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Transforming Disruption Into Opportunity: Post COVID-19 Hotel Customer Experience | Hos... - 1 views

hospitalitytech.com/d-19-hotel-customer-experience disruptive innovations hospitality hotel business Tech travel technology
shared by nbrac002 on 25 Aug 21 - No Cached
  • With airline travel down by a staggering 90+ percent between mid-March and now (compared to last year), and hotel occupancy rates hovering in the low-single digits, global travel industry experts forecast a $2.1 trillion dollar loss for 2020, and a slow recovery that could take years.
  • oday’s new “norm” for user experience is the singular result of a worldwide health crisis that has already driven each and every travel and hospitality company into swift and decisive action,
  • and will require thoughtful and meaningful investments in digital technologies to improve the customer experience.
  • ...11 more annotations...
  • Hotels are looking for innovative ways to communicate with customers, meet unprecedented demand on call centers, or have contact center staff work from home.
  • Going forward, all guests – not just loyalty reward members – will likely use a mobile device for reservations, check in and get room keys, bypassing the front desk altogether.
  • Hotel entrances may include thermal scanning at the entrance, and guest rooms and conference facilities will be sanitized between uses. Connected room technologies would allow guests to control the lights, temperature, curtains, television, entertainment and more in the room with their own smart device or contactless gesture control.
  • A profusion of devices and wearables, equipped with geographic mobility technologies, that track and provide data anytime, on any device.
  • More pervasive use of digital labor to augment human staff or automation
  • interpret and execute more than just transactional, process-driven actions.
  • Predictive analytics
  • monetize big data
  • Enabling technology support will be critical for these operational changes. Hotels will need to constantly track customer feedback and social media response and manage inevitable setbacks and negative reviews with tweaks to their customer experience strategy.
  • personal safety as well as customer data
  • Travel and hospitality companies that manage the impacts of this crisis unambiguously and compassionately will generate increased value for their organizations and ultimately emerge even stronger than before.
  • nbrac002 on 25 Aug 21
     
    With the impact that COVID-19 has had on the travel and hospitality industry, companies have had to turn to digital innovations to improve customer experience and regain trust. Innovations such as digital temperature checkpoints, connected room technologies, and digital labor can increase safety and allow hotels to operate during a crisis in a way that still provides the upmost customer experience. Those who capitalize on these innovations in a timely manner, and who manage the impact of COVID- 19 compassionately, may increase both their customer confidence and their value as an organization.
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Cloud Based Restaurant Management Software Transforms the Industry - 0 views

xtrachef.com/...y-is-transforming-the-industry technology hospitality Software
shared by bruss031 on 05 Sep 21 - No Cached
  • Cloud based restaurant management software is changing the way restaurant operators can do business and how they make and manage technology investments.
  • In the past, in order to operate restaurant management software, each restaurant location was required to have servers “on-premise” which is technology-speak for “in the restaurant.”
  • Simply put, cloud based restaurant management software relies on a network of remote (off-premise) servers that are hosted on the internet to store, manage, and process data, rather than a local server or a personal computer.
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  • The shift to cloud based restaurant management software will make it fundamentally easier for restaurants to analyze sales, manage costs, and make data-driven decisions.
  • Access data anywhere
  • No hefty upfront technology investments or long-term contracts
  • Benefit from Flexible Payment Terms
  • Scale
  • Another benefit of cloud based restaurant management software is that you can quickly and easily scale up or down based on your needs.
  • Connect and integrate with POS systems
  • Improve data security
  • You don’t need an IT team
  • bruss031 on 05 Sep 21
     
    As cloud computing software continues to become more powerful, restaurants may want to evaluate the potential swtich from on site servers to a cloud based restaurant management solution. Cloud based solutions allow data to be accessed from anywhere and make tracking sales trends and manage costs much easier. Most cloud based systems also include APIs that allow them to work in tandem with other cloud based softwares that a restaurant may need. Additionally, just like with any general cloud computing software, these cloud based systems are generally much cheaper to implement than purchasing physical equipment and cloud based solutions also offer an easy way to scale a business.
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Hospitality Marketing: 16 Must-Know Upcoming Trends for 2021 - 0 views

www.revfine.com/hospitality-marketing technology hospitality hotel Software business travel mobile tech
shared by isabelladlp on 13 Nov 19 - No Cached
  • Hospitality marketing is centred on thinking about the business in terms of customer needs and their satisfaction.
  • If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels and be where your niche audience is.
  • One of the most significant hospitality trends to be aware of in the wake of COVID is the importance of highlighting safety procedures, hygiene policies and other decisions intended to protect your customers.
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  • However, due to the restrictions on mass gatherings and increased focus on remote work and video calling, business travel has been hit especially hard by COVID and some travel companies are placing a renewed focus on leisure
  • Make sure your destination or property is visible on distribution and communication channels that leisure customers use and highlight associated facilities.
  • However, with COVID reducing international travel, one of the biggest hospitality marketing trends involves placing a renewed focus on local custom instead.
  • Some companies in the industry are having success through offering food delivery as an experience, combining well-presented food with add-ons, such as candles, music playlists or other freebies.
  • Which demographics are still interested and making bookings, and which have fallen away? Which market segments are growing and which are taking longer to return? Is there any relevant geographical data to consider? Once you have insights into how customers are really behaving, you can adjust your hospitality marketing efforts accordingly.
  • While many businesses compete based on pricing, the reality is that many customers are happy to pay more for guaranteed quality, excellent service or a unique experience. Think about some of the things you can throw into your offering, in order to make it stand out from what rivals are selling.
  • These bots allow for rapid responses to customer questions, regardless of staff availability, and can provide support for multiple languages too.
  • This technology can be used during the booking stage, in order to offer support and encourage completion of bookings. Bots may also be able to up-sell and cross-sell, potentially helping your business to maximise revenue.
  • n fact, this marketing trend could soon eliminate the need for Internet users to press buttons or type their search queries online. Hotel guests can book a hotel room via their smartphone by just speaking to the device.
  • y returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites.
  • anonymous on 13 Nov 19
     
    Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.
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Cloud Computing Trends & Future Technology 2021 | Datamation - 1 views

www.datamation.com/...cloud-computing-trends cloud trends future security hybrid multimodel kubernetes contanerization cloud-native sustainability
shared by cingram21 on 02 Sep 21 - No Cached
  • Enterprise leaders are quickly recognizing that not all clouds work for all of their needs, and some of their legacy systems and applications work better on their existing on-premises infrastructure. These realizations, and a growing need for both flexibility and reliable security, have ushered in a period of growth for hybrid and multicloud setups. 
  • which polled more than 2,600 global IT decision-makers globally – and highlighted that hybrid cloud is now the most common choice, with 46% of respondents now using a hybrid cloud (a 12% increase since their previous survey).
  • Instead of relying on embedded, native security features, tech experts are advocating for the increased use of managed security service providers (MSSPs) and a better organizational policy for user access management. Organizations are recognizing that security incidents can come from both internal accidents and external actors, so it’s important that all users are trained and compliant with an organization’s security policies.
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  • By implementing the ZTNA model for secure network access, IT teams can have full control over who is granted access, enters, and leaves the network at all times. This model has gained much more recognition since being mandated in President Biden’s executive order.”
  • The entire world is starting to shift its attention to Kubernetes and the orchestration of containers,” Cusimano said. “It’s the next iterative shift — we went from physical to virtual to cloud, and now we’re going to microservices and containers. 
  • “Cloud-native technologies will also lead and help companies to build, migrate, and modernize customer-facing and analytics and artificial intelligence (AI) apps more easily and at scale.”
  • cloud is typically more energy efficient than on-premises infrastructure, the growth of AI and the Internet of Things (IoT) is causing cloud technology to work harder than ever.
  • “Sustainability is a massive trend in IT – from enterprises seeking to ensure cloud providers leverage renewable energy in data centers to enterprises increasingly seeking to minimize their own supply carbon footprint via sustainably sourced, circular IT solutions,” Fenn said.
  • Although few cloud vendors have adopted the circular model, most are changing their business models to emphasize more renewable energy use, carbon offsets, and data center efficiency boosts.
    • cingram21
      cingram21 on 02 Sep 21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.
    • cingram21
      cingram21 on 26 Sep 21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.

What Can We Do About the Growing E-waste Problem? - 1 views

started by ysu006 on 30 Sep 21 no follow-up yet
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Katerina Axelsson of Tastry on Teaching Computers to Taste Wine | Wine Enthusiast Magazine - 1 views

www.winemag.com/...aching-computers-to-taste-wine wine hospitality artificial intelligence technology market
shared by kbroo026 on 16 Jan 22 - No Cached
  • Using a blend of machine learning, sensory science and analytical chemistry, artificial-intelligence developer Tastry’s in-store kiosks and smartphone app will soon be matching consumer flavor preferences to the bottles available for purchase
  • But connecting consumers to wine they’ll like is just the tip of this tech iceberg. Tastry is now working with wineries to develop flavor profiles that consumers will enjoy, as well as collaborating with distributors to determine what will succeed in which geographic regions.
  • We can look at the chemistry of wine during the manufacturing process and assist winemakers to make blending decisions to increase that value prior to bottling.
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  • They have measurable efficacy for what they’re doing, which is a pretty new concept in production.
  • kbroo026 on 16 Jan 22
     
    Tastry uses sensory science, chemistry, and AI to help winemakers better cater to a specific palate, and consumers to better know which wines best match their taste.
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How AI is Transforming the Travel Industry | Eastern Peak - 0 views

easternpeak.com/...ases-in-travel-and-hospitality
shared by liz649 on 16 Jul 23 - No Cached
  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
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  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
  • liz649 on 16 Jul 23
     
    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
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Traditional Marketing Vs Digital Marketing : What's the difference? - Eggfirst - 0 views

www.eggfirst.com/marketing-whats-the-difference hospitality technology
shared by carine_elie on 26 Sep 22 - No Cached
  • Pros of digital marketing: Digital Is the Only Sure way to Reach Generation Z- Born with a smartphone already clenched in their tiny hands, Gen Z is the only generation that’s never known life without the Internet. For them, the radio is an antiquity, the TV set is something that their grandparents watch ‘programs’ on. They pay little attention to printed papers and think about billboards as scenery. If you wish to develop this age demographic as customers, then you need to be online so they can find you. By 2022, they will become the largest generation of consumers. Even as youths, they are making an impact – 93% of parents say that most of their purchasing decisions are influenced by what their kids have to say. Budgets Are Easier to Redistribute with digital marketing- budgets are mostly placeholders. You can plan to spend Rs10000 on Facebook ads every month, running branding campaigns, only to figure out one week later that those campaigns are underperforming. So, seeing this, you immediately pause the campaign. Spending stops. At the same time, your content marketing team had been allocated a budget per month. There’s nothing stopping you from diverting money from those Facebook branding campaigns to where it can make a difference today. An Abundance of Data to Pinpoint Your Ideal Customer- Facebook, Google, Twitter, and other platforms and service providers earn money by knowing everything there is about their users. When running digital campaigns, you get access to this analytics data and learn a lot about your ideal customers. By looking into Facebook or Google analytic tools, you will be able to generate several buyer personas to describe each segment of your customer base. We use the concept of persona to clearly define to whom we are speaking, in order to be hyper-focused in our content creation. The goal is to understand the problem that your product or service solves by walking a mile in their shoes. The persona that you’ve written up will serve as a powerful tool for writing laser-focused copy and content that will speak directly to each customer segment that you’re targeting.Cons of digital marketing: Digital ads can be deemed as annoying- Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting. Less permanent- Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
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What Brain-Computer Interfaces Could Mean for the Future of Work - 0 views

hbr.org/...ld-mean-for-the-future-of-work interfaces future
shared by shineal on 13 Jan 23 - No Cached
  • Brain computer interfaces (BCIs) are slowly moving into the mass market. In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. And companies may want to use BCI technology to monitor the attention levels and mental states of their employees
  • imagine if you could prepare your next presentation using only your thoughts. These scenarios might soon become a reality thanks to the development of brain-computer interfaces (BCIs).
  • I expect to see a growing number of professionals leveraging BCI tools to improve their performance at work. For example, your BCI could detect that your attention level is too low compared with the importance of a given meeting or task and trigger an alert. It could also adapt the lighting of your office based on how stressed you are, or prevent you from using your company car if drowsiness is detected.
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  • A Toronto-based startup called “Muse” has developed a sensing headband that gives real-time information about what’s going on in your brain.
  • Despite these promising results, some experts, such as Theodore Zanto, a director of the UCSF neuroscience program, say that while BCIs based on EEG scans can determine a user’s attention levels, they are as of yet still incapable of differentiating what the user is actually focused on.
  • Experts believe that around “15-30% of individuals are inherently not able to produce brain signals robust enough to operate a BCI.” Obviously, this situation can lead to wrong results and ultimately bad decisions from companies. BCIs still have a long way to go, and much improvement is needed.
  • In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. Some prototypes can translate brain activity into text or instructions for a computer, and in theory, as the technology improves, we’ll see people using BCIs to write memos or reports at work.
  • Researchers are also experimenting with “passthoughts” as an alternative to passwords. Soon, we might log into our various devices and platforms using our thoughts. As described in this IEEE Spectrum article, “When we perform mental tasks like picturing a shape or singing a song in our heads, our brains generate unique neuronal electrical signals. A billion people could mentally hum the same song and no two brain-wave patterns generated by that task would be alike. An electroencephalograph (EEG) would read those brain waves using noninvasive electrodes that record the signals. The unique patterns can be used like a password or biometric identification.”
  • BCIs aren’t a perfect technology — there’s no telling what sort of mistakes or mishaps we’ll encounter as companies and individuals begin to use these devices in the real-world. What’s more, BCIs — like any technology — can be hacked. Hackers can access a BCI headband and create/send manipulated EEG data. A hacker could also intercept and alter all data transmitted by your BCI. It’s possible that a hacker could steal your “passthoughts” user credentials and interact with your devices (laptop, car, etc.). These risks can directly impact our physical integrity. Brain data could also be stolen to be used against you for extortion purposes. The potential for serious abuse is significant.
  • shineal on 13 Jan 23
     
    This article is on Brain-Computer Interfaces (BCIs) and what the future of the work environment could be. Based on the information published, employers would have the ability to leverage brain activities to effect greater productivity in the workplace. However, since BCIs are capable of detecting the mental state and thoughts of employees, there are many privacy and ethical issues that will certainly be derived from the use of these types of technologies.
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Employees' perception of robots and robot-induced unemployment in hospitality industry ... - 4 views

www.sciencedirect.com/...S027843192200202X technology hospitality travel tech software business
shared by emilywest5 on 14 Jan 23 - No Cached
  • As service paradigm and customer expectations shift from conventional customized and personalized services towards a digitalized service environment, such customer orientation may favor using service robots at scales that could render service employees redundant.
  • Beyond digitalization, other service concepts, such as contactless services with highly reduced human interaction, are becoming more prioritized by hoteliers and consumers
  • The notable exception, Ivanov et al. (2018) denoted that employees might resist working with the service robot as they might see them as a threat, while Lu et al. (2019) believed that collaborating with a service robot can have adverse effects like frustration, discomfort, and confusion for service employees.
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  • However, researchers and practitioners have emphasized the essential role of robots in the service industry have a positive impact on productivity and customer satisfaction (Lu et al., 2019), which directly affect the organization’s structure, culture, decision-making processes, and employment (Xu et al., 2020).
  • Hospitality 5.0 may influence the hotel industry’s high-tech adoption, and during COVID-19 technological use was increased dramatically in hospitality service (Zeng et al., 2020) due to contactless services and safety in customer journey touchpoints (Pillai et al., 2021). Specifically, COVID-19 enhances the use of service robots as a helping hand to provide necessary services to consumers and employees
  • On the other hand, the existence of robots in restaurants may induce some risks (privacy, financial, time, performance, psychological) that can negatively affect the attitudes and intentions of customers (Hwang et al., 2021). Furthermore, robots are perceived as a threat that may lead to unemployment (Vatan and Dogan, 2021) and adverse outcomes due to job insecurity (Koo et al., 2021, Lu et al., 2020).
  • They also showed that employees prefer to work with human colleagues because they should be replaced by human communication and colleagues. However, employees select robots as a replacement when it approaches their employment.
  • According to former studies, robotic advancement directly impacts unemployment; directness’s negative and substantial influence on unemployment is comparatively more significant, specifically during and post-pandemic periods (Du and Wei, 2021). According to Keynes : p-325) (1930), “We are being affected with a new disease of which some readers may not have heard the name, but of which they will hear a great deal in the years to come – namely, technological unemployment.” COVID-19 is one of the main reasons for decreasing employment, whereas increasing the use of robots (Parvez et al., 2021). Therefore, the robot that induces unemployment is a challenging concept.
  • shineal on 14 Jan 23
     
    Good Morning Emily, Thank you very much for sharing this article! It is a rather interesting one which will certainly generate varying opinions. Me, from a management standpoint, I believe that robotics does have a place in the workplace (a greater presence in manufacturing and less in customer service). Dealing with humans on a luxury vacation tends to enhance my experience. Honestly, I cannot possibly imagine going on a vacation and not having the opportunity to converse with an employee!
  • emilywest5 on 14 Jan 23
     
    This article comes in lieu of the COVID-19 pandemic and originally stems from keeping people safe by having contactless service. With service robots being so popular during the pandemic they started to take the place of actual humans. This can cause issues in customer service where people would prefer human to human interaction. This article also discusses how humans feel about having jobs replaced by robots and their perception on how they feel about working WITH robots.
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Disruptive Innovation in the Hospitality Industry | SevenRooms - 8 views

sevenrooms.com/...on-in-the-hospitality-industry hospitality Technology business software
shared by cnburke22 on 03 Mar 21 - No Cached
  • DI refers to a significant change that fundamentally alters an industry.
  • DI can take many forms, including product and service innovations, as well as changes to operating processes and business models. What they all have in common is a commitment to continuous improvement and growth. The goal is to always be on the lookout for new and better ways to serve the customer and lead the market.
  • Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data.
  • ...15 more annotations...
  • Streamlined SMS messaging directly to guests, for example, can be used to automate communications
  • Marketing automation
  • for example, can retarget guests with targeted marketing campaigns, triggered by certain thresholds dependent on preference, spending habits and other guest traits.
  • DI, however, can help you reconnect with your customers and revive your business. You’ll just be doing it in a new way
  • DI is an ideal way to reach your guests even after their dining experience at your venue has concluded.
  • The hospitality industry is truly a people-focused field.
  • COVID-19 pandemic has taken a toll on the global economy
  • Your customers will have peace of mind in knowing they won’t have to expose themselves to unnecessary risks when visiting your property
  • Every day, new technologies and systems are being developed to help businesses adjust to the new normal.
  • That makes hospitality much more of an essential service than many people may realize.
  • Yet of all the industries impacted by the coronavirus outbreak, the hospitality industry has been among the most affected.
  • quicker and more convenient
  • open the door of contactless communication, decrease likelihood of table abandonment and prevent overcrowding
  • This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention!
  • Disruptive innovation, however, is a powerful weapon in the industry’s arsenal, not only allowing professionals to survive in ordinary conditions, but also to thrive in extraordinary ones.
  • deden004 on 03 Mar 21
     
    The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.
  • ...3 more comments...
  • sarahcarniglia on 09 Mar 22
     
    The article speaks on the effects COVID has had on the hospitality industry and how disruptive innovation will help businesses adjust to the new normal. As a business owner, you must always be aware of the new and upcoming trends to keep up with the market and servicing the consumer. Disruptive innovations will expedite your long wait times at restaurants or bars with SMS messaging, it will allow for an easy self check in/check out process. Any process that will make the consumers way of living easier, will have a significant effect.
  • pjohn091 on 11 May 22
     
    The article discusses how the pandemic and COVID-19 has hurt global economic growth. Despite the pandemic closing many restaurants, new technologies systems are being installed to help those businesses adjust to the new normal. In the world of business, disruptive innovation refers to a significant change in the way a business operates. In addition to product and service innovations, business processes and business models can also be affected. Even if the virus is having an effect, people still need to eat, travel, and have a way to sleep and shower when they do so. Payments and ordering via contactless technology can help business owners reconnect with their customers. This industry is inherently people-oriented. The application of disruptive innovation to this field allows professional to flourish in unusual circumstances.
  • iseli003 on 27 Jun 22
     
    this article talks about how COVID 19 helped speed up the process of many innovations taking over antiquated systems with a modern approach. and now that we have we will never go back. "DI can take many forms, including product and service innovations, as well as changes to operating processes and business models." basically it just disrupts the systems that was already put in place with systems that work better for today. "Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data." the restaurant i work for never use to do delivery services but COVID made them disrupt their system and innovate in order to make money and stay afloat. by using delivery dudes and easy packaging and simplifying the menu we have been able to increase our revenue and stay ahead of the curve which happens to be ghost kitchens.
  • jbrit055 on 21 Jul 22
     
    New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.
  • cnburke22 on 18 Jan 23
     
    "Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.
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Automation and artificial intelligence in hospitality and tourism | Emerald Insight - 0 views

www.emerald.com/...html technology hospitality tech software business
shared by emilywest5 on 05 Feb 23 - No Cached
  • Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.
  • Smart technologies like automation and artificial intelligence (AI) have become important elements of hospitality and tourism
  • Hospitality and tourism firms use smart technology to dynamically enhance consumer experience (Buhalis and Sinarta, 2019). Smart hospitality and tourism have provided opportunities for firms to enhance their operations and productivity, resulting in higher quality products and better processes for delivering services to customer
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  • Although hospitality and tourism organizations have already implemented smart technologies such as AI and robotics into their business activities (Epiknetworks, 2018), the companies adopting them are still limited owing to the individual, organizational and external environment barriers.
  • Researchers still need to engage better, investigate and understand these nascent developments (Murphy et al., 2017), and limited studies have examined the implementation challenges.
  • Technological development plays a vital role in tourists’ decision-making processes. Digital technologies and cyber-physical systems may even act as extensions of a tourist’s self (Stylos, 2019). Several researchers have focused on the importance of including AI in tourism education (Murphy et al., 2017) and to be prepared for technology shifts in their industry
  • They also suggested that employees in the hospitality and tourism sector should study robot design and machine learning to link changes in technology to the international tourism industry.
  • In future, tourism will take place in a robonomic economy and tourists will demand a high-touch service experience
  • The use of smart technologies such as chatbots usually receives positive feedback and the benefits of this technology outweigh the challenges (Buhalis and Yen, 2020). The advancement of novel technologies involves a process of knowledge management, including maintenance, disruption and change. This needs the integration of technologies and institutions and results in the growth of new values and services (Vargo et al., 2015).
  • Service providers need to think critically about how AI applications in hospitality and tourism might affect people’s use of the service. They should also consider what needs to be changed to ensure that robots and employees work together seamlessly to augment the service experience (Buhalis et al., 2019). Smart technologies and AI could disrupt services in the hospitality industry, altering customer engagement plans and expectations (Helkkula et al., 2018).
  • Hospitality software has moved from local to server-based to Web-based to cloud-based platforms (Leung, 2020). The future smart infrastructure with high-speed networks enables efficient data exchange amongst databases in real time and therefore immediate service (Buhalis and Sinarta, 2019)
  • Technologies tested in previous studies have been improved by highly interactive systems, increased capability and a more user-friendly interface, so examining perceived interactivity of technology has become more important for advanced robot acceptance models (Go et al., 2020). Ivanov et al. (2019) stated that robotics was not introduced early to the travel, tourism and hospitality industries, because of the complexity of human reactions to customer needs.
  • Customers must experience feelings of enjoyment and satisfaction interacting with the robot. Customer attitudes are shaped by experience, and employee skills depend on education and training, as well as the company’s needs (Ivanov et al., 2019). Robots are expected to eventually overtake humans for cognitive tasks, with human input only required for duties requiring empathy and emotion
  • Intelligent agent technology is one of the most useful methods for supply chain management because it combines social ability, intelligence and collaboration (Alsetoohy and Ayoun, 2018). Alsetoohy et al. (2019) claimed that current procurement practices lack coordination and proactivity between suppliers and buyers, intelligent tools for finding suitable suppliers, performance evaluation and automation
  • By pairing robots and humans, service delivery can be optimized, leading to increased productivity and reduced costs
  • emilywest5 on 05 Feb 23
     
    This study was about adoption and automation of AI in hospitality. It gives great insight on the process as well as what people think of AI and their opinions. In addition to that, this study goes into different techniques that were used to understand how and why AI should be implemented. Human interaction cannot be beat, along with personal touch and humans can't remember everything a computer can, but if you have robots and humans working together you can get the best of both worlds. Smart technologies are now and the future.
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The Restaurant of the Future: 12 tech predicitons - 1 views

www.bighospitality.co.uk/...r-restaurant-technology-trends
shared by mandalysha on 03 Feb 23 - No Cached
  • The Restaurant of the Future: 12 tech predictions
  • New developments in machine learning and artificial intelligence, twinned with more efficient and effective data capture, look likely to have a significant impact on the restaurant world in the coming years
  • Companies such as tech giant Acrelec, for example, are harnessing artificial intelligence and machine learning to provide menu recommendations based on other factors. In Acrelec’s case, its technology learns what menu items are typically purchased together to give customer more intelligent recommendations
  • ...20 more annotations...
  • Developers are also already working on digital menus that change depending on the user. So, for example, a customer who has shared data about their allergies or diet choices, such as being vegan or vegetarian, will only see menu items that meet this criteria
  • Restaurant groups including SSP, Big Table, Boparan Restaurant Group and Din Tai Fung are among those trialling robotic waiters designed to support staff members with tasks such as delivering food and clearing tables
  • As recruitment challenges continue to bite, more restaurant groups are likely to look to automation for help
  • Could machine learning stop restaurant operators avoid opening the wrong venue in the wrong place? That’s the pitch from US company Borne, which uses artificial intelligence (AI) to analyse a wide range of data points to help predict the viability of a concept in a particular location
  • The company says that through ‘superior analysis and pattern identification’ its The Borne Report service can reduce restaurant failures by eliminating what most would agree is the root cause of closures - the wrong site in the wrong place
  • intuitive technology that automatically adjusts aspects such as lighting, volume and music tempo in a restaurant based on a number of important factors, such as that offered by tech company Startle
  • Tech start-up Karakuri has developed an ‘automated frying solution’ that can integrate with existing systems to drop fries and other items when required. As well as labour savings, the company says food waste is reduced thanks to portion control technology that ensures fry baskets are filled with the right amount of product to match demand
  • The company even considers the likely mood impact of music using a model of neuro-typical responses to individual tracks
  • Startle also provides digital signage and can set rules that change what’s on the screens depending on the weather or footfall, such as ice cream promotions during heat waves, or hot drinks during cold spells.
  • Chris Sanderson, founder of shiftworking marketplace limber, believes that apps such as his will give rise to the ‘portfolio career’.
  • employers embracing tech to pull from a larger pool of staff and lower the barrier to entry for new joiners
  • The pitch of apps such as limber is that they can help hospitality businesses connect with a growing generation of talent who are looking to work more flexibly and help them hire
  • As the global hospitality industry looks to combat crippling staff shortages, robotic fry cooks are now being deployed back-of-house
  • The US is leading the way, with burger brands including Jack in the Box and White Castle experimenting with burger flipping robots and Panda Express having rolled out a robotic wok
  • According to Startle, increasing the bass of music has been proven to make listeners feel more confident and increase levels of dopamine
  • Acrelec’s QTimer 2.0 which, during busy periods, can automatically switch to a simplified menu and recommend items that are quicker to prepare and guide customers to make a decision more quickly to avoid a back-up of traffic
  • Biometrics looks set to further shake up how payments are made, with fingerprints more likely to become the norm than facial recognition, which is generally considered less reliable
  • Yet many brands, particularly those with a global reach, are already seeing the metaverse as the next big thing in both marketing and customer experience, including in the hospitality sector
  • For the restaurant of the future, sustainability will be more than just a buzzword related to the procurement of ingredients. Instead, it will refer to much-wider remit of considerations to help operators reduce the pressure on their bottom line
  • Energy control devices that can communicate with different kitchen units and regulate their power supply are likely to be key in helping restaurants reduce their energy costs. “Such technology will be able to cut down on peak demands,” explains Threlfall. “These devices could help restaurants reduce their total electrical costs by between 5% and 25% and decrease peak power consumption by 20% to 40%
  • mandalysha on 03 Feb 23
     
    In this article, BigHospitality describes 12 tech predictions that will take place in the restaurant sector. With advances in AI, robotics, and payment technology, the impact will effect the restaurant space to shift towards adopting these technologies for everyday use. Such technologies are: harnessing AI to provide menu recommendations depending on user, robotic waiters and kitchen equipment, intuitive dining rooms, and using biometrics for payments.
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Application of AI and robotics in hospitality sector: A resource gain and resource loss... - 1 views

www.sciencedirect.com/...S0160791X21002827
shared by kjeewan on 12 Sep 22 - No Cached
  • Stringent implementation of social distancing has increased the significance of robots in the hospitality sector to avoid the contagious spread of COVID-19.
  • Service automation and AI enable the hotel industry to provide customised, memorable, and cost-effective services [13]; amplifying their diverse usage more than humans can achieve for certain jobs.
  • Many hotels across the globe have implemented AI and robotics in their operations. Imminently, AI and robotics are going to change the decision making and operations managed in organisations [19]
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  • This robustness of AI and robots appears to be useful when serving quarantined customers at hotels during the COVID-19 pandemic [24,25]. One may claim that guest requirements have changed as they expect modern technology-based products and customised services [26]. Innovative technology and risk reduction practices attract customers [27].
  • To date, customers also look forward for advanced technology products and customised experiences [26,34]. Therefore, the hospitality sector has adopted advanced robots and AI to meet consumer demands [35]. The future foresees heavy use of AI alongside humans [36] at workplace, but human behaviour towards AI and robots remains untapped [37]. Use of AI and robots cannot be avoided in the future and it is already established that the implementation of these modern technologies increases employee TI, thus highlighting the need to identify key factors that can mitigate the influence of these technologies on employees' TI.
  • Artificial intelligence (AI) reflects the ability of a system to interpret external data appropriately to drive learning, as well as to use them to accomplish specific goals and tasks while adapting them as per circumstances [46]. It was known as a facilitator of tasks that is mechanical, but to date, it is recognised as a facilitator of tasks involving thinking and analytical capabilities. Accordingly [47], contended that due to the recent technological advancements, AI agents do not have the ability to handle tasks involving thinking and analytical skills. Robots are any machine introduced into the production process and can perform the tasks previously performed by workers [48].
  • The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. When AI and robots are applied in the hospitality setting, different benefits, such as cost reduction, accuracy, and speed, can be attained [35]. However, the utilisation of AI and robotics has created job insecurity among the employees of hospitality [42].
  • kjeewan on 12 Sep 22
     
    The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. To date, customers also look forward for advanced technology products and customized experiences. Service automation and AI enable the hotel industry to provide customized, memorable, and cost-effective services; amplifying their diverse usage more than humans can achieve for certain jobs.
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6 Restaurant Technology Trends to Look Out for in 2020 - 1 views

upserve.com/...restaurant-technology-trends
shared by obrediajones on 14 May 20 - No Cached
  • With 60% of US diners ordering takeout or delivery at least once a week and 31% using online ordering or a mobile app, it’s no wonder that ghost kitchens have continued to pop up. Ghost kitchens—also known as dark kitchens, virtual kitchens, cloud kitchens, or headless restaurants—don’t have a storefront or seating for dine-in customers or takeout orders.
  • ulfill
  • Quick service restaurants are starting to take cues from Alexa and Siri by implementing voice recognition software for ordering.
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  • While it’s hard to say if a robot could ever replace a human chef, the concept has been gaining traction lately and it’s interesting to think about what mundane tasks a robot in the kitchen could take on, freeing up chefs and cooks for more creative or complex pursuits.
  • As for FOH, using robotics and automation has become a hot topic among restaurant industry insiders and consumers alike, many of whom worry they’ll contribute to unemployment rates.
  • Cloud-based restaurant POS systems are becoming increasingly popular versus old school legacy
  • Not only are cloud-based systems easier to install (no hard wiring!), the hardware is less expensive, and software upgrades are free and can be done remotely, saving restaurateurs thousands of dollars in start-up and maintenance costs.
  • systems.
  • Arguably
  • Arguably the most valuable restaurant technology tied to a cloud-based POS system is the ability to track sales, server performance, menu trends, and more. Armed with data that can help you make better decisions when it comes to menu planning, staffing, and sales will give you a leg up on competitors who are still lagging behind with a legacy system.
  • obrediajones on 14 May 20
     
    This article explores how technological trends such as ghost kitchens, biometeric payment technology, robot chefs, cloud based POS systems, and voice assistant technology will dramatically change the customer experience. Author, Stephanie Resendes, explores how each innovation increases profitability. Additionally, the associated risks and the impact they will have on employment rates within the industry.
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Making ecotechnology worth it for hotels - Insights - 1 views

insights.ehotelier.com/...technology-worth-it-for-hotels
shared by erinkieltyka on 20 Jun 22 - No Cached
  • n a 201
  • budget limitations, and a lack of manpower. “These barriers”, warn the researchers, “are likely to reduce the motivation of senior hotel management to adopt the technologies unless they are essential to survival”.
  • n a 201
  • ...10 more annotations...
  • In a 2012 survey, TripAdvisor found that 71% of the respondents were keen to make eco-friendly choices when travelling
  • In Hong Kong, a few upscale hotels have seen their reputations improve and profits rise since installing occupancy sensors, headboard coolers, and air conditioning control, amongst other innovative solutions.
  • External barriers to installation include resistance from local governments and weather conditions that hinder the use of renewable energy
  • Price-conscious hoteliers can save money by installing energy-saving technologies such as lowflow shower-heads, solar hot water collector systems, and decomposers that liquefy leftover food
  • A chain hotel with 400 rooms might benefit more in the long run from investing in environmental technologies than will a smaller, independent hotel that cannot afford the initial outlay
  • Finally, a lack of technical knowledge can make hotels reluctant to adopt any new technologies – especially environmental ones
  • For instance, installing water restrictors in shower-heads may reduce water flow and pressure.
  • Although many of the hotels boasted green awards, employed specialists responsible for environmental programmes, or had green committees, fewer than 30% of them planned to obtain green certification within the next year.
  • a lack of green knowledge and experience. As this barrier most strongly affected hotels with no green incentives or programmes, a logical solution is to create a formal structure to promote environmental management
  • For example, employees at internationally branded chain hotels, which pride themselves on globally consistent service quality, were particularly concerned that adopting environmental technologies would damage guests’ experience
  • nsola015 on 20 Jun 22
     
    Hotels are definitely in a position to use green technologies to reduce their consumption and waste without compromising customer experience. In addition to environmental benefits, this approach can also improve a company's environmental performance and reduce utilities expenses. However, both external and internal factors can affect a company's decision to adopt these environmental technologies. This study explores some of the factors that might be hurdles for the industry as it tries to move towards a smarter and more sustainable future.
  • erinkieltyka on 29 Sep 22
     
    This article discusses the barriers to more hotels implementing green/eco-friendly technology. The main concern most hotel managers have about installing green tech is compromising the experience for the guest. For example, lowflow water heads are eco-friendly and conserve water as well as money, however guests may be displeased with the low pressure. Another large reason for lack of implementation is the little knowledge hotel staff have of green tech in both installation and usage.
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How is artificial intelligence changing the hotel indus... | Mews Blog - 0 views

www.mews.com/...elligence-hospitality-industry hotel artificial intelligence hospitality
shared by ajean132 on 13 Jul 22 - No Cached
    • jtarr003
      jtarr003 on 13 Jul 22
       
      this articles talks about what is artificial intelligence and how it can helps the hospitality industry. This article talks about some advantages of using artificial intelligence in the hotel industry for example it can lower the human involvement in everyday tasks that can go into running a hotels, which has many benefits like it will lead to less human error, save money, and can allow the hotel to focus more on the guest experience.
  • Chatbots can be used to answer frequently asked questions, and handle concierge services and housekeeping requests such as to get extra pillows or blankets delivered to the room. Not only can these requests be dealt with more easily, but they can also be handled more quickly; with our instant gratification culture, being able to take care of guest’s needs in a timely fashion is key to offering great service.
  • It can decrease human involvement in the everyday tasks that go into running a hotel, which leads to less human error, saves you money, and allows you to deliver a top-notch service
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  • Implementing a hotel property management system, which uses machine learning to interpret big data, allows you to better take care of revenue management and make data-driven decisions to improve your sales and operations
  • There are many advantages to using artificial intelligence in the hotel industry. It can be used to enhance the customer experience by fully understanding the customer journey, better profiling guests and discovering what they’re looking for in order to improve service.
  • Data can then be quickly sorted, interpreted and applied so that your hotel can draw conclusions about performance data and put into practice the learnings. This will help you better understand your target guests based on your current guests, and allow you to adapt your strategies in order to attract a different target audience.
  • Having the technology in place to serve a multilingual population will allow your hotel to appeal to a wider range of guests and make you less dependent on hiring multilingual staff. 
  • Hyperdynamic pricing based on AI can be used together with booking engines to automatically update prices based on user data, information compiled from social media about potential guests, as well as market data to display rates that will maximize profits. This can be updated in real time based on current demand trends. The software is getting better all the time, but the idea is to use data available on social media about the user to offer hotel rooms or offers that most appeal to a potential target grou
  • With the ability to carry out human functions more efficiently, hotels can use this technology to optimize operations and to streamline the guest experience in order to boost guest retention rates and drive sales.
  • ajean132 on 24 Oct 22
     
    This article dives into the increased popularity of artificial intelligence (AI) in the hospitality industry. AI allows businesses to serve guests as accurately and efficiently as possible, ultimately increasing their satisfaction. AI also contributes to having effective revenue management and sales and operations systems.
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Augmented Reality in Hospitality Industry - Augray Blog - 0 views

www.augray.com/...eality-in-hospitality-industry augmented reality hospitality technology
shared by ajean132 on 09 Nov 22 - No Cached
  • New technologies such as augmented reality and virtual reality are reshaping the industry. The growing competition in the hospitality industry, as well as the need to stand out, is driving the industry to adopt cutting-edge technology.
  • Using Augmented reality technology in hospitality industry makes the customer experience interactive and immersive.
  • Not having a proper view of the hotel room can hinder their reservation-making process. Thus many hotels, resorts, and third-party websites now provide a 360-degree view of their rooms, properties, and various amenities, making the booking process simple and decisive
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  • Help guests find their way through the hotel with ease. Whether they’re trying to find the pool or spa, or choosing which restaurant to eat at, augmented reality enhances this experience by scanning an image of a map to find their way within the resort. 
  • When your guests are waiting to be checked in or out, awaiting their ride, or simply waiting for their food to arrive, you can keep them engaged and entertained by having them scan a QR code and transporting them into an immersive experience using Augmented Reality.
  • In the post-pandemic world, many restaurants and hotels avoid keeping physical menu cards to reduce the spread of germs and infections. Traditional menu cards have been replaced by 2D menu cards that can be viewed on smartphones after scanning QR codes. This reading of a simple menu card can be made fascinating by incorporating AR technology. Creating a mesmerizing menu card enables the customers to visualize the food they will eat before they place their order.
  • Give your guests the chance to know the history and meaning behind the art. This allows the visitors to learn about the culture and story behind the paintings and sculptures. By placing a QR code beside the painting or sculpture, the guests can scan it and view the story behind it in an attractive 3D manner
  • ajean132 on 09 Nov 22
     
    This article shares opportunities for the introduction of augmented reality in the hospitality setting. These modernized methods will allow hospitality properties to stand out from competitors. Guests will also have an improved experience with this technology in place.
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Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

peertopeermarketing.co/hospitality-marketing marketing hospitality tech
shared by sherylehlers on 06 Jun 23 - No Cached
  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
  • ...15 more annotations...
  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  • sherylehlers on 06 Jun 23
     
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
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Disruptive Innovation? What Disruptive Innovation? - 0 views

hospitalityinsights.ehl.edu/ruptive-innovation-hospitality Disruptive Innovation
shared by earagon22 on 27 Jun 22 - No Cached
  • The hotel room of the future is likely to be a combination of the high-tech and high-touch.
  • Wilhelm Konrad Weber, a partner at Swiss Hospitality Solutions, said technology is definitely driving the hospitality industry but it also poses a threat “because hoteliers are not necessarily early adopters”.
  • The online travel agencies or OTAs moved into the space, leaving hoteliers lagging behind.
  • ...8 more annotations...
  • innovation in hospitality tends to be evolutionary (“something that everyone expects you to do”) rather than revolutionary and disruptive (“something nobody expected you to do.”)
  • using AI, to pair customers with call center agents to maximize sales.
  • Chishti calls himself a disruption and AI cynic.
  • I is just a set of statistical tools and various incarnations of this have existed for the last 40 or 50 years. It’s just that the machines in which these tools run have become somewhat more advanced and more powerful over the years, but this is not a seismic shift. There’s no dramatic and disruptive event happening here. It’s just the slow and steady emergence of a technology that’s been around for quite a while.”
  • What is more likely to happen is a re-distribution of work. So in many cases AI actually enhances human labor productivity and should increase labor demand.
  • we create a magical experience that borders on art and borders on beauty that enable our customers to come back. That just doesn’t get replicated by machines.
  • Weber of Swiss Hospitality Solutions says he gets somewhat nervous “if somebody is talking down AI”. Citing the MIT online experiment, Moral Machine, he adds that artificial intelligence, built into self-driving cars, may have to make life and death decisions on the roads.
  • there will be a shift from professors reading out research articles in a lecture theatre to a ‘blended’ learning approach which integrates digital teaching elements.
  • earagon22 on 27 Jun 22
     
    EHL Insights is a Swiss based company that dove into what leaders in the Swiss hospitality industry believe in regard to disruptive innovations for the global industry. The article interviewed a few different leaders and got their take, like Wilhelm Konrad Weber, who believes that technology is affecting the hospitality industry but also poses a threat because hotel leaders are not necessarily ready to adapt/adopt to ever-changing technology. OTAs were mentioned as an example of the industry falling behind as these websites help eliminate loyalty. Weber also mentioned that innovation in the industry is evolutionary rather than disruptive due to the demands and expectations from investors and analysts. One person, Zia Chisti, is a skeptic when it comes to artificial intelligence and works for a company that utilizes AI. He argues that AI is not disruptive as it has existed for awhile and is a slow and steady process. The argument made by Chisti is that guests expect a service with real people rather than machines. Overall, there will be technological advancements but it will be slow and steady. It's just up to hoteliers on how quickly they want to implement it.
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