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Janine Shea

Metrics for Responsible Property Investing: Developing and Maintaining a High Performan... - 0 views

www.scribd.com/...g-a-High-Performance-Portfolio

GroundUp Validation Responsible_Property_Investing Socially_Responsible_Investing Sustainability Metrics

shared by Janine Shea on 29 Nov 12 - No Cached
  • To date, however, the industry has yet todevelop standards to evaluate ESG datathat compare to its traditional evaluation o portolio perormance.
  •   5 Responsible Property Investment [RPI] is anemerging investment strategy and disciplineconcerned with integrating environmental,social, and governance [ESG] data intoinvestment decision-making
  • Real estate investment plays a undamentalrole in determining how society usesresources, how the built environmentshapes social lie, how economic activitycan be sustainable over time. As an assetclass, real estate oers especially tangibledemonstrations o the importance o ESGanalysis in creating value or investors andsociety alike. We believe that a robustmetrics system can help shape the marketto better create sustainable outcomes or allstakeholders
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  •   6 Institutional real estate is in the midst o a major downturn
  • growing awareness among investorsthat environmental and social analysis canenhance their ability to assess building andportolio perormance over the long term.
  • Energyuseingreenbuildingis29to50 percent less than non-green counterparts. •Greenbuildingsuseanestimated40 percent less water. •Carbondioxideemissionsingreen buildings are reduced by 33 to 39percent. •Solidwasteattributabletogreenbuildings is reduced by 70 percent
  • In practice, these issues havebeen treated as vital by many investors – RPIoers a means to bring them together into acoherent ramework
  • SmartGrowth
  • SocialEquityandCommunity Development
  • UrbanRevitalization
  • size o the US commercial real estate marketat $5 trillion, with approximately $2.5 trillionin assets owned by institutional investors.
  • EnergyConservation
  • EnvironmentalProtection
  • WorkerWell-Being
  • HealthandSafety
  • LocalCitizenship
  • CorporateCitizenship
  • Figure 2: “Market standard” fund performance characteristics
  • The increased global and 2.2  Impacts o Sustainability on Institutional Real Estate Table 1: Sustainability Impacts on Real Estate social awareness about sustainability ingeneral has sharply impacted institutional realestate in several interrelated ways,
  • Global Reporting Initiativeand Principles or Responsible Investing
  • Ideally, a unied approach could also be takento visualizing, analyzing, and managing thedata obtained or individual metrics, buildingupon the action items mentioned aboveto create a dashboard or monitoring andimproving portolio perormance in the contexto RPI and investor and stakeholder interests.
  • The eld o RPI lacks a powerul, standardizedset o portolio-level metrics which isrecognized and used by investors andmanagers across the real estate industry,thereby dening and giving credibility to thepractice o RPI
  • The scope o RPI is broad. It includes, orexample, “deep green” projects that ocuson poor communities or environmentallyragile areas, energy ecient buildings thatoer clear nancial advantages throughreduced operating costs, aordable housingprojects that draw upon local tax credits,and now carbon reduction projects thathedge risk and result in renewable energycerticates.
  • we have developed a seto 26 quantitative metrics that can helpinvestors to nd, create and articulate valuethrough improving the economic, social, andenvironmental prole o their investments.
  • Thesemetrics were selected or their ability to allowreal estate proessionals to better addressrisks and identiy opportunities or long-termvalue creation.
  • Table 2: Proposed RPI Metrics
  • Measuring the walkscore or a property isa simple as putting in the address into thewalkscore calculator (www.walkscore.com)
  • the premiums suggesthigher rents, occupancy and general marketdemand or walkable properties.
  • By trackingthe ability o properties to create jobs andprovide services or underserved areas,investors can lower risks associated withregulation and community opposition as wellas setting an example o social sustainability
  • Buildings – even green buildings – oten lacka close connection to their surrounding areaand community. Developing CommunityEngagement plans on a site-by-site basisallows projects to be sensitive to the needso the citizens and areas in which they areconstructed
  • ensures that negative impacts and publicopposition to projects will be minimized.
  • These plans should also include provisionsor the public use o private space, which haswell-documented success in San Franciscoand other cities. Across a portolio, investingin projects that positively contribute to thecommunity in which they are anchoredcreates a positive image, minimizes, risk, andimproves social sustainability
  • Table 3: Portfolio Characterization
  • Several categories contain RPI metricswhich investment managers could directlytie to value either through their indication o decreased operating expenses or indirectlyaid in obtaining higher rents, lower vacancy orselling the property at a higher price. Othercategories do not link directly to asset value,rather allow the investor to property determinethe correct ESG measures which must bein place in order to achieve maximum RPIbenets
  • Prudent portolio managers will look toenter into portolio wide contracts orcommissioning, eciency, renewables, andother measures to improve perormance,and use RPI metrics to track the value o improvements portolio wide
  • Environmental metrics are perceived as havingmore direct links to value, however socialmetrics are seen as helpul in characterizingprogress on advancing the social agenda o the und, while maintaining nancial returns
  • Environmental metrics are more malleablethan social metrics—in other words, mostenvironmental metrics can be improved overtime across the portolio, whereas socialmetrics are oten determined at the point o acquisition, and remain static (walkability, CBDproperties, etc.)
  • To ensure ease o collection and interpretationo the additional data, systems should be putinto place to ensure the metrics are trackedat each property and easily aggregated to theportolio level.
  • Portolio managers, property managers,and stakeholders will be able to engage ina dialogue regarding value created acrossthe triple bottom line through responsibleinvestment practices
  • CBRE Standardso Sustainability
  • There are many useul sotware tools on themarket- rom EnergyStar Portolio Manager(mentioned previously) to proprietary systemssuch as Tririga (www.tririga.com). Tririgacombines portolio management tools withportal views or property managers, andacilities management unctionality. Thishelps to integrate goals and establishcommon metrics rom asset to asset
  • In a changing and volatileinvestment environment, there is a uniqueand urgent need to better understandthe benets o making a commitment toresponsible property investing. The potentialor improvements at the portolio level isgreat, with benets accruing to investors,the industry, and society as a whole, and thepotential or these considerations to improvethe industry as a whole is even greater.
  • •Long-termvaluecreationthrough increases in assessed value o property •Greatlyreducedoperatingcostsbydriving environmental metrics •Minimizationofriskinseveralkeyareas during acquisition •Improvedpublicimageandinvestor condence •Improvedrelationshipbetweeninvestors and asset managers •Increasedvisibilityandtransparency•Demonstrationofvaluesinpractice
  •   26  The benets o committing to RPI arepotentially signicant, but a lack o uniormmetrics which can be adopted industry-wide has hindered the potential impact o RPI on the real estate sector.
Janine Shea

Creative class - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Creative_class

GroundUp Customer_Segmentation Creatives Richard_Florida Rise_of_the_CC

shared by Janine Shea on 29 Dec 12 - Cached
  • It is composed of scientists and engineers, university professors, poets and architects, and also includes "people in design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or creative content”
    • Janine Shea
      Janine Shea on 29 Dec 12
       
      Customer segmentation variables
    • Janine Shea
      Janine Shea on 29 Dec 12
       
      Demographic - Occupation, Education, Location, Income, Social class Psychographic (LIFESTYLE) - Activities, Interests, Opinions (AIO Survey), Values, Attitudes Behavioral (towards PRODUCTS) - Benefits sought, Usage rate, Brand loyalty, Readiness to buy
  • Employers see creativity as a channel for self-expression and job satisfaction in their employees. About 38.3 million Americans and 30 percent of the American workforce identify themselves with the Creative Class.
  • cities which attract and retain creative residents prosper, while those that do not stagnate. This research has gained traction in the business community, as well as among politicians and urban planners. Florida and other Creative Class theorists have been invited to meetings of the National Conference of Mayors and numerous economic development committees, such the Denver mayor's Task Force on Creative Spaces and Michigan governor Jennifer Granholm's Cool Cities Initiative.[1]
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  • members of the Creative Class value meritocracy, diversity and individuality, and look for these characteristics when they relocat
  • For a city to attract the Creative Class, he argues, it must possess "the three 'T's": Talent (a highly talented/educated/skilled population), Tolerance (a diverse community, which has a 'live and let live' ethos), and Technology (the technological infrastructure necessary to fuel an entrepreneurial culture)
  • “the Creative Class share of the workforce; innovation, measured as patents per capita; high tech industry, using the Milken Institute's widely accepted Tech Pole Index…; and diversity, measured by the Gay Index, a reasonable proxy for an area’s openness"
  • Creative workers are looking for cultural, social, and technological climates in which they feel they can best "be themselves".
  • active participation in a variety of experiential activities.
  • Street Level Culture
  • hard to draw the line between participant and observer, or between creativity and its creators”
  • interest in being participants and not spectators
    • Janine Shea
      Janine Shea on 29 Dec 12
       
      Don't be a tourist. Find the local in you.
  • 40 million workers—30 percent of the U.S. workforce
  • Super-Creative Core: This group comprises about 12 percent of all U.S. jobs. It includes a wide range of occupations (e.g. science, engineering, education, computer programming, research), with arts, design, and media workers forming a small subset. Florida considers those belonging to this group to “fully engage in the creative process” (2002, p. 69). The Super-Creative Core is considered innovative, creating commercial products and consumer goods. The primary job function of its members is to be creative and innovative. “Along with problem solving, their work may entail problem finding”
  • knowledge-based workers
  • Florida argues that the Creative Class is socially relevant because of its members' ability to spur regional economic growth through innovation (2002).
  • these usually require a high degree of formal education
Janine Shea

New economic order - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...New_economic_order

Customer_Segmentation NEO Creatives GroundUp Marketing

shared by Janine Shea on 30 Dec 12 - No Cached
  • It includes the standard socio-economic and demographic factors – age, occupation, education, income – but importantly, in addition to behavioral factors, uses values and attitudes.[1]
  • New Economic Order: This group comprises about 24 percent of the adult population of developed economies. There are 59 million NEOs in the US, 6 million in Canada, 12 million in the UK and 4 million in Australia. NEOs exhibit progressive social values, have high social intelligence and are motivated by authenticity, design, quality, experience, provenance and the path less travelled. Almost all (93%) of NEOs are in the top third of discretionary spenders.[4]
  • Evolving Economic Order
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  • a major shift away from the traditional orthodoxy of demography and socio-economics as predictor variables of an economic trajectory.
  • + a spending propensity model (SPM) to identify the respective economic impact of each social type.
  • NEOs dominate elective consumption (discretionary spending) in developed economies,
  • behavior is determined by progressive social attitudes and tertiary needs.
  • NEOs are largely metropolitan dwellers, with more of them living in inner urban areas than anywhere else
  • Forty-five per cent of NEOs are women and 55 per cent are men
  • tend to be younger than Traditionals
  • Half of all people with a university degree are NEOs
  • EOs are most likely to be in professional or management occupations, and earn more than the rest of society
  • NEOs spend more … and more frequently … than anyone else. Ninety-three percent of NEOs are in the Big Spender category, compared to only 4 per cent of Traditionals.[9]
Janine Shea

creative class struggle - 0 views

creativeclassstruggle.wordpress.com

GroundUp Community-Level Urbanism Creatives Richard_Florida Criticism Class

shared by Janine Shea on 30 Dec 12 - Cached
    • Janine Shea
      Janine Shea on 30 Dec 12
       
      Serve the Creative Class and the cities looking to attract them, but through SUSTAINABLE development so you don't create these mutually exclusive, inequitable scenarios that are not only morally conflicting with our values & brand ideal but also potentially obstructive to our business goals
  • Creative People? Collaborative Spaces? Innovative Places? According to the event’s website – politicians, private consultants, architects, community development advocates, culture workers, and public space activists are meeting to plan the future of urban policy.
  • Hamilton Joins the Fight Against the Creative City!
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  • Check out the great new flyer from Hamiltonians Against Neighborhood Displacement (HAND) about how creative city policies are causing displacement in Hamilton, Ontario.  If you are interested in contacting them please let us know.
Janine Shea

How the Experts Would Fix Cities (part 1) - Businessweek - 0 views

www.businessweek.com/...w-the-experts-would-fix-cities

GroundUp Validation Community-Level Rise_of_the_CC Creatives Urbanism Richard_Florida

shared by Janine Shea on 29 Nov 12 - No Cached
  • What role are public-private partnerships going to have in funding development in cities? Is that just happy talk or is there reality to it? Hsu-Chen: It’s very real talk. And we’re getting smarter and better at it. Right now a lot of the incentives the city offers are around getting the right density at transit nodes. Kate and I worked together on a project just a couple years ago—Kate in the private sector, I in the public—to deliver a new state-of-the-art skyscraper right across the street from Pennsylvania Station.
  • The world has become increasingly urban—more than 50 percent of the globe’s population now live in cities. How can we make them more sustainable, efficient, and prosperous?
  • We don’t have a strong central government. We have a federal system.
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  • In Europe you have a strong central government that can come in and work with the private sector to deliver something locally. Here it’s up to the municipalities to figure out how to use those public-private partnerships at the local level to deliver the types of benefits that Edith was talking about.
    • Janine Shea
      Janine Shea on 29 Nov 12
       
      Work with cities and investors to facilitate public-private partnerships at the LOCAL LEVEL
    • Janine Shea
      Janine Shea on 29 Nov 12
       
      Corroborates Richard Florida's research - Rise of the Creative Class
  • Generally, cities are very good at talking to each other. Mayors talk to mayors. City officials talk to city officials. The lessons that are starting to really take root are that there’s safety in numbers.
  • We’ve also gravitated toward the idea that economic development is really the result of creating a city where people want to live. It’s the attraction of human capital. If you can attract highly educated people from other parts of the country and keep your own best and brightest, chances are the job creators are going to be successful. And people no longer chase jobs. Jobs chase people.
  • At a time when some technologists talk about telecommuting, what makes you so sure that cities will continue to grow at the kind of pace that we’re talking about? Hoornweg: Well, people want to be with other people. Entrepreneurs want to be with other entrepreneurs. The idea that they could live anywhere is very much available to them. But they’re not choosing to.Ascher: It’s not just on a neighborhood level. It’s also on a business level. You want to interact with your business counterparts face to face. The physicality of a city is still so important.
  • What kind of people are going to live in these cities that will be growing so quickly the next couple decades? Will retirees want to be in them? Families? Or will they have to flee because they won’t be able to afford them? Hoornweg: All of the above. With good city management, a city is attractive to everybody. There are really interesting studies coming out of the Santa Fe institution that basically say that if there were no externalities for traffic or whatever, the human population would like to live in one city, because we really like being with each other.
  • Janine Shea on 29 Nov 12
     
    Corroborates 'Rise of the Creative Class'!   Public-private partnerships at the LOCAL level
Janine Shea

To Fight Climate Change, College Students Take Aim at the Endowment Portfolio - NYTimes... - 0 views

www.nytimes.com/...t-the-endowment-portfolio.html

GroundUp Sustainability Values NYTimes Customer_Acquisition Creatives

shared by Janine Shea on 07 Dec 12 - No Cached
  • In recent weeks, college students on dozens of campuses have demanded that university endowment funds rid themselves of coal, oil and gas stocks. The students see it as a tactic that could force climate change, barely discussed in the presidential campaign, back onto the national political agenda.
  • “Our students are already demanding action, and we must not ignore them.”
  • But at colleges with large endowments, many administrators are viewing the demand skeptically, saying it would undermine their goal of maximum returns in support of education.
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  • At Harvard, which holds the largest endowment in the country at $31 billion, the student body recently voted to ask the school to do so. With roughly half the undergraduates voting, 72 percent of them supported the demand.
  • Mr. McKibben’s goal is to make owning the stocks of these companies disreputable, in the way that owning tobacco stocks has become disreputable in many quarters.
Janine Shea

Small Steps, Big Wins: Turning Millennial Optimism into Positive Impact - Net Impact - 0 views

netimpact.org/...-optimism-into-positive-impact

GroundUp Sustainability Values Non-Profit Net_Impact Colleges Millenials Creatives

shared by Janine Shea on 07 Dec 12 - No Cached
  • People are fundamentally resistant to change, argue Chip and Dan Heath in Switch, but there are ways to make positive behavior easier and more likely. One method: shrink the change. It’s easier for people to take a small step like washing the dishes than a large step like cleaning the whole apartment. But once they take that small step and reap the rewards, they’re more likely to continue and expand on that initial behavior.
  • We’ve already been blown away by the excitement and energy exhibited on campuses across the world. More than 1,100 students are taking actions like riding their bikes instead of driving, getting a dose of inspiration from a Ted Talk, and volunteering with a local nonprofit. They are competing against each other for prizes big and small. The competition feeds the program’s growth, expanding the impact of each small step,
Janine Shea

How Mosaic brings cleantech investing to the masses | GreenBiz.com - 0 views

www.greenbiz.com/...ngs-cleantech-investing-masses

GroundUp Validation Crowdfunding Crowdsourcing Clean_Energy SEC Socially_Responsible_Investing

shared by Janine Shea on 10 Dec 12 - No Cached
  • Invest as little as $25, or as much as you want, in clean-energy projects. Earn a princely 6.38 percent interest annually for the next five years. Make the world a better place.
  • Mosaic, based in Oakland, Calif., has figured out how to crowdsource solar projects in a way that seems to be a win-win for everyone. For each project, it seeks investors — smaller fries, like you and me — to fund a given project, promising a respectable rate of return. As loans get repaid, investors can roll the proceeds back into new projects, or take the money and run. Think of it as Kickstarter for clean energy.
  • He dropped out of Yale in 2002 to help build a youth movement for climate solutions.
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  • “30 under 30” in energy by Forbes.
  • Their company started slowly, garnering interest-free investments from individuals to fund solar installations on five community projects. They range from homes on a Navajo reservation in Arizona to the Asian Resource Center in Oakland. All are smallish installations
  • I invested $100 in the Asian Resource Center installation in 2011, in equal parts to support the fledgling company as well as a social-service organization in my hometown
  • Those first projects were funded using a zero-interest investment model similar to Kiva, where investors get their principal back over time but no interest. This allowed Mosaic to avoid federal regulation and to go to market, learn the business, get feedback, and show traction for the idea. At the same time, it launched into the process of registering with the Securities and Exchange Commission, the federal agency that governs investment firms.
  • More recently, the company started raising money for projects in which it would pay interest. It can do this while waiting for SEC approval thanks to something called Regulation D, which exempts from regulatory oversight the offer and sale of up to $1 million of securities in a 12-month period.
  • A small group of investors was invited to put in as little as $25 and have been promised a return of 6.38 percent over five years.
  • The project is projected to save the youth center more than $160,000 through reduced electricity costs.
  • I invested $200 in this project as part of Mosaic’s private “beta” investment round
  • “As an asset class, the default rates on solar leases and power purchase agreements are extremely low,”
  • If I want, I can reinvest the earned interest and repaid principal in other Mosaic projects with the click of a button.
  • nlike investing in CDs, there are risks in Mosaic’s projects. The solar-installation customer could default on its monthly payments. The solar anels or installation could be faulty, tying the project up with repairs, negotiations, or worse.
  • There are a lot of unknowns: the number of people willing to invest sums, small or large, in energy projects offered by a start-up with a very short track record; the cost of attracting and servicing these investors; the number of available investment-quality energy projects; the actual performance of those projects during the life of the investments;
  • Together with a $2 million grant from the Department of Energy
  • All told, 51 investors ponied up $40,000 for the 106-panel installation; the whole project got funded in just six days. I’ve already received my first interest payment.
  • It’s a bold idea: Raise money from the masses in order to bring solar to the masses, providing value to everyone along the way.
  • Having proved the concept, Parish and Rosen are now ready to kick things into high gear, throwing open the doors to all qualified investors.
  • “The economics of solar have begun to make sense in more places, and online investing and peer-to-peer finance are becoming widespread. Those are the two big forces that we’re a part of.”
  • I asked him why no one had done this before. “It’s a really difficult set of skills and competencies that you need to pull together on one team to make this business model work,” he explained. “You need the securities law expertise. You need the solar project finance expertise. You need the technology expertise to build the online investment platform, and you need the marketing expertise to get people to invest in the projects.”
  • For each project, Mosaic provides the underwriting and due diligence. “If we like it and it meets our investment committee’s criteria, we make a loan offer to the project developer or the project owner, and negotiate a loan to them.” Mosaic takes a servicing fee (the difference between the interest rate charged the developer and the rate pays investors) and an origination fee of between 3 and 5 percent of the loan, which the developer pays. Mosaic doesn’t do the installation itself — it contracts that out.
  • Clearly, not yet a pathway to riches. What’s needed is volume.
  • “Our goal is to be doing billions of dollars of investments a year in clean-energy projects,
  • “We have already had a lot of developers coming to us," he says. "We’re interested in offering high-quality, clean-energy projects for people to invest in.
  • We believe clean energy is good in and of itself and is a great asset class for investment. So we’re looking at all kinds of projects.”
  • It’s not just solar. Parish and Rosen are looking at a broader category of projects to finance — what they call clean-energy infrastructure. That includes other forms energy as well as energy-efficiency projects and electric-vehicle infrastructure.
  • , the company aims to scale its offerings, including geographically, to get millions of Americans involved with funding clean-energy projects.
  • However it plays out, it’s a compelling and potentially disruptive business model. Allowing smaller investors to participate in clean-energy investments is an exciting possibility. And the relatively predictable returns of solar
  • can make these investments a safer bet than many traditional Wall Street investment vehicles.
  • And not for just small guys. Imagine if larger mission-driven investors, including pension funds and university endowments, started pouring money into Mosaic. The expanding investment pools could rapidly accelerate the growth of renewable energy and efficiency projects in the marketplace.
  • “I think a lot of people are just excited about the model,” says Parish, “and have been wanting to find a place that they can feel good about investing, that they can also generate pretty good yield from. And that’s what we’re trying to do.”
  • Parish makes a point: Some of this is an exercise in feel-good investing. But that’s nontrivial: How many of your investments do you feel good about? Even some of the so-called socially responsible funds hold stocks of fossil-fuel companies and other corporate nasties in their portfolios. If the nascent trend of disinvestment in fossil-fuel companies takes off among climate-minded investors, where will they next put their money? If Parish and Rosen have their way, there will be a new generation of cleaner investment alternatives to be found — perhaps, like me, right in your own community.
Janine Shea

Global Impact Investing Network - 0 views

www.thegiin.org/...index.html

GroundUp Validation Socially_Responsible_Investing Impact 3BL Financing Non-Profit

shared by Janine Shea on 29 Nov 12 - No Cached
  • Impact investments are investments made into companies, organizations, and funds with the intention to generate measurable social and environmental impact alongside a financial return.
  • A rapidly growing supply of capital is seeking placement in impact investments across geographies, sectors, and asset classes, with a wide range of return expectations.
  • This investment interest is sparking the emergence of a new industry that operates in the largely uncharted area between philanthropy and a singular focus on profit-maximization.
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  • Private equity funds
  • Clients of leading private banks and pension funds are calling on their investment managers to offer impact investment options.
  • Prominent family offices are actively seeking investment partnerships that can help them source, vet, and execute impact investment deals in sectors ranging from sustainable agriculture to healthcare to urban infrastructure.Private foundations are seeking to partner with investment banks and development finance institutions to make impact investments in areas related to their social missions.
  • Despite this momentum, the weakness of market mechanisms (such as rating agencies, market clearinghouses, syndication facilities, investment consultants) creates debilitating inefficiency that hampers investment. The nascent industry remains beset by inefficiencies and distortions that currently limit its impact and threaten its future trajectory: Investors are largely unable to work together effectively given a general confusion of terminology. This limits investors' ability to share knowledge and co-invest, which perpetuates inefficiency and fragmentation in the field. The absence of basic market infrastructure, like standards for measuring and benchmarking performance, constrains impact and capital flows.
    • Janine Shea
      Janine Shea on 29 Nov 12
       
      HUGE! The exact market inefficiency I've been saying (poor matching of capital supply to investment opportunities) is the considerable roadblock preventing the proliferation of sustainable development
  • The combination of these factors - barriers to information flows and collaboration, a lack of infrastructure, and an underdeveloped ecosystem of intermediaries and services providers - threatens the evolution of the impact investing industry and, ultimately, its ability to realize its potential for social and environmental impact
Janine Shea

FTSE Group, USGBC, NAREIT Develop Investable Green Property Indexes - 1 views

www.reit.com/...le-Green-Property-Indexes.aspx

GroundUp Validation Investor_Demand REITs Metrics Green Market_Size_Growth

shared by Janine Shea on 30 Nov 12 - No Cached
  • “To date, no comparable benchmark has been available. We’ve already received expressions of interest from many large asset owners concerned about their exposure to a rapidly changing sector directly affected by the transition to the low carbon economy.”
  • The new indexes will be a milestone for real estate investment worldwide and will enable more real estate investors and managers to integrate sustainability factors into their strategies – both as benchmarks and as the basis for investment products.”  Rick Fedrizzi, President, CEO & Founding Chair, USGBC said, “Green building is a win-win, offering both environmental and economic opportunity. Greater building efficiency can meet 85% of future demand for energy in the United States and a commitment to green building has the potential to generate 2.5 million jobs. The sector has seen incredible growth and is projected to add $554 billion to the U.S. economy each year. This partnership creates significant investment opportunities for those ready to participate in this growing market.”
Janine Shea

Buick Underwrites MSN Travel Show 'Re - Discover' - NYTimes.com - 0 views

www.nytimes.com/...13adco.html

GroundUp Brand Urbanism Corporate_Sponsors Marketing

shared by Janine Shea on 30 May 13 - No Cached
  • While it resembles conventional travel shows, the series turns out to be a vehicle for, appropriately enough, a vehicle. “Re: Discover” is underwritten by Buick
  • Some New York episodes, for example, feature Karen Washington, a community activist who has been instrumental in the urban farming effort to turn empty lots into community gardens.
  • senior brand strategist
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  • ensuring the cars were in the storytelling
  • the series is aiming for something more subtle: instilling in viewers an affinity for Buick.
  • “Buick is enabling the entire experience
  • Russ Axelrod
  • Buick models, particularly the Regal, appear only incidentally in the videos, as in product placement deals in television shows or movies. Specifically, participants drive from one establishment or attraction to another in Buicks, but never mention the brand.
  • “If I’m a consumer coming to the site, the underlying message is that Buick gets me, that they understand what I like on a content basis, and if they understand what I like on a content basis maybe they’ll understand me on a vehicle basis.”
  • It is no coincidence that the brand is, through the series, encouraging a fresh look at cities at the same time its ads encourage a fresh look at its cars.
  • “Buick is sort of trying to reinvent itself in the eyes of the consumer,”
  • Cities are reinvigorating themselves and being discovered in a new way, whether it’s Miami or L.A. or New York, and that’s what Buick is trying to get across as well.”
  • Buick has been the company’s fastest growing brand
  • “We talked about Detroit, and we love Detroit, but it’s not in the original batch of cities because we do quite well there as it is,” said Mr. Casmon of Buick. “Los Angeles, Miami, New York — in some of those markets we don’t have as strong a position, and we’re hoping to reintroduce the Buick brand to that audience, especially those who drive imports who are not familiar with Buick right now.”
Janine Shea

2013: What's In Store For Crowdfunding And Angel Investors - Forbes - 0 views

www.forbes.com/...owdfunding-and-angel-investors

GroundUp Crowdfunding Regulation SEC

shared by Janine Shea on 02 Jan 13 - No Cached
  • evolve into best practices and common leadership – this will accelerate the crowdfunding phenomena towards the $1 trillion market we predict it to be by 2020.  The investor democratization and customer communication involvement crowdfunding allows will trigger widespread corporate implementation by Q4, 2013.
  • mainly angels at this point – are in for the long haul
  • and not necessarily for a return on capital.
  • ...10 more annotations...
  • Symbid confirms that their investors want to live vicariously through the efforts and innovation of the issuers.  Their Angel investors frequently roll over their investments.  The investor communication tool allows for investors to easily be updated and even vote on board members and larger decisions with the founders.
  • “In Europe, there will be increasing fusion between crowdfunding and angel networks. The notion that they are two entirely distinct concepts is an artificial one, and we will begin seeing more and more investors using both online (crowdfunding platforms) and offline (angel networks) methods to make their investments.”
  • However, US Angel networks will embrace crowdfunding more when
  • prediction
  • crowdfunding for equity becomes legal in the US in 2014.
  • er dealers that will emerge in 2013 as crowdfunding for equity is delayed. 
  • The exception will be the new brok
  • Leading crowdfunding for equity players like Chance Barnett at CrowdFunder and Candace Klein at SoMoLend are getting licensed as brokers and will start engaging leading angel networks in the US.  SecondMarket’s partnership with Angelist is a recent direction how the landscape is changing.  Angelist had $12 million plus in transaction by angels into start ups in December 2012.
  • The new angel network ‘upstart’ FundingPost
  • While content is king, distribution is king kong
Janine Shea

NYC Zoning - Zoning Tools - 0 views

www.nyc.gov/...zh_ztools_waterfront.shtml

GroundUp Waterfront nyc Public_Spaces

shared by Janine Shea on 25 Apr 13 - No Cached
  • Public Access Requirements In all districts, residential, commercial and community facility developments on waterfront zoning lots (except for residential uses in low-density residence districts, heavy commercial and industrial uses in Use Groups 16, 17 and 18, and certain city infrastructure facilities, such as airports) are required to provide and maintain public open space at the water’s edge with pedestrian links to upland communities. Public access is also mandated on piers, platforms and floating structures. Water-dependent uses, such as docks for ferries and marinas, are also required to provide waterfront public access areas but are subject to a more flexible standard.
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