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Janine Shea

At the Pool snags $750K, launches redesign to create offline friendships - 0 views

pandodaily.com/...-to-create-offline-friendships

At_the_Pool GroundUp Validation Competition Social_Media Community-Level Local Customer_Acquisition Market_Size_Growth

shared by Janine Shea on 12 Dec 12 - No Cached
  • According to the company, 55 percent of its users are female, with 85 percent under the age of 35, 55 percent under 25. Illustrating the healthy engagement levels, 30 percent of members return daily, 100 percent of members to date have added photos, and 25 percent filled profile out their profile completely.
  • “I’m continually impressed at how well they understand human nature and their ability to take existing behaviors and move them online.”
  • Meeting new people can be intimidating. Sites that offer a bit of intelligent matchmaking have the potential to simplify this process
Janine Shea

Since the interest graph is so hot, why not take a dip 'At The Pool' [invites] - The Ne... - 0 views

thenextweb.com/...take-a-dip-at-the-pool-invites

GroundUp Validation Competition Social_Media At_the_Pool

shared by Janine Shea on 12 Dec 12 - No Cached
  • I realized the Internet does a great job at connecting us with our friends and family, but a terrible job at introducing us to new people and getting us offline.
  • It’s incredibly difficult and frustrating trying to find like-minded people nearby.
  • When you look at what people are searching for, they’re searching for people close by who share their interests.
  • ...3 more annotations...
  • Through interests, pools, and activities on our site, we’re able to connect people in a very strong way, around the interests that actually matter to them.
  • The Facebook connection is important for a number of reasons. First, it allows us to validate a member’s age (must be over 18 to use the site). Second, it allows us to explore and map around mutual friends, which is important when fostering new relationships. And third, it makes the profile creation process easier by pulling photos and information.
  • The goal with At The Pool is to bridge the online-offline gap and get people meeting up in the real world.
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