Past Issues - UI Design Newsletter - 0 views
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You can ask them what they noticed, but self reporting of this sort is notoriously inaccurate – if you ask people to point to what they look at, and meld that with an eyetracking overlay of where their eyes actually went there is a startling gap.
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applied eyetracking methodologies to measure the attention-drawing effects of new and newly modified elements of search results pages.
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They look a bit like hurricane maps. People get most excited about findings where the gaze patterns are highly organized... and look a bit like a well-formed hurricane.
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longest looking times may not. In fact, longest looking times can, in some cases, reflect multiple lookbacks and dwell time indicating confusion or uncertainty about a next step, a label or an interaction.
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If there is no fixation we cannot possibly process the content. If there is no fixation we can't be influenced. Amazing, but the part we should pay attention to in our eyetracking results is probably the area that is NOT highlighted!!
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As you design web pages for use with your students -- do you wonder why they don't sometimes SEE what you're putting in front of them -- it is because of eye movement. It is design!!! This paper writes about the effect of website design on eye movement. Those who are desigining online curriculum need to understand this. My sister, Sarah, has been an onlien professor for Savannah College of Art and Design for a while, ,and this is something she talks about in her courses and shares with me. This is why I emphasize wiki layout and design w/ my students (like having a table of contents and white space.) If it is not attractive, it just doesn't exist, because it IS NOT READ! Educators will do well to remember that!