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A blog is critical for SEO. It can also be a great lead generator and email list builder.

The Conversion Scientist™ is crucial to our marketing efforts.

Rich Page has a great list of do's and don'ts here with examples. You should take a look. Annoying Ads Unclear value proposition Articles with no call to action Not mobile optimized Short articles, no sub-headlines Cluttered sidebar columns No social proof Bland articles Poor incentive to subscribe No exit-intent popups Start Here page

 @getelastic Linda Bustos sees what I see: that the state of mobile websites is like the state of desktop websites circa 1995. What will we look back at and laugh at in five years?

I think we'll laugh at the "hamburger" menu, what Linda calls the Adidas menu.

I also think we'll laugh at responsive designs for small screens, like phones. Small screens need a custom design.

The good news is that we have better tools for testing, and I expect Mobile 1.0 to have a short life relative to Web 1.0.

Linda's article is full of examples for you to not emulate. It will be seen as a harbinger of change in mobile.

We just can't get enough info on landing pages. We love them.

This article helps you design landing pages for three kinds of visitors: Cold visitors (no they don't live up north) Warm visitors (not necessarily friendly) Hot visitors (don't necessarily got it goin' on) How do you address these different visitors? Read on.

This is a great example of creating a MVNP (Maximum Viable Non-Product) to test your market and marketing.

The question to ask on a landing page is, "Will WOW increase my conversions?" Some of these "WOW" features have proven to reduce conversion rates.  Rotating banners of any sort attract the eye away, and can pull readers out of the "meat" of the page where they are more likely to convert. Accordian menus and tabbed content may prevent scanners from quickly consuming the page. It's a bit of a Catch 22: they may not have the patience to click on each item until they've scanned the content... which is hidden. Social widgets can deliver social proof and increase conversion rates. However, social media chicklets that let the visitor go off to Facebook or Twitter work against the purpose of a landing page: to keep visitors on the page until they make a decision. Why send traffic that you've paid for off to Mark Zuckerberg? Lightbox popovers are universally derided if you ask people. However, they almost always increase conversion rates. 

Every audience is different, so test these WOW features with your own crowd.

 @conversionIQ has a list of ecommerce sites that seem to be doing things right. These are sites that follow best practices, and thus we would assume they are enjoying high conversion rates and strong revenue per visit.

Of course, if we were to make a list of 50 ways your site could improve its conversion rate and RPV, we'd be right on about 25 of them. That's why we always back our recommendations up with a series of A/B or split tests.

Nonetheless, it's always good to look at those online athletes that are at the top of their game.

Would you like a free strategy session with a Conversion Scientist?

@pallavkaushish offers a nice check list for things to test. However, you should use this list to develop a list of hypotheses. Rather than just testing these, use your analytics to see if these might really be the problem.

I would add one more to the top of the list: headlines and copy around calls to action. This has proven more effective than testing CTA buttons for us.

This is a great example of a Humanistic home page and Web site.

If you learn visually, this will teach you much about landing pages.