Group items tagged

It's like 1995 on the mobile web right now. In the 90s, we were feeling our way through the process of defining what a "web page" should be, mostly by just launching things.

Now we find ourselves in our own 1994 on the mobile web, trying to figure out what a "mobile experience" is.

Right down to how the navigation should work.

If you're struggling with how to present menus on a small screen, this article should help. My partner in CRO, Joel Harvey, will be spilling the beans on what we've been finding in our tests at Conversion Conference 2015.

Do you have a ticket yet?

Earlier this week, one of our partners sent over some copy for me to review. In one of the headlines, they had used the term "end-to-end," as in, "An end-to-end solution for your problem."

I told them that terms like "end-to-end" are cliche, and have basically lost all meaning because of overuse. My friend asked, "Why is that?"

This article from Copyblogger answers that question. Our brains are designed to filter out the familiar, the predictable or what is perceived as familiar and predictable.

Read on to find out how you can save your copy from the parts of the brain that keep your messages from getting in.

"People don't buy from Web sites, they buy from people." Dr. Flint McGlaughlin, perhaps the best Webbinar guy in conversion.