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This article discusses Southwest Airlines' new strategy to allow bookings through GDS's, beginning with Apollo and Worldspan and continuing later this year wit Amadeus. Previously, Southwest had required its customers to book exclusively through its own platforms. Among the advantages listed are the possibility to sell seats to more more types of flyers (especially valuable during the pandemic) and brand loyalists' ability to book corporate travel through the airline. The article makes a compelling case for GDS's continued relevance, especially in the managed corporate travel sector.

Ive attached an article that speaks about the growing dynamics of GDS. Moreover all of the text are basically summed up into the short 6 min clip that i advise you watch. We see the advantages and disadvantages of GDS as well as airlines that totally avoid this system such as Ryan airlines and they explain why.

This article talks about the GDS and how it can help attract clients in particular business clients. It starts by giving all the benefits of the GDS. It then goes on to explain how the GDS works and who can access it. It ends by talking about the types of GDS systems and how they will evolve and stay relevant in the future.

This article describes the different types of GDS programs that hotels might use. The one my hotel uses is in here as well! It outlines why they are important, how they are used, and the massive reach that they have. Most companies use GDS to streamline their efficiency so it is interesting to read why it is so effective.

I chose this article because it has good examples of how AR and VR has the possibility to change the guest experience in the hospitality industry. It also talks about beacon technology that has been used by companies for marketing purposes. Using bluetooth technology and by placing small devices through out a hotel property, hotels can send signals to guests devices that generate suggestions or things to do, places to eat or even to have digital keys for their rooms

This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.

A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.

This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.

This article explains the many positive effects of GDS systems on the hotel industry and further explains how the system is able to continually refresh and monitor itself to help avoid over booking and problems with availability and room rates.

Since China has joint WTO, China promise to open its market to foreign companies one by one. Although the foreigner companies know that Chinese business environment has huge difference from the western countries, all of them want to get into China and want a piece of pie of this huge market. In the report, the three GDS-Abacus, Travelport and Amadeus-have a positive opinion of the business future in China.

I must admit, I stand along with Alasdair Chalmers MD of DP&L Travel; I am left confused and have more questions than answers. I do not understand the goal and/or reason of the NDS standard.  The article states that it is not a system, but a standard for airlines to provide more detailed information about flights and products on the GDSs.  Benefitting customers with more search options, choices and lower fares.   It raises the controversy of agents being concerned with data availability and feeling uncomfortable with a centrally controlled information....  I think I am missing a big piece because I do not exactly understand what the concern is. I'll need to think about this and reassess....   please share your comments and clarity!   

This article is explaining how Henry Harteveldt, an airline and travel industry analyst, believes that GDSs will evolve into value creation hubs, or VCHs, over the next five years. He believes GDSs have served airlines the best among many transactionally based industried; however, many areas of airline marketing, sales, distribution and e-commerce are looking for more. He specifically states that airlines are looking for "more flexible, robust commerce platforms built on contemporary software and architecture", as well as "commerce platforms that can support extensive fare and product transparency, dynamic pricing, rich basic and ancillary product merchandising and retailing and the ability to reliably and securely process the massive volume of shopping sessions." VCHs will be used to support the high-volume, high frequency shopping, similar to GDSs, and the system will the new technology that powers airline CRS/PSS host systems, reducing the need for costly conversion disruption.

I really enjoyed reading this article, because it gave me more insight as to why we travel agents are still important even with advanced technology(GDS). Then it also explains how people use the GDS system and don't even notice it. Last tells you what it thinks the future of this GDS will will bring worldwide.

In this article it talks about how the Global Distribution System is a tool used for travel agents. Agencies get information from a airline, hotel, car rentals, through the GDS system. I learned that the three main GDS system are Amadeus, Sabre, and Travelport. Travel agency uses GDS system way more now because it is easier for them to look for the best rates and accommodation that they can for their client. Today, GDS are still big business and companies will continue using it. The GDS system puts your hotel in front of a lot of travel agents and travelers. It is very important to put your company on the global market because clients are traveling more frequently and traveling farther everywhere. The GDS is not the answer for every company because it does cost money.

In 2009 the GDS usage declined from 98% to 79%. ALthough there has not been a demand to use this technology, there has been a demand in the first quarter in 2012. There has been an increase because of corporate business demand. GDS is being used to transfer room inventory to global distribution partners as well as travel agents and OTA's. Hotels using the GDS technology offer a percentage to a client instead of a fixed rate. This happens as long as companies have access to the hotel's system everyday. According to Robert Cole, The GDS system is notgoing anywhere because of its unique solutitons to hotels and travelers. It makes it easier for everyone.

This article is about how global distribution systems are still in demand even though they were said to be dying out. Industry leaders thought that with the development of online travel agencies, GDS's would soon be out of business. This isn't the case though. Well it is proven that member travel agencies have been using GDS's less this could be linked to the economy. The people who are purchasing travel through online travel agencies are still using the GDS every day. Business travel is also up in the past 10 years and also an increase in business travelers extending their stays for leisure. With that leisure and corporate traveler are help keeping GDS's alive. But GDS's would be even more profitable if they lowered their transaction fees.

The GDS has decreased steadily over the past decade, but recent studies have shown that there has been a small increase. The increase is thought to be due to corporate travel.  Many hotels are trying to increase the use of the GDS through dynamic pricing models. This model offers a percentage off the hotels best available rate depending on what the demand is. The GDS provides many benefits like facilitating the online search process, offering immediate access to information without using a marketing budget, and high sense of security. The only downfall is that the distribution costs are too high, because transaction fees usually are around $5. 

Jan 22, 2010 TravelCLICK has unveiled Hotelligence 360, a suite of interactive business intelligence applications that enable hotels to identify new growth opportunities and improve financial performance. The program provides hoteliers with frequently updated booking data backed by 100 percent of the global distribution system (GDS) channel, allowing hotels to compare revenue performances with their competitors, source new customers, and maximize profit.

Hotelligence 360 reporting is a great example of HRIS in the hospitality industry. The reports generated pull market information for the competitve you set for your area (usually approximately 5 competitor properties plus yours, additional ones can be added for additional fees). To gain access to the reporting, some of your marketing budget would need to be spent on it, but this helps gain some critical information for your market area and competitors in terms of agencies utilizing GDS systems to book hotel rooms. It displays data such as top 150 agencies, ADR, lead time, market share, average LOS, and more. It shows which of the 4 GDS tools are being used for the agency (Galileo, Sabre, Apollo, Amadeus) and where the business is coming from. There are great details in trying to capture business from the area. I find it to be most beneficial to a new hotelier trying to secure new business and deter them from the competition, it gains knowledge of good startingplaces for cold calls and attempting the relationship building to capture their market. In decifering these reports, you can get a good feel for what the agencies are valueing in ther selection, be it location, amenities, or price prior to speaking with them. It helps to gain an advantage when securing the proper contact and having the conversation in capturing their business. There are plenty more advantages to reading these reports, this was just my version of the most important tools provided.

The article states that the Global Distribution System (GDS) as a link for the buyers and sellers of tourism services. The buyers are travel agents and members of the public while sellers are hotels, airlines and car rentals. The history of GDS as describes in the article is that GDS was created in the 1960's by the airline industry for use in keeping track of flight schedules, availability and prices. The article describes GDS as "a network operated by a company that enables automated transactions between third parties and booking agents in order to provide travel-related services to the end consumers." GDS is also "a global distribution model refers back to the reservation instrument journey sellers use when making an air, lodge, auto or other journey service booking." The article describes some of the GDS companies that include Galileo, Apollo, Worldspan, Amadeus, and Sabre. These companies are owned and operated as joint ventures with the aid of essential airways and inn groups. The advantages of GDS for hotels are giving publicity for the organization, B2B and B2C distribution, and constant online access to a company's inventory.

I think what is stated in this article is very important to travel/tourism and hotel industries and also flight workers because it is good to know this for pricing, availability and flight schedules.

This article is about IATA's (International Air Transport Association) New Distribution Capability (NDC) that will give Airlines GDS systems more flexibility in delivering fares and inventory. Right now, the top 4 GDS systems used by major carriers are Amadeus, Galileo, Sabre, and Worldspan. The airline I work for uses Sabre with a QIK overlay and, based on personal experience, the implementation of NDC is long overdue. It will make it especially easier during irregular operations (cancellations, delays, misconnections) when we need fast and accurate access to other airlines inventory. Since most airline passengers travel only once every few years, the NDC will also emphasize the role of travel agents. They will be provided with enhanced tools to access more accurate inventory, better routing, fares, and packages that may be unnoticeable to non-frequent travelers when they book directly on the airline's website or OTA's. Furthermore, it will allow airlines and travel agents to collect data about passenger's preferences in order to provide future tailored business or leisure packages.

All of the big three global distribution systems were still expanding as well as increasing productivity and revenue as of June 2014. Amadeus, Sabre and Travelport have each made significant moves in the hospitality industry, although primarily for airlines.

This article talks about Mews, a start-up company, receiving a huge investment after there showing of "the first property management systems built for the internet era." Basically, a system that keeps track of all the hotel's check-in, check-outs, and transactions, this is an important system for those hotels who intend to keep up with the ever-changing digital age that we are in. This article focuses on the landscape of many of these types of tech groups who are all competing as well as the growth of this tech company and how they came up with this idea. Though with all new technology, there could be a potential drawback of data hackers mining for information. Thus, it is up to this group to prevent these problems while rolling out their new technology.

Marriott International and TravelClick are expanding their strategic relationship in order to increase the use of TravelClick Agency360 within the Mariott hotel. The agreement includes using Agency 360, Travel Agent GDS Advertising and Rate360 to up sales and clicks for both parties.

This article focuses on the impact that two new GDS programs will have on Southwest flights and their cooperate progress. While they dive into other observations in the article, the main points are being made about GDS and how it is newly implemented in their company. Based on the GDS that is now with Southwest, they can now "provide content and full booking capabilities for the first time." This is important as they are trying to open their flights to make more Hawaii trips and this helps their cause. The reason that this article strikes me of such importance because it shows a real-life example of GDS being used to this day. GDS is still a prevalent force in the travel industry and while stated in the article that it will take some time to be fully operationally, the company still believes that it is a plus. When studying about GDS, there were many opinions saying it is not as relied on anymore as it once was. Yet as we have here, GDS is still here as it is being used to it strengthens and helping a major airliner like Southwest.