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Events

Makeovers

Company culture. Generate greater customer engagement by giving your clients an inside peek at your business through a board or boards that offer a feel for your company's style, ideas, projects and commitments.

They have a like gate with a very compelling call-to-action. They also have a customer photo generator application that allows users to customize their Facebook profile picture with their favorite NHL team.

It uses social proof and data from Facebook to actually show why people like the Bing page

Beyond an awesome gift card app, Starbucks uses its page to run contests for seasonal products and also offers a slick store locator application.

The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way.

Sometimes the best way to build a community is through a shared cause.

interesting and engaging content. It shares a TON of great videos that are both educational and entertaining.

ensuring the cars were in the storytelling

the series is aiming for something more subtle: instilling in viewers an affinity for Buick.

“Buick is enabling the entire experience

Russ Axelrod

Buick models, particularly the Regal, appear only incidentally in the videos, as in product placement deals in television shows or movies. Specifically, participants drive from one establishment or attraction to another in Buicks, but never mention the brand.

“If I’m a consumer coming to the site, the underlying message is that Buick gets me, that they understand what I like on a content basis, and if they understand what I like on a content basis maybe they’ll understand me on a vehicle basis.”

It is no coincidence that the brand is, through the series, encouraging a fresh look at cities at the same time its ads encourage a fresh look at its cars.

“Buick is sort of trying to reinvent itself in the eyes of the consumer,”

Cities are reinvigorating themselves and being discovered in a new way, whether it’s Miami or L.A. or New York, and that’s what Buick is trying to get across as well.”

Buick has been the company’s fastest growing brand

“We talked about Detroit, and we love Detroit, but it’s not in the original batch of cities because we do quite well there as it is,” said Mr. Casmon of Buick. “Los Angeles, Miami, New York — in some of those markets we don’t have as strong a position, and we’re hoping to reintroduce the Buick brand to that audience, especially those who drive imports who are not familiar with Buick right now.”

Create a strong 'hook' statement.

focus on the benefits you're providing.

following up your hook statement with an engaging story

Also consider packaging your product with a bonus -- an exclusive incentive which they'll only get if they act now.

This allows your offer to become time-sensitive and inspires customers to take action.