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Tobias Brenner

The Future of Public Relations and Social Media - 0 views

mashable.com/...pr-social-media-future

socialmedia strategy future relations

shared by Tobias Brenner on 26 Aug 10 - Cached
  • Finding the Right Audience: Many of our experts agreed that while the mass social platforms, like Twitter and Facebook, are useful, the niche, industry-specific communities provide just as much, and sometimes more, value for clients.
  • Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media.
Tobias Brenner

Enterprise collaboration with blogs and wikis | Developer World - InfoWorld - 0 views

www.infoworld.com/...laboration-blogs-and-wikis-320

enterprise2.0 blog strengths collaboration

shared by Tobias Brenner on 31 Aug 10 - Cached
  • , thereby giving them a clearer picture of what customers want.
  • Corporate blogs don’t have to be public. IBM has several outward-facing blogs for communicating with customers, but the company also has BlogCentral, an internal IBM pilot program that enables employees to keep personal blogs.
  • “And companies who haven’t already developed a clear policy on employee blogging will soon have to do so.”
  • ...2 more annotations...
  • it can help you discover colleagues throughout the company with interests similar to your own
  • “We’ve seen people using blogs to diary their daily experiences using a new technology or building a new kind of system, monitored by others as a sort of real-time virtual apprenticeship, which lets them observe events as they unfold and see the issues that arise and how they are addressed.”
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