Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores
Group items matching
in title, tags, annotations or url
1More
Language, context and conversions: thoughtful prose from the pros | SEO Copywriting - 0 views
1More
The Strongest Online Persuader You'll Ever Encounter: Yourself | - 0 views
1 - 16 of 16
Showing 20▼ items per page
"You" - Humanists are relationship oriented. When your voice shifts from "We" and "our company" and you speak to them in the first person, it feels more human -- and more Humanistic.
"Free" - This word appeals to the Spontaneous reader. These visitors are just looking for an excuse to take action.
"Because" - Methodicals want to understand the details. They make decisions deliberately and logically. Credible proof is important.
"Instantly" - This also appeals to our Spontaneous reader, who wants immmediate gratification.
"New" - This appeals to the Competitive, who wants to know what will make them better. New technologies, new versions, new looks get their attention.
So, two of the words are very Spontaneous, and we tend to act spontaneously when we've decided to buy something. "Free" and "Instantly" are bottom of the funnel words.
Read the research in this excellent post.