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Put a special phone number on your site to see how many calls it is generating.

If you're not familiar with the proper use of Landing Pages, let me guide you. This is part of a great series on copywriting for the Web. 

Nice infographic on CopyBlogger's headline prowess

I'm pleased to be in such amazing company at the Landing Page Success Summit

This could get you started on your personas

An online conversion strategy using chat.

Inexpensive on-page reviews like Bazaarvoice

Austin company talks about conversion and "portraits" in the Austin newspaper.

This interview with Meagan Leap of Ion Interactive mentions Brian Massey among others.

Create wireframes in a collaborative space.

From Raj

As you know, I believe email is more effective than social media marketing at this juncture. This article drives the point home. "Email is, unsurprisingly,  still the most important mobile app. According to Forrester, 87 percent of smartphone workers use email on their devices (which leaves me wondering what other 13 percent use their smartphones for), and collectively, they do 32 percent of their email on a smartphone."

Great page for lead generation.

SEO and then Email and eNewsletter. These are the most effective marketing techniques.

Forrester Research finds that roughly 38 percent of all shopping carts are abandoned, while other data sources put that figure as high as 70 percent.

Wonder what your conversion rate should be? @PhillyMktgLabs takes a stab at some categories. NOTE: These conversion rates are unacceptible!