Benefits of proximity marketing systems for the hospitality - 0 views
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Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
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There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
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Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
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Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
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In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
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Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
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the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
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Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
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Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
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hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
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proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
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The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
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beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
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geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
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hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
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Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
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This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.