Why you should consider Self Order Kiosk for your Restaurant - 0 views
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Why you should consider Self Order Kiosks for your Restaurant
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Self Order Kiosks are typically considered to be touchscreen computers that allow customers to enter an order into the computer on their own.
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The increase in minimum wage is reaching an inflection point at which the cost to invest in solutions like Self Order Kiosks might cost less overall than investing in POS and employees to operate them.
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However, there has been steady growth in the demand for Self Order Kiosks in the Fast Casual, Restaurant and Fast Food industries. These days businesses are much more aware of the benefits of technology. There is a lot of proven data that the right technology can boost the growth and productivity of a business. Restaurants that are able leverage the latest technology trends can often have the largest technological advantage in the market.
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The Restaurant and Fast Food industry has changed a lot in the last 10 years and the competition and ability to differentiate has become increasingly more difficult. We’re seeing a lot of overcrowding in many spaces. Much like Retail stores casual dining restaurants are experiencing similar store closings due to overcrowding.
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As time changes so do the generations of adults. This means as baby boomers get older the next generation of people will be the majority of customers. These days it’s not hard to see that almost every brand is looking to cater to the next generation of consumers. It’s also no secret that the millennial generation and every generation after is much more technology aware and savvy.
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Lower Overhead Improve Customer Experience and Retention Improve Efficiency Improve Growth Increase Revenue
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Self Order Kiosk orders are typically submitted more accurately because there is no translation required from customer to cashier. It’s been proven that customers are happier with order consistency when entering orders on their own. Happy customers often translate into repeat customers.
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elf Order Kiosks can consistently provide better upselling and suggestive selling. The more advanced kiosk technologies can provide upsells and suggestions based on the user that is ordering.
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Kiosks can free up valuable human resources to do what humans do better than any kiosk could: greeting customers, offering assistance, bringing their food to the table, offering suggestions, and asking about their experience.
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Many millennial customers will often choose a Self Service Kiosk option and if the kiosk is designed well, they will have a good ordering experience because the order entry was fast and easy. A good kiosk interface can allow the customer to expect an accurate order every time.
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Fragmentation Most of the Self Order Kiosks that are available today are not made for your Point of Sale system. So there isn’t always a kiosk solution available.
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Limited Customization Most Self Order Kiosks can be customized but the customization is often limited. The ability to change the workflow, menu layout, and user experience tend to be limited. These kiosks often have a standardized layout. Most Self Order Kiosks do not allow you to change the orientation of the screen from portrait to landscape or vice versa.
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Cost Self Order Kiosks definitely come with initial and on-going costs. As with all things you get what you pay for. The lower cost kiosks provide limited flexibility and may do a poor job of representing your brand. The cheaper kiosk hardware is often not commercial grade and not nearly as rugged/tamper resistant as higher end options. Cheaper solutions may be cost less up front but it limits your capabilities and the type of self service you’re offering your customers.
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The high end kiosks built with custom enclosures and hardware are much more expensive. However they can deliver the true branded experience. As with all custom built equipment, it always has a higher initial cost and often come with a higher installation and setup cost. High end kiosk software is often custom developed.
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Management Kiosks like all technologies, require management. Maintenance, repairs, upgrades, security, and upkeep can increase the overhead of owning and operating Self Order Kiosks. Another issue that can arise from Kiosks is vandalism and this issue can add costs to manageability.
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Poor Customer Experience Customers may become impatient or frustrated if the kiosks are not working, are laggy, or the interface is too complex to order or pay. When something goes wrong customers may have to ask for assistance which can take up additional time.
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Employee Sabotage Employees can see Kiosks as a threat to their job security and can make the experience difficult to adopt. Sometimes Servers may believe that they are getting smaller tips because the customers are using self service kiosks.