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If 90% of the knowledge needed to get work done is not supported by enterprise software or organizational learning departments, then there is a significant imbalance in most organizations today. Any time you wonder why things aren’t working in your organization, it’s because you’re in a system optimized for only one tenth of what you need to get done.

Blogs work best for journal-driven campaign web sites.  These are sites built around diary, journal, or log-based updates on the campaign.

Blogs are also great for supplemental, in-character web sites and diaries.

A key element of blogs is their conversational nature – even when used primarily as a light-weight content management system, you can still enable comments, which can easily spawn conversations with campaign members, fans of the system you’re playing and other random visitors.

“What are you doing?”: Seiner Einschätzung nach nutzen von den Menschen, die ihn interessieren, nur 5 – 8% die ursprüngliche Absicht eines Tweets. “What are you sharing?”: Mit Tweets können über Links schnell und zeitnah Hinweise auf interessante Inhalte weitergegeben werden. “The conversation”: Tweets sind ein Medium, um eine öffentliche Konversation zu verfolgen und mitdiskutieren: “Twitter is a 21st century version of the 1950´s “Party Line” where anybody with an internet connection can “listen in” and participate.” “What are you thinking”: In Twitter kann man “laut nachdenken”. Aber sich Inspirationen holen und Hintergrundinformationen bekommen: “I follow many (..) Twitterers because I hope to get additional insights from them above and beyond their blogging & article writing. Also, their non-industry related thinking tweets are great in getting to know them better as individual.”