In trust we must trust, Travelport research. - Document - Gale OneFile: Hospitality and... - 0 views
-
"The travel industry needs to sharpen its focus on trust,"
-
four trust gaps
-
PRICE TRANSPARENCY
- ...10 more annotations...
-
Travelport's recent survey found four trust gaps that exist between the travel industry and its consumers. One of those is data privacy, with only 40% of travelers currently trusting companies to responsibly use their data. While the majority of consumers are still not comfortable with companies using any shared data, they are most comfortable with them using data that was sourced from the company and not acquired from external companies or mining.