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Before the pandemic hotels were using apps to allow guests to view hotels in their area and book hotels from the comfort of their phone. These apps also had incentives to make customers want to book through the app, now that the pandemic has caused individuals to not be able to be in contact as much, the hotels have taken advantage of these apps to allow guest to do more. Guests are now able to check in through these apps, open the door to their room without needing a key, ordering room service and towels and other toiletries through the app as well. The pandemic forced a lot of companies within the hospitality and tourism sector to become more technology friendly in the sense that they wanted less person-to-person contact, for the safety of external guests and internal guests. Like mentioned in the article smart devices have more of an influence on the guests experience overall, the article mentioned how hotels are using robots to clean rooms, deliver room service and toiletries to guest to increase social distancing standards within the properties. Hospitality was once known as an experience only able to be best delivered by humans but now it is an experience through technology that brings comfort to guests.

To provide safer environments to guests and avoid going out of business, hotels had to quickly adopt changes and innovations. Although the industry has heavily relied on human interaction for all customer service aspects, smart technology and automation has been crucial for hotels. In many hotels, all guests need is their smartphone to check-in and get in to their rooms. Marketing has changed and many hotels rooms now feature workstations and gym equipment to ease guests travel concerns.

This article talked about the advantages and disadvantages of cloud computing. Some advantages include the accessibility, savings, security, the world-wide access, the data backups, etc. The disadvantages mentioned were the vulnerability to attack, meaning hackers can potentially access your data from the internet. Also, since cloud computing depends on the internet, there can be issues when the wifi is working properly.

The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality

This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.

The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.

Tastry uses sensory science, chemistry, and AI to help winemakers better cater to a specific palate, and consumers to better know which wines best match their taste.

E-waste (electronic waste) has continually risen due to technology being part of our everyday lives. Upgrades for technology happen e very year and so the life span of devices becomes shorter due to new technology being available. Only 29% of e-waste is recycled in the U.S. There has to be better solutions to combat e-waste. The concept of circular economy can help with the e-waste problem.

Many of the latest hospitality marketing trends are centered around meeting evolving consumer needs and preferences, such as the demand for sustainable and eco-friendly travel, the desire for unique and personalized experiences, and the use of technology to enhance the guest experience. Hotels that don't follow the latest hospitality marketing trends risk falling behind their competitors who do.

The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.

Travel advisors are more important than ever for a successful trip. Such advantages like priceless advise on your destination. The advisor becomes an advocate on your travel and time. This is especially helpful for delayed flights and cancelations. They will make adjustments as these unexpected snags can happen during a trip and most of all, they can save you money.

The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.

In this article, the difference between CRS and GDS in the hotel industry. These two systems may be similar but cater to different business and different markets.

This article talks about the differences between CRS and GDS, their similarities, and how they both help hotels gain exposure. GDS help inform travel agencies and other organizations about travel arrangements like hotel room availability and flight schedules and prices whereas CRS is designed specifically for the hospitality to manage room availability and rates. According to the article, although these systems are both helpful, it seems more valuable to have both, as CRS in combination. With GDS will help to promote establishments to a greater market through various booking platforms.

To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.

this article is about a recent data breach. in essence this article provides an outline for how to possibly prevent something this devastating from happening. the general consensus is that training employees is of the utmost importance because there the weak link.

Cybercriminals are constantly coming up with novel schemes to kidnap their victims. A recent cyberattack on a five-star resort should act as a cautionary tale for your company. In Oregon, the Allison Inn & Spa recently became the target of a ransomware assault that revealed the personal data of its staff and visitors. The stolen data was published in easily accessible form on the public internet and includes details from 1,500 employees and more than 2,500 guests, including dates of the guests' hotel stays as well as employee birthdays, phone numbers, and Social Security numbers. The "dark web" is typically the only place where stolen private information like this is released, making it harder to find through regular online searches. The goal of the cybercriminals was to coerce the company into paying a ransom. The public disclosure of the private visitor and staff information seems to have been an "experiment" to see if it would increase pressure on the company to pay the ransom. Cybercriminals may use this new strategy frequently in the future to demand ransom from their victims. The implementation of thorough cybersecurity risk management procedures should be considered by resorts. In the event of a cybersecurity attack, determine which systems were affected by the attack and immediately isolate them. Then, prioritize those systems for restoration and recovery. After which, involve internal and external stakeholders and retain legal counsel for advice. It is crucial that you hire a third-party incident response provider and notify law enforcement. Multifactor authentication should be used by businesses to protect network access, and they should also annually train all staff in cybersecurity best practices and keep offline encrypted backups of all internal data.

Technology is growing every day and staying up to date with what customer needs and wants are, are very important to being a successful business. This articles main focus is about the growth of technology in the hotel industry and how hotels are adjusting to new and upcoming technology. Customers expect certain tehcnologies now when staying in a hotel such as high speed wifi or electric key swipes now. Also new Developments such as social media. Businesses have started using mobile apps such as twitter or Facebook to learn about the needs and wants of their customers before they have even walked through the door.

While Airbnb is still one of the larger competitors the hotel industry is up against, at the NYU Hospitality Conference, a new possible disruptor was brought into question. Speakers began to discuss the possible disruption that online services like Google and Amazon to name a few. The advantages that these companies have, should they dive into the realm of hospitality, is the sheer amount of information that these sites contain about the consumer. Although they have this extensive data, they are lacking in interpersonal experience as these companies don't deal with the consumer physically. The hotel industry however, leads far ahead of these companies in this regard, as it's what they've been known for. However, for the hotel industry to ultimately come out on top, they will need to partner with these companies and work together, rather than be taken down. 

This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.

Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.

Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."

Cloud computing allows you to store and access files via the internet rather than the computer's hard drive. Switching to this system saves on costs, extra security measures, and connection and access issues you may be experiencing when working remotely. Data loss is always a risk when your files are stored in a place with only one access point, with cloud computing the files are stored on the internet making it more secure. Cloud computing also allows you to easily work with others in different departments or offices altogether since the files can be shared and accessed from anywhere with an internet connection.

There is a lot more to the cloud than I thought. As an owner of a macbook i do store lots of things on the "cloud" but I can't help to feel like not being able to physically touch something that has my files, like a hard drive..is real. I know it is but maybe I'm just real old school. I think I need to start trusting the cloud more, especially this day in age.

Cloud computing is the delivery of services through the internet with the use of a cloud based remote database. Cloud computing helps businesses with cost savings, productivity, speed, efficiency, performance, and security. There are different types of clouds which include public clouds, private clouds, and hybrid clouds. In addition, there are also three services in cloud computing which are; software-as-a-service which provides the user with a pay as you go model, infrastructure-as-a-service, which provides the user with services via IP addresses, and platform-as-a-service which is a platform delivered via the internet. There are both pros and cons when it comes to cloud computing. Some pros include the ability to use the software from any device, cost savings, and storage utility. On the other hand, some cons include security concerns, internal bugs, and power outages.

I also read this article just for a better understanding of the cloud and to really dive deep into the good and the bad, because as we know you can't have the good without the bad. I didn't realize the many different types of cloud computing so that was interesting to read.

Hello Alejandra, This is another great article that you have posted, thank you! Although I have been doing a lot of reading this week on Cloud Computing, I was truly enlightened by some of the information in this post; for example, Cloud Computing offers both public and private services, coupled with a Hybrid option that allows more flexibility and helps optimize the user's infrastructure and security. Further, creating and testing apps, and audio and video streaming were highlighted in this article, unlike others that I have read. Moreover, it broke down the functions of the components of the system (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (PaaS). Equally, some disadvantages stood out to me, like if the encryption key is lost, the data disappears. The geographical reach of cloud computing cuts both ways: A blackout in California could paralyze users in New York, and a firm in Texas could lose its data if something causes its Maine-based provider to crash. Additionally, with many individuals accessing and manipulating information through a single portal, inadvertent mistakes can transfer across an entire system. In closing, I have noticed that overall the benefits of Cloud Computing can tremendously assist companies in many ways, but some of the disadvantages can have a catastrophic impact on businesses and their operations. Shineal