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Home/ Hospitality Technology/ Contents contributed and discussions participated by Ashley Mullins

Contents contributed and discussions participated by Ashley Mullins

Ashley Mullins

Automated testing of complex Web 2.0 applications prevents security vulnerabilities - 0 views

  • So far there are no methods to test complex web 2.0 applications systematically
  • developed a software system for checking complex web applications autonomously.
  • He says that the methods that web developers and responsible project leaders rely on to try to find programming errors and security holes in web applications have been too ineffective and inefficient.
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  • developed the software system "Webmate", which determines automatically why Web 2.0 applications fail.
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    There is internet fraud everywhere and the most common one these days is web application fraud. Saarland University have developed a software system that checks web applications autonomously which is convenient t for application users. Most methods fail but with Webmate we are able to figure out why it did so. Webmate is able to detect how the applications work and what virus are trying to interact with the application.
Ashley Mullins

Marketing and e-business for the tourism industry - 0 views

  • Stay front-and-centre with existing customers and attract new visitors through online marketing campaigns
  • good quality photographs and a professional  tone to your site are essential.
  • Offer something free:
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  • Build traffic through Web links with other sites
  • the ring can advertise its site more widely and in higher-profile media venues than a single operator could.
  • Get involved in discussion sites related to your specialty:
  • auction-style sales
  • E-mail newsletters and promotions:
  • One solution is a "destination" Web site that is informative, catchy, and fast
  • You can identify characteristics (location, age, or interests, for example) of high-value customers, guiding future marketing and advertising
    • Ashley Mullins
       
      I am glad they added this to the article. I completely agree with the three main goals of a CRM; retention, conversion, and loyalty!
  • get exactly what they want because they get it themselves.
  • Customer relationship management is about retention, conversion, and loyalty. Possession of customers' personal information is a privilege, therefore gather it selectively and use it wisely.
  • E-mail has become the circulatory system for national and international inquiries and reservations  used by most tourism operators, regardless of time zones
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    This article very much relates to what we discussed in class on Monday and what ebusiness' are doing these days to stay afloat. The internet is taking over the travel industry since everyone likes to do things on their own these days. Travel agents are trying to find ways around this growing trend. The two main tips for travel agents in this article are staying close with your existing customers while gaining new ones. This will alter the way your business will run. Once your existing customers realize you are loyal, easy to work with and focused them they will start spreading the world about the work you have done. The new customers will see the customer base you have and will more than likely choose you over t.agent 2 with only a few existing customers and no new clients in years. Once you complete a job, it is a must that you follow up. After everything is said and done, send them a quick email & maybe offer them a better package deal next time. Yes, the internet is putting a damper on the travel industry but at the same time agents are finding ways to work around this highly growing trend.
Ashley Mullins

Travel trends and predictions. Debate on the future of sustainable tourism; a vision fo... - 0 views

  • If I walked into a high street travel agent today, the first question I would be asked is 'Where do you want to go?' I've always thought that this was the wrong question: it isn't the 'where' that's important, it's the 'why' and the 'how'. I want to go on holiday to re-charge my batteries or to reconnect with myself. Sometimes I want to meet new people or to discover and learn about another place and another culture. When deciding what my next holiday will be, I try to place the focus more on what I need from the holiday and what I can give back to destinations and local people.
  • This new way of travelling could be described as 'deep' travel.
  • Tourism will no longer be dominated by Westerners either. We'll see residents of India and China becoming more mobile than ever before from a leisure perspective.
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  • By 2020, we'll also see the majority of hotels getting their produce, employees, materials, services and the like from sources within their immediate vicinity. I refer to this as 'hyper-local' sourcing.
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    This article is based on the new trend of traveling & what the travel agents need to stay aware of. Climate change and global warming is on the rise and the majority of the people are starting to make a change. Yes, people are switching vehicles to fuel efficient but are starting to recycle a lot more but people are also changing their traveling motives. Instead of spending a week in the sun at a luxury resort, travelers are wanting more of a cultural experience and yearning to learn about other ways of life. There is a shift in activities which people are starting to take up. A more personal and low key tour of a family or small village is the ideal excursion now. Travelers are also taking into account the carbon emissions they are producing while traveling to their destination. Traveling by train or boat is making a come back instead of flying or driving.
Ashley Mullins

International tourism to continue robust growth in 2013 | World Tourism Organization UNWTO - 0 views

  • Tourism is thus one of the pillars that should be supported by governments around the world as part of the solution to stimulating economic growth,
  • Among the top ten tourist destinations, receipts were up significantly in Hong Kong (China) (+16%), the USA (+10%), the UK (+6%) and Germany (+5%).
  • On the other hand, France (-7%) and Italy (-2%) registered declines in travel expenditure.
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    Moving into the sixth month of the year, this article seems to hold true to the growth of international tourism. In relating articles you will find that tourism has hit an all time high so far this year. With the economies slowly bouncing back from the recession people are starting to jump back into traveling. I must agree with the UNWTO Secretary- General, Taleb Rifai, when he stated that tourism should be supported by all governments around the world for economic growth. Tourism is a business in itself and there is always room for growth and potential money gain.
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