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Janine Shea

Bootstrapping a $10M Creative Marketplace: Envato Founder Couple Collis and Cyan Ta'eed... - 0 views

www.sramanamitra.com/...e-collis-and-cyan-taeed-part-2

marketplace GroundUp Validation Marketing blog Social_Media

shared by Janine Shea on 19 Dec 12 - No Cached
  • Today our largest marketplaces are for website templates as well as Adobe After Effects templates. When you go to the movies and see cool trailers, you are probably watching something that was made in Adobe After Effects. We also have background music marketplaces which is often used in advertising. The marketplaces are very much an exchange. We branched out from Flash into several design marketplaces.
  • chicken-and-egg
  • Our approach was to do a grassroots marketing campaign. We started with content we created ourselves, and we commissioned a little bit of content ourselves. Based on that content, we went over to other sites and started chatting with people to get them to check us out.
  • ...2 more annotations...
  • The first challenge is to get initial momentum, and then the second challenge is to ramp that up. A few months later we rolled out a strategy where we gave away thousands of dollars of free money on the marketplace. That stimulated sales for sellers and helped buyers see how they could use the site. Four weeks later we had reached a thousand dollars of revenue per week.
  • That was essentially your business idea being validated.
Janine Shea

Creative class - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Creative_class

GroundUp Customer_Segmentation Creatives Richard_Florida Rise_of_the_CC

shared by Janine Shea on 29 Dec 12 - Cached
  • It is composed of scientists and engineers, university professors, poets and architects, and also includes "people in design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or creative content”
    • Janine Shea
      Janine Shea on 29 Dec 12
       
      Customer segmentation variables
    • Janine Shea
      Janine Shea on 29 Dec 12
       
      Demographic - Occupation, Education, Location, Income, Social class Psychographic (LIFESTYLE) - Activities, Interests, Opinions (AIO Survey), Values, Attitudes Behavioral (towards PRODUCTS) - Benefits sought, Usage rate, Brand loyalty, Readiness to buy
  • Employers see creativity as a channel for self-expression and job satisfaction in their employees. About 38.3 million Americans and 30 percent of the American workforce identify themselves with the Creative Class.
  • cities which attract and retain creative residents prosper, while those that do not stagnate. This research has gained traction in the business community, as well as among politicians and urban planners. Florida and other Creative Class theorists have been invited to meetings of the National Conference of Mayors and numerous economic development committees, such the Denver mayor's Task Force on Creative Spaces and Michigan governor Jennifer Granholm's Cool Cities Initiative.[1]
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  • members of the Creative Class value meritocracy, diversity and individuality, and look for these characteristics when they relocat
  • For a city to attract the Creative Class, he argues, it must possess "the three 'T's": Talent (a highly talented/educated/skilled population), Tolerance (a diverse community, which has a 'live and let live' ethos), and Technology (the technological infrastructure necessary to fuel an entrepreneurial culture)
  • “the Creative Class share of the workforce; innovation, measured as patents per capita; high tech industry, using the Milken Institute's widely accepted Tech Pole Index…; and diversity, measured by the Gay Index, a reasonable proxy for an area’s openness"
  • Creative workers are looking for cultural, social, and technological climates in which they feel they can best "be themselves".
  • active participation in a variety of experiential activities.
  • Street Level Culture
  • hard to draw the line between participant and observer, or between creativity and its creators”
  • interest in being participants and not spectators
    • Janine Shea
      Janine Shea on 29 Dec 12
       
      Don't be a tourist. Find the local in you.
  • Super-Creative Core: This group comprises about 12 percent of all U.S. jobs. It includes a wide range of occupations (e.g. science, engineering, education, computer programming, research), with arts, design, and media workers forming a small subset. Florida considers those belonging to this group to “fully engage in the creative process” (2002, p. 69). The Super-Creative Core is considered innovative, creating commercial products and consumer goods. The primary job function of its members is to be creative and innovative. “Along with problem solving, their work may entail problem finding”
  • 40 million workers—30 percent of the U.S. workforce
  • knowledge-based workers
  • Florida argues that the Creative Class is socially relevant because of its members' ability to spur regional economic growth through innovation (2002).
  • these usually require a high degree of formal education
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