Cognitive Surplus: The Great Spare-Time Revolution | Magazine - 6 views
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Melinda Waffle on 07 Jun 10"we also have a third drive. We do things because they're interesting, because they're engaging, because they're the right things to do, because they contribute to the world. The problem is that, especially in our organizations, we stop at that second drive. We think the only reason people do productive things is to snag a carrot or avoid a stick."