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What is a Hotel PMS (Property Management System)? | Oracle - 2 views

www.oracle.com/...what-is-hotel-pms PMS Hotel Management
shared by krikooo94 on 10 Jul 22 - No Cached
  • A hotel PMS replaced time consuming, paper-intensive processes.
  • A hotel PMS is now a critical business operations system that enables hoteliers to deliver amazing guest experiences.
  • Today's hotel PMS solutions help hoteliers deliver the experience guests want, while efficiently managing their business.
  • ...15 more annotations...
  • Increase housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning.
  • improve response time
  • Ensure accurate guest folios for faster, more accurate billing.
  • Increase room occupancy and ADR
  • Boost sales
  • Guests rate their hotel experience in a collective, not piecemeal, fashion. Which means they desire to receive the same level of personalized, exceptional service across the property, whether they’re in the lobby or a restaurant.
  • Understand customer buying patterns so you can define more targeted packages and services.
  • Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • hotels can lower upfront capital expenditure on software and hardware.
  • hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue.
  • Hotel PMS delivered a software platform that replaced time-intensive, paper and spreadsheet-heavy processes.
  • Hotel PMS is now a critical business-operations system that enables hoteliers to deliver a seamless and contactless guest experience.
  • Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • Such integration also permits restaurant transactions to be posted directly to the folio for better accounting and dispute resolution.
  • Hoteliers' demands for a property management system are many: orchestrate hotel operations, manage guest preferences, manage room inventory and rates, and evolve constantly all while keeping data secure.
  • krikooo94 on 27 Jan 23
     
    Hotel property management systems or PMS manage all aspects of hotel business operations, including the delivery of superior guest experiences. PMS started in hotels to replace the paperwork aspect with is time consuming. Since PMS has evolved beyond that. You can now use it to check in and check out, request housekeeping services, storing guest data, a more effective hotel distribution method, etc.
  • shineal on 29 Jan 23
     
    Thank you very much for sharing this insightful article on Hotel Property Management Systems (PMS's). It is indeed a very good thing that today's hotel PMS technology has evolved well beyond the front desk as the hotel's PMS is a critical business operations system that is needed to enable hoteliers to deliver amazing guest experiences. The advantage/feature that stood out to me the most about the modernized PMS's is its effective hotel distribution since these systems increase room occupancy and ADR through real-time rate and availability management across distribution channels, thus boosting sales through direct booking channels on brand website.
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How Augmented Reality is Transforming the Hospitality Industry - 1 views

www.revfine.com/d-reality-hospitality-industry AR Hotels Hospitality Technology
shared by ahyla001 on 14 Apr 21 - No Cached
  • Augmented reality has emerged as an important concept within hospitality management in recent years, because it allows hotels and other related businesses to enhance the physical environment they are selling
  • Many hotels are seeing the benefits of using augmented reality to make the hotel environment more enjoyable to spend time in.
  • Augmented reality serves to alter a person’s perception of their physical surroundings, through the use of computer technology.
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  • Augmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
    • kmill139
      kmill139 on 15 Sep 21
       
      This is important to understand since a lot of people think both are the same. I thought they were the same.
  • The technology itself can be deployed in a number of ways, including through smartphones, tablet devices or headsets.
    • kmill139
      kmill139 on 15 Sep 21
       
      This can be especially useful in today's world since everyone has access to a cellphone.
  • (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area.
    • kmill139
      kmill139 on 15 Sep 21
       
      This is another way that the industry can enhance its guests' experience.
  • Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience.
  • Today, millennials are the dominant consumer generation and they are also more likely than previous generations to utilise digital technology and buy things like virtual reality and augmented reality devices.
    • kmill139
      kmill139 on 15 Sep 21
       
      As the generations are being born into the ever-changing and growing technology world, they need to utilize this in their business practices.
  • 1. Interactive Hotel Rooms
  • An example of this is seen with The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • 2. Gamification
  • 3. Augmented Hotel Environments
  • For example, Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel.
  • Meanwhile, Best Western experimented with augmented reality and Disney stars, allowing children to see themselves alongside characters from Disney films, and other hotels have used AR apps to allow guests to virtually redecorate.
  • 4. Beacon Technology
  • Virtual Reality & Artificial Intelligence
  • The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • allows hotels and other related businesses to enhance the physical environment they are selling
  • ugmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
  • Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel
  • Starwood Hotels, for instance, used the technology to send a virtual key to guests, allowing them to unlock their door through their phone. Others have used beacons to send maps and other information at opportune moments.
  • azephyr on 14 Apr 21
     
    This article is about how augmented reality has made such improvements in the hospitality industry. The changes that are being made are actually for the better, not only fr the hotel but also for the customers that benefit from these augmented realities.
  • kmill139 on 15 Sep 21
     
    A great article that explains what augmented reality is and how it is being integrated into the hospitality industry.
  • ahyla001 on 31 Jan 23
     
    This article relates to augmented reality and a few of the different ways it is being incorporated into hotels. Augmented reality allows the hotelier to enhance the guests environment real time in a number of different ways. Some of these ways, as described in the article are: interactive hotel rooms, gamification, augmented hotel environments, and beacon technology. At the end of the article there are a number of links to articles about other digital trends, such as robots being used in the hospitality industry!
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Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

www.ediiie.com/...ar-vr-in-hospitality-industry Technology Innovation
shared by deranique on 01 Jun 22 - No Cached
  • • The thriving $570 Billion hospitality industry is augmenting itself by integrating AR in hotel industry with the $31 Billion Augmented Reality industry.
  • • The $30 Billion VR industry is projected to value over $110 Billion by 2025 and hospitality will undeniably be a major shareholder.
  • • Over 70% of travel agencies along with over 60% of hotels have adopted AI in its entire magnificence.
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  • interactive hotel rooms with maps pinpointing local attractions and places of interest.
    • akopp008
      akopp008 on 18 Jul 22
       
      Examples of realities of AI and AR working know a days in real life inside the industry.
  • Best Western hotel group collaborated with Disney
  • children to see them enjoy the room with Disney characters as their roommates.
  • AI-powered facial recognition tech to perform seamless check-ins.
  • 1. Tourist Info
  • 2. Gamification
  • Tours
  • AI to deliver in-person customer service
    • akopp008
      akopp008 on 18 Jul 22
       
      AI can reach to give a contact less check in and recognition
  • customer simply has to smile at a kiosk to get their check-in
  • keys would be sent to their smartphones via Bluetooth
  • • As a response to COVID, the sector is looking to automate some sections of their business.
  • smart hospitality” is expected to rise above 25% by 2021.
    • akopp008
      akopp008 on 18 Jul 22
       
      technology int he industry will increase tremendously the next few years
  • Automation helps the business achieve operational efficiency as well as protects them from disruptions.
  • CHARLENE ESCOE BARNETT on 06 Jun 22
     
    This article gives a great explanation of how these technologies are changing the industry. AR giving the guests a 'try it before you buy it' experience where guests can virtually visit a hotel room, and walk around 360. With the projections of how the demographics will travel and their demands, millions are now being spent on adding these technologies from the booking process though the entire guest cycle. Major hotel brands have begun implementing AI,AR and VR into their product offerings which shows there will be no slowing down anytime soon.
  • akopp008 on 18 Jul 22
     
    AI, AR and VR have increased their technology and their purposes inside the hotel industry over time. However because of covid and the necessities it got more trendy and became more useful. Know a days all of these technologies are used in many ways from helping the operations, to providing clients with a seamless and contact-less experience, with creating experiences for kids, showing details of the amenities in a hotel, tours to make reservations and unique opportunities to grow. These technologies will change tremendously in the upcoming years and will change completely the way the hospitality industry operates and how clients interact with it.
  • deranique on 06 Feb 23
     
    This article foresees the benefits of Ai, AR, and VR technology within the hospitality industry. It also provides statistical analysis of revenue and customer expectation. Additionally, it gives a prediction of innovations to come.
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How Virtual Reality (VR) is Transforming the Travel Industry | Revfine.com - 0 views

www.revfine.com/irtual-reality-travel-industry Technology Hospitality Hotel travel tech
shared by slain006 on 12 Sep 22 - No Cached
  • Although VR has a long history, it has come to the forefront of mainstream consumer technology
  • While many virtual reality applications centre around entertainment, the technology is also being utilised by marketers in a number of interesting ways.
  • Additionally, many businesses are experimenting with VR-based user interfaces, replacing traditional computer or mobile interfaces.
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  • customers are looking to purchase experiences, rather than products,
  • Many hotels and travel companies are now providing virtual reality elements on their websites or apps
  • ‘try before you buy’ option
  • VR Applications in the Travel Industry
  • 1. Virtual Tours of Hotels
  • . The key benefit of this is that it allows potential customers to experience what the hotel looks like before they arrive, offering more transparency than standard images.
  • 2. Virtual Booking Interface
  • Effectively, this replaces the need to use a traditional computer mouse, or touch screen, in order to make a hotel or flight booking.
  • 3. Virtual Travel Experiences
  • offering hotels, travel agents, and other businesses within the tourism industry the opportunity to provide prospective customers with a virtual travel experience.
  • slain006 on 12 Sep 22
     
    This article talks about how virtual reality and augmented reality and transforming the travel experience within the hospitality industry. Hotels and travel companies are now using devices or using 360 tour of hotel rooms as if guests were actually inside. Also, this is considered a way for customers to try before actually making a booking.
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Advantages and Disadvantages of a Cloud Kitchen | SupplyNote - 0 views

blog.supplynote.in/...isadvantage-of-a-cloud-kitchen
shared by mmdmd99999 on 22 Jun 22 - No Cached
  • cloud computing has been used in nearly every aspect of day-to-day life. It is used to store images, stream online movies, and even operate businesses and, now increasingly used to order food online
  • Since the client order and interactions happen through a third party food aggregator app or the restaurant’s app, cloud kitchens are the application of cloud technology in the food business.
  • A cloud kitchen uses food aggregators and online apps to take food delivery orders and have cut off the dine-in space busines
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  • Compared to opening a traditional restaurant, creating a cloud kitchen will not cost you a fortune. And after you’ve constructed your virtual kitchen, it’ll be even easy to expand. Cloud kitchen businesses don’t need to rent or buy a lot of space when they grow; hence scaling up is possible with low investment.
  • The most significant benefit of the cloud kitchen business is eliminating costs such as restaurant space, decor, dining tables, chairs, high-end cutlery, and electrical fixtures
  • A cloud kitchen may operate many brands or digital restaurants within one roof by sharing the space
  • A cloud kitchen business model is flexible and can change the menu; cuisine’s themes much easier than the dine-in restaurant. If a cloud kitchen finds some menu item not very profitable, the same can be swapped without reprinting the menu and avoiding extra cost.
  • Food aggregators charge anywhere between 20-30% of commission,
  • The ambience and interactions with the restaurant staff are two factors that contribute to consumers being more engaged to a restaurant
  • mmdmd99999 on 22 Jun 22
     
    Cloud kitchen utilizing technology to create a whole new market
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Is now the right time to ditch your old point of sale for something new? | National Res... - 0 views

restaurant.org/...oint-of-sale-for-something-new
shared by mmdmd99999 on 22 Jun 22 - No Cached
  • A cloud-based POS with a built-in online ordering tool lets you accept orders on your website and manage them at the POS. And since these are cloud-based systems, you can track online sales from anywhere, on any web browser—this is critical for remote work.
  • cloud-based POS systems offer an array of features including real-time sales reporting, time and attendance, inventory management, and tracking customer buying behaviors. These systems are ideal if you want to optimize your menu throughout the day, reduce overtime wages, and manage food costs.
  • Scan to Pay technology lets customers scan a unique QR code with their smartphone, usually printed on the check, and pay for their meal at the table, host stand, or from the car.   With Pay-by-Link, you can create a unique payment link and text it to the customer. No more taking card numbers over the phone; no more unpaid to-go orders from no-shows.
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  • Keep scheduling, payroll, and the POS under one roof.
  • ntegrated solution shares data, so if a server enters her tip on the POS, it syncs with the other programs. And since these are cloud-based systems, you can create schedules from anywhere. Staff members can view schedule updates from their phone in real time.
  • mmdmd99999 on 22 Jun 22
     
    Cloud based POS to combine scheduling, payroll, and more
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US E-Waste and Planned Obsolescence by Elizabeth Lamb - US Environmental Policy - 0 views

blogs.nicholas.duke.edu/...obsolescence-by-elizabeth-lamb obsolescence environmental policy
shared by tvill22 on 08 Jul 22 - No Cached
  • In order to increase sales, companies like Apple, Samsung, and Microsoft engage “planned obsolescence” to encourage per capita turnover of cell phones, tablets, computers, increasing electronic consumption and waste in the process.
  • For example, a company might manufacture a phone’s battery so that it breaks down earlier, a new software update might rely extensively on a new kind of hardware, or the manufacturer might make repairing the product so difficult or expensive that it makes more sense to buy a new product altogether.
  • Although e-waste only composed 2% of US landfills in 2019, it is responsible for over 70% of waste toxicity, and it is America’s fastest growing category of municipal waste.
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  • Even worse, the US currently has no formal federal legislation regulating e-waste
  • exported up to 40% of its e-waste to other countries.[5] However, the waste landscape is changing quickly: China, a major waste importer, banned foreign waste shipments as of January 2018.[6] As the US must begin processing more waste domestically, it is increasingly important that proper regulations are set in place
  • 25 out of 50 states have independent e-waste recycling policies, but a federal policy has yet to come to fruition
  • Consumer Product Safety Commission possesses the ability to enforce durability standards.
  • Congress should pass an act
  • mandating a warranty on all electronic devices
  • Congress should officially instate a minimum warranty length of 2 years for all electronic devices.
  • By simply extending product lifetimes by even just a quarter through the measures mentioned above, the US can massively reduce the amount of e-waste that pollutes the US.
  • tvill22 on 08 Jul 22
     
    This article talks about planned obsolescence and US e-waste. This article talks about how tech companies engage in planned obsolescence to encourage technology turnover. They talk about ways that the US can stop this planned obsolescence. One way would be to enforce durability standard for products creating a longer life time. This could be partnered with an enforced longer warranty on electronic devices.
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How your POS system will help your restaurant survive omicron - 0 views

www.nrn.com/...our-restaurant-survive-omicron pos system restaurant technology hospitality software mobile
shared by kbroo026 on 30 Jan 22 - No Cached
  • a way to stave off people quitting, reduce stress, AND increase pay for employees — while improving the dining experience for customers
  • One answer lies in the POS system. A smarter, more responsive, up-to-date POS system that can not only bring additional revenues to your establishment but also keep your employees happy — whether they take orders over the phone or provide table service. Let’s take a look.
  • the tipping situation at QSR/fast-casual restaurants is all over the map.
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  • some restaurants in this category still do not accept tips. Tipping at restaurants in this category is now the norm and a must.
  • Automated buttons with tip suggestions are the way to go, and can increase tip amounts by upwards of 50%.
  • Adjust tip errors as they occur.
  • newer options such as online ordering require more work on the part of the customer but they allow you to run your restaurant more efficiently even if short-staffed and put less stress on your employees. Less stressed employees mean happier employees and ideally less turnover.
  • Offer cash discounting.
  • By not having to pay processing fees, a business owner can instead reinvest the funds back into the business and its employees.
  • Make sure your POS is responsive and has backup options.
  • Aside from the obvious marketing and branding benefits, when people carry a balance on a gift card, they are aware of it and they know that they need to spend it. Customers might be using a gift card because they received it as a gift (obviously), but loyal customers might just buy gift cards for convenience and keep adding a balance to it for themselves.
  • your POS system is the key to better paid, less frustrated employees who are happier—and stick around.
  • While higher tips and less stress about the restaurant’s processes and IT might not be the only factors that keep a worker from quitting, every little bit helps.
  • Don't be afraid to ask more of your processor, and if they aren’t willing to work with you to improve your operations,
  • then it’s time to re-evaluate your relationship with them.
  • kbroo026 on 30 Jan 22
     
    This article from the CEO of PayBright discusses the many ways that restaurants can make their POS better at serving its employees. Options such as pre-calculated tip suggestions, flexible ordering options, cash discounts, and gift card management are all ways that more (tip) money can flow into servers' pockets. An intelligently managed POS can lead to happier (and retained) employees and a more efficient operation.
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Why is Virtual Reality Becoming Important in the Hospitality Industry? | Circle One | V... - 0 views

www.circleonestudios.com/...nt-in-the-hospitality-industry VR hospitality solution tech business Hotel Dubai
shared by melnetra112 on 13 Sep 21 - No Cached
  • VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
  • virtual travel experiences, using 360 degree video technology. Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights
  • Virtual tours make your website appealing and highlight captivating aspects of your hotel, which helps increase traffic. With a high-quality virtual tour and straightforward booking process, more customers will be motivated to make direct bookings with your hotel. You can even add direct calls-to-action at strategic points in the tour that lead to the booking page.
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  • First impressions matter. If they’re positive, your guests will likely remember you for a long time. An engaging, interactive virtual tour helps grab your audience’s attention and create a positive first impression.
  • Virtual tours and interactive media give your guests control over their experience. Every visitor has unique needs, and can interact with the media by zooming in or panning up, down, left and right. Customers love having the freedom to choose what to view
  • this potentially allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing that has been commonplace within the food industry for decades.
  • those operating within hospitality management can continue to use VR to deliver information and allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
  • The full potential of virtual reality within the hotel industry is only recently being recognised. Nevertheless, three of the best current uses of the technology
  • The hospitality and travel industry has realized the potential of virtual reality to attract guests, increase online revenue and generate more bookings.
  • One way hotels are embracing this technology is with virtual tours. These interactive tours use virtual reality to give prospective guests an immersive, 360-degree walkthrough so they can explore the hotel before booking
  • nashalsiddiqi on 13 Sep 21
     
    The article discuss different usages of virtual reality in hotels, and how it has benefited hotels by increasing the number of hotel bookings and level of satisfaction.
  • melnetra112 on 01 Feb 22
     
    In Today's Society digital is the new engineer and operational tasks in regard to how we book flights before touring, interactive experiences through the media, and memorable expressions. The hospitality and travel industry has realized the potential of Virtual Reality to attracts incoming guests and increase bookings rates.
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The blessing and curse of proximity marketing | Marketing Dive - 1 views

www.marketingdive.com/...449470
shared by vivduru on 19 Feb 18 - No Cached
  • Over the last few years, retailers have increasingly seen consumers migrate away from brick-and-mortar retail stores in favor of convenient digital outlets.
  • Proximity marketing is a way to appeal to these fundamental consumer desires without sacrificing a focus on the in-store experience. 
  • This type of technology has potentially widespread applications for retailers and marketers working in partnership with each other and sharing data — for example, in airports or shopping malls where a specific marketer may not have a relationship with a particular consumer, but can provide a platform where other retailers can integrate their apps and reach out to that consumer.
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  • The Federal Trade Commission (FTC) has brought several enforcement actions against both online and offline companies for failing to comply with their posted privacy policies, failing to adequately safeguard data, failing to honor consumer opt-out promises and for a general lack of transparency.
  • Today's consumers engage in a shorter purchasing process, but the essential principles that underlie business-to-consumer marketing have not changed — consumers still make emotional buying decisions, they still want to comparison shop t
    • ngerv001
      ngerv001 on 02 Oct 19
       
      Proximity marketing provides a means to place targeted messages in the hands of consumers, literally. It's the next best thing to actually walking up and putting a product in a customer's hands yourself. Customers might walk right by a sign and ignore it or scroll right past an ad in a social feed but a notification can't be overlooked quite so easily. Sending messages directly to nearby mobile users' phones increases engagement dramatically. Beacons drive promotions that are relevant to what clients are looking for, in real time, in places where it is easy for them to make a purchase.
  • According to recent studies, including a report by Retail Touchpoints, nearly half of retailers in the U.S. la
  • Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar
  • unched proximity marketing programs going into 2016, and the number has only skyrocketed this year. 
  • Department stores such as Macy’s, Nordstrom and Neiman Marcus, as well as major fashion retailers such as Urban Outfitters and American Eagle, are already using beacons to target consumers based on their physical location
  • t a basic level, beacons emit radio signals to connect with nearby consumers’ mobile devices, working in conjunction with a retailer-specific app in order to push certain notifications to consumers when they are in proximity to the beacon — for example, a special offer for a product in the aisle in which they are browsing.
  • From marketers’ perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data?
  • These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app.
  • ndiaz162 on 19 Feb 18
     
    This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.
  • ...1 more comment...
  • jmelilli on 21 Feb 18
     
    I found the information about the legal requirements very interesting. If a notification pops up on my phone to ask if I would like to share information, like location, I almost never do.
  • yyr997 on 26 Mar 20
     
    Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.
  • vivduru on 12 Jun 22
     
    This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.
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Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

blog.beaconstac.com/...brands-use-proximity-marketing
shared by imgonnarecit on 13 Jun 22 - No Cached
  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
  • ...9 more annotations...
  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
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What is Cloud Computing & Why is it Important? | Accenture - 1 views

www.accenture.com/...cloud-computing-index tech technology hospitality cloud cloud computing
shared by deden004 on 09 Mar 21 - No Cached
  • Cloud is a model of computing where servers, networks, storage, development tools, and even applications (apps) are enabled through the internet. Instead of organizations having to make major investments to buy equipment, train staff, and provide ongoing maintenance, some or all of these needs are handled by a cloud service provider.
  • With a public cloud environment, users "plug into" the data and applications via an internet connection giving anytime, anywhere access.
  • Cloud is often pay-as-you-go, where you only pay for what you use. Think about how a utility company meters how much water, electricity, or gas is used and charges based on consumption. The cloud is the same.
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  • Services can be requested and provisioned quickly, without the need for manual setup and configuration.
  • Cloud often uses the multi-tenancy model. This means a single application is shared among several users. So, rather than creating a copy of the application for each user, several users, or "tenants" can configure the application to their specific needs.
  • Cloud platforms are elastic. An organization can scale its resource usage levels up or down quickly and easily as needs change.
  • Before cloud computing, companies had to store all their data and software on their own hard drives and servers. The bigger the company, the more storage they needed.
  • This way of treating data is not scalable at speed
  • t's not just businesses that benefit from cloud computing. The cloud has transformed our lives as individuals as well.
  • cloud technology means that companies can scale and adapt at speed and scale, accelerate innovation, drive business agility, streamline operations, and reduce costs.
  • The first thing to consider is the deployment model—public cloud, private cloud, hybrid cloud, and multi-cloud. The next element is the service category—Saas (Software as a Service), Paas (Platform as a Service) and Iaas (Infrastructure as a service). When a company is considering its cloud migration strategy, it must consider both factors.
  • using an internet connection to access computing resources hosted on data centers managed by a third-party cloud service provider, rather than owning and maintaining these resources on-premise
  • hyperscalers.
  • organizations concerned about sharing resources on a public cloud.
  • A private cloud environment gives you complete control over data and securit
  • IaaS is the simplest option for businesses. With IaaS, an organization migrates its hardware—renting servers and data storage in the cloud rather than purchasing and maintaining its own infrastructure.
  • PaaS is a popular choice for businesses who want to create unique applications without making major financial investments.
  • SaaS is the most commonly used cloud application service and is becoming a dominant way for organizations to access software applications.
  • Hybrid cloud eliminates reliance on any single cloud provider and allows for additional levels of flexibility in terms of capabilities, security compliance, etc.
  • deden004 on 09 Mar 21
     
    The article I chose is about the cloud. The cloud as its described in this article is a model of computing enabled by internet access that connects servers and networks to the public without the need to purchase large expensive equipment or staff to perform maintenance, and rather pay a monthly fee where this along with other services are performed. In this article we are given step by step instructions on the cloud computing environment and there five key characteristics. From internet access to measured service, on demand self-service, shared recourse pooling to rapid elasticity, the cloud encompasses many things and if you were like me, unsure of the what the cloud is and its functions, here is a is a step by step manual on the cloud and what it can do for you.
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The sustainability tech trend changing the meaning of 'new' - 0 views

sustainabilitymag.com/...nd-changing-the-meaning-of-new Sustainability new technology
shared by naxiang2001 on 18 Apr 22 - No Cached
imgonnarecit liked it
  • naxiang2001 on 18 Apr 22
     
    This article discusses how new developments in technology are changing sustainability initiatives. However, in contrast to many of the discussions this week this article is not talking about sustainable trends in the technology industry but rather how technology can help encourage sustainability in other markets as well. For example, in this case the article is discussing how developments in apps and online sharing have created a whole new network of people buying and selling used and repurposed items on line. These kinds of applications are rewriting the meaning of a "new" item and helping to increase the useful life of items and decrease the amount consumed. Often times it seems people shop simply for the novelty of purchasing something new and exciting purchasing a used item from someone else can create this same feeling as it will be a new item for the person purchasing however this is a more sustainable supply line as the items are not simply thrown out after one period of usefulness. This new second hand market is also highlighting how much longer of a useful life many items have beyond that of their first owner.
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Why unattended retail is exploding in response to consumer acceptance| NAMA 2022 | Reta... - 0 views

www.retailcustomerexperience.com/...esponse-to-consumer-acceptance
shared by imgonnarecit on 29 May 22 - No Cached
  • A host of technologies and service concepts have come on the scene as of late: "smart" coolers, third party delivery, artificial intelligence, computer vision and biometric identity verification
  • Moderator Bill Moxey, director of strategy and planning at PepsiCo Inc., made one thing clear at the outset: Thousands of locations will be adding unattended retail concepts and technologies in the near future as the consumer's preference for self service is stronger than ever.
  • Consumers wanted to know exactly what they were getting… and they didn't feel pressure about somebody asking if they wanted a side."
  • ...6 more annotations...
  • When consumers feel less pressure, they feel more comfortable…and we buy more," he said. They will spend 20% to 40% more per transaction in an unattended setting.
  • According to the research, half of consumers think unattended is faster and more than a third of consumers think unattended is more efficient, Moxey said. Two thirds say it is more comfortable, and one third like the ability to browse and purchase without interacting with employees.The biggest takeaway is consumers don't feel pressure and they feel safe.
  • When consumers get full control over the experience, they get more excited.
  • The expansion will include a projected 12,000 lodging sites, a projected 3,000 airports, a projected 11,000 health care sites, a projected 3,000 college and university sites (including gyms, libraries, common areas and auditoriums), Moxey said. The majority of expansion will be in healthcare, travel and recreation channels.
  • Coffey pointed out that consumers on average increased snack consumption from 2.2 snacks per day to over five snacks."The people at home were rewarding themselves between Zoom calls," he said.When they go back to work, these habits won't change, he said
  • lassman said the pantry/OCS future is hard to gauge since it depends on customer budgets. With economies scaling and budgets cycling, there will be some type of need, he said, but the scale of it is uncertain.
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Proximity Marketing and How Does It Work - 1 views

mapsted.com/...what-is-proximity-marketing proximity marketing
shared by mabbate on 23 Jul 22 - No Cached
  • Bluetooth proximity marketing involves setting up a bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, or video via the respective mobile app. There are a number of must-haves required to employ this marketing strategy. They are:  The consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technology is being applied.A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.The targeted consumer should have downloaded the relevant mobile application and installed it on his or her phone that is capable of receiving push notifications. This can  be your own brand app or the larger building app (For example a mall’s map or a specific brand within the malls app)
  • T
  • he notable patterns in buying behavior help complete the picture for brands that use them. 
  • ...3 more annotations...
  • Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools. 
  • Customers got mobile coupons, via the app, which enticed them to purchase a coffee and receive a beverage from the new drink line for free.
  • . The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
  • ariellesmall on 23 Jul 22
     
    The ability of proximity marketing will be able to reach markets based on location.
  • mabbate on 08 Feb 23
     
    Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.
  • shineal on 11 Feb 23
     
    I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.
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Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

www.bu.edu/...on-in-the-hospitality-industry hospitality software technology
shared by mmoutsatsos on 31 Jan 22 - No Cached
  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
  • ...46 more annotations...
  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  • mmoutsatsos on 31 Jan 22
     
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
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Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

www.4hoteliers.com/...12957 hospitality Digital Marketing
shared by mmoutsatsos on 07 Feb 22 - No Cached
  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
  • ...27 more annotations...
  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Influencer Marketing
  • Mobile Booking
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • partnering up with industry influencers to promote
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
  • mmoutsatsos on 07 Feb 22
     
    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
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