Recent statistics prove that AR and VR are here to stay
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Augmented and Virtual Reality in HoReCa - 0 views
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under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
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AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
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Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
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The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
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VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
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ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
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Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
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With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
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VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
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They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
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In a nutshell, they connect and pass on information to customers when they are in specific locations.
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AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
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AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
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Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
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you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
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For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
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Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
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Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
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This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
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shared by lande070 on 18 Feb 18
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Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views
blog.beaconstac.com/...-restaurant-marketing-strategy
restaurant marketing beacon proximity tech mobile
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Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
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But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
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When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
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Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
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people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
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The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
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This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
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Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
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Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
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Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
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You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
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Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
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With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
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Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
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Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
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Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
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This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
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This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
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Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
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Robots are coming to hotels, but how long will they stay? | Popular Science - 0 views
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Rather than saving labour, the robots actually required the hotel to increase staffing in order to assist and repair the struggling robots.”
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Saving costs is a key reason hotels have for wanting to employ robots. And during the COVID-19 pandemic, contactless service was likely another, which reignited some of the interest for robots in this space
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robotics systems and AI platforms are far from perfect when it comes to working out all the privacy concerns, such as how they will store data from users and safeguard against hackers.
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for the level of technology that is currently available, simple robots that do repetitive, predictable tasks, like room delivery, luggage carrying, or vacuuming, tend to fare better in the hotel work environment. Robots that had to handle more customer service interactions, or complex tasks, had more mixed results.
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The hospitality industry is beginning to employ robots to perform many of the tasks we'd typically expect human employees to perform. They are programmed to perform tasks such as fulfilling guest requests and responding to guest inquiries. Some hotels, however, have taken it a step further by replacing half their staff with robots and attempting to program them to perform other tasks such as assisting guests with their luggage. This turned out to be more of an issue than it was helpful as guests found that these robots could not climb stairs or go outside. Guests staying in hotels where robots' tasks were simpler tasks such as vacuuming, and room delivery had better reviews than those tasked with more complex tasks such as customer service interactions.
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The Award-Winning Property Management System - #1 Hotel PMS - 1 views
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The Cloudbeds Property Management System puts time back in your hands and lets you focus on what really matters - keeping your guests happy.
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Reduce errors and save time by automatically updating your room inventory across all distribution channels with a click. Cloudbeds PMS helps you deliver an exceptional guest experience while avoiding costly errors by automating repetitive, manual tasks.
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Our powerful reporting and analytics module is built directly into the Cloudbeds Property Management System. Use your property and guest data to improve workflows and make strategic decisions
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Connect with dozens of API integrations and 3d-party apps, including contactless guest services, check-in kiosks, digital concierges, Point of Sale (POS) providers, and more.
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As the need for a one-stop-shopping experience increase does the demand from the lodging industry for a system that can simplify the process for marketing, reservations, check in, check out and just follow up. The Property Management System (PMS) is designed to do just that, simply the management, administration, reservation and booking. This article speaks about a cloud-based system called Cloudbeds that provides, among other things, Property Management Software for the lodging industry.This PMS is advertised as a way to simplify the reservation process as well as maintaining correct room inventory, rates and availability, housekeeping room status, and ease of retaining guest preferences. The PMS system also sends real-time availability to all online channels. Cloudbeds promise is to "Reduce errors and save time by automatically updating room inventory across all distribution channels with a click". According their website, "Cloudbeds PMS helps you deliver an exceptional guest experience while avoiding costly errors by automating repetitive, manual tasks." The PMS offers: -A Calendar - Reservations tool for direct bookings - Rates and availability Matrix - Reports
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shared by nsola015 on 29 May 22
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What Are Self-Service POS Kiosks? - 0 views
www.businessnewsdaily.com/1-self-service-pos-kiosks.html
technology hospitality hotel Software tech solution
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There are several pros and cons to self-service POS systems. Technology innovations will result in an increase in the amount of service businesses that will utilise self-service kiosks for contactless payments. Every business must evaluate which type of system would work best for the specific type of product or service offering. Retailers, restaurants, ticketing businesses and businesses with appointment checkins are likely to benefit from these systems. There are many solutions that can enhance customer service and business efficiency. Each business must carefully consider the advantages and disadvantages prior to investing in order to identify a system that fits.
Disruptive Innovation - 0 views
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How to Use Facial Recognition for Hospitality - 1 views
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s. For example, the software stores customer payment methods and loyalty memberships which means staff and patrons don’t need to handle cash or cards to pay a bill or collect benefits.
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Facial recognition technology can save a tremendous amount of time at check-in. For instance, travelers can simply use their face to verify identity without needing to take the time to provide physical documentation.
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Facial recognition, on the other hand, provides frictionless access to rooms via a smart lock on the door. Also, guests who use hotel facilities, such as a restaurant or spa, can easily update their tab via contactless facial recognition technology, which enhances the customer experience.
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Facial recognition and the use of biometrics are going to be essential in the future. This article outlines several ways it can impact the hospitality industry in a positive way. The most interesting has to do with F&B capabilities. This system linked with AI will be able to streamline restaurant ordering and payment.
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The Next 100 Years: Innovators and Disruptors Shaping the Future of Hospitality | Corne... - 1 views
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Whereas innovators develop “new products, processes, or business models to create value for customers or employees, “disruptors,” according to Professor Kim, take it a step further by “significantly [changing] how the industry works.”
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Kim noted that while disruptors often “seem threatening,” most of them actually fail—it’s more important for incumbent companies to play to their strengths than to try and expand into every avenue.
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The article highlights major points of the next one hundred years for disruptors and innovators in the hospitality industry during a keynote webinar among female leaders at Cornell Nolan School of Business. According to one of the keynote speakers, Professor Kim, there is a difference between innovator and disruptor. Innovators create "new products, processes, or business models to create value for customers or employees," while disruptors "significantly change how the industry works". We are all aware of the major disruptor to the hotel industry which is Airbnb; however, according to the article, there are other disruptors such as CitizenM, a modular hotel company and Sonder, a short-term rental company. However, these disruptors should not be seen as competition because most start-ups actually fail. Hotels should rather make space for the disruptors and focus on enhancing on their companies' strengths. It is recommended that hotels formalize specialized teams that can create new products to build on the hotel's strengths. Personally, I believe that it is possible for smaller hotels to work in partnership with local Airbnbs. To do this, they can offer a specialized program with reputable Airbnb owners to offer their place as a recommendation with the same hotel perks if the hotel is fully booked. In this way, the hotel can take a percentage of profits rather than losing all profits to another hotel. Nonetheless, the implementation of cell phones is a driving force for innovation and disruption in the hospitality industry creating more convenience for guests. Furthermore, the COVID-19 pandemic is still driving innovation such as contactless technology, work from home arrangements, Virtual reality and Metaverse. In conclusion, the panelists commented that future disruptions are unpredictable, and companies must look at both smaller and larger companies for changes.