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Conversion Rate Marketing - Future Now persuades your prospects to take action

As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive, spontaneous, methodical and humanistic. If this makes you go "hmmm?" make sure you check out our explanation of the buying modes in our personas webinar and webinar recap.

Personalization, done effectively, is a lot more than making product recommendations or using technology to welcome a visitor by name. Smart personalization is the process of providing more relevant content and offers to your visitors based on their preferences and behavior.

From the "Research that Makes Spammers Giddy" department, Jordan McCollum over at Marketing Pilgrim points to an interesting new study from Ball State University's Center for Media Design and ExactTarget. The study, Messaging Behaviors, Preferences, and Personas looked at how different groups of people interact with media and which sales channels work best to reach them.

Jason and Carolyn matched 4 well-known celebs to 4 consumer-mindsets that you should know.

The Usage Lifecycle describes how far a person has progressed in using your web application, helping to identify the hurdles someone needs to overcome to become regular, passionate users.