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This 2016 article discusses the implementation of smart controls (smart phone apps), beacons for Bluetooth-enabled smart phones, and virtual reality technology in the hotel industry, and how they have modified the way hotels compete.

The central reservation system plays major role in the hotel industry. It's a system that is used to store and receive information and handle transactions related to air travel, hotels, car rentals and even activities. It all started in the 1950's according to travel tripper by the following decade hotels begun using it world wide. However, with the internet constantly growing and inventing new distribution channels and booking methods. It's making it harder for hotels to keep up with this ever changing market some have left their most profitable booming channel fall behind. In my findings after reading this article, the central reservation system must find ways to evolve to compete with online travel agencies. Because many travelers are using third party distributors that offer better user experience and hotel are seeing a slimmer profit margins as their share of direct bookings shrink.

This article basically talks about a successful adoption of HRIS system for Wente Family Estates. This company is comprised of numerous business units including a vineyard and winery, a restaurant, and a world class golf course. Their HR team and managers are responsible for a wide range of people, jobs, and related to the company's workforce. So they needed a solution for better talent management, sustainability, and improved time management and selected the Ultimate Software's HRIS system. The HRIS system enables HR team to easily assess employee performance against measurable goals and job competencies, create employee development plans, identity high performing employees for key positions, and build an environment that maximizes talent and rewards their best performers. Besides, it enables their employees to go online to view relevant details about their hours worked and schedules. It also enables managers to log on to the system at any time to stay on top of hours and labor costs so that they can quickly make decisions such as modifying schedules or job responsibilities, if needed, to control costs.  This type of cloud based HRIS system will bring many benefits to companies comprised of diverse business units to manage their human capital.

For large corporations is indispensable to count with the right HRIS that will assist the companies to organize in a logical order all the such as employment activities and job analysis.

In class we spoke about how the internet has an impact on small businesses and how small businesses are having a hard time being compared to the bigger businesses. This article talks about how they are being ranked in the search engines. When a consumer goes online to search for a product, he or she will like at what the article refers to as an established brand such as hp or dell in computers oppose to smaller brand names which although theyre known theyre being bypassed by these big brand names. The article talks about the "bid per click" bases that business advertisers use to promote on google. This makes it hard for a smaller business to compete with a bigger business because of their promotion level. It is very expensive.

being on the curve of the technology revolution, Marriott get the competency advantage and always being the America's No 1 hotel chain as the industry leader.

This article discusses the collaborative creation of hotel chains such as Hilton and Marriott, RoomKey.com. It is an OTA site that provides benefits to users who choose to make reservations with the partnered hotels. It is different from other OTAs in that loyalty program points can be used, users are aware of the hotel at which they are making the reservations, the prices are lower, RoomKey provides detailed views of the location and rooms, and there are no hidden fees. I thought this was an interesting article in that it displayed some of the hotels' efforts to compete with OTA websites.

Hotels compete with others by providing excellent service which has been defined as giving outstanding technology. It means technology innovation has become one of the most important strategies to attract customers. WiFi has become one critical success factor in hospitality industry. Besides, people tend to interact and shop more through social media. Research shows that Facebook usage is up 40% since last year. 2.5 billion photos are uploaded to @Facebook each month. It's estimated that there will be 76.9 billion apps to download in 2014. And customers are predicted to spend $35 billion on apps in 2014. According to high demand of iPhone and iPad, some hotels set up iPad in concierge to assist guest with further information and iPad in rooms to help guests to control room temperature, light and TV. As going green has shaping a big trend for hotels, LED light and PlugOut Gym attract hotelier's attention to catch up with. Thus, technology is not only a way to give convenience to guests but also a way to ease management team.

Google is trying to grow their business market share not only by being a search engine, but exploring other markets. I read that they had partner with Motorola to make phones and their newest invention soon to come, the smart phone glasses. In this article we see them becoming an online review site for hotels and airlines competing with companies like TripAdvisor, which relies a lot on people that "google" them.

Facts show that when your product is more expensive than competition it limits sales and as the article shows it aided ipad to have higher sale rates Intels atom processor and Microsoft's Windows 7 Starter Edition operating system found a way to tender a distinguished product that could justify lower expenses to help create further market share. If Microsoft and Intel learned from their occurrence with net book, the prospect of lower costs could let them compete based on price. Microsoft still has the possibility of succeeding along side Windows 8 tablets and that is by leaving Intel out, and instead run on ARM based hardware which is less expensive.

Overall some ways that Microsoft can win against Ipad besides prices is functionality. If Windows 8 desktop or intel tablet improved by ensure ample app offerings, watched quality control, and figuring out how users with a full version of Microsoft Office are able to work together with users packing ARM-powered tablets and their less-capable Microsoft's productivity tools.

This article basically talks about the importance of social media in the hospitality industry and gives us other thoughts beyond just applying a social media monitoring tool.  Managing the social media is no longer an option, but a necessity, particularly for those of us working in the hospitality industry. By using a social media monitoring tool, you may be able to know in real or near-real time each time your property or properties are mentioned online on every major social media network. On the other hand, you need to compile competitor data and compare it to your own so that you can analyze your brand in relation to competing brands. More and more social media consulting companies will crop up and your competitors may also have the tools you have. For a long-term success, make sure that the people who are speaking for you have the tools they need to resolve issues as well as represent your organization properly and find out a way that can make a difference with your competitors.

Highlights of the article: REPORT FROM THE U.S.-After the initial jubilation over an online distribution channel with commissions around 10% wore off, hoteliers are now beginning to ask tough questions about how Roomkey.com will be marketed to compete with existing third-party sites. My descriptions: President and CEO at Hospitality eBusiness Strategies stress the importance of Room Key. He mentioned how large Room Key can cover and spread to the market. He and other members of the management team found the strategy of eBusiness is cost-saving.Emarketing can help their company cut half of the marketing budget. Hilton and Marriott international hospitality management company have already joined Room Key.And because franchisers have increase franchisers fees about advertisement, more and more hotel join Room Key.

There are concerns about how Room Key will gain a stable consumer base ".. the average consumer-how do they even learn about Room Key?" However it is clear that Room Key will be more accurate and reliable when consumers search through rates for participating hotels. Room Key has been created to offer "one last shot to convince the consumer." However, there are some hotel franchiser's that will not continue backing this project.

Highlights of the article: REPORT FROM THE U.S.-After the initial jubilation over an online distribution channel with commissions around 10% wore off, hoteliers are now beginning to ask tough questions about how Roomkey.com will be marketed to compete with existing third-party sites. My descriptions: President and CEO at Hospitality eBusiness Strategies stress the importance of Room Key. He mentioned how large Room Key can cover and spread to the market. He and other members of the management team found the strategy of eBusiness is cost-saving.Emarketing can help their company cut half of the marketing budget. Hilton and Marriott international hospitality management company have already joined Room Key.And because franchisers have increase franchisers fees about advertisement, more and more hotel join Room Key.

While food trucks have become extremely popular these days, they have been around as early as the 1800's! Before the gourmet food trucks started to pop up, street vendors selling hot dogs, pretzels and lunch food for office workers have been around for decades. Now with more and more people out of work or people who want the ability to be more creative with their own food with a small budget, food trucks have become more popular.  However some cities have restrictions such as Chicago, where a food truck cannot be parked within 200 feet of a restaurant.  LA, the government limits the number of permits issued for mobile food vendors because of the street congestion it produces.  Permits are also limited because traditional restaurants don't want to compete with the low priced street vendors. 

The total online transaction for both inbound and outbound tourism have add up to USD 1,200 million for Peru tourism industry according to National Chamber of Tourism (Canatur). The website has played an important role with a small investment of USD 20,000 can compete with either any tour operator or country's most important operators. The Foreign visitors will continue generate 15 percent more from last year which is forecast to be USD 3.800 million. The reason for a large amount of online tourism transaction is because of the growth of the Peruvian economy increase the number of foreign investment.

Pegasus is one of the leading GDS in online travel distribution system. Hotels chain in India have joined this giant in order to gain more exposure and compete in the global market.  The clients who joined the new Pegasus will benefit from personalized service, new tools such as automated sales tools, market performance that can certainly increase the profit margin of those chains' hotels. 

WebRezPro, Charlestowne Hotels and Stash Hotel Rewards are now working together to develop an automatic system that sends data directly to Stash Rewards upon check out. With this new system, night staff does not need to gather all of this data nightly and send it to Stash points. All information and transferred immediately. Having this software allows these "independent hotel clients to compete head-to-head with chain hotels." This still allows the independent hotels to be smaller and provide personalized interactions with guests.

This article summarizes how a particular advance in IT, specifically cloud technology, has made it easier for hotels to actually provide hospitality. By democratizing the industry-leading technology solutions, the cloud provides independent hoteliers with the ability to compete with their larger counterparts by increasing efficiencies. While the article identifies many of the general benefits of cloud technology that we have been discussing in class previously, such as uninterrupted access to business solutions and much lower hardware costs, it goes on to provide specific examples of how hotels can actually integrate software within the cloud to power their business. For example, revenue management solutions on the cloud often work on a pay-as-you-go model, not a subscription. This increases the number of connections that hotel revenue managers can make with OTAs, in turn driving conversion to actual bookings. Moreover, cloud-based revenue management solutions provide integrated software that decreases the need for a large revenue management staff. The article also cites the prevalence of mobile bookings, which are growing at 20% versus 2% for desktop bookings. More than a fifth of bookings are actually done using a mobile device. With all of this new consumer data, hotels can actually personalize their offerings for their guests. This will decrease generic advertising costs over time. The reason why it is important to take these mobile bookings into account is that mobile consumers are already connected to the cloud as they make these arrangements. With that in mind, hotels need to turn around and continue to push storage, advertising, and booking solutions on the cloud to meet this demand.

The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending

nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.

The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio

All of the big three global distribution systems were still expanding as well as increasing productivity and revenue as of June 2014. Amadeus, Sabre and Travelport have each made significant moves in the hospitality industry, although primarily for airlines. Amadeus is by far the largest and currently most successful GDS with the highest profit, booking volume, and market share (air travel). As of 2014 Southwest Airlines was their biggest client, but they provide GDS services and access to over 100 other airlines as well. Sabre is second best to Amadeus. The company elected to go public in 2014 and since then their billable bookings, booking share and growth have all increased modestly. During the same year they gained American Airlines, newly reformed at the time, as a client. Presently, the company expects continued improvement in revenue. Travelport has made the decision not to compete directly with Amadeus or Sabre in that they have chosen not to provide "full passenger services systems to airline on a multi-host basis." However the company is still working closely with Delta Airlines and researching "add-on" features with their main focus being the continued growth of "beyond air" activities. Honestly, I was shocked that Amadeus is the largest and most successful GDS. I truly expected it to be Sabre. This belief was based on what I have personally experienced: every OTA I have used required a link to the Sabre GDS, but I can only recall one that required one to the Amadeus GDS. After reading the chapter 8 of D.V. Tesone's "Hospitality Information Systems and E-Commerce, along with the research report from our discussion forum I have changed my paradigm. Regardless, GDSs are still used widely in the hospitality industry. Different segments of the market prefer to book in different ways: via offline Travel Agents, OTAs, hotel websites or on the phone. Those that use either form of TA are using a GDS.

Leisure guests tend to book for themselves with rare exceptions including some forms of international travel and cruise travel. These guests use OTAs or intermediaries such as Travelocity (Owned by a GDS company) or TravelZoo. In the case of TravelZoo, a guest uses the TravelZoo website to access information such as availability and pricing that TravelZoo pulls from a GDS before making a selection and processing a transaction. On the other hand, business and corporate travelers are more likely to use an offline TA. An offline TA is better equipped to meet the needs of a customer whom is travelling for business. Offline TAs require less information when booking a hotel room then an OTA does, making it simple for a secretary to book the travel arrangements for the guest. In addition, offline TAs can work easily with a hotel to make special accommodations. The hotel receives contact information for the travel agency that booked the stay in case clarifications on requests are needed. In conclusion, as long as either form of TA is in the market, a GDS will be necessary to streamline bookings and ensure that each TA has the correct pertinent information when making a booking or completing a transaction. As a result, as new OTA options or hospitality enterprises enter the market GDSs are continuing to morph, merge and grow.

"The Future of Revenue Management " Hotel revenue management is moving front and centre of the overarching business model for many hotels, and this trend is only set to rise further. Revenue management undergoes constant change, more so than other departments. This is because it is rooted in technological capability. Technology will continue to evolve and more sophisticated methods of guest analysis will come to the fore, as revenue managers keep searching for ways of becoming more competitive. This constant change has contributed in large part to the expanding roles that today's hotel revenue manager is charged with carrying out. After all, it is through inventive marketing strategies that hotels can generate business. Ecommerce, social media, client engagement and relationship management have all become central to the revenue manager's job in order to drive business. The hotel sector is probably more competitive than ever before. Hotels aren't only competing with their cross-town rivals, but inter-city and even international counterparts. Online travel agencies, the rise of hostels, and high guest demands make the industry even more competitive. So, hotels are turning to guest analytics; and new technology is making efficient analysis that produces unique, valuable insights possible.

As the topic suggests information is the key for decision making in any business. Computerized modern information technology should make this process much quicker and more efficient. But, of course, as the old saying goes "Garbage in Garbage out." So it is a combination of the Right People and the Right System that makes a business successful. Computers cannot replace men. Good people along with a good computerized system is necessary. The software used for any hospitality business needs to be tailored to the specific needs of that organization depending on whether they primarily sell just room service or whether they offer a lot of food and beverage service or other services. Good I.T personnel should have good knowledge of all three components: System (flow of each activity), Software (that translate the activity in measurable terms both quantitatively and qualitatively) and Hardware (media through which we can see these activities) To achieve this at least two months of training should be done, of which one month must be on the job training. Once an appropriate mix of competent people and a good system is set up this should reflect in guest satisfaction, staff satisfaction, management satisfaction and owner satisfaction.