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Milos Vujnovic

Digital Literacy Resource - A Guide To Doing Research Online - 0 views

digitalliteracy.cornell.edu/...dpl3000.html

WatchESM research guide digital literacy

shared by Milos Vujnovic on 07 Sep 10 - Cached
  • Know where and how to search efficiently to find the best information for your purposes Make good decisions regarding the quality and appropriateness of your information sources, including assessing whether a resource is trustworthy and up-to-date Know who has rights to the work you use Know how to properly give others credit for their ideas Know the extent to which you can ethically remix or synthesize ideas and information in your own work
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Social Software - An Enterprise Perspective -... - 0 views

milosvujnovic.blogspot.com/...re-enterprise-perspective.html

enterprise 2.0 social software blog swot analysis

shared by Milos Vujnovic on 09 Sep 10 - No Cached
  • Social Software - An Enterprise Perspective - Part 2: SWOT Analysis of Blogs
  • Today many companies use blogs within their marketing strategy to communicate directly with their customers leaving out the typical marketing speech. This way blogs can be used as a base for a company’s social media strategy.  As weblogs are dialog- and community oriented personal publication instruments, they can be seen as a tool for identity, relation and information management. Parts of the identity are details of the author, the bloggers topic, and personal spelling style and publication rhythm. Relations are provided through the possibility of networking tools like comment functions, blogrolls and trackbacks. Information is generated by the content, links, documents, storage and classification. All together, these are components for an active and efficient information management.
Tobias Brenner

5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia - 0 views

hkotadia.com/...2411

wiki enterprise2.0 social crm strategy

shared by Tobias Brenner on 05 Sep 10 - Cached
  • Lesson 1: Social CRM is a Strategy Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
  • Lesson 2: Optimize Business Processes Reason why many of the CRM implementations failed over the last decade is that the underlying CRM related business processes were not re-engineered or optimized for the CRM system
  • Lesson 3: Data Quality is Very, Very (and Very) Important Any information system is only as good as data in it. We have all heard of the phrase “Garbage in, Garbage out” and this aptly describes why some of the CRM implementations failed. Not enough care was taken to ensure data quality.
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  • Lesson 4: Leverage Analytics Another key lesson we can learn is to leverage analytics. Thanks to their CRM systems, organizations were able to collect vast amount of data and have 360 degree view of their customers, but the same data could have been used much more effectively by applying  Predictive Analytics.
  • Lesson 5: Project Ownership and Leadership While discussing about project ownership and execution of CRM projects, I am reminded of this maxim: “a camel is a horse designed by committee”. In any large and complex project with multiple stake-holders, it is very important to have a clearly identified “owner” and an effective “leader” who will be responsible for the success of the project.
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