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Tobias Brenner

Jive Community: Jive Talks: Social Business - "A Required Technology" - 0 views

www.jivesoftware.com/...business-a-required-technology

enterprise2.0 strategy business jive implementation

shared by Tobias Brenner on 18 Aug 10 - Cached
  • 1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”
  • To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.
  • 2) Don’t Create A Social Frankenstein.
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  • Jive’s most successful social business customers don’t build Frankenstein monsters. A lot of companies are doing science experiments with different social technologies. They toy with departmental wikis, blogs, groups and/or small communities. While there is a lot to learn from experimenting, stitching together pieces of legacy tools and new toys will produce a monster. Not a Social Business. What is required is a platform that scales across your people, customers, suppliers, and the broad Social Web. One platform, with one integrated set of functionality and management controls.
Tobias Brenner

5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia - 0 views

hkotadia.com/...2411

wiki enterprise2.0 social crm strategy

shared by Tobias Brenner on 05 Sep 10 - Cached
  • Lesson 1: Social CRM is a Strategy Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
  • Lesson 2: Optimize Business Processes Reason why many of the CRM implementations failed over the last decade is that the underlying CRM related business processes were not re-engineered or optimized for the CRM system
  • Lesson 3: Data Quality is Very, Very (and Very) Important Any information system is only as good as data in it. We have all heard of the phrase “Garbage in, Garbage out” and this aptly describes why some of the CRM implementations failed. Not enough care was taken to ensure data quality.
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  • Lesson 4: Leverage Analytics Another key lesson we can learn is to leverage analytics. Thanks to their CRM systems, organizations were able to collect vast amount of data and have 360 degree view of their customers, but the same data could have been used much more effectively by applying  Predictive Analytics.
  • Lesson 5: Project Ownership and Leadership While discussing about project ownership and execution of CRM projects, I am reminded of this maxim: “a camel is a horse designed by committee”. In any large and complex project with multiple stake-holders, it is very important to have a clearly identified “owner” and an effective “leader” who will be responsible for the success of the project.
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Social Software - An Enterprise Perspective -... - 0 views

milosvujnovic.blogspot.com/...re-enterprise-perspective.html

analyse definition eteaming enterprise2.0 projectmanagement socialsoftware swot wiki

shared by Milos Vujnovic on 31 Aug 10 - Cached
  • SWOT Analysis
  • Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis
  • History & Definition
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  • Operational Areas
  • Types of Wikis
  • Today, many or most companies use wikis for the creation of their knowledge base, for project management issues as well as part of the company’s e-learning activities. But wikis are as well used as content management systems where internal news, address books, process documentation or guidelines are published. This way corporate wikis can work as a hub in an intranet 2.0. But what are the strengths, weaknesses, opportunities and threats of corporate based wikis?
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