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This articles explaines in 5 different stages or factos how investment actions are taken in the hospitality and tourisim industry. According to Marcus and Milichap on september this year they wrote this article where it is apprecaible all the new trends and changes of how technology have affected positivitly the investment on the hotels and tourism industries this past years in the United States.

(1 of 2) PKF O'Connor and Davies published an article at the beginning of the pandemic laying out how important hospitality accounting is and what accounting teams need to be cognizant of during a time that is very uncertain. The article states, "The COVID-19 pandemic has resulted in substantial volatility in the global economy. The coronavirus outbreak has had ‒ and will continue to have ‒ an adverse effect on the results of operations of those companies operating in the hospitality and tourism industry." The article warns that as more information emerges about the disease, the industry will continue to be impacted in everyday decisions and operations. The article also states, "a company's management should be considering the possible effects on future results of operations, cash flows, and financial condition," along with many other important operating items. A business owner needs to be concerned with the "going concern" and making sure that they can keep their financials stable enough to continue business. Businesses also need to worry about the effect of the closure on their long-lived assets and being able to continually comply with loan and mortgage covenants. While many businesses are relying on the ability to work from home, the hospitality industry needs to make sure they are taking a look at internal controls over financial reporting as well. Finally, businesses need to be thinking about the future and subsequent event disclosures.

(2 of 2) We are in very uncertain times right now with the Covid-19 crisis. PKF is making sure businesses are looking at the bigger picture and considering their businesses as a whole, while also taking into consideration what a business may need to do to preserve operation for the future. Unfortunately, the hospitality industry has been devastated because of the effects that the virus has had on the economy and many businesses have had to close their doors. Other businesses have gotten very creative in the way they are functioning, and if businesses can continue to adapt and introduce new ideas, they may be able to settle their accounts and make it through this terrible time.

IT security is a set of cybersecurity strategies that prevents unauthorized access to organizational assets such as computers, networks, and data. It maintains the integrity and confidentiality of sensitive information, blocking the access of sophisticated hackers. IT security includes Network security, Internet security, Endpoint security, Cloud security, and Application security.

The article, "Financial Statement Fraud Risks Escalates in Pandemic" by Deloitte Editor focuses on the escalation of risk that is as a result of financial statements fraud. According to the report, the escalation is more persistent due to the COVID-19 pandemic. Fraud occasions consist of three elements, mainly related to pandemics. Pressure due to money shortfalls and other setbacks brought about by the pandemic insert some strains to the organizations that may cause some liquidity problems and significantly affect shareholders' expectations (Deloitte, 2020). Opportunity is also an element of fraud events. The situation of the pandemic may push some organizations to consider some staffing changes to counter the problems brought about by the pandemic. The third element is the rationalization. In times of a pandemic, some individuals or organizations tend not to separate acceptable from unacceptable behaviors. Others engage in manipulative actions in the name of the crisis, which they would otherwise not consider. The article explains that keen examination needs to be done during revenue recognition. Some organizations may fabricate or misstate their revenues to prove their perseverance during a challenging business environment. Another financial reporting risk lies in allowances and reserves. The author states that keen scrutiny needs to be done on the organization's reserve accounts since most of them are based on estimates and mere judgments. The management may be tempted to manipulate these reserves ways to favoring their bottom line. Valuation and impairments also form a financial reporting risk for examination. During turbulent times, organizations are tempted to give false valuations on their assets; hence keen examination would be needed. Additionally, restructuring charges brings a financial report risk in that some organizations may seek to write off their underperforming assets. In other cases, a business may include costs associated with the pandemic a

The article focuses on how technology improves the efficiency and sustainability of the physical plant of hotels. The article acknowledges that while hotels tend to be asset heavy, thus lagging behind in technological implementation, big industry players have made the push to implement new technology solutions, These technologies control in-room entertainment, provide smart room controls, streamlines the experience with all controls in a single location, promotes sustainable rooms by cutting energy waste and utilizing an automated concierge to retrieve local information.

(1 of 2) "The hospitality sector has always been a popular target for cyberattacks." This is the first line of this Recorded Future article published in January. The article discusses breaches that happened for both Marriott and British Airways and how this is a regular occurrence in the industry as it is such a big target with so many possible points that can be attacked. While the statistics for the hospitality industry have improved greatly in the last decade, in 2019, they were still accounting for 10% of all breaches. Not only does a breach affect the way an organization operates, but also it also severely effects their bottom-line and takes quite a but of time for them to recover. "According to Ponemon's 2019 Cost of a Data Breach Report, the average hospitality data breach costs $1.99 million to contain, at a cost per record of $123. These high costs are due in part to the time needed to adequately respond to a breach. On average, it takes 200 days to identify a hospitality data breach and a further 75 days to contain it." The article continues by stating that hackers are typically seeking payment card data when compromising the hospitality industry.

(2 of 2) The article then discusses the many reasons why it is so difficult for hospitality-oriented companies to secure their assets versus other organizations of similar stature. Some of these reasons include the large, complex networks which are typically publicly accessible and contain many customers in the databases, the fact that customers are always onsite and so are attackers, the high turnover leading to inconsistent training and sharing of credentials, franchisers owning the responsibility of security yet not knowing much about it, and the risk associated with all of the various third parties the hotels do business with. While intelligence has come a very long, "security professionals in the industry are tasked with defending highly complex networks with many endpoints against a constant barrage of attacks and a constantly churning workforce… [AND] they have limited security resources to work with." Comprehensive security intelligence systems are now capable of protecting many aspects of the organization. Some of these updated features include responding rapidly to security incidents, blocking online brand abuse and impersonation, managing third-party risk, reducing breach containment times, and better allocating security resources. Property data security is so important to the hospitality industry. If a business does not take the proper precautions to protect their systems and their customers, then it could lead to a devastating event for the business. While security intelligence has progressed within the last decade, a business needs to make sure that they have chosen a reliable agent to partner with who will produce consistent service. If the business keeps up with their system updates and protections, they should not have to worry about their security system failing.

This article on navigating the PMS market makes some valid points as it relates to application and the need for a PMS system in order to eventually either scale or grow the management of the asset. It makes a key point in addressing that by the year 2030 there will be an increase in market size for this type of software reaching 2.7 billion in market share. The blog also makes an excellent point that I have not seen in many articles claiming that the effectiveness of a good PMS system also helps the tenant, and not just the management, as it provides a better managed community for those who live and or work in properties that employ these systems. Ill note there is a glitch and the highlighter is not working.

Poker and casino type events are a great target for crime. As the need to secure not only the safety of guests grow, but the protection of a venue and its assets, venues like the Merit Royal Hotel and Casino are constantly upping their game to ensure venue and life safety.

Cornell gathered a few industry design and green tech experts to discuss the future of sustainable technology in hotels. Modular hotel buildouts can save construction waste and shorten build times, but developers can rarely afford the investment in sustainability practices that exceed code requirements. I see this daily in my career. The benefits are more long-term and if developers are not holding onto the asset long-term, they will not really see an ROI on LEED certifications, etc. CRMs can be used to track guests' digital breadcrumbs and build guest preferences in its database. Building data collection systems into the infrastructure of the hotel will give owners an overall view of where it can improve its sustainability practices.

Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).

This articles is an eye opener on how lightly we take hotel security. There are several new technologies designed to prevent security issues and we do not consider them, simply because they are too expensive and we feel a false sense of security since our country is not located in the middle east. The reality is that deep inside we all remember 911 and we see news every day of how much hate some people have againts us. Security should be taken much more seriously.

Difference Capital Funding Inc. (DCF) is a Canadian Merchant Bank which is "focused on creating shareholder value through strategic investments in, and advisory services for, growth companies and opportunistic investments in undervalued financial assets and real property". DCF has recently made technology-related investments in three companies: Amaya Gaming Group Inc., Parta Dialogue Inc., and Espial Group Inc. According to the article, Amaya, is a technology-based gaming provider for the regulated gaming industry. It provides a "host of services and solutions" to the gaming world. Parta invests in technology to become a social marketing "one stop shop" for its clients, and Espial is a software solutions developer and marketer.

Hoteliers don't give security a high enough priority Security is not as high on the hotel agenda as it should be according to Michael Hartmann, Senior Vice President for Hospitality Solutions with Siemens Building Technologies . Here he looks at the reluctance to invest in the latest security systems, the different levels of security typically employed and the benefits of an integrated approach.

Green Path Transfers are a a fairly new Eco-friendly airport transfer and ground transportation network. The goal is to offer safe and professional transportation in global markets to travelers. In addition Green Path Transfers are focusing on a low carbon movement in the future. The company has partnered with companies using low-emission vehicles and these vehicles are clearly marked in the search results of the website, in order to allow the customer a completely transparent booking and check-out process with the vehicle of their choice. Their customers consist of leisure travelers, corporate travelers and their distribution partners, such as hotels and flights.

With all of the challenges that have faced the hotel industry in recent years, organizations have been forced to find new tools to make sure that guests are satisfied. Technology has been a very important part of making sure that organizations are able to do this. Guest now have certain expectations from hotels concerning a hotels website. Not even expectations, but demands. A hotels website is expected to be a direct portal to the hotels. More than just an online booking tool, but also provide photos, information on the area, and accurate rates and options. Having an effective hospitality management system is also essential to customer satisfaction. When expanding hotels to different areas, having a system in place to ensure that all the hotels produce the same results, the same successful results, is mandatory to remain a viable brand. This is especially true in areas where cultue and language can be a chanllenge to expansion. Being able to digitilize the processes that are usually done on paper is also vital to hotel operations because it helps managers track inventory and plan ahead for preventitive maintenence and ordering materials. This also introduces cost savings. Where having internet access has been a requirement for more high-end hotel guests before, it has now become a requirement for all travelers. With the use of mobile phone, tablets, and laptops that all have wireless capabilities, it is increasingly imparative that hotels increase their bandwith. What was at one time bonus features, is now a requirement for hotels to remain competitive in the hospitality markets.These investments in technology are the foundation for success in this year.

As hoteliers, the development of hotel is very important. While, as the premise of development, the security is the first consideration whatever you work in the industry and also when guests stay in the hotel. As the development of society, hoteliers are constantly renew their new technology for the safety and security of property.     The security staff should have confidence to build a secure environment for employees and guests. But they often are challenged to the hilt to be professional in distinguishing between the real guest and con-men.     To the guests' point of view, before they choose the hotel, the security of the hotel is an important aspect the guest would require. The travelers also stay with confidence for their stay. So an important factor that should be seriously thought of is the web-site in which you market and sell your hotel.