How Marketing Has Failed Socially Responsible Investing | GreenBiz.com - 0 views
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Look at index after index, and you see SRI funds that consistently outperform their non-responsible counterparts. It's easy to understand why, if you consider companies incorporating sustainable and socially responsible practices are generally also innovative and forward-thinking in other areas -- which tends to lead to better returns.
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Cliff Feigenbaum, publisher of Green Money, believes that SRI is gaining wider market acceptance, but still remains niche. As he told me, it's migrated from values-based personal investors to become part of much larger institutional portfolios, but only a minute part of these portfolios. It would appear institutional investors include SRI funds to tick off a box for trustees and shareholders.