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The article discusses the necessity of implementing sustainable and green smart technology in the hospitality industry. It is a trend that will be of utmost important to the millennials traveler where they expect hotels especially to have in place the eco-friendly practices and processes. The article shows how through, green building designs, water conservation, waste management, etc. hotels are making these green changes.

Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.

Robots are being used more in replace of low-wage workers to reduce labor costs at a restaurant. The robots have proven to be efficient and reliable in the restaurant setting. The (human) server is able to serve more tables with the robot helping with food-running/cleaning and doesn't have to split tips with the robot. The downside is the displacement of workers by automation. Will we see robots being implemented more in restaurants?

As brick-and-mortar stores struggle throughout the country, many are looking at technology to bridge the gap between e-commerce. Many are looking at leveraging proximity marketing with personal touches or AI to provide guests with an online shopping experience in the store.

As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.

Baha Mar was recently built to compete with the long time staple in Nassau; Atlantis. In order to overcome the already popular destination, Baha Mar knew they needed to knock the marketing and advertising out of the park. This article talks about how the marketing campaign aimed to highlight all the perks of the 4.2 billion dollar destination. I have personally received a ton of social media ads for Baha Mar, and the sell is that they have 3 different properties for each type of person on vacation. Whether for kids, a romantic getaway, or adults only, they covered all bases with their ads.

This article focused on cybersecurity in hotel casinos. They mention how casinos seem to be a target for a lot of cyber attackers because they tend to not invest as they should on protecting themselves. Casinos hold a TON of financial data; customer info., bank info., and credit card info. I enjoyed the article because they even went as far as giving a few casinos a "security score" in how well/bad they are in staying secure.

The hospitality industry is finally realizing the advantages of Cloud Computing and are transitioning to it. Hotels want to deliver better guest experiences by providing contactless experiences from checking in to checking out. The on-premises PMS system is moving to the Cloud. This offers better security, reduced costs, universal access and much more.

This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.

This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.

This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.

indepth study on robotics in hospitality, will guests trust robots, will robots replace people, job loss

Cloud computing has its disadvantages like outage and downtime

This article speaks on some disadvantages of Cloud computing all while providing ways to tackle these threats. For example, other than the main and common disadvantages it also touches on is the switching between cloud services. This can be seen due to the lack of growth within the cloud system. Eventually the gaps between servers can cause risk of security and loss of information.

cloud computing disadvantages: downtime, security and privacy, vulnerability to attack, limited control and flexibility, vendor lock-in, cost concerns

With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.

Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."

due to people are able to buy more computer or devices the consumption or energy has increased dramatically affecting the global warming and companies are implementing new technology or methods to minimize the negative impact in our habitat.

Seems like going green is on its way to becom a trend. Business going green not only for protecting our environment and limited resource, but also one of the ways of competing with competitors.

I love this article and I am so glad to be told that something is changing to being green in high-tech sector. Going green is always a serious issue and all industries should pay attention to it. I am happy to see that computer industry realize that they need to focus on green things and they are really doing something to be green.

The article presented above was published in 2020, making it a perfect example of the speed of technological advancement. Focusing mainly on implementing kiosks in a fast food chain two years ago caused strangeness and resistance among the age group above forty, the pre-computer generation. Nowadays, just two years later, we can see that this technology is a reality mostly in the fast-food market, mainly the big chains, and the theory that the intercommunication between generations would provide a greater acceptance of the older age group has been positive. However, despite the quantitative content of the research being competent, presenting data relevant to the content, we must emphasize two reticences: the research was directed only to the fast-food market, centralizing the study only to a segment of the restaurant market; second, all analysis is based on the South Korean reality, which does not necessarily show a global vision of the theme. Despite the reluctance, the article works as a reflection of how technological evolution has influenced the hospitality market, also serving as an eye-opening for future investments in this tool.

This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.

Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?