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Tracy Tuten

When the 'A' in U.C.L.A. Stands for 'Achievement' - Campaign Spotlight - NYTimes.com - 0 views

  • The campaign, now getting under way, is for the University of California, Los Angeles. The campaign proclaims that U.C.L.A. is the home of “the optimists,” people who are risk-takers, rule-breakers and game-changers.
  • The campaign is the first for U.C.L.A. from an agency named 160 Over 90, which is based in Philadelphia and recently opened an office in Newport Beach, Calif.
  • That work underscores the growing presence of universities and colleges as advertisers in the media. Their goals include selling themselves to prospective students and the parents of those students, seeking donations from alumni, recruiting faculty members and improving their standings in various surveys.
  • ...7 more annotations...
  • The agency has also created ads for institutions of higher learning like Michigan State University, Loyola University Maryland and the University of Dayton.
  • The campaign has a section devoted to it on the U.C.L.A. Web site, ucla.edu/optimists, and is getting shout-outs on the U.C.L.A. fan page on Facebook and on the U.C.L.A. Twitter feed, where those who send messages are asked to use the hashtag #optimists.
  • The U.C.L.A. campaign has a small budget, estimated at less than $500,000, for a couple of reasons. One is that much of the campaign is appearing online; there is also print advertising, in newspapers.
  • The video clip can also be watched on YouTube.
  • The new campaign is meant to celebrate “the optimism that abounds on our campus,” she adds, “even in challenging times,” and shine a spotlight on “the dynamism and vitality” as well as the history and legacy of the university.
  • The way to do that, Ms. Turteltaub says, is to focus on “the icons” from U.C.L.A. “who made their mark in whatever fields they choose” and describe their “accomplishment, success, barrier-breaking.”
  • “This is the place that gives you the opportunity to be a game-changer,” Ms. Turteltaub says, “and you’ll choose the game.”
  •  
    That work underscores the growing presence of universities and colleges as advertisers in the media. Their goals include selling themselves to prospective students and the parents of those students, seeking donations from alumni, recruiting faculty members and improving their standings in various surveys.
Tony Baldasaro

Education Week: N.H. Seeking to Reinvigorate High Schools - 0 views

  • One New Hampshire high school student fell in love with accounting while working at a local business. Another attended the recent Democratic National Convention as a campaign volunteer. And a third, whose relative worked in the state immigration office, researched challenges facing newcomers to the state.
  • One New Hampshire high school student fell in love with accounting while working at a local business. Another attended the recent Democratic National Convention as a campaign volunteer. And a third, whose relative worked in the state immigration office, researched challenges facing newcomers to the state.
  • One New Hampshire high school student fell in love with accounting while working at a local business. Another attended the recent Democratic National Convention as a campaign volunteer. And a third, whose relative worked in the state immigration office, researched challenges facing newcomers to the state.
  • ...8 more annotations...
  • One New Hampshire high school student fell in love with accounting while working at a local business. Another attended the recent Democratic National Convention as a campaign volunteer. And a third, whose relative worked in the state immigration office, researched challenges facing newcomers to the state.
  • To personalize learning for students
  • To personalize learning for students
  • To personalize learning for students
  • To personalize learning for students
  • To personalize learning for students
  • it doesn’t always have to be delivered in the traditional Carnegie [unit] mode of delivery," sai
  • The approach, which goes into effect this school year, moves away from the traditional Carnegie-unit system based on seat time.
  •  
    One New Hampshire high school student fell in love with accounting while working at a local business. Another attended the recent Democratic National Convention as a campaign volunteer. And a third, whose relative worked in the state immigration office, researched challenges facing newcomers to the state. All earned high school credit for their work outside school, an opportunity available under a burgeoning high school redesign effort in New Hampshire that sets its sights beyond simply stiffening course requirements and graduation standards.
Sirkku Nikamaa-Linder

CBI: Change is possible - but we must be clearer about what we ask schools to develop in students and for what purpose - 1 views

    • Sirkku Nikamaa-Linder
       
      Question: What are the goals set out on the political level? What does Gove want to achieve?
  • lacks
  • guardrails
  • ...46 more annotations...
  • which makes transformational change
  • ifficult
  • In Finland, the goals of education are explicitly linked to competitiveness, research and innovation.
  • nowhere in the UK do they really drive the terms under which schools are assessed.
  • In England, the government has defined its approach as being based on curriculum rigour.
  • This lack of a comprehensive statement of the achievement we are looking for schools to deliver is a key failing.
  • best schools
  • areas of high disadvantage
  • define the outcome they need
  • in the face of the complex and inconsistent demands the system places on them.
    • Sirkku Nikamaa-Linder
       
      Clear indication that the system as a whole is not supporting a generally accepted set of goals. Instead, the schools are trying to achieve a goal they see as important at worst while fighting the systemic demands.
  • One such school leader told us they had taken a conscious decision with one group of young people to focus on five key subjects and some life skills, knowing that the accountability system would score them down for it, as it expected eight qualifications from all students at that time.
  • Our system should reward schools making brave decisions which focus on boosting long-term outcomes for pupils, not punish them.
  • It should be able to survive changes of government and provide the test against which policy changes and school actions are judged
  • shine the light on whether the system is truly addressing the needs of all students, rather than just the few required to meet a government target.
  • Focus on raising the ambition and attainment for every child as far as their abilities permit
  • guide young people effectively on their choice of enabling subjects…
  • thos and culture that build the social skills also essential to progress in life and work, and allow them time to focus on this
  • Have a school accountability and assessment framework that supports these goals rather than defining them.
  • social literacy
  • a range of core subjects
  • ncluding critically maths, English, the sciences
  • effective use and understanding of computer science.
  • ‘enabling subjects’
  • humanities, languages, arts, technical and practically-based subjects
  • equip a young person to move on
  • o university, or to an apprenticeship or vocational qualification
  • a set of behaviours and attitudes,
  • An exclusive focus on subjects for study would fail to equip young people with these, though rigour in the curriculum does help
  • ‘employability skills’
  • Behaviours can only be developed over time, through the entire path of a young person’s life and their progress through the school system.
  • right context at school
  • A supportive culture, pastoral care and the right ethos are all needed to make the difference.
  • a long tail of pupils failing to achieve the desired outcomes can no longer be accepted.
  • enable all of our young citizens to reach the desired standards.
  • conflicting expectations placed on schools.
  • renewed system should be able to judge performance against the goals based on more complex metrics.
  • judgement
  • on overall culture and ethos, teaching and governance
  • group of data points, including testing but also outcomes data.
  • Development of a clear, widely-owned and stable statement of the outcome that all schools are asked to deliver.
  • beyond the merely academic, into the behaviours and attitudes schools should foster
  • basis on which we judge all new policy ideas, schools, and the structures we set up to monitor them
  • Ofsted
  • asked to steward the delivery of these outcomes
  • resourcing these bodies to develop an approach based on a wider range of measures and assessments than are currently in use,
Tricia Hunt

The World's Best Print Ads, 2012-13 | Adweek - 124 views

  • Time, Wired and The New Yorker
    • Tricia Hunt
       
      Incredible! Such and example of trusted sources pushing certain products while at the same thing advertising themselves.
  • This campaign turned famous authors into headphones.
    • Tricia Hunt
       
      Genius!  I love the idea of audio books being Authors' voices speaking to us in an intimate way.
  • School portraits are turned on their heads to remind the viewer that every child gets education
    • Tricia Hunt
       
      Powerful message that appeals to statistics and helping people for a better cause
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  • elp us provide quality education to thousands of children in Chile because if we can change their education we can change their destiny."
    • Tricia Hunt
       
      Such a powerful message!
  • old the page for comedy.
  • ou know it's funny
  • When you see the logo
  • The drawings from the famous "Real Beauty Sketches" campaign, which won the Titanium Grand Prix this year. At left, a woman as described to a sketch artist by the woman. At right, the woman as described by a stranger.
    • Tricia Hunt
       
      WOW! Even more powerful!  This shows the impact media has made on us.  The left is the woman describing herself and the right is a STRANGER describing her!!! INSANE!
  • Fake ads cleverly pushed for better literacy rates in France
  • thumbs-up means nothing in this brutal campaign pleading for more tangible charity support than a like on Facebook.
  •  
    "These iPad mini ads, released late last year, were placed on the back covers of several national magazines-including Time, Wired and The New Yorker."
Bill Genereux

Great moments in collegiate marketing: Drake University's 'D+' campaign | The Upshot Yahoo! News - Yahoo! News - 26 views

  •  
    D+ The Drake Advantage
Glenn Hervieux

The phrase "CIPA complaint content" can be misleading - Balanced Filtering in Schools - 2 views

  •  
    Great article that I think will help clarify for school admin., tech coordinators, teachers, students, etc. what our responsibilities and roles are in digital citizenship with regard to appropriate content. BalancedFiltering.org is a grassroots campaign to promote balanced content filtering in schools which complies with the law, promotes accountability, and encourages responsible digital citizenship.
Glenn Hervieux

Text Messaging and Driving - Texting Can Wait | AT&T - 44 views

  •  
    10:44 Documentary by AT&T - Don't Text While Driving Watch AT&T's new 10-minute documentary titled "The Last Text," featuring stories of real individuals whose lives have been adversely affected by texting behind the wheel. Includes a short video on student reactions to the video. Videos can be requested for download. AT&T created this documentary as part of its "It Can Wait" campaign because we want consumers be safe while using our technology. We are grateful and humbled by the bravery of the people who agreed to be on camera for the documentary. We would have no story to tell without them.
Jonathan Sweet

Listservs and bulk email campaigns - All Things Kinsidered - 20 views

    • Jonathan Sweet
       
      have Silke's document either pop out or open in a new tab/window
Roland Gesthuizen

Education Rethink: What Didn't Happen at #ISTE12 - 3 views

  •  
    "I want to see teachers stand up and speak as passionately about democracy, social justice and critical thinking as they do apps and iPads. I want to see teachers tell stories, not just about student projects, but about how standardization is getting in the way of authentic learning. I want to see us recover a vision of education as the development of critical thinking citizens rather than the kickstart campaign for a lagging economy"
Steve Ransom

Video of school bus monitor being bullied sparks investigation - NY Daily News - 2 views

  • Supporters for Klein quickly rallied around the 23-year school district veteran, raising more than $99,000 early Thursday in a campaign on Indiegogo.com. “She doesn’t earn nearly enough ($15,506) to deal with some of the trash she is surrounded by. Lets give her something she will never forget, a vacation of a lifetime!” the campaign urges. A Facebook support page called “Kindness for Karen” had more than 2,000 "likes" late Wednesday. “I wanted to make sure that she doesn’t lose faith,” the page’s founder, Kendra Fee, told the Daily News. “There are way more people who have her in their hearts and want to support her, and there’s a lot more kindness in the world,” said Fee, of Rochester, who doesn’t know Klein.
    • Steve Ransom
       
      Shows the benevolence of adults and powerful use of social media to raise funds to bless this woman!
    • Steve Ransom
       
      Bullying is NOT a DIGITAL problem; it's a HUMAN one. When will we collectively see this and act toward raising good citizens, not just good test takers???
Sirkku Nikamaa-Linder

CBI: Our education systems are not delivering - while average performance rises gently, too many are left behind - 0 views

  • Spending on education accelerated still further after 1997, rising in real terms by 71% by 2010-11.
  • UK ranks among the highest spending OECD countries measured in terms of percentage of GDP on education.
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  • but we are being outperformed by nations which spend less.
  • the challenge lies not in what we spend, but in what we do.
  • explanation for the conveyor belt comes not from money, therefore, but from other incentives that schools face.
  • Schools have become used to governments setting blanket targets,
  • We should not be surprised that these drive behaviour – but not always the behaviour that the Department for Education wants.
  • The percentage of pupils gaining five ‘good’ A*-C GCSEs has increased by 50% over the last decade.
  • this should be an indicator of great success
  • has been questioned by many commentators.
  • When we look at whether the improvement on the GCSE metric is general or specific to those close to the grade boundary, it is clear that this measure is driving what is happening in schools.
  • intensive targeting of resources on pupils just below the C grade and/or an increase in teachers’ expertise in ‘teaching to the test’ has been behind  improvements.
  • Whatever the explanation, it doesn’t inspire confidence that the rise in exam grades for average ability candidates really reflects an increase across all groups in mastery of the subjects studied.
  • Narrowly-defined targets like these, based only on exam results subtly inhibit the overall education of young people.
    • Sirkku Nikamaa-Linder
       
      This is why Finland only has one national test....
  • If an acceptable level is reached, failure among a substantial minority is tolerated.
  • At earlier stages in the system, similar testing frameworks focus school accountability on achieving a certain percentage of pupils reaching a defined average, rather than a focus on absolute attainment.
  • it is possible to dramatically reduce attainment gaps in their primary school populations and raise standards on a broader basis than the UK has managed.
Sirkku Nikamaa-Linder

CBI: We must drive change through a culture of expectation - 1 views

    • Sirkku Nikamaa-Linder
       
      Less testing!
  • There is a risk that the mistakes of the past – both teaching to the test by schools and micro-management of the school system through the means of exams and league tables – may be repeated in the EBC.
  • nternational evidence from high-performing education systems suggests more formative assessment during schooling would be beneficial
  • ...7 more annotations...
  • But an over-reliance on summative assessment can distort the quality of education by becoming the dominant focus of school activity.
  • Removal of the currently over-specified and repetitive national curriculum from primary schools in favour of clearly defined goals on literacy, numeracy, science and computer science.
  • more stretching
  • judged by Ofsted
  • Move the focus of our exam system to 18 and develop clearly rigorous and stretching standards for both academic and vocational A-levels, with maths and English retained until 18 for both
  • A study
  • should be commissioned to advise on the right balance of timing and the optimal mix between formative and summative assessment
  •  
    " improve teaching and curriculum flexibility to effectively deliver core learning in ways which engage young people"
smilex3md

Back-to-College Special: Academic Contributions Aren't Just Cerebral - OpenSecrets Blog - 6 views

  •  
    Back-to-College Special: Academic Contributions Aren't Just Cerebral
C CC

News: The Exclusion of Autistic Children | UKEdChat.com - Supporting the #UKEdChat Education Community - 1 views

  •  
    New campaign to stop the exclusion of pupils with Autism
Donal O' Mahony

#SID2014 - "Net children go mobile" | eLearning Island - 13 views

  •  
    My thoughts on normalising the use of social media in schools in the context of Safer Internet Day 2014 "This reality has yet to sink-in, in most schools where dealing with the safer-internet means presenting an anti-cyber bullying campaign rather than a positive pro-social media approach. Many children have a smart-device near at hand - the immediacy if this must be normalised within the process of teaching, learning and play as a tool for research, creation and communication rather than a device that necessarily leads to meanness."
Randolph Hollingsworth

"Promises" of Online Higher Ed: Profits - Campaign for the Future of Higher Education | Campaign for the Future of Higher Education - 12 views

  • the burning questions focus squarely and exclusively on what will make money for particular companies
  • use their powerful brand reputations to get ahead of rapid technological changes that could destabilize their residential business models over the long-run
  • good credit news for elite institutions
  •  
    on the revolutionary aspect of MOOCs to break down traditional barriers to higher ed as regularly stated by CEOs Koller and Thrun: "This rhetoric is perhaps the most glittery yet in the public discourse about online higher education. But it is also a diversion shifting attention away from the logic of profit-making. For parents, students, and the general public who focus primarily on what education means for people's futures, for social mobility, for a healthy economy and a robust democracy, a dip into the insider talk of MOOCs, their investors, and industry analysts is both instructive and disorienting."
Brianna Crowley

Thank A Teacher 2014 on Vimeo - 37 views

shared by Brianna Crowley on 09 May 14 - No Cached
  •  
    Part of #ThankATeacher campaign and teacher appreciation week! The students rocked it!
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