Group items tagged Websites - GroundUp Bookmarks

Threadless also carries over important functionality from its core website, allowing users to vote for t-shirt designs and enter design contests. Threadless does a great job of creating a fantastic user experience that doesn't require the user to leave Facebook
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The company also shares a ton of great images on its wall that generate a huge amount of engagement.
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Zappos has an amazing like gate that sits next to a featured photo submitted by one of its fans. Users can also easily join the company's VIP program from the page.
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They have a like gate with a very compelling call-to-action. They also have a customer photo generator application that allows users to customize their Facebook profile picture with their favorite NHL team.
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It uses social proof and data from Facebook to actually show why people like the Bing page
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Beyond an awesome gift card app, Starbucks uses its page to run contests for seasonal products and also offers a slick store locator application.
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The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way.
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Sometimes the best way to build a community is through a shared cause.
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interesting and engaging content. It shares a TON of great videos that are both educational and entertaining.
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shared by Janine Shea on 10 Dec 12 - No Cached

shared by Janine Shea on 19 Dec 12 - No Cached

Today our largest marketplaces are for website templates as well as Adobe After Effects templates. When you go to the movies and see cool trailers, you are probably watching something that was made in Adobe After Effects. We also have background music marketplaces which is often used in advertising. The marketplaces are very much an exchange. We branched out from Flash into several design marketplaces.
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chicken-and-egg
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Our approach was to do a grassroots marketing campaign. We started with content we created ourselves, and we commissioned a little bit of content ourselves. Based on that content, we went over to other sites and started chatting with people to get them to check us out.
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The first challenge is to get initial momentum, and then the second challenge is to ramp that up. A few months later we rolled out a strategy where we gave away thousands of dollars of free money on the marketplace. That stimulated sales for sellers and helped buyers see how they could use the site. Four weeks later we had reached a thousand dollars of revenue per week.
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That was essentially your business idea being validated.
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shared by Janine Shea on 29 Dec 12 - No Cached

Pinterest recently launched business accounts, allowing users to define their accounts as businesses or brands
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video? You could pin the image of that content with a live link to download the paper or play the video on your website.
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Try a virtual focus group by creating a Pinterest board that allows you to test what your target market thinks. Brand managers can post and pay attention to what is getting liked, repinned and commented on, then pivot as needed. Beyond seeking feedback on products and services, you could ask for opinions on a particular aspect of your business.
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Events
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Makeovers
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Company culture. Generate greater customer engagement by giving your clients an inside peek at your business through a board or boards that offer a feel for your company's style, ideas, projects and commitments.
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shared by Janine Shea on 30 Dec 12 - Cached

- Janine Shea on 30 Dec 12
  
  Serve the Creative Class and the cities looking to attract them, but through SUSTAINABLE development so you don't create these mutually exclusive, inequitable scenarios that are not only morally conflicting with our values & brand ideal but also potentially obstructive to our business goals
  
  <div class="cArrow"> </div><div class="cContentInner">Serve the Creative Class and the cities looking to attract them, but through SUSTAINABLE development so you don't create these mutually exclusive, inequitable scenarios that are not only morally conflicting with our values & brand ideal but also potentially obstructive to our business goals</div>
  
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Creative People? Collaborative Spaces? Innovative Places? According to the event’s website – politicians, private consultants, architects, community development advocates, culture workers, and public space activists are meeting to plan the future of urban policy.
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Hamilton Joins the Fight Against the Creative City!
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Check out the great new flyer from Hamiltonians Against Neighborhood Displacement (HAND) about how creative city policies are causing displacement in Hamilton, Ontario.  If you are interested in contacting them please let us know.
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