of a hotel for day-to-day operations.
  • If the current software you are using for your hotel is out of date, it may be holding your business back and stop you from gaining productivity.
    • nicoleastete
       
      Innovation in the Hospitality industry is something that is continuously changing. Technological advances in software/hardware play a big role in how efficient a hotel can be run. Bookkeeping and administration for big hotel chains are managed through their software "cloud based".
    • nicoleastete
       
      Innovation in the Hospitality industry is something that is continuously changing. Technological advances in software/hardware play a big role in how efficient a hotel can be run. Bookkeeping and administration for big hotel chains are managed through their software "cloud based".
  • This software allows the hotel owners to process e-payment collection and manage room inventory for accurate allocation. This last feature prevents over-bookings or even duplicate reservations. It is also possible to use a PMS system to send confirmation emails to customers after they make a booking
    • nicoleastete
       
      This Feature of the PMS software is very important as it allows hotel owners to manage room inventory and booking/reservations. This allows the inventory management of rooms and the availability that sync online with customer request based on what is available for booking in realtime.
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  • The purpose of an RMS software is to improve pricing strategies in order to sell more rooms at optimal rates. Since the hotel industry is highly dynamic, it is crucial to use a revenue management system. Some of the main advantages of this hotel software include strategic pricing and higher revenue, but there are many more benefits that hotels can make use of.
    • nicoleastete
       
      Having an RMS system is crucial in the hotelier industry. A RMS software allows you to play with strategic pricing and room value depending on room occupancy, room cost and seasons. Revenue Management system ensure a success of revenue based on capacity.
  • A channel manager helps avoid overbooking and prevent other costly mistakes since it has the ability to report booking sources. The hotel owner can then determine which online channels or portals are the best fit for their niche market.
  • Reputation and review management software is designed to track online users’ feedback on services and products. It is a system that helps spread the customer’s positive reviews through the relevant online platforms.
    • nicoleastete
       
      A Reputation review management software is highly used in the hospitality industry overall. It's super essential to track online user's/ guests feedback based on experience, service and products. Building a reputation online is important for branding and allow you to have more online exposure and foot traffic coming in.
  • As different technologies in the hospitality industry are constantly evolving, it becomes almost obligatory to choose the right hotel software for improving service and making the process to run smoother. W
  • Hotel software allows hotel owners or managers to streamline their administrative tasks while cutting costs and increasing bookings at the same time.
  • PMS is a system that facilitates the booking management and admin tasks of a hotel. A property management system doesn’t just automate operations across the various departments in the hotel.
  • It has now developed into a platform that helps hotels gain more visibility and enables them to reach out to audience in order to increase bookings
  • RMS lowers costs as it takes into account the room rates during the low and high season. As a result, the hotel manager can plan in advance and lower costs by avoiding unnecessary expenses.
  • This hotel software has the benefit of simple graphics and easy-to-use reporting tools that help hotel owners optimise room rates in line with demand.
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    Overall, the hospitality industry has seen tremendous growth over the year. However, utilizing these new software systems and their easy updating features can benefit these hotel properties in a major effective way. These features allows staff members to monitor, easily adjust and plan lower costs, and monitor social media marketing for future hoteliers.
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    When I was looking through the news, I knew that hotel software would have positive influences based on costs. They are enhanced with developed tools. I like the view that hotel software would take more trends within account retrieving and customers opinions. I think no matter what happened hotel software should be valid for hotel owners to hire. It is innovative. Furthermore, I would make assumptions about estimated future processing. It should be risk free to keep an example while hazardous events happened. It probably costs more like hurricane is running thorough for a hotel. Whether should they run a PMS and RMS are good reasons to concerning about more clients. Whether the chopsticks could be electronic one to apply for a utensil is a wondering. The conclusion I think is a must that I like the article about hotel software.
obena010

EasyJet admits security hack of 9 million passenger records | PhocusWire - 0 views

  • The Europe-based airline says the attack captured names, email addresses and travel details, including 2,200 customers that had their credit card details stolen.
  • At this stage there is no evidence of any personal information having been misused, EasyJet says in a statement.
  • The BBC reports that the incident first came to light in January this year and that EasyJet only informed those passengers whose financial details have been exposed some three months later.
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  • The incident is the latest in a growing number of data breaches at travel companies, affecting high profile brands such as the 500 million accounts that were hack at Marriott/Starwood over four years and British Airways in 2018.
  • "The easyJet data breach further demonstrates that even well run companies are unable to protect our personal data.  
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    This article showed how even a well prepared company can be Hack, but what surprised me was the company took over three months to inform their customers of the hack. The company should've done a better job of alerting their customers so they can protect themselves and know what's going on.
anaslip

Hotel Property Management Systems (PMS): Products and Features | AltexSoft - 1 views

  • is software that facilitates a hotel’s reservation management and administrative tasks. The most important functions include front-desk operations, reservations, channel management, housekeeping, rate and occupancy management, and payment processing.
  • is software that facilitates a hotel’s reservation management and administrative tasks. The most important functions include front-desk operations, reservations, channel management, housekeeping, rate and occupancy management, and payment processing.
    • julianaparada
       
      What is PMS?
  • Currently, hotel property management systems are used by big hotel chains, small hostels, and everything in between. With these systems, hotels can see the booking status of rooms and control reservations. However, their functionality doesn’t end here. Via PMS, hoteliers can manage back-office processes, food and beverage services, and track room occupation rates. Let’s take a closer look at the most common functions supported by PMS.
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  • A modern property management system combines multiple work environments in a single piece of software.
  • Key functions of the reservation module include:
  • Channel management
  • Revenue management
  • A hotel reservation system holds all inventory data and dates, sending this information to the front desk. The reservation system must be integrated with the website booking engine and other distribution channels.
  • A PMS in and of itself is a big step towards improving hotel revenue management indicators, such as Occupancy, RevPAR (Revenu
  • e per Available Room), and ADR (Average Daily Rate), which mean a lot in evaluating a hotel’s financial success.
  • The main functionality of this system includes:
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    This article overall talks about the the different entities within a property management system. First, it goes over the details of what a property management system is which is described as a software that facilitates a hotel's reservation management and administrative task. In more detail these functions include front-desk operations, reservations, channel management, housekeeping, rate and occupancy management, and payment processing.Most PMS nowadays are able to combine multiple work environments into one software. Depending on the type of software the company is using, they are able to combine modules and functions, and the functionality of one module can be slightly different. The reservations side of the PMS is essential because online booking is the main way people book their reservations nowadays. The key modules of reservations consist of room bookings, collections of e-payments, management of room inventory and allocations, reservation emails, and activities bookings. I believe the most crucial operation of the PMS is the front office module which allows for front-desk manager to view and update room reservation status, check guests in and out, and process payments. I do work in a hotel as a guest service agent and we closely work with the PMS in every aspect. When our system went down it seemed almost impossible to check in/check out guests. It was extremely difficult to allocate rooms because we weren't able to use our system to see if housekeeping had punched rooms clean or to see if the room was vacant or occupied. The PMS makes the whole process of a hotel run smoothly. Another important aspect of the PMS is room management which allows us to see up to date reservations and which rooms they are allocated to, also allows us to move around those reservations and modify them.
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    This article goes over what PMS is and why it's used. It discusses all its features and function not missing one. It also tells you the importance of doing research on PMS before committing to one because it has to fit your business.
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    Property Management systems has been the backbone for many hotel for numerous year. Due to its length of service we are constantly seeing major updates that helps to secure the business sensitive information while assessing the administrative tasks of daily functions to ensure smooth process of operations. PMS functions for all departments of the hotel from front desk to housekeeping to accommodate the guests request.
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    Hotel Property Management Systems: Products and Features
Karyn

How AI is Transforming the Event Planning Space One Conversation at a Time - 0 views

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    This article discusses the use of AI technology in the event planning sector, concluding that AI can be used as chatbots interfaces, data collection tools, and recommendation engines for event planners, to make the event planning process much faster and easier.
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    Used properly, AI technology can lead to enhanced experiences for guests and a more streamlined and efficient process for event planners, and extremely useful feedback data. AI technology is increasingly being utilized by many businesses and investments in smart technology is increasing across industries. The article states that by 2020, about 80% of business plans will include the use of chatbots and the event planning industry will do the same.
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    Here is why and how: --AI technology is easy to implement at a low cost --They are easy to "plug" in and incorporate and suitable for any size events --A chatbot is a great solution for engaging with guests easily at lower cost and complexity, although it seems the idea of creating a dedicated app for a smaller event may not seem necessary --Consider that a chatbot build for marketing purposes will cost small and medium sized enterprises about $3000-$5000 --However they can then be implemented for any event format within a particular business niche, so consider the investment may be worth it --Especially since they can be quickly trained to engage guests and answer frequently asked questions or to direct guests to the correct solution or person, 24 hours a day, so the need for support staff 24 hours a day is eliminated, or it allows a better experience if, for any reason, a guest needs help during non-business hours, and can even escalate guest situations at any time to management. --It can provide insightful information for guests, such as matching a guest with the best sessions for them, based on their interests, contacts, or any other useful information, taking away the need for the guest to analyze and plan their day based on an overwhelming complicated schedule --Eliminates the need for the guest to carry around a large schedule and try to plan their day accordingly --Not only can the AI technology automate recommendations for the guests, it can also automate recommendations for planners, taking away the need for planners to manually sift through a variety of sources, send outreach emails, etc.
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    On that note it makes it easier to match planners with appropriate vendors as well. Both of these are considered the AI matchmaking function. The chatbot can also unite fellow guests with similar interests or experiences and give them a place to virtually meet each other, and Facebook has launched chatbot extensions. A company called PubNub allows a business to build its own chatbots from scratch.
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    Instead of having to download yet another app, chatbots allow users to connect through apps they've already downloaded (like facebook messenger), or other popular apps. And of course all of this data and interaction is collected and can be analyzed by event planners to streamline and enhance business, increase revenue, and increase guest satisfaction based on recommendations from the AI technology.
bdegirolmo

6 Benefits of Investing in Event Management Software | MemberSuite - 1 views

  • According to a study from Frost and Sullivan, the industry of event management software currently stands at approximately $28 billion and maintains a 3.3% compound annual growth rate (CAGR)
  • You can more easily aggregate the conversations from your social media platforms and organize them into segments from the trends
  • Keeping records digitally also reduces the instance of human error that can cause problems in real time.
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  • You can also automate your follow up process - thank you emails are now sent off to your entire audience with just a few clicks.
  • Automating your outreach and intake processes allows your organization to snapshot events as they happen.
  • Your marketing is definitely more effective if it is targeted at the members who are already more likely to be interested in your event. When you have the right software package as a tool, you can completely tailor it to fit the individual event.
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    This article discusses the importance of implementing software management systems into your event business. It allows for a more smoothly operated and efficient business. The 6 benefits that come with having a software management system are: improving engagement, automation, snapshotting, professionalism, highly targeted market, holistic solution.
irinadolgopolova

6 0cBenefits 0c 0cof 0c 0ca Food & Beverage 0cPOS 0c 0cSystem 0c 0c 0c - 1 views

  • An effective POS solution for restaurants, bars or food service at attractions, entertainment and leisure venues can streamline a restaurant’s activities, saving time processing orders and money due to potential human error and customer loss.
  • The great thing about restaurant, entertainment or fun center POS systems now is that as they revolve around cloud-based software, the costs to upgrade to update is much lower as the equipment is already there and ready to go.
  • Once you’ve set up your entertianment POS or fun center POS system you must transfer your menu into the POS software to enable your servers to quickly record the customer’s order and allow for the customer to be charged the correct amount. To make the most out of the inventory management you will additionally have to record existing levels of stock, and how much each item on your menu depletes the respective products within your inventory. This will also mean that you must consistently update the inventory levels when they are replenished.
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  • Waiters have continuous mobility around the restaurant, while clearly communicating and recording orders. This gives the customers the convenience of table side ordering, whilst also allowing the orders to recorded and distributed seamlessly.
  • Another great benefit of using a entertianment POS or fun center POS system is that it avoids a lot of human errors in the communication between the waiters and the kitchen or bar staff. The cloud based system means that the orders are clearly recorded for the staff, forgoing any potential penmanship or shorthand issues.
  • Inventory management is another great feature of the entertianment POS or fun center POS system and it will allow your business to keep up to date with its inventory levels and knowing exactly when to restock their goods.
  • Through the continuous tracking of your levels of inventory, you’ll be able to identify trends in how each of your individual levels of stock are used in specific times. Not only can this aid in the planning and managing of stock, but it will also identify which products are popular within specific times of the year. This is valuable information and can be effectively utilized through your promotion and marketing, enticing more people to your family entertainment centre.
  • A entertianment POS or fun center POS system with a modern payment processor can allow your business to stay up to date with the majority of businesses, accepting credit cards and allowing customers to use their tap and go cards or functions like Apple Wallet and Google Pay. A entertianment POS or fun center POS system will also greatly improve the overall speed of the checkout process, making hard copies of orders expendable and recording them digitally in real-time.
  • Theft control may not seem like a particularly pressing issue, especially if your products are behind the counter and require customers to order and pay for them before accessing them. Regardless, a entertianment POS or fun center POS system will make you aware of any potential issues of theft through tracking what is ordered and what is paid for.
  • It is important to have set measures for staff to follow in recipes, which allows you to see how much inventory is actually left compared to how much should be left based on the inventory management system.
  • it can also be utilized in the building of customer relationships. Collecting customer details, namely an email address, will mean that you can communicate with past customers after their visit.
  • Managing an entertainment business requires a great deal of organization throughout all levels of the business. POS systems offer a great range of benefits aiding in the simplification of many business processes, from inventory management to staff management.
  • Clearly managing time clocks, scheduling which employees work each shift, keeping payroll up to date are all tasks entertianment POS or fun center POS can potentially assist with.
  •  
    In this article the food and beverage POS systems are described and discussed. The author explains why POS systems are important for the restaurants and entertainment centers, how to build those systems, how much would it cost to the businesses and what POS is exactly. Other than that, the benefits of installing POS systems are pointed.
robfitzpatrick

Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
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  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Loyalty points:
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Boarding passes:
  • A Roomba in your room?
    • robfitzpatrick
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  •  
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
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  •  
    internet, reservations systems, computer systems and communication in hospitality industry.
  •  
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  •  
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  •  
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
jessielee214

7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views

  • To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
  • Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
  • Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
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  • Complex Events
  • by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
  • 2. The value of events
  • To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
  • 3. What makes an event: size
  • Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
  • "Simple" Events
  • Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
  • Midsize Events
  • Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
  • Small Events
  • The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
  • Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
  • Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI. 
  • 4. What makes an event: point and purpose
  • One can only imagine the chaos of a meeting without a point or purpose!
  • For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
  • For Profit
  • The key is in keeping costs as low as possible without sacrificing the experience.
  • Corporate
  • Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
  • Membership Growth
  • Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
  • 5. What makes an event: the experience
  • The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
  • 1. Why events matter
  • Live Entertainment
  • A Quality Keynote Experience
  • There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
  • Food and Beverage
  • The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
  • 6. What makes an event: technology that puts everything together
  • Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
  • Branded Websites
  • Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
  • Room Block Management
  • Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
  • Digital Check-in Desks
  • Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
  • Real-Time Surveys
  • Branded Mobile Event Apps
  • This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
  • Data Dashboards
  • We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
  • Artificial Intelligence (AI)
  • Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
  • Radio Frequency Identification (RFID)
  • RFID makes it easier for planners to collect data, such as surveys and session attendance.
  • 7. What makes an event: technology in the moment
  • Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
  • To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
  • Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
  • Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
  • Virtual Reality (VR):
  • At-a-glance analytics provide quick insights that can help optimize events and offerings.
  • Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
  • Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.  
  • Planner Expectations Around Technology
  • Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
  • The Value of Technology
  • That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
  • After the Event: What Attendees and Planners Want
  • Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
  • Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
  • Put your hospitality management professional learnings into practice
  • With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
  •  
    This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.
  •  
    This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
jamigovaerts

10 Event Planning Software Options: Made Simple - 0 views

  • For event planners that are in the beginning stages of their event planning career, and who don’t have a large budget to purchase event planning software, there are (nearly) free options like Basecamp, Trello or Smartsheet (excel spreadsheets still work well, too!).
  • Paid Event Planning Software
  • Planning Pod –
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  • Etouches
  • Offering solutions for event registration, floor plans, timelines and task assignments, etouches is a great option for all cycles of your event.
  • Eventbrite
  • One of the most popular event planning software options for event organizers (professional planners and community organizers) looking to sell tickets and manage event registration is Eventbrite.
  • Evolero – With a free two week trial, Evolero was developed by an event planner and has all your event software needs in one place so you don’t have to switch between platforms – everything from managing event registration and websites, to ticketing, planning and promoting.
  • Cvent – A leader in the cloud based, event management systems, Cvent offers event planning software for mobile apps for events, email marketing and web surveys, targeted advertising, and online registration and venue selection.
  • Azavista – Planning an event of any size, Azavista may be a good option for you. Offering flexibility, their platform allows event planners to set up a new event within minutes.
  • Basecamp
  • Trello
  • Smartsheet
  • Evernote
mtedd003

Cyber Security Marketing Tactics That Actually Work - 0 views

  • Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping.
  • This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
  • clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience.
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  • New cyber security companies are popping up all the time in response to the heightened demand. This can make it hard to stand out in the crowd, and it makes it essential for you to communicate what makes your brand different.
  • you also want to be credible.
  • your potential customers need a significant amount of education to understand what threats they face and what solutions they may need.
  • This is especially true given that CEOs and other C-level executives are not as well versed in information security, which can impact a company’s decision to include cyber security as part of their overall preparedness plan.
  • Though there is plenty of evidence pointing to the necessity of cyber security in protecting valuable data, the truth is that many businesses just don’t prioritize cyber security until it is too late.
  • only one in five, or 22% of those surveyed said that they fully incorporate information security into their strategy and planning.
  • data suggests that cyber security marketers must find ways to create a sense of urgency for potential customers
  • Content marketing can help you build credibility while addressing the major challenge of educating your prospects. In order for your content to be effective,
  • ensure that it is unique.
  • Use data in your messaging. 
  • Offering downloadable content like e-books and whitepapers is also an excellent way to convert your site traffic into leads that you can later nurture.
  • Another aspect of downloadable content that you’ll need to consider is the landing page.
  • case studies are one of the most important tactics for B2B companies.
  • Email Marketing
  • Downloadable content like e-books, case studies, and reports that provide readers with a more in-depth understanding of important cyber security topics. Links to your most recent blog posts talking about recent attacks or security concerns and those that break down complex cyber security topics for a wider reading audience. Video content that emphasizes the importance of cyber security and communicates the value of your company’s offering. A digest of relevant articles from reputable industry publications that helps readers better understand hot topics in cyber security. Monthly offers and sales promotions like a free trail, which can encourage prospects to sign up.
  • Webinars are a great way for cyber security marketers to connect with bottom-of-the-funnel leads.
  • interactive element.
  • Webinars can sometimes be costly to produce. However, as with other parts of your marketing campaign, there is also an opportunity to repurpose your webinar to get more out of this content.
  • Paid campaigns are great at accomplishing two goals – amplifying your content marketing efforts and getting prospects to arrive at your demo request landing page.
  • Don’t exaggerate your solution’s results.
  • Blogs are great for attracting prospects in every stage of the buyer’s journey. Try to create some evergreen blog content that will be universally relevant
  • Create an easy-to-navigate library of premium content. 
  •  
    The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.
shaunagayecox

Seven Things Meeting & Event Planners Look for in a Hotel | By Kacey Bradley - Hospital... - 1 views

  • It's important that your hotel's website offers everything a planner needs to know, including the types of events you host, amenities available, catering options and more. Bonus points to hotels that provide contract outlines for planners to peruse.
  • Post photos of event spaces, both empty and used. Outline which rooms are best for which events — for example, the poolside lounge might work best for a cocktail party or shareholders meeting.
  • User-generated content is more authentic and telling than a hotel's website, making it crucial for a hotel to have a positive online presence.
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  • But many hotels fall short when it comes to open and direct communication. According to one survey, slow response time is the biggest frustration event planners face with venues.
  • Hotels that offer direct communication are hotspots in the eyes of event planners.
  • When less constrained by the stereotypical workplace, people are better able to share ideas, communicate and collaborate.
  • Provide a realistic expectation of what you have to offer with an info-filled website and high-quality pictures. Keep communication simple and easy with email. And remember the importance of the "wow factor" — what makes your hotel unique.
  • Not only is internet access a must, but it also has to be fast and reliable, able to handle data-heavy activities like streaming and downloading.
  • Always be up-front and honest about additional costs.
  • To stand out from the competition, hotels should offer adaptive outdoor spaces that provide a combination of natural sunlight and greenery. An outdoor venue can offer a welcome change of pace that corporate event planners crave.
  • When it comes to a hotel, event planners are looking for that "wow factor." They want highly-creative spaces that challenge attendees to think outside the box.
  • Staff should be trained to handle a variety of event types, from weddings and bar mitzvahs to corporate meetings and charity fundraisers. A flexible team is invaluable when it comes to planning an event.
  • Realistic Expectations
  • User-Generated Reviews
  • Event planners research online to come up with a list of potential hotels.
  • When a guest or event planner is checking out, ask them to write a review of your space. If a guest leaves a negative comment about your property, don't fire back or try to hide it. Instead, use it as an opportunity to admit your faults and show determination to do better. Let guests know you're committed to providing remarkable experiences.
  • Direct Communication
  • Over-the-top acts of customer service matter.
  •  
    Meeting and event planners spend extensive amounts of time researching for the services and locations that meet the needs of the customer they are serving. Venues must provide planners with realistic expectations. Event planners also pay special attention to user-generated reviews, so companies must also pay close attention to their online presence. Direct communication is also essential between event planners and hotels as having a reliable point of contact is important. Event planners also look for unconventional spaces that allow for a change of scenery. Reliable wireless Internet is also a must for event planners as this is essential for their planning needs but also for the guests that will be utilizing the space. Lastly, the staff at the venue must be flexible and trained for various types of events. The wow factor is what event planners really look for when evaluating spaces. They want venues that are different than the rest of the competition and will make their event really stand out.
  •  
    Event Planning serves as the most critical part in making the event a memorable and special one. While taking care of the perfect venue and place settings its also important for them for keep contact with their venue and updated options. Event planners feed from user reviews to gain more awareness and generate more business so in order for them to accomplish this they go over and beyond to satisfy the needs of the customers.
  •  
    This article discussed different ways to make your hotel an ideal match for an event planner. Based on the seven ways described by the author, one would be more likely to be able to have event planners pick their hotel to host their events. The seven ways described were: making sure your website gives an event planner real authentic details about your space; allowing all user reviews to be available including any negative ones (you can always show how you plan to improve for any negative experiences); having someone available to speak directly with the planner whenever needed; having an outdoor space for events; making sure your wireless internet is reliable and of an adequate speed; having staff who are trained to work any kind of event (i.e birthday parties, bar mitzvahs, corporate events); and having a venue that stands out in a unique way.
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