Corporate Blogs

Service-Blog

Kampagnen-Blogs

1. Zögerlich: Viele Unternehmen sind nur halbherzig, unentschlossen und mit "angezogener Handbremse" dabei.

2. Planlos: Praktikanten erstellen Online-Profile auf Social-Media-Kanälen, die verwaisen.

3. Falsche Steuerung: Wenn der Einsatz von Social Media in der Werbe- oder IT-Abteilung betrieben wird, dann verpufft das Investment ohne Erfolg.

Why do Blogs have Such High Google PageRank? Blogs tend to have very strong Google PageRanks. These high PageRanks are achieved through one of the hallmarks of the blogging technique. People who maintain blogs (called bloggers) are free and generous linkers. If gaining link exchanges was ever a problem for you in the past, you need to consider a starting a blog.

Blogs attract links because of several important factors. One of those factors is fresh, constantly updated content. It’s an old adage already that good content will attract links. With blogs, it is a fact. By providing your readers with quality daily posts, other bloggers will link to them, and comment upon them in their own blogs.

Blogs work best for journal-driven campaign web sites.  These are sites built around diary, journal, or log-based updates on the campaign.

Blogs are also great for supplemental, in-character web sites and diaries.

A key element of blogs is their conversational nature – even when used primarily as a light-weight content management system, you can still enable comments, which can easily spawn conversations with campaign members, fans of the system you’re playing and other random visitors.

can be a benefit, but this lack of control over content causes some companies to wonder whether these tools might prove detrimental to business. Many struggle with the issue of how much autonomy to allow employees when they blog.

Still, public-relations professionals worry that too-candid blogs may result in branding meltdowns. This fear results in some odd restrictions.

While this is intended as an internal blog, I recognize that it will become public -- welcome to the Internet! As a result, please recognize that I may be a bit limited in my comments and responses, to protect Intel.’’

, thereby giving them a clearer picture of what customers want.

“And companies who haven’t already developed a clear policy on employee blogging will soon have to do so.”

Corporate blogs don’t have to be public. IBM has several outward-facing blogs for communicating with customers, but the company also has BlogCentral, an internal IBM pilot program that enables employees to keep personal blogs.

The good and bad of blogs

“The strength of blogs and wikis is that they provide direct interaction with readers. People don’t want to interact with press releases, and if they don’t feel the content is real, they’ll simply stop reading the blog.”

SWOT Analysis

Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis

History & Definition

A good example of wiki usage would be Dresdner Kleinwort, the investment banking division of Dresdner Bank AG that gained an e-mail traffic volume reduction by 75%

They also slashed meeting time in half.

Today, the project management landscape is changing, opening new competitive advantages for companies. While some companies are struggling with the pains of traditional project management tools and e-mail, others are becoming more efficient and innovative by leveraging the benefits of the new technologies.

Hierarchien werden durch Enterprise 2.0 nicht verschwinden. Wir brauchen sie sogar. Die Kunst im Enterprise 2.0 liegt darin, das kreative Chaos in Wertschöpfungsprozesse zu integrieren

Finding the Right Audience: Many of our experts agreed that while the mass social platforms, like Twitter and Facebook, are useful, the niche, industry-specific communities provide just as much, and sometimes more, value for clients.

Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media.

If 90% of the knowledge needed to get work done is not supported by enterprise software or organizational learning departments, then there is a significant imbalance in most organizations today. Any time you wonder why things aren’t working in your organization, it’s because you’re in a system optimized for only one tenth of what you need to get done.

1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”

To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.

2) Don’t Create A Social Frankenstein.

Bringing Small Business Project Management Online On the surface, it seems like the best method is to compromise — stick with the existing situation, but maybe share some of those documents through a tool like Google Docs. But for small business owners, finding robust project management tools (especially web-based applications) can scratch itches you didn’t even know you had. Simply by being more organized, you can expect to be more efficient and save your employees’ time — but it goes beyond making it easy for your staff to know what to work on next. Someone has to check over your system regularly, to both make sure that everyone’s doing their job and to make sure nothing’s slipped through the cracks. The more you can automate that progress, the more time and money you can save — and you can be sure that you’re not disappointing a client because your spreadsheet didn’t remind you of a due date.