Far from being a faddish niche, SRI is now very much part of the investing world, with more than $3 trillion in assets under professional management in the U.S. alone, according to the 2010 Report on Socially Responsible Investing Trends in the United States from U.S. SIF, the Forum for Sustainable and Responsible Investing. SRI hinges on use of ESG (environmental, social, governance) analysis, shareholder advocacy, and "community investment" strategies.
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