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Brian Massey

Article Tournament - Building Instant Trust in a Fickle Online WorldTim Ash By Tim Ash,... - 0 views

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    Very helpful article on building trust. Must read from Tim Ash.
Brian Massey

Pingdom Tools - 0 views

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    Did you know that load times affect conversion rates. Google has recently started penalizing your page quality score if you have slow load times. Pingdom Tools measure the performance of your Web site and help you diagnose the source of slow loading pages.
web services

Tally Data Recovery, Tally Password Recovery Software at HDRC - 0 views

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    HDRC provides Tally Data Recovery Services and helps in recovering your lost password of important tally data without any time loss with in an hour.
web services

How can Directory Submission be effective for your Web Site? « Computer Techn... - 0 views

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    Thousands of directories are available on the Internet to connect you with a number of sites. Some Paid and some Free online directories are available for this purpose. Some directories take one time fee while some take reoccurring fee. When you make a submission to a paid or free directory, then your site is also accessible with these sites by the search engine. By directory submission, you can be confident of getting traffic on your site. In this way you can enhance the Google Page Rank for site as well as your SERP also grows up. Directory Submission helps in creating relevant and long lasting link building.
Brian Massey

3 Helpful Thank You Page Examples | Email Marketing Tips and Best Practices: AWeber Blog - 0 views

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    Thank you and confirmation pages are an overlooked opportunity to keep conversion scenarios going.
Brian Massey

10 Key Things I Learned From Working at a Search Startup - Search Engine Watch - 0 views

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    I find it very refreshing that "Conversion Rate Optimization" made a top ten list for a successful search startup. "Conversion Rate Optimization is Essential, not Optional." These principles are helpful for any business that depends on the Web for leads or sales.
Brian Massey

The Non-Designer's Swiss Army Knife of Free Tools to Make Sweet Landing Pages | Unbounce - 0 views

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    The keys to good landing pages is helping the visitor to decide what to do and what is important. Color and shape are two ways to announce visually what matters. I love this selection of tools (though I hate MS Paint). Even a marketer that is mocking up pages can use these tools to emphasize what is important for a designer. New tools for the conversion lab.
Brian Massey

9 Tips For Increasing Video Conversions - 0 views

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     @ReelSEO Having just completed my first two videos for my up-coming book, I was grateful to have these nine reminders of what makes video convert.

    It's about time I started investing in video. The research and case studies I've read show that video is a powerhouse conversion tool, in almost all industries, B2B and B2C. Video isn't to boost your ego (although I like putting a little of myself in the footage). It has a job to do. These nine will help you get results.
Brian Massey

3 Pricing Tactics to Reduce Shopping Cart Abandonment « Website Conversion Blog - 0 views

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    Shopping Cart abandonment is one of the first places we look when helping e-commerce sites increase their conversion rates. Why spend time and money optimizing a site if the buyers can't get through a shopping cart? Pricing and shipping offers are two issues we have to address at a strategic level. Here is a very informative article from @SeeWhyInc. I particularly like their cart value vs. abaondment rate graphs. Check them out.
Brian Massey

The Webreep Research Project Interview - YouTube - 0 views

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    What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site. Here are some highlights. 1:43-People trust more attractive websites. 2:21-Attractive websites are those that follow conventions. 3:05-Biggest source of frustration? Ability to find relevant information. 3:31-Website owners must increase the relevance of their information. 5:00-The best way to retain customers is to provide relevant information. Relevancy is dropping across the Internet. 6:10-How an Internet store is different from a physical store. 8:02-People who are on Facebook are more likely to recommend companies that they see on Facebook. 9:30-Satisfaction is what it is all about, affecting conversion and referral behavior. 10:00-Clam chowder
Brian Massey

50 Google Analytics Resources - The 2011 Edition - 0 views

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     @KISSmetrics - Google Analytics has become a very important tool in helping us diagnose your site and increase conversions. I'm spending much more of my time showing businesses how to setup Google Analytics to give them amazing insights into their visitors. This list is pretty intense, but if you're getting up the learning curve on GA, it can't be beat.
Brian Massey

How to Avoid the SPAM Folder in 10 Easy Steps - 0 views

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     @KISSmetrics This is a great tutorial for how you can keep your emails from getting tagged as SPAM. As a side bonus, these techniques will also help get more of your emails read by your prospects.

    I especially like "Sending emails onec every two or three months can be more detrimental than sending multiple emails dialy. Why? Your customers may forget all about you."
Brian Massey

Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth | Fast C... - 0 views

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    A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.

    Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.
Brian Massey

50+ Awesome Posts on Conversions | Unbounce - 0 views

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    Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Brian Massey

50+ Awesome Posts on Conversions | Unbounce - 0 views

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    Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Brian Massey

Google Analytics: A Few Cool Tips On Advanced Segments - Fhenrir Chronicles - 0 views

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     @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get.

    For those that want to drill down on Advanced Segments in Google Analytics, here is a survey of several segments you may find interesting.
Brian Massey

Design To Sell: 8 Useful Tips To Help Your Website Convert | How-To | Smashing Magazine - 0 views

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    Greate tips for conversion from GrokDotCom
Brian Massey

How To Track Social Conversions On Landing Pages - 0 views

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    Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.
Brian Massey

Boost Social Media's Content Value With Email | MarketingProfs Daily Fix Blog - 0 views

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    It might help to look at email as a social network. It is, only it is VERY large. My 91-year-old grandmother "friended" me years ago on email. We share video, pictures, posts … everything via email. So, if you have a social media strategy that ignores the biggest social network on the planet, is it a complete strategy? Not even close.
Brian Massey

Landing Page Examples: Untapped Secrets and Sources - - 0 views

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    We just can't get enough info on landing pages. We love them.

    This article helps you design landing pages for three kinds of visitors: Cold visitors (no they don't live up north) Warm visitors (not necessarily friendly) Hot visitors (don't necessarily got it goin' on) How do you address these different visitors? Read on.
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