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Ariel Castro

Google Makes Facebook Pages a Higher Priority for Businesses | WebProNews - 2 views

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    Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).
Frederik Van Zande

Brand Monitoring on Vimeo - 1 views

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    The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes
Ariel Castro

Google Insights for Search - 0 views

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    With Insights for search you can compare search volume patterns for any keyword, region, seasonality, geographic distributon or properties.
Frederik Van Zande

Tracking Referrals from Second Page of Google in Google Analytics | Distilled blog - 0 views

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    I have been experimenting with some advanced features in Google Analytics over the last couple of days. I was inspired by some very clever insights from Search Laboratory (sphinn it here) that we have found very useful.
Frederik Van Zande

Stop Google From Translating Your Pages with New NoTranslate Tag - 0 views

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    Ever want to stop Google from translating your pages? You know, when you view a page in Google and it says, "translate" this page. Well, now you can.
Frederik Van Zande

Should You Remove Keywords With Low Click Through Rates? | Get Elastic - 0 views

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    Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword's relevance to ad text and landing page copy, click through rate influences a keyword's "Quality Score."

    Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?
Frederik Van Zande

Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data | Get Elastic - 0 views

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    Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding.

    There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn't report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

  • Robert Longfield - 5:16 pm
    Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me...

    John Mueller - 5:35 pm
    A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches.

    Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.

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    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Blended Search Can Boost Your Ecommerce Business :: Varien :: Open Source eCommerce Dev... - 0 views

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    In ecommerce, one of the most important things is search. And right now, search has been moved to a whole new level with what is called blended search. Blended search is when the search engine takes it beyond text links to include pictures, video, blogs, news and just about anything else. This is changing ecommerce search especially, because now product search is part of this.
Frederik Van Zande

Google Analytics Blog: Benchmarking now available plus additional opt-in settings - 0 views

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    a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data.
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