Skip to main content

Home/ E-marketing/ Group items matching "we" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
Frederik Van Zande

Tracking Referrals from Second Page of Google in Google Analytics | Distilled blog - 0 views

  •  
    I have been experimenting with some advanced features in Google Analytics over the last couple of days. I was inspired by some very clever insights from Search Laboratory (sphinn it here) that we have found very useful.
Frederik Van Zande

Multi-Store Online Retailing: Perks and Pitfalls Webinar Recap | Get Elastic - 0 views

  •  
    This is a recap of our webinar Multi-Store Retailing: Perks and Pitfalls with Elastic Path's own VP of Innovation, Jason Billingsley. (The replay should be available by the end of the week.) You can also catch up on all of our audio/visual webinar replays at ElasticPath.com/Events/ and blog summaries here. Though our webinars are not product-specific - we put these out there for all online retailers to access and enjoy whether you use our ecommerce software or not, this topic is near and dear to use as our most recent version of Elastic Path is really honed for multi-store retailing. If you're interested in a product-specific webinar on our product you can view the replay of Technical Introduction to Elastic Path Commerce 6.1. Multi-Store Retailing: Perks and Pitfalls covered: * Why Multi-Store is gaining momentum * Types of stores to consider launching * When to launch additional stores * How to avoid critical mistakes
Frederik Van Zande

CSN Stores Eases Howsers Last Minute FUDDs | Get Elastic - 0 views

  •  
    Jason Billingsley shared with me his positive shopping experience with a multi-store retailer while shopping for a birthday gift for his wife Amy, and we both agreed it would make a great blog post. (Unless you've been following Get Elastic for a while, you may not understand the title of this post, please read on…)
Kristian Torsten

Lifecapture Interactive, Life Capture Incorporated | Marketing with Online videos - 0 views

  •  
    The market of online videos is getting bigger and wider everyday. Becoming easier and faster to access the internet, we can make our own videos and post them easily on websites. In other words, streaming videos has become increasingly easier.
Frederik Van Zande

89% of Your Customers Will Remain Loyal, If They Know You're Listening to Them! - 0 views

  •  
    While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.
Frederik Van Zande

Can Product Images Improve Conversion? Showing Products in Context | Get Elastic - 0 views

  •  
    Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or "in context." This can reduce a shopper's fears, uncertainties and doubts about a purchase like "how does this look on a person?" or "how large is this in real life?." Images can also "sell" by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.
Frederik Van Zande

Many Forms of Widget Monetization - 0 views

  •  
    Although there are many forms of Web Monetization (I've listed out nearly 15 forms), the neWest iteration of Web marketing: widgets, haven't yet fully cashed in. Widget, Gadgets, Applications, Canvas Pages, Embeds, it goes on and one. One thing is clear, the rate of widgets continues to increase, take for example Facebook's application platform has over 15,000, 20,000 applications in just about 9 months. Granted, many of those are slightly tWeaked clones of each other, the top 100 widgets clearly has adoption. In some cases, there are sophisticated companies developing widgets, the RockYou's and Slides of the world can really zero in and focus, or take the garage developers such as the two Russian developers who created Scrabulouos, or lastly, the big corporations or interactive firms that are getting in on the action -often with limited success. Yet, how do We monetize widgets? There's only a few ways, some tied back to traditional methods, and some leaning on the new media.
Frederik Van Zande

What is Music 2.0? - ReadWriteWeb - 0 views

  •  
    Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!
Frederik Van Zande

The Diagnosis? Buying Stage Schizophrenia | FutureNow's GrokDotCom / Marketing Optimization Blog - 0 views

  •  
    Every visitor comes to your site in their own personal "buying stage." The buying stage is a wide spectrum, but we generally break it into Early, Middle, and Late stages:
Frederik Van Zande

Tracking New RSS Subscribers With Google Analytics (To Understand Them Better) - 0 views

  •  
    "For a website, gaining RSS subscribers requires hard work as visitors prefer to subscribe websites with fresh/quality content & expect this to be continious. On the other hand, RSS subscribers are very valuable loyal readers which follow the website regularly. So, for a website, it is very important to analyze "how visitors become RSS readers" like: * from which websites do they reach to yours * which page of yours is the one that gains you most subscribers, etc. Google Analytics, besides all the simplicity it offers, has a very functional event tracking method for analyzing custom events which we will be using to track new RSS subscriptions and see how to analyzing them deeper."
Frederik Van Zande

Design and Build Email Newsletters Without Losing Your Mind (and Soul) - Smashing Magazine - 0 views

  •  
    ""We really love this new Website you've built! Now We'd like to send out an email to all of our customers, friends and anyone, and it should look exactly like the Website except with a spinning mailbox at the bottom, and have my photo, and my cat's photo…" Ever had that conversation with a client? You've built plenty of Websites in your time and could knock off a blog template in your sleep, but HTML email? Seriously? HTML email has the reputation (often Well deserved) of being a horrible design medium."
Frederik Van Zande

The Shopping Cart: How to Answer the 5 Unanswered Customer Questions | FutureNow's GrokDotCom / Marketing Optimization Blog - 0 views

  •  
    Here are 5 key, unanswered questions (beyond shipping costs) of the shopping cart: 1. Do you offer alternate forms of payment (aside from credit card)? 2. Are you safe and secure? 3. Why are you asking for this information? 4. Do I have to set up an account to buy? 5. Do I get to review my order before we transact?
Frederik Van Zande

Design To Sell: 8 Useful Tips To Help Your Website Convert | How-To | Smashing Magazine - 0 views

  •  
    As we see more and more businesses move their services online, and even more that begin their life on the web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren't enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
Jungle Jar

Christopher From JungleJar Interviews Shayne Tilley From Sitepoint - 0 views

  •  
    Shayne Tilley is the Marketing Manager for SitePoint and was nice enough to do an interview for JungleJar. We discuss his new book scheduled for release in May of this year, current Web browser releases, Twitter, and of course SitePoint.
steven parker

Exclusive Obstetrician & Gynecologist Database Asia - 0 views

  •  
    Pharma Lists offers the most extensive Obstetrician & Gynecologist Database based in Asian countries such as Singapore, Malaysia, Indonesia, UAE, Dubai, India, etc., available online. Our online lists of Obstetrician & Gynecologist are located all across Asia to suit your choice, needs & requirements. We offer the biggest and most accurate Obstetrician & Gynecologist databases for healthcare marketers across the globe.
Frederik Van Zande

The 7 Deadly Claims: #3 - "Most Experienced" - 0 views

  •  
    If you're having heart surgery, experience matters. In that type of situation, visions of potential mishaps spring forth and we naturally look to experience as the surest path to loss prevention. But what about more run-of-the-mill situations or markets? Is experience still our top criteria when selecting a carpet cleaner? A baby-faced pilot might worry passengers, but would a baby-faced piano tuner inspire the same concerns?
Frederik Van Zande

Usability: eCommerce Wishlists :: Varien - 0 views

  •  
    Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that We like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can't buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.
Frederik Van Zande

Usability Review: Customer Reviews :: Varien - 0 views

  •  
    One of the more popular features with customers on many ecommerce Web sites is "customer reviews." They allow insight into products and help consumers feel more comfortable making purchases. There are several ways online customer reviews are implemented on ecommerce Web sites, some better than others. In this post We look at how different retailers implement reviews.
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work Well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  •  
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Giraffe Forum » What the Web is really good for - 0 views

  • Much of what we understand as marketing and advertising has been about selling products like chocolate caramels. It’s about emotion, association, and a happy, wonderful, smiling feel-good factor. Marketers and advertisers know that for many products and services people prefer to remain ‘blissfully ignorant.’ The web is a very different world; a very different form of marketing and communication. Those who wish to remain blissfully ignorant do not go to the web. You do not search for a subject on Google if you wish to remain blissfully ignorant. You go to the web to know. Customers don’t arrive at your website to know less. They want to know more.
  •  
    The Web helps us make better decisions based on us doing often very detailed research. But certain decisions don't require any research at all.
‹ Previous 21 - 40 of 40
Showing 20 items per page