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emilywest5

Employees' perception of robots and robot-induced unemployment in hospitality industry ... - 4 views

  • As service paradigm and customer expectations shift from conventional customized and personalized services towards a digitalized service environment, such customer orientation may favor using service robots at scales that could render service employees redundant.
  • Beyond digitalization, other service concepts, such as contactless services with highly reduced human interaction, are becoming more prioritized by hoteliers and consumers
  • The notable exception, Ivanov et al. (2018) denoted that employees might resist working with the service robot as they might see them as a threat, while Lu et al. (2019) believed that collaborating with a service robot can have adverse effects like frustration, discomfort, and confusion for service employees.
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  • However, researchers and practitioners have emphasized the essential role of robots in the service industry have a positive impact on productivity and customer satisfaction (Lu et al., 2019), which directly affect the organization’s structure, culture, decision-making processes, and employment (Xu et al., 2020).
  • Hospitality 5.0 may influence the hotel industry’s high-tech adoption, and during COVID-19 technological use was increased dramatically in hospitality service (Zeng et al., 2020) due to contactless services and safety in customer journey touchpoints (Pillai et al., 2021). Specifically, COVID-19 enhances the use of service robots as a helping hand to provide necessary services to consumers and employees
  • On the other hand, the existence of robots in restaurants may induce some risks (privacy, financial, time, performance, psychological) that can negatively affect the attitudes and intentions of customers (Hwang et al., 2021). Furthermore, robots are perceived as a threat that may lead to unemployment (Vatan and Dogan, 2021) and adverse outcomes due to job insecurity (Koo et al., 2021, Lu et al., 2020).
  • They also showed that employees prefer to work with human colleagues because they should be replaced by human communication and colleagues. However, employees select robots as a replacement when it approaches their employment.
  • According to former studies, robotic advancement directly impacts unemployment; directness’s negative and substantial influence on unemployment is comparatively more significant, specifically during and post-pandemic periods (Du and Wei, 2021). According to Keynes : p-325) (1930), “We are being affected with a new disease of which some readers may not have heard the name, but of which they will hear a great deal in the years to come – namely, technological unemployment.” COVID-19 is one of the main reasons for decreasing employment, whereas increasing the use of robots (Parvez et al., 2021). Therefore, the robot that induces unemployment is a challenging concept.
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    Good Morning Emily, Thank you very much for sharing this article! It is a rather interesting one which will certainly generate varying opinions. Me, from a management standpoint, I believe that robotics does have a place in the workplace (a greater presence in manufacturing and less in customer service). Dealing with humans on a luxury vacation tends to enhance my experience. Honestly, I cannot possibly imagine going on a vacation and not having the opportunity to converse with an employee!
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    This article comes in lieu of the COVID-19 pandemic and originally stems from keeping people safe by having contactless service. With service robots being so popular during the pandemic they started to take the place of actual humans. This can cause issues in customer service where people would prefer human to human interaction. This article also discusses how humans feel about having jobs replaced by robots and their perception on how they feel about working WITH robots.
kjeewan

Application of AI and robotics in hospitality sector: A resource gain and resource loss... - 1 views

  • Stringent implementation of social distancing has increased the significance of robots in the hospitality sector to avoid the contagious spread of COVID-19.
  • Service automation and AI enable the hotel industry to provide customised, memorable, and cost-effective services [13]; amplifying their diverse usage more than humans can achieve for certain jobs.
  • Many hotels across the globe have implemented AI and robotics in their operations. Imminently, AI and robotics are going to change the decision making and operations managed in organisations [19]
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  • This robustness of AI and robots appears to be useful when serving quarantined customers at hotels during the COVID-19 pandemic [24,25]. One may claim that guest requirements have changed as they expect modern technology-based products and customised services [26]. Innovative technology and risk reduction practices attract customers [27].
  • To date, customers also look forward for advanced technology products and customised experiences [26,34]. Therefore, the hospitality sector has adopted advanced robots and AI to meet consumer demands [35]. The future foresees heavy use of AI alongside humans [36] at workplace, but human behaviour towards AI and robots remains untapped [37]. Use of AI and robots cannot be avoided in the future and it is already established that the implementation of these modern technologies increases employee TI, thus highlighting the need to identify key factors that can mitigate the influence of these technologies on employees' TI.
  • Artificial intelligence (AI) reflects the ability of a system to interpret external data appropriately to drive learning, as well as to use them to accomplish specific goals and tasks while adapting them as per circumstances [46]. It was known as a facilitator of tasks that is mechanical, but to date, it is recognised as a facilitator of tasks involving thinking and analytical capabilities. Accordingly [47], contended that due to the recent technological advancements, AI agents do not have the ability to handle tasks involving thinking and analytical skills. Robots are any machine introduced into the production process and can perform the tasks previously performed by workers [48].
  • The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. When AI and robots are applied in the hospitality setting, different benefits, such as cost reduction, accuracy, and speed, can be attained [35]. However, the utilisation of AI and robotics has created job insecurity among the employees of hospitality [42].
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    The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. To date, customers also look forward for advanced technology products and customized experiences. Service automation and AI enable the hotel industry to provide customized, memorable, and cost-effective services; amplifying their diverse usage more than humans can achieve for certain jobs.
shanegmark

Princeton Professors Launch AI COVID Screening Tool | Hotel Business - 1 views

  • The CovidDeep app is 90%-plus accurate in predicting whether a person is virus-free or virus-positive, and is twice as effective as current triage tools, such as temperature checks and questionnaires, according to the developers.
  • “CovidDeep has been developed as a rapid screening tool to help businesses such as hospitality venues maintain a COVID-19 safe environment,” said Dr. Adel Laoui, CEO/founder, NeuTigers. “Currently, venues rely on screening tools such as temperature checks, which are only used to detect symptomatic cases and are less than 50% accurate in detecting whether a person has COVID-19.
  • Proven rigorous clinical studies show it to be 90% accurate in detecting if a person is SARS-CoV-2 virus positive, even if they have no symptoms (asymptomatic). It is able to do this at scale, in real-time and cost-effectively.”
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    New app uses AI and readily available body sensors to detect, with 90% accuracy claim the developers, whether a person is COVID-19 positive/negative. This is done within 2 minutes and compared with current temperature only checks done by many locations, which are only 50% accurate and don't capture asymptomatic persons, is a potential game changer for organizations. All staff could potentially be tested every day before their shift starts.
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    I think this is a great tool for all businesses especially the hospitality industry. The fact that it is adaptable to work with many health products already owned by consumers the cost to the business is low. I also like the high percentage rate of accuracy and what little time it takes to gather this data.
bruss031

Flight prices dip amid COVID. Will it impact holiday travel? - Los Angeles Times - 0 views

  • This month, domestic airfares are down 5% from September 2019 and international fares down about 8%
  • Prices for flights to Europe are at a five-year low, down more than 30% compared with the same month in 2019, according to the travel website.
  • For the first time since COVID-19 took hold in spring 2020, travel demand this summer began to match and briefly surpass pre-pandemic levels
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  • But in the last few weeks, airlines have reported a steep drop in demand and an increase in reservation cancellations.
  • The average domestic round-trip flight costs $260, down from $290 at the end of August
  • The average round-trip price of a flight to Europe from the U.S. is $565, down from $665
  • In its own Sept. 9 investor update, Delta Air Lines said “initial revenue expectations were predicated on an acceleration of business travel through the September quarter. The pace of business travel recovery has paused as companies delay or scale down initial office reopening.”
  • “Most airlines have said Thanksgiving and Christmas and year-end holidays remain solid,” Unnikrishnan said. “So far, people are not canceling their holiday plans.”
  • Domestic round-trip airfares around Thanksgiving are priced at an average of $300, up 23% from 2020 ($245) but down 11% from the pre-pandemic 2019 fares ($335), according to Hopper. The average domestic round-trip airfares for travel around Christmas are $430, up 71% from 2020 ($250) and up 10% from 2019 ($390).
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    Airlines around the world are sadly continuing to battle the ever lasting effects of the Covid-19 pandemic. Currently domestic airfare prices are down 5% since September 2019 and international fares down 8%. These price drops are expected after summer month travel exhaustion, although these prices are at a lower price than 2 years before. The biggest question within the industry right now is whether or not prices will see a steady uptrend in the coming months as we approach the holiday season.
danakissane01

New Far-UVC Light Technology Can Help Disney, Universal Battle Pandemic | Inside the Magic - 0 views

  • The theme parks around the world — including both Walt Disney World Resort and Universal Orlando in Florida — have implemented several different safety protocols in order to operate during this unprecedented time.
  • UVC light is a very effective disinfectant and kills viruses just by shining light on it. But UVC light is different from far-UVC, which is the new groundbreaking technology that could help control the COVID-19 virus.
  • Far-UVC light inactivates viruses the same way as UVC, but the main difference is that it does not penetrate the skin or the eyes. Instead, it is absorbed by the dead skin layer and the tear layer within the eye, making it safer as there is less of a chance that a person would develop keratitis
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  • It is important to note that the far-UVC light will not eliminate coronavirus on its own. It needs to work in connection with the other safety protocols already put into place, including face coverings and social distancing, as well as the COVID-19 vaccine.
  • hing about U
  • If Disney Parks, including Walt Disney World and even Disneyland, or Universal theme parks decide to invest in these new far-UVC light devices, it could help them continue to operate safely during the pandemic. The major theme parks in Florida have already implemented several safety protocols including temperature checks, social distancing measures, face coverings, paperless payment methods, mobile ordering, and more, ever since they reopened their doors in summer 2020.
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    This article explains how theme parks are look for ways to ensure safety for all of the guest and employees during the Covid-19 pandemic. By using Far-UVC light technology to help clean and disinfect attractions and restaurants.
ahart054

How Technology Can Help Keep Your Event Safe | TSNN Trade Show News - 1 views

  • Mobile, web-based technology allows event organizers to easily meet government mandates requiring them to obtain registrant health information.
  • event organizers can use new technology solutions to add features that track vaccinations or negative COVID-19 tests conducted within a certain time frame before they arrive onsite to the event.
  • Event organizers can receive daily reports to ensure their health objectives are being met.
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  • By incorporating technology and multiple mitigation factors into the overall event health and safety plan, the events industry can help limit exposure and reduce major outbreaks.
  • More technology solutions are being developed every day which will only improve our ability to create the safest environments possible for all of our participants.
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    As we see more and more venues reopening for in-person events with COVID-19 restrictions being lifted, technology is helping to guide the way to ensure a safe event for guests. Technology firms have developed tools that feature contact tracing, COVID-19 vaccination test results tracking, health surveys, etc. With this technology, there are many reporting tools as well that include making sure their health objectives are being met and contacting those who may have been exposed.
davidclark33

In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen Perry recalled, “On March 11, during the middle of the President's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican Republic were notified by their hotel that the airport was shutting down. Since they had used a travel advisor, as in real person, not an online screen bot, they had no problem getting through. After finding no flights available, Sherry contacted a private jet company, which arrived to pick the family up just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interrupted stay.
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  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in Paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
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    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
irinadolgopolova

Keeping Green: Sustainability and Covid-19 - Short Term Rentals - 1 views

  • It is important in a moment like this to ask the question – will sustainability stay as important to hospitality?
  • Sharmista Mitra-Kelly, senior associate at JCJ Architecture, noted: “They all have different expectations, but a very similar mindset when it comes to wellness and preservation [both self and natural], and that means a focus on sustainability.”
  • Giles Fuchs, entrepreneur and owner of the Burgh Island Hotel, said: “For business hotels, such as Premier Inn, they have found that individuals are far more likely to stay in hotels who are making an effort to provide a more sustainable environment.”
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  • The idea of green business is prominent in short-term rentals and serviced apartments as well.
  • Fuchs added: “There’s that obvious tension between price and quality.”This tension is at the heart of all business and tends to become unbalanced during times of hardship. When businesses are existentially threatened, as some say hospitality is with the coronavirus outbreak, logic would dictate that price takes over afterwards.
  • For some hospitality businesses, sustainability may actually be a solution to cut costs with a more difficult market. Basic measures, such as opting out of turndown services and using energy efficient lights and recycling water can realistically be used to shave certain expenses.
  • In this instance sustainable development can be a double-edged sword. High upfront costs can hamstring businesses with less cash on hand but can create necessary savings for those with just enough.
  • Madu Rajesh, director for International Tourism Partnership, told HospitalityNet: “There is a strong business case for sustainable hotels including reducing operational costs through utility savings, benefiting from national and local incentives, and increasing control of energy costs through installing on-site renewables.”
  • The consensus among many professionals is, however, that sustainability is no longer a choice that can really be made by businesses. The future of hospitality will be inherently sustainable.
  • Paolo Trevisan, head of design at Pininfarina of America, said: “Over the next six to twelve months, consumers will be giving everything a more critical look, from their homes to their vacations. As such, we believe that sustainability –– especially principles of biophilia (access to natural light, green space, etc.) –– will continue to be a topic on the forefront of people’s minds.
  • Mitra-Kelly said: “More than anything, this pandemic is teaching us that we are so dependent on things that are not locally sourced or sustained.”
  • The ethics of sustainability are dependent upon the personal views of those who lead a company, but the business sense is not.
  • For some, sustainability may be the way to recover from a time of genuine business concern. For others it may fall by the wayside.The idea, however, is still present and, while maybe temporarily deprioritised, is set for a significant comeback.
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    The article describes the origins of green hotel and hospitality movement, provides the experts' opinions on green movement within the industry and predicts the possible future actions of the hotels in the after COVID-19 times. Financial aspects of the implementation of environment friendly actions are also discussed.
Rochelle Perez

How COVID-19 Is Transforming E-Commerce - 1 views

  • U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January.
  • There's been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders. Online conversion rates increased 8.8% in February, reflecting a level of shopping urgency typically seen during Cyber Mondays, according to QuantumMetric.
  • Eliminating Friction Is Key; Customers No Longer Have to Trade Experience for Security
sharline86

This Week in Green Tech: How COVID-19 Will Affect the Renewable Energy Industries > ENG... - 0 views

  • Economic recessions tend to result in lower energy usage as travel and energy consumption decrease.
  • This will create cash flow problems for utilities, which will be exacerbated by the fact that many low-income customers will likely struggle to pay their utility bills for a while.
  • It’s likely that projects already underway will be completed, but concerns about the future may delay some utilities’ plans to increase their renewable energy portfolios.
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  • ome of that funding will undoubtedly be invested in smart grid technology (essential to large-scale sustainable energy) and
  • Some analysts estimate that wind farms, which normally operate at 95 percent capacity, could drop to just 85 percent capacity due to travel issues related to COVID-19. And much like solar, new wind farms could be delayed because of factory shutdowns, travel restrictions, and investor concerns.
  • Economic uncertainty will likely lead many consumers to delay large capital expenditures, causing a temporary downturn in rooftop solar installations.
  • Residential sales and installations will continue, however, which leads to concerns about worker and customer health and safety.
  • microgrids, which frequently make use of renewable energy sources.
  • In general, we can expect the renewable energy industry to experience a slight setback during the next year or two, but it’s already gained enough momentum to keep moving forward, regardless of short-term slowdowns.
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    Engineering.com explores how renewable energy industries will operate post COVID-19. With focus on: Utilities, Solar, & Wind Power.
anonymous

Marriott International Utilizes Advanced Technologies to Elevate Its Cleanliness Standa... - 0 views

  • 这些技术包括带有医院级消毒剂的静电喷雾器,以对整个酒店的表面进行消毒
  • Marriott International rolled out a multi-pronged platform to elevate its cleanliness standards and hospitality norms and behaviors to meet the new health and safety challenges presented by the current pandemic environment, relying heavily on advanced technologies.
  • 喷雾器可快速清洁和消毒整个区域,并可在酒店环境中用于清洁和消毒客房,大厅,健身房和其他公共区域。
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  • 该酒店还在测试紫外线技术,以消毒客人共享的宾客和设备的钥匙。
  • These technologies include electrostatic sprayers with hospital-grade disinfectant to sanitize surfaces throughout the hotel
  • The sprayers rapidly clean and disinfect entire areas and can be used in a hotel setting to clean and disinfect guest rooms, lobbies, gyms and other public areas.
  • ultraviolet light technology for sanitizing keys for guests and devices shared by associates.
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    The development of technology has enabled the hotel industry to provide safer services to guests in the context of the widespread of Covid-19. Marriott International has launched a multi-pronged platform to improve its cleanliness standards, reception regulations, and behaviors to meet the new health and safety challenges posed by the current pandemic environment, including static electricity with hospital-grade disinfectants Sprayer to disinfect the entire hotel surface. The sprayer can quickly clean and disinfect the entire area and can be used in the hotel environment to clean and disinfect rooms, halls, gyms, and other public areas. In addition, Marriott Group is also testing ultraviolet disinfection technology to disinfect the equipment shared between guests.
ealmi001

Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems | Gilbarco Veeder-Root - 0 views

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    According to the article Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems, essential businesses during the coronavirus (COVID-19) outbreak, gas stations and convenience stores must take new safety precautions for every aspect of their operation - especially high contact touchpoints like POS (point-of-sale) systems and PIN pads. They have taken into consideration how important it has become the use of POS during Covid-19 pandemic. They are following rigorous guidelines to avoid the spread of the virus while working with touchscreen devices. For example, they are suggesting to avoiding contact because is the best way to keep everyone safe. If available, encourage consumers to use contactless payment like tap-to-pay cards or Apple Pay.
kenziemoody

Safe Meetings and Events: Your COVID-19 Playbook | Cvent Blog - 1 views

  • l become expected for venues to be equipped with thermal scanning,
  • showing symptoms and can be immediately quarantined
  • a security measure expected by planners and attendees
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  • have virtual or hybrid alternatives as a replacement
  • thermal cameras at entry points
  • Event Diagramming tools to ensure you adhere to those guidelines
  • hotels and venues play a key role in the recovery of the industry
  • deliver safe experiences for everyone involved.
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    Event planning and in-person meetings have been affected by COVID-19. Event planners and venues are taking major efforts to begin hosting in-person group functions again. To begin safe meetings again, industries have implemented increased levels of safety precautions. One of these steps industries are taking is thermal scanning. Thermal scanning is a product that gives an indication of COVID-19 symptoms. Venues are industries are expected to provide this service to stay ahead of the game. Hotels such as Wynn Las Vegas have implemented thermal cameras at entry points throughout the hotel. At my office, we have also added thermal cameras at entrances to the building. Majority of events have shifted virtually until there is a vaccine. Event diagramming tools can provide event planners with photo-realistic site tours in 3D. Event diagramming can also display to potential clients a diagram of thermal scanning stations, and social distancing floor signs. Event diagramming is a diagramming tool where you can update existing layouts. Overall, it can provide future clients with the satisfaction that events can deliver their vision while maintaining safety guidelines.
Lymaris Collazo

For hotels, COVID-19 has created an operational "perfect storm" | PhocusWire - 0 views

  • As recovery starts in some regions, hotels are reporting dramatic and unexpected spikes in occupancy numbers, swinging from 20% to 80% occupancy and back down to 20% in a matter of days.
  • The guest profile of businesses is changing too in many instances. Many business travel hotels are having to work out how to pivot to attract and profitably service leisure guests in the absence of a business travel market currently.
  • On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to be able to guarantee the care of their staff and their guests. Surgical precision also needs to be applied to cost control.
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  • One of the biggest challenges for operations managers and housekeepers alike is in implementing the new cleaning protocols. Extra time needs to be planned per hotel room to make sure that the right processes are followed, and the correct manpower needs to be available to execute the new protocols adequately for the number of rooms in service.
  • Some hotels are also deploying cleaning techniques that require rooms to be left for three hours after spraying, others have a policy of allocating 24 hours per room before another guest can be checked in to ensure there is time to fulfill the new procedures.
  • We found that the average guest departure room cleaning time has increased by around 11% overall. In fact, over half of the hotels we spoke to report an increase in minutes spent cleaning each room of at least 15% or more. Ivaylo Ivanov, senior vice president of hotel operations for Okada Manila, estimates that at his 5-star resort, an additional 25% to 30% time is required to clean each room.
  • Expense control pressures are increasing as the costs of these operations continue to spiral with hotels having to outlay hundreds of thousands of dollars on new cleaning products and protective equipment.
  • With supplementary costs like these to balance against occupancy rates of 20% on average, hotels have to find sophisticated ways to save on costs that won’t compromise the all‐important guest experience.
  • We expected hotels to turn to a reduction in stayover cleans as a key way to balance out the additional time spent cleaning check-out stays. However, our survey found that only 12% of the hotels we have spoken to have actually gone down this route.
  • As a five‐star resort where guests know to expect exemplary service, Ivaylo at the Okada resort just simply does not feel this option is open to them as standard (although, if guests request it, that would of course be accommodated). Indeed, where guests do want stayover cleans, the hotels we surveyed found that cleaning time significantly increases by around 35%.
  • When all the strings of the current environment for operations staff are pulled together, it is easy to see that not only have their jobs fundamentally shifted but that there is a huge amount expected of them. Technology has played a vital role in helping teams to communicate and operate during the lockdown, and it will be even more essential to equip teams with the right tools in this next stage so that hotel operations can be optimized to the maximum and these key members of the team are properly supported.Now is the time to assess each process to gain a full picture of exactly what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal. Any investment made now to support this essential part of any hotel will pay dividends in terms of lowering staff turnover and increasing guest satisfaction as well as realizing business-critical cost savings.
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    On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.
ldevaul

8 Hospitality Digital Marketing Trends to Watch in 2021 | WEBITMD® - 0 views

  • If there is one industry that was adversely affected by the COVID-19 pandemic in 2020, it is the hospitality industry.
  • And now, with a vast majority of consumers shifting their activities to online platforms, it has become imperative to make use of digital hospitality marketing to maintain a competitive edge.
  • Perhaps the number one most trusted content online is user reviews. This includes everything from testimonials, comments, forums, social publications, and blog posts.
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  • Influencer marketing is one of the fastest-growing strategies in the marketing arena at the moment.
  • By doing so, you get access to a broader audience while establishing credibility and trust. It has been associated with an increase in direct bookings
  • Remarketing basically involves focusing your advertising efforts on users who show interest in your business. You can do this by collecting statistics on users visiting your website or engaging with your content on YouTube or social media.
  • At the moment, remarketing ads have a 400% larger click-through rate and nearly 150% higher website conversion rate
  • The trick is to re-engage the users who’ve visited your website but didn’t go all the way booking.
  • Chatbots are becoming an almost standard component of business websites. They apply more so in the hospitality industry, where users need rapid responses to queries they make online, regardless of whether there is staff available to give answers.
  • With a VR headset, you can catch a glimpse of a remote location and feel like you are actually there.
  • Due to the impact of COVID-19, revenues in most hospitality-based industries are a fraction of what they were in 2019.
  • Online reputation scores are basically a measure of the rate that people like and trust your brand. There are tons of paid and free tools which you can use to run automatic assessments for your company. It takes into account positive, negative, and neutral critics made about your business, which is then rated from 0-1000.
  • Perhaps the most fundamental trend in the hospitality industry in the wake of the COVID-19 virus is showcasing your facility’s abilities to guarantee the safety of your customers.
  • The way you advertise your service, be it food or massage and gyms, should be done so they appeal more to the local residents and the popular cultural ideals.
  • Keep in mind that any company’s primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship. Therefore, as you try out these techniques, your strategies should ultimately achieve that goal.
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    This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."
avanzado

The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 2 views

  • A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry.
  • M-wallet is a service that enables users to store their debit or credit card information, pay for goods and services, and request/send money from/to their contacts [5]. Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information [6]. As the popularity of m-devices continues to increase, m-wallet is expected to be a prevalent payment method in the future for various financial transactions [4].
  • The Central Bank of Malaysia has been continuing its efforts to accelerate the promotion of m-wallet adoption and use [9]. M-wallet is expected to play a pivotal role in catalysing new consumer behaviours that move users away from cash and towards electronic transactions.
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  • In particular, 93% of Malaysians still prefer to pay cash when dining out [10]. In other words, the utilisation of m-wallet is only at a maximum of 7% in this context.
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [27,28].
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    This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.
djohn304

Social Media Marketing in the Hospitality Industry Following COVID-19 | SevenRooms - 0 views

  • As of January 2020, there are over 3 billion people around the globe actively using social media,
  • It’s projected that by 2023, the number of users will rise to about 3.43 billion.
  • The most popular social media platform is Facebook, with over 2 billion active users. Other popular social media outlets include Twitter, WhatsApp, Instagram, TikTok and Snapchat.
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  • Simply put, social media is here to stay and it appeals to a wide variety of audiences. In the hospitality industry, where it’s so important to connect with people and to help them feel comfortable,
  • If your restaurant has incredible-looking dishes, one quick search on Instagram, and you might find that hundreds of people have posted photos of your food
  • Social media is affordable, connects you to a large audience, can be done instantly, and allows for interaction with customers and potential customers in a way that traditional advertising and marketing doesn’t.
  • 63% of customers note discounts and promotions factor highly in how they choose which restaurants to patronize.
  • Once you have your goals in mind, do your research to determine your target audience. Who are you marketing to?
  • Better lead generation Increased efficiency More organized data Content tailored to your target audience
  • People in the U.S. are inundated with anywhere from 4,000-10,000 advertisements each day,
  • Take followers on a virtual tour of your restaurant Showcase your cleaning and health & safety procedures via video to put customers at ease Create a “behind-the-scenes” video of the kitchen staff preparing meals Interview employees and share their experiences Hold a live stream Q&A session with followers
  • Additionally, answer people’s questions on social media platforms and respond to reviews — especially the negative ones!
  • By taking the time to put a positive spin on negative attention, you’re showing others that you care about their input and want the customer experience to be flawless every time.
  • there has been a significant amount of fearmongering in relation to COVID-19.
  • No matter which area of the hospitality industry you’re in, a social media strategy needs to be an integral part of your marketing plan along with things like SEO, digital ads, and traditional forms of advertising.
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    This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.
Lymaris Collazo

The Autumn of Covid Is the True Test for Your Hotel CRM | - 0 views

    • Lymaris Collazo
       
      DEFINITION: Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication.
  • A fortuitous side effect of Covid, though, has been that all the investments in touchless technologies have now allowed hotels to digitalize supplementary or granular guest behaviors and preferences that were previously handled in-person by your staff.
  • Where I see your CRM truly coming to the rescue this autumn is in maximizing return visits from leisure guests
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  • Besides continuing to make up for lost revenue during the quarantine period in spring, hotels will need an aggressive strategy in place for drumming up additional leisure business for the tail end of 2020 because corporate and group guests are still returning at a turtle’s pace; these segments cannot be relied upon to deliver healthy numbers until 2021. And for achieving the most conversion from transient lookers, the first step is to analyze your customer relationship management software (CRM) to see what you can learn from recent guest behavior
  • a CRM can be of assistance relates to the general satiety of eblasts, newsletters, webinars and all other forms of one-to-many marketing.
  • if you have rich guest profiles within your CRM, then you are enabling your managers to utilize one-to-one marketing in a world that is numb to blanket eblasts.
  • if your hotel doesn’t live up to expectations it will be incrementally harder to get guests to come back during a less desirable time of year.
  • this autumn will prove to be quite problematic for hotels that aren’t listening to what key drivers are actually motivating guests to book. You need all resources on hand to get those quick wins in the leisure segment that will save your property from dreadful occupancies during this upcoming low period and taking full advantage of your CRM is an important preliminary step.
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    On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.
anonymous

Touchless tech: How short-term rentals are simplifying stays amid COVID-19 | PhocusWire - 2 views

  • Now that the coronavirus has made the world aware of the potential invisible risks associated with physical touch points, the goal of a hands-free experience has become paramount for both travelers and brands.
  • The shift toward contactless technology solutions has been developing for years, with short-term rentals around the world offering things like keyless check-in for some time.But COVID-19 has accelerated this trend,
  • many property managers are actually citing contactless solutions as their highest priority – above enhanced cleaning protocols
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  • 49% of property managers feel that property care and operations software will be the most helpful technology over the next year to invest in
  • Digital solutions such as voice technology, he says, make the experience "about as contactless as you can get."
  • for property owners to invest in voice solutions, there needs to be a clear ROI to justify the expense.
  • there's also the question about security and privacy of guests."
  • contactless solutions such as voice technology will play a bigger role in host and guest communication, as well as in the integration of smart-home technology.
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    This article is specifically related to the short-term rental industry (eg: Airbnb) and not to hotels. Property owners are increasingly using technology hardware and software to create a "contactless" experience that will foster a sense of safety and security with their guests but still allow them to personalize the experience. No dramatically new technology cited but interesting to read that property owners are planning to spend more on technology than on additional cleaning measures in terms of their anti-Covid measures.
sanchezgema_

COVID-19 Resource: 5 Technologies for a 'New Normal' Hotel (Part 1) - 1 views

  •  
    This article is about how hotels are able to adjust to the new guidelines with covid. It has adjustments with how to reserve seats at the pool. Options for ordering food and how to do check in and check out.
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    -COVID has affected the Hospitality industry and therefore affects the way consumers behave due to new legislation. Technology is being used in order to reduce the amount of consumers that experience COVID as well as employees. -Technology 1: contactless check in/out and keyless room entry -Fuel (provider of guest facing hotel software solutions) expanded this option for independent and boutique hotels. This makes it more accessible for travelers and reduced the spread of the virus. -Technology 2: touchless menu's for restaurants and hotels -MyMenusOnline is a touchless digital restaurant menu system that was recently launched. -There are many restaurants like Chilis, Carolina Ale House, etc that are also taking part in touchless menu's. -Technology 3: virtual TV remote control launched by Otrum -Hotel TV remotes are difficult to sanitize and makes it easier to spread the virus. -Technology 4: Solay mobile app provides social distancing technology for resort pools and beaches -Solay mobile app provides resorts and hotels an inventory management system so overnight guests are able to make reservations for seating at pools and beaches that are placed six feet apart. -Technology 5: Molekule Air - destroy viruses and bacteria like a pro -Air pro RX was cleared as an air purifier that is meant to destroy bacteria and virus' in the air.
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