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Last April, I posted a script that allowed paid search advertisers to view the exact search queries of their visitors. This was essentially a free tool that gave website owners the ability to weed out ineffective keywords and put more money toward the precise phrases that were really driving their business. Google Analytics doesn't do this out of the box. It will tell you exact search queries for visits from organic listings, but for paid search, you're stuck with the keywords that you're bidding on. With broad and phrase matching, these could vary pretty drastically from what the visitors typed into the search engine.

Get Demographic and Keyword Profiles Lookery's free reports provide a complete demographic and keyword profile of your site's users. Lookery's reports show the range of age, gender, location, and keywords for your users by month. Reports are updated daily so publishers can track how their audience profiles change over time and make month-to-month comparisons.