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in title, tags, annotations or url9 Steps to Write Your Ultimate Home Page Headline - 0 views
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"A mere 6 to 12 words stand between you and a lower bounce rate." This is how Joanna Wiebe begins a very comprehensive tutorial on writing your home page headline.
Home pages are hard. They have to deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right.
The first thing to focus on is the headline.
Of course, my primary advice is to hire someone like Joanna to write it for you, but if you aren't open to that, this is the best post I've seen on the topic.
The Ultimate Cheat Sheet for Writing Compelling Headlines [Infographic] - 0 views
7 Steps To Get Actionable User Insights With Qualaroo - Conversion Team - 0 views
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@conversion_team-I'm speaking about "flipping" you message when writing copy that converts at #convcon West in San Francisco. Basically, "flipping" prevents "blending" your message, which makes it lose impact and relevance.
The catch is that you must understand something about the Web visitors that you're flipping your message toward.
The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.
8 terms that suck the life out of your writing | PR Daily - 0 views
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Our pages must persuade. This is even true of B2B sales, where we feel we must speak like an adult to other business people. When we speak like an adult we lose our ability to persuade, much as a parent has little ability to persuade a teenager... of anything. Here are eight terms that thrive in business writing that keep us from persuading the visitors who WANT to be persuaded. They have a choice to make. Help them make it.
How to Write Engaging Content - 0 views
How to Write a Bait Piece That Attracts Your Ideal Clients - 0 views
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Key to the many strategies included in The Customer Creation Equation (due out this Spring) is the use of content to charge and discharge marketing "batteries." These strategies involve writing what author Kathryn Aragon calls "Bait Pieces." While I don't see my customers as dumb fish, her process is right on.
Remember: to market on the Web you have to create a Markishing Department, part marketing, part publishing.
The Four "Productivity" Personality Types and How to Write for Each One | Copyblogger - 0 views
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The key insight that I got from this @copyblogger post is that, regardless of our "resting" personality type, we are different when doing different activities. My Myers-Briggs type pegs me as generally an "Environmental" type. However, when I'm researching, I'm generally "Fantastical" (and I'm not just complimenting myself). When I'm writing I'm getting my "Structural" on. In short, we can't treat people as one personality type. We change from channel to channel. What are the four personality types when people are solving the problems your business solves?
How to Design Kickass Long Form Sales Pages-ConversionXL - 0 views
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@peeplaja "People have an infinite attention span if you are entertaining them."
I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: "Buyers are readers." There is more wisdom in this entertaining post.
How to Design a Home Page That Converts | ConversionXL - 0 views
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@peeplaja - This is about as complete a summary of home page best practices that I've ever seen. Peep could have made this an eBook. There are some great examples, specific recommendations and tons of links to other resources. This ambitious post covers:Map out buyer personasCraft a value propositionBuild a connectionUse proper visualsDefine most wanted actionCreate call to actionWrite user oriented copyAdd trust elementsTest lengthCheck load speed
Are You Saying "No" When You Could Be Saying "Yes" in Your Web Forms? | UX Magazine - 0 views
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If all problems are opportunities, then error messages and error pages are generally missed opportunities. Marketing should be policing the errors reported on their website, messages that are usually written by a techie in IT. John Ekman give us five steps toward writing error messages that say "Yes!" instead of making the visitor feel like an idiot.
10 Digital Marketing Story Telling Tips For Small Businesses | Relative Bearing - 0 views
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This article offers Orwell's Five Rules For Writing: Never use a metaphor, simile, or other figure of speech that you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out, always cut it out. Never use the passive where you can use the active. Never use a foreign phrase, a scientific word, or a jargon word. You can see some of these principles in action.
7 Eye-Catching Email Subject Lines to Catapult Your Open Rates | Unbounce - 0 views
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@unbounce - Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect's attention in a very noisy environment.
Steve Young gives us some tested subject lines to consider in our campaigns.
Have some fun with your subject lines and don't take yourself too seriously!
CRO Writing Tips #2 - 6 Rules | Conversion Detectives - 0 views
5 Lies Website Conversion Consultants Tell - Get the Truth - 0 views
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Whenever someone writes an article about Conversion Consultants (like us), we are always nervous that we might cross some of these lines.
We know that we have made these mistakes in the past.
The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".
I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.
If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.
What's the difference? The subject line.
In short, subject lines are important.
And they are difficult to write.
This infographic does a great job of boiling things down to help remove the indecision when you are writing subject lines.