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Frederik Van Zande

Interactive Chat Improves Sales, Customer Service | Practical eCommerce - 0 views

www.practicalecommerce.com/...mproves-Sales-Customer-Service

e-shop e-commerce chat support user experience strategy

shared by Frederik Van Zande on 30 Oct 08 - Cached
  • Frederik Van Zande on 30 Oct 08
     
    With four people dedicated to chat and email responses, Memorysuppliers.com is one of thousands of ecommerce companies adding chat to its marketing and customer service mix. And why not? A February 2008 study from Forrester Research, "The ROI of Interactive Chat", found merchants with click-to-chat options (also known as "reactive" chat) earn a 15 percent return on investment (ROI) on the chat service itself. Merchants with chat invitations and pop-up windows tied to user actions (also known as "proactive" chat), meanwhile, earn a whopping 105 percent ROI.
Frederik Van Zande

Study Finds 76% Want to Chat About Checkout Problems | Get Elastic - 0 views

www.getelastic.com/chat-cart-abandonment

e-shop user experience e-commerce chat checkout service

shared by Frederik Van Zande on 28 Apr 09 - Cached
  • Frederik Van Zande on 28 Apr 09
     
    BoldChat recently released research on The Effectiveness of Live Chat Technology which surveyed 264 US shoppers who consider themselves regular online shoppers.
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