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Google’s chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation.

Islands of Me — the beginning of organizational use of personal computers in which there was a culture of protectionism within facets of an organization; One-Way Me/Enterprise 1.0 — coworkers ask each other for information, but still only on a "need-to-know" basis; Team Me — employees understand their own individual power within their work community, but it does not expand enterprisewide; Proactive Me/Enterprise 1.5 — the ability to always be connected as workers could be distributed globally; Two-Way Me — communities are explicitly and purposefully created, and collective intelligence is beginning to surface -- albeit not in an automatic way; Islands of We — focus is on a larger team level and explicitly looks at how networking and community development can drive benefits to the entire organization; and Extended Me/Enterprise 2.0 (still in the early-adopter phase) — utilizes different information systems in order to foster transparency, has developed a participatory and engaged community, and has the agility to quickly adapt to changing environments.

"PARC: Seeding Innovation" download brochure [pdf, 754 KB] PARC (Palo Alto Research Center, Inc.) works closely with varied enterprises and new ventures to discover breakthrough business and technology concepts that solve real needs, and transform how enterprises deliver value to customers. PARC takes an agile, multidisciplinary approach to open innovation – by bringing together physical, computer, biological, and social scientists who have the vision, expertise, and instinct to convert groundbreaking scientific findings into industrial-strength prototypes. Incorporated in 2002 as an independent research business, PARC is celebrated for such innovations as laser printing, distributed computing and Ethernet, the graphical user interface (GUI), object-oriented programming, and ubiquitous computing. PARC is a wholly owned subsidiary of Xerox Corporation. To inquire about working with PARC, please contact info@parc.com. [client services]

I’ve had for some time now the vague sense that the iPhone, Twitter, Gmail, Googling, Facebook, Wikipedia, Delicious, and other runaway successes are trying to tell us something about how we want to use technology in our lives and in our work, and if we enterprise technologists listen carefully we’ll hear what that something is.

I started jotting down some comparisons based on what I’ve seen, read, and experienced for myself, then realized that I was identifying patterns

I’m dividing my 2.0 vs. 1.0 comparisons into two groups. First is a set of patterns where 2.0 is just better than 1.0

Osez la simplicité, elle vous permettra d’être agile, réactif et d’économiser votre énergie, osez les projets low-cost qui paraissent plus risqués car portés par des plus petites entreprises avec des solutions plus légères.

Osez permettre à vos salariés de trouver du plaisir dans leur travail en leur offrant la possibilité de participer, collaborer à des projets qui les intéressent, en développant leurs compétences, en adaptant leurs horaires et temps de travail.

Développez leur confiance, leur implication en réduisant les niveaux hiérarchiques comme ceux de la grille de salaire. La réussite de l’entreprise doit trouver les moyens d’une juste redistribution et non pas des miettes aux salariés et les gâteaux aux dirigeants et plus gros actionnaires comme les dernières enquête l’ont encore une fois prouvées.