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sharlabrunsvold

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - The New York Times - 3 views

www.nytimes.com/...o-build-loyalty-and-sales.html

disney bracelet new york times

shared by sharlabrunsvold on 12 May 20 - No Cached
  • The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.
  • Disney is not the first vacation company to use wristbands equipped with radio frequency identification, or RFID, chips. Great Wolf Resorts, an operator of 11 water parks in North America, has been using them since 2006.
  • The logistical challenges involved in pulling this off are extensive. Disney has 60,000 employees here and many must be retrained to use new technology.
  • ...1 more annotation...
  • At Disney
  • sharlabrunsvold on 12 May 20
     
    Since most of us no longer give Magic Bands at Walt Disney World a second thought, I thought it would be interesting to look into the past to see how they were interrupted before they were launched. This article discusses the risks, challenges, costs, and competitors at the time. It dives into the discussion many Disney fans had about their privacy and well-being, and it directly aligns with our material this week. We can now see the pay off of this specific management information system, showing their importance in a business's success.
natashacastro

Fyre Festival, a Luxury Music Weekend, Crumbles in the Bahamas - The New York Times - 0 views

www.nytimes.com/...-festival-ja-rule-bahamas.html

shared by natashacastro on 08 Nov 17 - No Cached
  • Promoted by Instagram influencers including Kendall Jenner, Bella Hadid and Emily Ratajkowski as a never-before-seen V.I.P. event, the gathering — with weekend ticket packages starting around $1,200 and topping six-figures with extras
  • On social media, where Fyre Festival had been sold as a selfie-taker’s paradise, accounts showed none of the aspirational A-lister excesses, with only sad sandwiches and free alcohol to placate the restless crowds. General disappointment soon turned to near-panic as the festival was canceled and attendees attempted to flee back to the mainland of Florida.
  • “Not one thing that was promised on the website was delivered,” said Shivi Kumar, 33, who works in technology sales in New York, and came with a handful of friends expecting the deluxe “lodge” package for which they had paid $3,500: four king size beds and a chic living room lounge. Instead Ms. Kumar and her crew were directed to a tent encampment. Some tents had beds, but some were still unfurnished. Directed by a festival employee to “grab a tent,” attendees started running, she said.
  • ...5 more annotations...
  • By Friday morning, the festival, founded by the rapper Ja Rule and the tech entrepreneur Billy McFarland, was in damage-control mode. “Fyre Festival set out to provide a once-in-a-lifetime musical experience,” the organizers said in a statement. “Due to circumstances out of our control, the physical infrastructure was not in place on time and we are unable to fulfill on that vision safely and enjoyably for our guests.” (A second weekend, planned to start May 5, was also scrapped.)
  • internet programming, the ocean and rap music.
  • But the pair soon discovered logistical hurdles, including a lack of proper water systems and transportation. “There wasn’t the infrastructure we needed. We attempted to build a city out of nothing,” Mr. McFarland said. “Neither of us had developed an island or a festival before.”
  • Still, after a few months of planning — including adding sewage piping and buying an ambulance in New Jersey and shipping it to the island — the organizers thought they were ready for the crowds until the storm on Thursday morning washed away some of what they had built.“Our mistake was trying to own all of it in-house,” said Mr. McFarland, who is also the founder of Magnises, an exclusive members-only benefits card for upwardly mobile millennials. “We were in over our heads.”
  • The Bahamas Ministry of Tourism expressed its dismay in a statement on Friday, citing the festival’s “disorganization and chaos.” It continued: “ We offer a heartfelt apology to all who traveled to our country for this event.”
  • natashacastro on 08 Nov 17
     
    This article is a perfect example of how event planning can go terribly wrong with social media usage. The Bahama music festival hosted by Ja-Rule and his company left hundreds stranded on the Island of Great Exuma. The event started off by being promoted through instagram, mainly by famous celebrities such as Bella Hadid and Kendall Jenner. Tickets were sold at $1,200 for the utmost luxurious experience. Come the weekend of the festival, music go-ers arrived into full chaos. Everything that had been promised to the guests such as deluxe lodges, yoga tents and food courts were missing. People showed up to an empty island with no food, water or basic shelter. Clearly the festival was poorly executed and planned and it was canceled. There was a lack of infrastructure on the island to provide safety for the guests along with a lack of proper water systems and transportation. The event planners had not had a proper back up plan for storms that could potentially hit the island (which happened) which completely set back everything. Many viewed this Fryre Festival as a major scam and were extremely upset, but what it turned out to be was a poorly planned and executed music event.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology

shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
Jianyi Wang

4 Problems with E-Commerce - and How to Solve Them - CRM Magazine - 0 views

www.destinationcrm.com/...d-How-to-Solve-Them-70253.aspx

shared by Jianyi Wang on 13 Sep 12 - No Cached
  • According to Kim, the data that's wrapped up in e-commerce processes can not only drive sales, but also create a personalized experience for each and every shopper. Sophisticated analytics, however, are required to unlock the power of that data.
  • A lot of bad behaviors in offline commerce translate to online." Identifying those problems, he asserted, is the first step toward developing solutions.
  • The problems:Pushy Sales
  • ...6 more annotations...
  • No-Service Sales
  • No Data
  • Wrong Data
  • The solutions
  • Segmentation
  • Listen and Serve
  • Jianyi Wang on 13 Sep 12
     
    This article is a comprehensive analysis of the problems existing in E-Commerce from the perspective of a CEO in New York. According to Kim, a lot of bad behaviors in offline commerce translate to online. Identifying those problems, he asserted, is the first step toward developing solutions. There are mainly four problems in E-commerce including pushy sales, No-service Sales, No Data, Wrong Data. He suggests four solutions to solve these problem. At first, they remind that not all consumers should be treated the same. The simplest ,most effective way is segementation, dividing customers into several groups. Moreover,he mentioned that merchant should offer different product to people of their own targeted values. The other two solutions are listen and serve, one chance.That means the merchant should be patient enough to let customer tells them what they want and provide updated activities to the customers on time.
Kassandra Baumgardner

Sales and Event Management Web Application Boosts Sales and Productivity for Restaurant... - 1 views

www.sfgate.com/...Application-Boosts-3691424.php

event web

shared by Kassandra Baumgardner on 23 Jul 12 - No Cached
  • Tripleseat, a cloud-based Sales and Event Management application for the Hospitality Industry, announced they have recently achieved the milestone of having over 400 restaurants, hotels and unique venues as customers.
  • delivered over $200M in leads
  • managed over $500M in events
  • ...12 more annotations...
  • private parties and events represents over 30% of a restaurant’s revenue but it requires a coordinated sales effort to be successful
  • result has been chaotic events, lost sales and not enough time to grow the business.
  • The event business is a $26 billion a year industry and it is being run on post it notes and ad hoc technology.
  • To fix the problem, I had to develop a easy-to-use, no hardware/software solution that was fast and intuitive."
  • he web application can easily integrate with existing websites and social media channels
  • stores all of the past client data
  • Tripleseat, a cloud-based Sales and Event Management application for the Hospitality Industry, announced they have recently achieved the milestone of having over 400 restaurants, hotels and unique venues as customers
  • Founded in 2008, Tripleseat has delivered over $200M in leads and managed over $500M in events in cities like New York, Boston, New Orleans, San Francisco, and Chicago. Jonathan Morse, a former Event Sales Manager, founded Tripleseat after he realized that restaurant Event Sales Manager were still using paper and pens to manage their banquet business.
  • Morse explained that private parties and events represents over 30% of a restaurant’s revenue but it requires a coordinated sales effort to be successful.
  • Tripleseat, a web based sales and event application that can deliver and capture leads while simplifying the booking and planning of events, ranging from conferences to banquets to private dining affairs.
  • Tripleseat has enhanced my ability to service customers fast and efficiently with all of the tools right at my fingertips. The integrated system stores all of the past client data and has helped me reduce paperwork and focus on sales."
  • Tripleseat is a Sales and Event Management web application that increases event sales and streamlines the planning process
  • Leann Taylor on 23 Jul 12
     
    Tripleseat offers a cloud-based system that keeps client information-even little details- and can be used to assist event planners. Private parties/events represent over 30% of a restaurants revenue and event managers lose time and money conducting their planning the way that they have before. Tripleseat streamlines the process and makes finding leads and simplifying the planning process. 
  • ...1 more comment...
  • Sherine Mattison on 10 Nov 12
     
    The event planning industry was seen by Morse as a billion dollar industry so he decided that the planning and booking process had to be streamlined. The result was a "web based sales and event application that can deliver and capture leads while simplifying the booking and planning of events." The application makes the business more efficient as it stores clients data, so that more emphasis can be placed on sales. "The web application can easily integrate with existing websites and social media channels," so that leads and proposal requests can be made easier.
  • rebecca Bonet on 10 Nov 12
     
    This article talks about a Tripleseat company a cloud base sales and event management application for the hospitality Industry, announced they have recently achieved the milestone of having over 400 restaurant hotel and unique venues as costume. Tripleseat has delivered over 200m in leads and managed over $500 million in event in cities around the country. THE EVENT BUSINESS IS a $26 billion a year industry and it is being run on past it notes. Tripleseat, a web base sale and event application that can deliver and capture leads while simplifying the book and planning of event
  • Kassandra Baumgardner on 22 Feb 13
     
    This article discusses a program called Tripleseat that was created in 2008 as a way to better organize sales and even planning within the hospitality industry. The program is a cloud-based software that provides a competitive edge that event managers need. The founders of the software said that the idea came when he realized that Event sales managers were still using paper and pens to organize their events. He said that event planners were losing sales by not having a simple organized system to track their events. The point of Tripleseat is to provide a fast yet simple to learn program that allows event sales managers to easily book and plan any sort of event no matter the size. It keeps track of little details as well as past client information, there is less paperwork, and managers are able to focus on sales. Since this is a web application it can easily be integrated with other websites as well as social media. It is a sophisticated event planning system, but is also offered at a manageable cost. This type of system sounds like a great system to use. I only wonder if it is able to interface with a property management system of a hotel? Especially one that isn't cloud-based.
teresastas

5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views

www.forbes.com/...d-a-travel-agentmore-than-ever

shared by teresastas on 09 Sep 21 - No Cached
  • The major search sites routinely leave out flights (lots of them) and even entire airlines. A lot of the flights they do show are ones you don’t want, starting with “basic economy” fares that hit you with tons of restrictions and fees, so the price you see isn’t the one you end up paying, along with connections way too short or way too long, ones that no responsible travel agent would let you book.
    • teresastas
      teresastas on 09 Sep 21
       
      This is a very good point that is often overlooked. Southwest Airlines is one of those who do not publish their fairs on most of these OTA searches.
  • The reality is that while it was widely predicted that the internet was going to kill off travel agents when digital tools were placed at every traveler’s disposal, that just hasn’t happened, for several good reasons.
  • “They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”; “They’re true experts” and “They don’t usually cost extra.”
    • teresastas
      teresastas on 09 Sep 21
       
      I think that the general public believe that TA's cost extra to use. For the most part that isn't true...unless it's a cooperate travel.
  • ...15 more annotations...
  • Travel agents are a thing of the past - they primarily booked tickets and beds. Travel advisors have taken on a much more complex role - part psychologist, life coach, executive producer, concierge, fixer, dream maker, and ‘Blink Blink’ genie, with the multitude of services that they provide.
  • Anything that causes cancelled flights (or cruises, etc.) means hassles, but the people who get through this process the most smoothly and the ones who get rebooked first and get the few available seats out of Dodge are usually the ones who used a travel agent. It’s that simple. First off, you actually have someone to call, versus long lines at banks of airport phones masquerading as “help desks.” But good agencies are constantly monitoring their clients’ flights and they usually know about your problem before you do - and often have a resolution before you even call them.
    • teresastas
      teresastas on 09 Sep 21
       
      They make a good point about having someone to call.
  • Expertise: No one knows everything about travel, no matter how deeply they are involved in the industry.
    • teresastas
      teresastas on 09 Sep 21
       
      Reason #2: Expertise
  • Emergencies: This is the one most applicable to the average occasional travel.
    • teresastas
      teresastas on 09 Sep 21
       
      Reason #2: Expertise
  • It is important to remember that these advantages are not just for luxury travelers. Good travel advisors do not just know what the best hotel is, they know what the best hotel is for you and your budget and can help you find the right fit.
  • Connections: Whether you are trying to book space at a coveted 8-villa safari lodge in Africa or get a room in a top Paris hotel during Fashion Week, most hoteliers keep emergency inventory and guess who gets it? The travel advisors they have known for years who book a lot of guests and send them a lot of business.
    • teresastas
      teresastas on 09 Sep 21
       
      Reason #3: Connections
  • “Travel advisors provide our clients with access: access to people, places, and experiences that could never be replicated, much less imagined. A great travel advisor has invested time and relationships in creating their ‘black book’ of contacts and relationships, so that when their clients travel, they are treated as a VIPs, not just a credit card number.” In my experience, everyone likes being treated like a VIP.
    • teresastas
      teresastas on 09 Sep 21
       
      I think this lends itself to who your travel agent is and what they are most experienced in. I couldn't agree that all travel agents are going to give their clients VIP experiences.
  • “Information overload, thousands of new hotels on the scene, all sorts of new cruise ships, passport and visa issues, weather, transit strikes, political unrest, natural disasters, travel insurance, travel providers going out of business, it’s never ending. How does one navigate all of this? To avoid the travel landmines that lay in front of you, you need to get a great travel advisor!
  • Extras: When you get more than you expected for the same price, that’s a great deal, and with travel advisors this happens all the time.
    • teresastas
      teresastas on 13 Sep 21
       
      Reason #4: Extras
  • “The millennial generation specifically may have seen their parents use a travel advisor, but don’t feel like they need one - until they are deep in the spiral of research. By shifting gears to planning with an expert, they feel liberated from the immense pressure of choosing the ‘best’ resort - because we’re cutting through the noise of all the conflicting opinions they’re seeing online.
    • teresastas
      teresastas on 13 Sep 21
       
      This is a great point. I know first hand that when booking an actual vacation it can be so much easier to have an expert weed out the options they know won't work for you.
  • Air: If you are trying to buy the cheapest round-trip economy ticket from New York to Dallas, even the best advisors probably can’t get it for less than you can buy it online, though you still have to deal with all the pitfalls of the online travel sites and you will lose the safety net advisors provide when things go wrong. But in a couple of other cases, buying your air through an agent can actually save you money, or miles, or both.
    • teresastas
      teresastas on 13 Sep 21
       
      Reason 5: Air Fare You will usually be able to find the cheapest economy online but there are times when a travel agent might be able to save you fees on airlines.
  • It just doesn’t seem possible, but it is, real tickets, same airline, better seats, less money. I don’t know how they do it, and frankly I don’t care, but if you know who to call this happens all the time (if you are not a client of SmartFlyer booking your vacation or business trip, they will charge you a fee to do the legwork and find you great deals on premium and mileage tickets, but in almost every case I’ve seen, it still saves you money).
    • teresastas
      teresastas on 13 Sep 21
       
      This is a great travel tip!
  • Better Trips! At the end of the day this is the bottom line, the big win you get with a good travel advisor. They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net.
    • teresastas
      teresastas on 13 Sep 21
       
      Reason number 6: Better Trips Your trip is better all around when you use a good travel advisor!
  • Travel advisors take the overwhelming amount of information out there and distill it into the key points that apply to you - the best hotel/destination/tour for your interests, your budget, and your time frame.
  • 5 Reasons Why You Need A Travel Agent - More Than Ever
    • teresastas
      teresastas on 13 Sep 21
       
      We have been discussing a lot about the role of GDS's and OTA's it has become clear that the role of the traditional travel agent has evolved. The question of what is the role of a travel agent and why should we still use them has come up a lot and this article breaks down the answer giving 5 reasons why we still need travel agents. The reasons are listed as emergencies, expertise, connections, airfare and extras. All of these reason collectively make a better trip all around. After reading this it makes me want to book my next vacation through a travel agent!
anonymous

Why Augmented Reality Is Having a 2021 Moment - Moonshot - 2 views

www.moonshotio.com/...eality-is-having-a-2021-moment

tech technology hospitality Software business solution mobile

shared by anonymous on 27 Mar 21 - No Cached
  • (AR) has been around for some time now, but AR is getting a fresh take in the young new year.
  • At the annual CES event, AR is already making its presence known early on.
  • The New York Times reports that more retailers are making AR a priority in the new year especially as popular apps such as Snapchat make it easier for retailers to reach shoppers with AR filters.
  • ...7 more annotations...
  • “The pandemic accelerated a lot of conversations that we were already having,”
  • Deborah Weinswig, the chief executive of Coresight Research, says people stayed engaged with AR experiences for three times as long as they do with traditional e-commerce websites.
  • Retailers hope that will mean fewer exchanges and returns.
  • Meanwhile, we’ve seen a spike in news reports about Apple unveiling its much-anticipated AR eyewear in 2021.
  • This news is another example of how savvy businesses are sensing and responding during the pandemic to adapt to changing consumer preferences.
  • they want shopping to be more of an utilitarian search and click on the internet.
  • As we enter another stretch of prolonged social distancing, retailers in particular are looking for ways to apply AR to make shopping more natural.
  • anonymous on 28 Mar 21
     
    This article discusses how AR has been around for a while but has now had a boost thanks to the pandemic. The article mentions how companies such as Lenovo, Panasonic, and Apple are going about the implementation of AR through their product offerings as they are sensing and responding to demand created by the pandemic in order to adapt to changing consumer preferences.
Diya ZHAO

Resistant to the inevitable: How technology is changing the restaurant industry - The N... - 0 views

thenextweb.com/...y-changing-restaurant-industry

restaurant new technology

shared by Diya ZHAO on 28 Feb 13 - No Cached
  • Between the arrival of mobile devices on the table, online reservations, social media, and new payment methods, technology has infiltrated the food and restaurant industry like never before. Some of the advances will serve to improve the experience — both for the industry and for the patron.
  •  According to a recent article in the USA Today, restaurants in San Francisco, Atlanta, Boston, Chicago, and in other parts of the United States are starting to allow patrons to use iPads to place their orders. While this may be a welcome sign for the industry as a whole (which, according to the piece, has been flat due to the economic downturn since 2007), it might not work out so well for the servers who are displaced by a tablet.
  • Payroll is one of the largest controllable expenses in the industry, and keeping it as low as possible can have a huge impact on a restaurant’s bottom line.
  • ...4 more annotations...
  • Besides replacing menus (and possibly those who take your order from them), tablets have the potential to help hosts deal with incoming patrons who may have reservations.
  • But the use of mobile devices isn’t limited to the serving side of things. They can be used to track inventory, regular checklists, and can go so far as to be used in a similar way we use in our own home kitchens – as a way to help out new kitchen workers get a handle on the restaurant’s menu items.
  • Social networking sites have played a huge role in shaping the views of society on a myriad of issues, and they are also playing a role in shaping people’s opinions of dining establishments. With Foursquare, customers can leave their thoughts on a restaurant
  • The transaction was seamless and didn’t seem at all out of place considering the environment I was in. I mean, I didn’t even think about the notion of having Square in a food and restaurant setting, and here it was.
  • danielle caskie on 28 Feb 13
     
    This article is about the new technology trends in restaurants around the US. The article shows how large cities like Chicago and New York are not only using tablets to have customers place orders, but are also using APPS. 
  • Diya ZHAO on 13 Apr 13
     
    Technology has never been more intuitive than it is today, and it's only getting better. It allows restaurant patrons to find restaurants, rate them, and decide where they want to spend their hard-earned money when they go out to eat. It allows restaurant owners to be more efficient and effective in the areas they feel can be streamlined by hardware and software. But if used in the wrong place and at the wrong time, it can do a restaurant great harm - as it can with any industry.
Yookyung Kim

Online Tool Streamlines Event Management | Case Studies | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...eamlines-Event-Management80447

shared by Yookyung Kim on 08 Nov 12 - No Cached
  • For venues, there’s no charge for listing space; a 10 to 13 percent commission is charged when the venue receives a successful booking. Sign-up and creating a listing was a simple process; after adding a description, pricing, photos, space sizes and availability, Heartland’s information was approved and is now readily viewable to potential customers 24/7. The tool has resulted in an immediate savings in labor for Heartland Brewery, and noticeable increases in bookings.
  • Yookyung Kim on 08 Nov 12
     
    In the event booking business, timing is crucial. The problem the today's event teams face is in managing the volume of inquiries, and responding promptly so that the planner doesn't choose another venue. According to the article, to safeguard against losing business, a solution for the Heartland Brewery company was implementing New York-based Imbookn.com which is an online database to give their potential customers immediate result. Party planners can use the online tool to search and book event venues at no cost. Heartland now has not only more dynamic data, showing a venue's most accurate availability, prices and package offers but also increased revenue and higher guest satisfaction
Jennifer Koren

PlannerTech Show: Bringing Technology to Today's Event Planning - 1 views

www.viktorix.com/lannertech-show-event-planning

technology event planning Pogby PlannerTech

shared by Jennifer Koren on 11 Nov 13 - No Cached
  • Technology is often overlooked by the event planners.
  • “I realized there really is no event all year long that focuses on technology for event professionals. How frustrating!”
  • Jennifer Koren on 11 Nov 13
     
    In this article, Viktor Nagornyy writes about the PlannerTech show. This event was designed in order to bridge the gap between internet technology and event planning. Liz King is a power event planner and is the owener of Liz King events. She is know for "embracing technology and utilizing social media." This PlannerTech event was scheduled to take place in New York City during the NYC Internet Week. The idea behind PlannerTech is to highligt internet technologies that cater to event planning. During the event there was time to socialize and mingle with event planners and discuss the advantages of the internet in their industry.
brobb009

Hotels and Resorts Ramp Up Sustainability Efforts - The New York Times - 1 views

www.nytimes.com/...sustainability-ecotourism.html

shared by brobb009 on 20 May 19 - No Cached
  • Hotels and resorts have started to act by ramping up efforts to reduce or eliminate completely their resource and energy consumption.
  • “There are thousands of these one-at-a-time initiatives, but these are not evenly spread across the lodging industry,”
  • developed 17 different underwater coral structures
  • ...6 more annotations...
  • Guests of the resort can take part in a free snorkeling coral reef experience.
  • significant increase in the amount of coral around the resort, and this now spans a half acre (roughly the size of three tennis courts).
  • St. Lucia draws from a river in the Anse Mamim valley; the resort filters and conditions it in a treatment facility.
  • “If each guest showers for 30 seconds less, we save around one million gallons of water each year,” s
  • The Spectator Hotel in Charleston, S.C., recently established a food waste diversion program where half-eaten food items such as fruit and pastries are put into a digester that turns them into reusable water.
  • hotels in New York City currently offer free monthly talks about sustainability, across various industries, with the aim of forming a community for eco-conscious travelers.
  • brobb009 on 20 May 19
     
    This article highlights how several large chain hotels have taken on the initiative to reduce/eliminate their resource and energy consumption to sustain their communities for tourism. The four main steps taken include: saving the coral reefs, energy and water conservation, preserving food and repurposing waste, and creating eco- minded communities. Hotels have taken on a number a projects such as creating underwater structures to preserve and enhance the coral reefs for guests experience, filtering water from the local river, starting a food waste program to turn left over food items into reusable water, and hosting seminars to discuss sustainability and clean ups to name a few.
Nelson Placa

Brazil's New Consumer Class Spending Time And Cash In The U.S. - 1 views

www.huffingtonpost.com/...ian-spending-us_n_1337354.html

shared by Nelson Placa on 13 Sep 12 - No Cached
  • According to the latest statistics, Brazilians spent $5.9 billion in the U.S. in 2010 in a tsunami of cash that's shifting American immigration practices and boosting economies in hard-hit parts of the U.S. that remain in the doldrums. President Barack Obama recently ordered the State Department to speed up the visa application process for tourists coming from Brazil, China and other nations with newly flush consumers. After suffering decades of hyperinflation, Brazil has ridden high commodity prices along with some of the world's biggest offshore oil discoveries to expand its economy, lift millions out of poverty and multiply the ranks of the country's deep-pocketed elite.
  • Nelson Placa on 13 Sep 12
     
    On January 2012, President Obama announced an executive order that would allow travelers from Brazil and China to receive travel VISA faster than before. A study from Huffington Post.com showed that on 2010 Brazilians spent $5,400 per visit, more than any other tourist. This executive order will help increase tourism travel across the nation that will help the economy. The order will help the travel industry, retail and housing. The property that I work at Walt Disney World hosts the majority of Brazilians that visit Walt Disney World. You can spend eight hours in our lobby in the afternoon, and you can experience the amount of money Brazilian guests spend on shopping inside and outside Walt Disney World. Stores like Best Buy and Wal-Mart are the most popular; online shopping has also become very favorable for guests. During the summer season, the hotel processed over 6,000 packages received from Amazon.com and other online stores that were purchased prior to arrival. It is amazing to see the items received and how much luggage guests take with them. With this economic boost, more job creations will occur. The most popular US cities visited by Brazilians are New York City, Las Vegas and Orlando (http://www.traveltobrazil.org/post/20-most-visited-places-by-brazilians-in-brazil-and-abroad.html).
Michelle Munne

NoWait Helps Restaurants Master the Wait in Augusta - 0 views

www.prweb.com/...prweb10550087.htm

NoWait technology restaurants turnover wait iPad smartphone

shared by Michelle Munne on 23 Mar 13 - No Cached
  • Home News Center Blog Login Create Account United States United Kingdom France China Front Page Arts Business Education Environment Government Industry Lifestyle Sports Tech OtherAutomotiveComputerEventsHealthHome and Family Legal / LawMediaMiscellaneousOpinion / EditorialPodcasting ScienceSociety Friday, March 22, 2013 RSS E-mail Newsletters Put PRWeb on your site NoWait Helps Restaurants Master the Wait in Augusta Mobile waitlist technology to replace outdated restaurant pagers and grease-pen wait list systems to manage massive crowds; NoWait to donate to Augusta Warrior Project
  • The company, NoWait, is working with Augusta Mayor Deke Copenhaver to equip the city’s restaurants with an army of iPads outfitted with NoWait’s seating management technology.
  • Because NoWait’s system is phone-based, customers can move freely between local establishments while they wait. That is revenue we wouldn’t normally receive...revenue that means jobs.”
  • ...6 more annotations...
  • In no-reservation restaurants, NoWait’s cloud-based, mobile seating service streamlines operations and optimizes turnover thanks to its ease of use, speed, and overall simplicity.
  • Smartphone holders also may view their place in line via a link inserted in the instant confirmation text.
  • Once the table is ready, the diner receives a text to return to the restaurant to be seated without delay.
  • The training and product are very easy to use,
  • According to Ware Sykes, NoWait’s New York City-based CEO, the company is now seating more than a million diners a month, with plans to roll out significant enhancements to its system over the next 60 days.
  • About NoWait NoWait is a mobile seating management service that enables restaurant owners and managers to get a view of the queue and optimize turnover, while diners have the freedom to “Wait Where You Want” until their table is ready for seating.
  • Michelle Munne on 23 Mar 13
     
    This article is about a company, NoWait, that is quickly expanding throughout the U.S. and Canada.  They provide technology in the form of software or apps on an iPad that helps busy restaurants to maximize table turnover and minimize wait times for guests.
ravicka

7 Things Event Planners Want From Technology Now - 0 views

www.bizbash.com/...28578

shared by ravicka on 24 Feb 15 - No Cached
  • “I’d like a badge reader that does not need to be scanned by a device, meaning the whereabouts of an attendee could be tracked without having to scan at each entrance point,” says an association event planner. “Then we could figure out how much time is spent in each area, i.e., how long did they wait in line.”
  • “It's so convoluted,” says an agency executive. “There is so much happening so fast that it's difficult to keep up. Once you learn something, it's time to learn something else.”
  • “Many organizers are reluctant to do the work necessary to make the tech work,” says Sam Down of Showplans. “They want to use the tech and they want it to deliver its promises, but they won't be enthusiastic until they see results—but they don't seem to understand that the results they want will only come when they show enthusiasm in the first place to make it work.”
  • ravicka on 24 Feb 15
     
    Chad Kaydo in his article '7 Things Event Planners Want From Technology Now," highlights the results of a recent survey where industry officials noted what tech changes and adaptations they would like to see as it relates to the Event Planning and Management area of the Hospitality Industry. He noted the following items as the urgent needs of event planners: **Lower Prices - many planners steer clear of the technology due to costs and thus would like to see adjustments in costs relating to new technology. **Integration of Planning Tools - Planners want to be able to connect the different tech offerings used instead of using them in isolation. **Next Generation Apps - Event Apps should be of the same sophistication and simple to use as those of popular consumer apps such as Instagram. **Seamless Social Media Integration - Social Media has become and important tool for event planners. Rene Mark stated that they would like to see "any form of technology that creates a more engaging experience for our clients so that they can interact from the audience, share their experiences online and engage actively with other participants." ** Improved Internet Access - one of the major complaints of planners and something they would like to see improvements on is WiFi access at event venues. Mr. Kaydo noted that planners and tech developers said that the lack of robust, reliable, reasonably priced bandwidth and network services at hotels is slowing the pace of technological advancements across meetings and events. ** Attendee Data Tracking -Improved Technology to keep track of attendee participation. **Help to figure it all out - Planners find it difficult to keep up with technology and to constantly learn how a new device or program works. However this attitude is affecting the results gained from the adoption or lack of as it relates to technological advancements in the Event planning field.
dstro007

Point-of-Sale Attacks Leverage Weak Remote Security and Passwords - Blog - Duo Security - 0 views

www.duosecurity.com/...-remote-security-and-passwords

POS PointOfSale System Hospitality Hacks Remote Security Food&Beverage Restaurants

shared by dstro007 on 20 Sep 15 - No Cached
  • Weak remote security and passwords contribute to 94 percent of point-of-sale (PoS) breaches
  • The report found that much of the food and beverage and hospitality compromises were due to the dependence on remote access software to remotely manage locations and payment systems.
  • But many times, remote access software were deployed with weak or default credentials, making them a prime target for criminals.
  • ...4 more annotations...
  • In a breakdown of types of IT environments most frequently compromised, POS systems and assets were associated with 95 percent of breaches in the food and beverage industry
  • One example is the breach of Eataly,
  • The company reported that their Manhattan retail location was hacked and malware was installed to capture payment card transaction data.
  • The conclusion is, remote access credentials appear to be a common theme among most POS breach cases, which calls for a specific technical approach to eliminating this risk and the liability of weak authentication security for remote application logins.
  • dstro007 on 20 Sep 15
     
    In a report generated by Trustwave Global Security shows that about 94% of POS hacks are contributed by weak remote access. The hospitality industry seems to have taken the hardest hit. We know of the grueling schedules that come with working in our industry and how we all can't be there seven days a week. So when management are in the comfort of their relaxation area and remotely access the POS systems, they seem to be leaving the doors open for hackers to enter, as well. "In a breakdown of types of IT environments most frequently compromised, POS systems and assets were associated with 95 percent of breaches in the food and beverage industry" (Pham). One popular hospitality establishment that has reported a breach is the New York location of Eataly. The thought process behind why these hacks are happening has not been figured out yet, but the idea has been tossed around that it is because of the credentials used to remote access. The temporary solution is to create a double layer security system, also known as two-factor authentication. By doing it this way, you can log in using your credentials, but then have a second login that needs to be verified by way of sending codes and authentications to technologies that you would have in your possession (cell phones, emails, etc.) so no one else can access that information.
cpaez007

Recycling Electronic Waste Responsibly: Excuses Dwindle - The New York Times - 0 views

www.nytimes.com/...sponsibly-excuses-dwindle.html

shared by cpaez007 on 11 Feb 18 - No Cached
  • Recycling electronics is becoming easier by the day.
  • Still, most old gadgets end up in the trash. Americans alone throw away two million to three million tons of electronics yearly, according to the Environmental Protection Agency. With the life span of devices shrinking — the average phone is replaced every 18 months — the problem keeps growing worse.
  • The solution is not just recycling. It’s to be sure that you’re recycling with a responsible processor.
  • ...2 more annotations...
  • EStewards and S.E.R.I. use a network of auditors to make sure companies like GreenCitizen are doing what they say they’re doing.
  • Organizations around the world have been certified by S.E.R.I. and eStewards. Both groups let you search their websites for local options. In New York, for example, you can take electronics to GreenChip Electronic Waste Solutions, an R2-certified recycler, or have them picked up by 4th Bin, which is certified by eStewards and also has R2 certification.
  • cpaez007 on 11 Feb 18
     
    The issue of illegal electronic dumping has been a real severity, and mostly because people are unaware of what happens to the products that they used to own. Luckily, our world is advancing to a point where appropriate disposal is being greatly developed. There are different mainstream companies that will take your old products to refurbish them, or handle them accordingly. Most importantly, there are companies like GreenCitizen, who are responsibly recycling products. They gather all of the old technology, and attempt to refurbish it. If not possible, then they use the parts, or just dispose of it in the right way. Certified monitors of the recycling process look over the practices of GreenCitizen to make sure that they are doing their jobs correctly. Actions are being dealt more responsibly, as the EPA and these certified monitors have gotten involved. Recycling used to be claimed, but done wrongly. Now, these groups closely overlook the process, and ensure that things are being done appropriately.
markh283

5 Technologies Changing the Restaurant Industry - 0 views

www.entrepreneur.com/...224332

shared by markh283 on 25 Oct 17 - No Cached
  • . Webcam-Enabled MonitoringPairing advanced algorithms with high-quality cameras, Vision Enabled Training from Elmwood Park, N.J.-based Sealed Air records employees in food preparation areas and other workplace settings to detect any noncompliance with health regulations and safety codes.
  • 4. LED Alert SystemsKitchens can be loud and hectic and often staffed by people who speak different languages. Kansas City, Mo.-based Power Soak's Silent Alert System shines a light on kitchen confusion with a colored, LED alert system that's obvious, yet unobtrusive.
  • 3. Automatic Biodiesel ConvertersBefore petroleum-based fuels, cars ran on biodiesel. But Chico, Calif.-based Springboard Biodiesel has reinvented the way the fuel is produced.
  • ...2 more annotations...
  • 2. Tablet Restaurant ManagementBusy hosts may like the New York City-based app Breadcrumb, which was created by a team of restaurateurs turned software makers. This flexible iPad app provides real-time views of tables, catalogs the menu by a selection's name or ingredients, processes sales and delivery tickets and sends orders to the kitchen.
  • 1. Touchscreen Food VendorsDigital boxes such as the MooBella Ice Creamery Machine can produce 96 variations of cool treats in 40 seconds. Another example is Coca-Cola's Freestyle soda fountain has the potential to dispense more than 100 distinct beverages from one touchscreen device.
  • markh283 on 25 Oct 17
     
    This article describes five new trends in information technology for the restaurant industry. This first is Touchscreen Food Vendors, which is a device similar to the e-bar that allows a customer to choose many items from one machine. The second is Tablet Restaurant Management, which allows one to view menu items and manage delivery tickets to the kitchen. The third is Automatic Biodiesel Converters, which allows cars to receive eco-friendly fuel while at a restaurant. The fourth is LED Alert Systems, which allow the kitchen to be alerted to time-sensitive tasks. The fifth is Webcam-Enabled Monitoring, which allows the kitchen and floor to be watched at a remote site. The article also lists the price of these various innovations
msoma003

Augmented and Virtual Reality Make Events Successful | Smart Meetings - 0 views

www.smartmeetings.com/...reality-make-events-successful

shared by msoma003 on 31 Mar 18 - No Cached
  • Skip forward just a year though, and the AR and VR business is booming, especially within the events industry
  • The Macallan event adds to the growing number of alcohol marketing efforts that combine bottle labels with AR to evoke an ambiance or tell a story.
    • msoma003
      msoma003 on 31 Mar 18
       
      Involve the guest
  • Audiences are craving new and exciting ways to be entertained and marketed to, and AR and VR have been successful in these efforts
  • ...8 more annotations...
  • they completely transform each aspect of event planning, from venue selection to audience participation
  • customized and tailored VR or AR experience, which ultimately provides for more comprehensive feedback
    • msoma003
      msoma003 on 31 Mar 18
       
      This is essential for product launches
  • Rukkus, a VR ticket vendor, allows customers to see their seat via a VR depiction of the entertainment venue or sports arena before they decide to buy the tickets, ensuring there’s no buyer’s remorse after purchase
    • msoma003
      msoma003 on 31 Mar 18
       
      Amazing love this idea. This is great for concerts
  • The New York Times VR allows users to experience stories reported by award-winning journalists via an immersive, 360-degree video experience
  • This technology is creating a rise in venue exploration; event planners can experience a potential venue without having to travel to it in person, thus saving valuable time and money
    • msoma003
      msoma003 on 31 Mar 18
       
      Great for destination weddings.
  • including Oculus Rift, HTC Vive and PlayStation VR. As far as mobile is concerned, there is Samsung Gear, Google Daydream View and the least expensive device, e Google Cardboard
    • msoma003
      msoma003 on 31 Mar 18
       
      A lot of ways to use it
  • Augmented reality provides limitless possibilities for events
  • AR is quickly becoming an event essential. In addition to saving planners time and money, AR and VR provide event attendees with more ways to interact with each other
    • msoma003
      msoma003 on 31 Mar 18
       
      Within the next few years we will see it many more events
  • msoma003 on 31 Mar 18
     
    This was a very interesting article, it discussed how virtual reality and augmented reality are reshaping the event industry. Many high end brands are using it in their events to immerse the attendees. Additionally it is being used pre-event by both the attendee and organizer. The attendee can use it to pick their seats at a show and the organizer can use it to inspect a remote location without having to physically be there. I believe in the next few years we will see more events take advantage of VR & AR technology.
glope143

How This Conference Used N.F.C. Technology to Drive Traffic Around Its Exhibit Hall - 0 views

www.bizbash.com/...33127

near-field communication

shared by glope143 on 18 Jun 18 - No Cached
  • When the organizers of Intuit’s QuickBooks Connect conference initially decided to use near-field communication (N.F.C.) technology on attendee badges for this year’s event, which was held October 22 to 26 at the San Jose McEnery Convention Center in California, they had several goals in mind.First, they wanted to automate the process of tracking continuing education credits for the attendees; second, they wanted to make it easy for vendors to track leads at their booths; and third, they wanted a way for attendees to gather information from vendors and sessions electronically, rather than in paper form.
    • glope143
      glope143 on 18 Jun 18
       
      This conference held in 2016 is a perfect example of how technology can assist in making an existing (and adequately functioning) event model even better. Each attendee's badge included near-field communication chips that allowed for knowledge on where attendees spent most of their time, granted vendors an easier way to access lead information, and made the conference more green by having promotional information sent electronically. The structure of the meeting didn't change with this technology, attendees still visited vendor booths learning about new products and exchanging contact information, but the entire process become more efficient with this added technology.
  • And then they came up with an additional function: Due to the event’s growth, Intuit had to spread the 112 exhibitors across two halls for the first time this year. N.F.C. created a fun way to ensure the more than 5,000 small business owners, accountants, and developers in attendance would spend time in both halls.
    • glope143
      glope143 on 18 Jun 18
       
      Having been part of a team who organized a bridal exposition this past year, I understand the fear of having attendees only congregate in one area if two halls are involved. This not only reflects negatively on the event team because effort put into hall #2 goes unused, but the vendors located in the under-visited hall may be resentful and place blame on the business organizing for "favoring" those vendors placed in the more trafficked area. Intuit's idea to use NFC technology as an incentive to attract guests to hall #2 was both creative and smart. The business used various prizes and raffles to encourage attendees to move into hall #2 and scan their badges to win a prize.
  • By using the N.F.C. technology in this game-like way, O’Brien said it helped attendees become comfortable with the new technology. “We wanted to teach that the value was beyond the exhibit hall,” she said. “We wanted there to be ‘delight’ reasons to scan, so there was the kiosk or to get pictures.” The N.F.C. was integrated into the event app, which O’Brien said had a 91 percent adoption rate this year, much higher than at the 2015 event.
    • glope143
      glope143 on 18 Jun 18
       
      Both NFC and RFID technology are increasingly popular in the corporate event planning industry as the technology is user-friendly even for those who have never interacted before and provides vast opportunities for the users to collect data. This data is useful for the following meeting in terms of budget, staffing, marketing to attendees, and vendor response.
aquaholic1371

Best High-Tech Hotels | Digital Trends - 2 views

www.digitaltrends.com/...h-technology-beyond-free-wi-fi

hotel tech trends Software Business Technology

shared by aquaholic1371 on 15 Feb 17 - No Cached
  • By Les Shu — April 24, 2015 7:00 PM 1 94 Subscribe Share Don't Fall Behind Stay current with a recap of today's Tech News from Digital Trends
  • Where technology is concerned, most hotels are behind the times. Sure, they offer amenities like Wi-Fi, flat-screen TVs, USB ports, and perhaps some extras like iPhone docks, but most hotel rooms don’t impress.
  • Besides the Yobot, Yotel features automated check-ins and check-outs (similar to airport kiosks), adjustable smart beds from Serta, and a “Technowall” with a flat-screen TV and streaming audio.
  • ...3 more annotations...
  • the Yobot, a robotic luggage handler that stores guests’ bags (Yotel rooms, called cabins, are small, so Yobot is useful for putting away giant suitcases). The robotic arm automatically lifts a bag to one of its available storage compartments. Yobot can even send your luggage off to the airport after you check out (via a delivery service).
  • Hotels have gone mobile, giving you the ability to check-in and request services via a smartphone app. The James hotels in Chicago and New York have gone a step further by outfitting their properties with iBeacon sensors. With the app, James Pocket Assistant, installed, guests automatically receive notifications once they step onto the property, which could be anything from hotel information to special discounts. The app functions as a virtual concierge, too, allowing you to communicate with staff or find nearby attractions.
  • If there’s one country that isn’t afraid of robot domination, it’s Japan. Huis Ten Bosch, a European-styled theme park, is planning a hotel that’s not only high-tech, but staffed by robots. The Henn-na Hotel (translation: Strange Hotel) will feature human-like robot receptionists that converse in natural language; robots even handle bellhop and custodial duties. There will be human employees, but the company’s president told CNN that he hopes robots will eventually operate 90 percent of the property.
  • aquaholic1371 on 15 Feb 17
     
    Hotels continue to implement the latest technology to enhance the guest experience. Many hotels are now experimenting with robot butlers, adjustable beds, ipads that allow guest to control all room controls. Many hotels are also using proximity marketing while on the property. Keyless entry using a smartphone, is becoming more and more common as well. There is even a hotel in Japan that wants to handle 90% of its staffing with robots.
  • mtorres619 on 20 Feb 17
     
    I feel like every business wants to implement the latest technology, why not? People love to see new features and compare it to the latest trends. This can be either beneficial or drive people away from your business. It really depends on what type of customers you are trying to attract.
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