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E touches is a software that focuses on attendees engagement while Meetingmax is focused on housing capabilities. The integration of both system allows meeting planners to provide customers with reliable information about their particular events while keeping track on attendees and housing capabilities for that particular event. Additionally, it allows meeting planners to generate reports and concentrate on areas where more effort is needed such as e-marketing and e-commerce. With this tool, meeting planners are able to offer smooth registration system to customers and ensuring that the correct meeting space is reserved and rooms allocated for that event.

I found an interesting article about how the big computer companies can recycle the computers. This can solve some of the main problem about the recycling. The article is referring to idea that computers may become bigger size but easier to recycle. In other words we might wanna make a step back in the past, when we was able to just replace one detail from the computer instead of throwing it away.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.

Amadeus is working with travel agents to ensure their clients get the most personalized experience possible while booking their vacations especially, airfare. After a study done by Amadeus with Frost & Sullivan, the found that many travelers would respond to messages that they can relate with their interests. Also, they found out that travelers would respond to offers related to their locations. The article summarizes that GDS were not providing the most conclusive and personal content to travel agencies. Amadeus has developed 'fare families' for airlines. These fare families are able to combine options and services that appeal to consumers and give travel agents the ability prepare targeted offers with the GDS in place. Additionally, using consumer relationship management data, like spending patterns and social media, will lead to better customer response. Travel agents rely a great deal on global distribution systems. Amadeus is going in the right direction in giving travel agents the proper tools to succeed in a market that is increasingly booking directly with suppliers. This new personalized offers that Amadeus is bringing to the table may actually give travel agents an advantage over the competition.

Sabre has a proven track record of success in terms of helping businesses to increase their profits and reach higher levels professionally. Their customers span every area of the hospitality and travel industry. Last year, Sabre acquired Ganares, in an effort to expand the company's brand and promote growth.

This articles describes the importance of E-commerce and social networking on the hospitality industry. The social sites like facebook, twitter and instagram has proven beneficial for the marketing of the hospitality industry. Individuals post their experience on these networking sites, which indirectly helps in marketing of the hospitality firms. The use of internet and hotel website has proven, to increase the revenue of the hotels, many people book directly through the hotel websites, which increases the revenue for the hotels as well save the commission paid to the travel agents. The loyalty programs introduced by various hotel, took a new shape all together after internet became the major source in these hotels. It was convenient for the guest to check how much points the have in their account and the tier level. The hotels also started offering guest extra points to their account, if they booked the room directly through the hotel website. This resulted in an substantial increase in the RevPar of the hotels.

This article discusses the liability for a cyber breach at various branded hotels between the franchise owner or the corporation. The Trustwave 2016 Global Security Report stated that the hospitality industry had the second largest amount of data breaches. Additionally, more than half of the breaches are from a corporate/internal network breach. According to a Ponemon study, the average cost of a data breach is $4 million. While this is alarming, it is a surprise since hotels store numerous amounts of personal customer data including guest's credit card information. The article states that cyber hacks are largely due to the gap in not knowing who is responsible for the cyber security. There is an issue of control of data versus franchise network requirements. The hotel brand places individual franchisees in control of their own cyber security. However; they must rely on many centralized corporate owned reservation systems that could be possible access point for cyber attacks. The article suggests that the individual franchisee should make more effort in protecting their customers information as the hotel brand will take most of the blame. This does not help either side. Also, it mentions that in order to protect the hotel franchise it is important to have updated systems and should consider investing in cyber insurance.

After 9/11, hospitality-related businesses, especially airlines, cruise lines, and hotels started putting huge efforts to prevent terrorist attacks, but it has never been easy to do so because of financial matters and guests' privacy. Hotels have been exposed to terrorist attacks since, unlike airlines and cruise lines, it is relatively easy for terrorists to access hotel properties without strict security check. This article suggests hoteliers to invest in the latest technology, such as Radio Frequency Identification (RFID) technology for guests' safety. Within the hospitality industry, non-contact RFID is one of the latest innovations in the customer security market. This new technology allows guests to easily access the hotel and their rooms by putting their room card on a sensor. However, guests can access to only the floors that they are entitled. So this could help hotels increase the level of security. Currently, RFID technology is at the forefront of hotel security throughout the world; and, more and more hoteliers have been interested in this technology for not only cutting down labor expenses but protecting their guests from terrorism. Mostly, this RFID technology still has room for improvement and advancements.

What types of improvements do you see in the future of RFID technology?

As i know, RFID has been used in some high class buildings or latest built building in residential areas, residents can only access the floors that they are entitled. This is a great idea that i hope the hotels could widely used it in the future to protect their guests' safety.

Due to the vulnerability of some POS systems, hackers have made the example of SAP whose POS system does not authenticate or check any internal commands, meaning if an hacker is able to get into their POS system they can change prices, add discounts and even disable the check out systems. Even though they have made the example out of SAP, it is said that this vulnerability is across almost all POS systems. One reason that this is happening is because many companies that run their POS system off the internet are not updating their programs, such as the windows, the internet explorer or the POS system itself. Today companies are very aware of the measures they must take to ensure their POS systems are safe as many breaches have happened causing many people to have their personal data stolen, therefore due to the efforts POS system breaches have been decreasing over the recent years.

This was a very interesting article, it discussed how virtual reality and augmented reality are reshaping the event industry. Many high end brands are using it in their events to immerse the attendees. Additionally it is being used pre-event by both the attendee and organizer. The attendee can use it to pick their seats at a show and the organizer can use it to inspect a remote location without having to physically be there. I believe in the next few years we will see more events take advantage of VR & AR technology.

This article highlights a meeting that will be held to gather the world's cyber security experts to discuss and troubleshoot potential threats. Las Vegas specifically is at high risk for intrusion with the high amount of room and restaurant reservations made in this location. The hospitality industry in general is at high risk for cybercriminals to invade their data. Especially small business, the article stated that half of the cyber attacks made in 2015 were against businesses with 250 employees. The data being breached has reached the outrageous total of $3.8 billion. The main point is that most of these issues are preventable, it's all about knowing what can and can't protect you. Investing in the proper technology and dedicated staff can make all the difference. Las Vegas' efforts to prevent these intrusions should set an example for others.

This article ties into this week's topic of sustainability and green initiatives, even though it's from 2017, which was dubbed as year of sustainable tourism by the United Nation. The hospitality industry is guilty of having a large annual footprint. Today's traveler is more eco-conscious then ever and is always looking for hotels and properties who support their mindset. The hospitality industry is hopping on the green train and taking action to set precedent for their competitors. Many big cities along with celebrities are promoting the idea of sustainable and conscious living and hospitality, making it the hottest trend. The hospitality industry id one the fore front of this effort because they are one the impacted businesses due to climate change. Many local economies that depend on tourism and hospitality can crumble if they don't start taking action right now. This trend will hopefully create a domino effect and influence other industries to follow suite.

The article reports the state of Hawaii's hospitality and tourism industry is beginning to become more aware of how going green initiatives will effect the economy in a positive way. A management member of a consulting firm stated the efforts the hospitality and tourism industry need to be known to the community, guest and the staff of the hotels. He feels the research, figures and strategies need to be posted so everyone understands their role in the advancement of the states main industry's desire to become more sustainable. Hawaiian Airlines along with various hotels are reducing waste and sourcing more local items with in their outlets.

This article talks about the efforts computer companies are making to reduce the negative environmental results of traditional technology equipment. There are more than 60 electronic devices from companies like Dell and HP that are becoming apart of the U.S. Environmental Protection Agency. This is a funded project called EPEAT that has the goal of identifying environmentally friendly computer equipment that still outputs the same level of performance for the customer. This new "green" certification system even provides a list online of the products that meet the standards. EPEAT allows customers to rank computer electronics by their environmental. There are 23 required criteria and 28 optional criteria involved in the rankings. The optional criteria determines if the product is EPEAT Bronze, Silver, or Gold. These standards include having lower levels of lead, mercury and cadmium as well as being more energy efficient so they reduce emissions put into the atmosphere to help reduce the levels of greenhouse gases. These products are also more simple to upgrade and have recycled… businesses actually have to provide safe ways to recycle the products they sell when the customer can no longer use them. Manufacturers think having an even playing field for the customer to be able to view their products by environmental aspect is better and are proud to be apart of something so beneficial to the environment. The EPEAT program was expected to reduce 13 million pounds of hazardous waste and 3 million pounds of non hazardous waste.

This article tells us about the fact, that now days the global hospitality industry is one of the industries which is most frequently targeted by hackers. In order to avoid any attacks there must be tighter control across a hotel and its network of partners. So the main 3 aspects which will help to avoid attacks are: -assess risks everywhere -protect the POS system -find malware and keep data protected

"IT solutions can be used to help a hotel to manage its environmental impact (CO2 emissions, energy consumption). Siemens analyses the customer requirements and then implements best-in-class solutions. In addition we provide the required process consulting to establish sustainability reporting within an organization. Here are a few highlights of our "Sustainable Impact" offering: Benchmark customer's own position in sustainability issues vs. competitors and improve own sustainability processes to become best-in-class. Integrate sustainability / energy management into company strategy, organizational framework and corporate behavior Target setting for company-wide KPIs (e.g. CO2) and creation of transparency by setup of IT supported controlling process Support fulfillment of regulatory requirements, voluntary reporting (e.g. GRI, DJSI, CDP) and company positioning (e.g. sustainability report) Manage environmental and other sustainability projects"

in order to keep the green hotel the manger should use the IT solutions. especially in the environment impact, we cannot control the hotel environment sustainability development only by the manual. using the IT solution is fast and convenient. we can use it to analysis and conclude the best solution or advice for the sustainability development of the hotel. we put the data, operation statement and expenses into the system and then the computer can help the hotel to establish the frame for building the green hotel. also we can use the Siemens technology to assign the employees everyday so as to avoid the situation that is over-staff or under staff. moreover we can use the Siemens system to decline the waste of paper, water, energy and so on. This way can save the money and protect the environment.

Nowadays, all hotels are trying to improve their IT with their sustainability efforts. In this article, Siemens has introduced a new system "IT for Sustainability". The new system will help hotels improve energy, resource-efficiency, and save costs in two ways: greening the hotel IT environment and using IT as enabler to lower carbon footprint.

This article talks about "green tourism" and its impact in today's hospitality and tourism industry. Professors from Stanford University, Northwestern, and Hsiuping University of Science and technology in Taiwan speak about the growing demand for modern and sustainable practices from consumers in the 21st century. This is due largely to the harsh impacts felt by global warming, which have began to cause long term damages to tourist areas around the world. These areas include the great barrier reef, the amazon rainforest, and more. In this article green tourism is explained as the new driving force in the hospitality and tourism sector. This new direction is led by the eager demands made by consumers for greener practices and advocacy for environmental awareness. Green tourism includes concepts in every aspect of the industry from hotel sustainability practices, to the efforts of tourists and tourist managers alike, as well as those of tour operators which must all make an equalized effort in conserving local environments and advocate for sustainable measures and solutions.

The article written by Kristine Loretta, details five key benefits of why business owners should launch themselves into the e-business market. 

Due to the growth and advancement of technology, businesses have been able to grow in ways bigger than ever before. As we all know, e-commerce has become more popular today and is taking over many industries now. In this article, it discusses how this trend of e-commerce is extremely innovative and is proven to be a good alternative to the normal ways of business is usually conducted. Just to name a few things, conducting business via the internet saves tons of money. Customers are now able to shop and add items directly into a virtual cart instead of it been a paper trail of the items that are attempted to be purchased. Also, in addition what was mentioned above, e-commerce has opened up new and better channels for communication that can occur faster. Convenience is another key role that e-commerce plays in this. "No longer do people have to wait for stores to open". Patrons can now shop whenever they want to due to online shopping and have the items shipped directly to their home. Which leads me to say that this also is way that reduces cost and save money, especially for small businesses.Last but not least, without a doubt, it is pretty evident that e-commerce create different and many avenues of ways for money to be made. All in all, e-commerce is relevant in today's industry and many other businesses and these are the advantages that allow for it to thrive as it does.

This article highlights how several large chain hotels have taken on the initiative to reduce/eliminate their resource and energy consumption to sustain their communities for tourism. The four main steps taken include: saving the coral reefs, energy and water conservation, preserving food and repurposing waste, and creating eco- minded communities. Hotels have taken on a number a projects such as creating underwater structures to preserve and enhance the coral reefs for guests experience, filtering water from the local river, starting a food waste program to turn left over food items into reusable water, and hosting seminars to discuss sustainability and clean ups to name a few.